The presentation elaborates on how the terrorist groups carry out the recruiting process. The presentation is prepared by MD.SIKANDAR BASHIR. The presentor is a marketing and finance majors at Lahore school of economics.Lahore, Pakistan

1. HOW ALQAEDA AND ISIS
STARTS IT ALL ?
THE RECRUITING
By: MD.SIKANDAR BASHIR
Lahore School of Economics –Batch of 2016
LSE- BBA COURSE:INTERNATIONAL RELAT

2. No, its not just the terrorists
Effective
Recruitment
Pitches
Cultural
SocialHistorical

3. 1) THE NET

4. THE NET (con)
 Targeted population is engaged equitably.
 Members may b sent a letter, invitation
etc.
 Homogeneous Target Audience
 approached with a single undifferentiated
pitch.
 Demographic-psychographic similarities
among members of the target audience.

5. THE NET (con)
 In a MOSQUE with a Radical imam
 Ideal Location:
Northwest Pakistan.

6. 2) The Funnel

7. The Funnel (con)
 A recruiter may use an incremental or
phased, approach.
 Target requires a significant
transformation in identity and motivation.
 Setting milestones such as hazing rituals
and group identity-building exercises.

8. The Funnel (con)
 Demonstrate of recruiters knowledge of
radical Islam.
 Violence
to
empower.
 look at
them

9. 3) The Infection

10. The Infection (con)
 Target audience difficult to reach.
 Effective method is to recruit from within.
 A trusted agent can be inserted into the
target population to rally potential recruits
through direct, personal appeals.
 Critical variables to be investigated in this
type of recruiting is time.
 i.e police and military.

11. 4) The Seed Crystal

12. The Seed Crystal (con)
 Target audience is so remote or so
inaccessible that a trusted agent cannot be put
into it.
 No NET.

13. The Seed Crystal (Con)

14. Who DO they Recruit ?

15. The Recruits.
 A high level of current distress or
dissatisfaction (emotional, physical, or both)
 Cultural disillusionment in a frustrated seeker
(i.e., unfulfilled idealism)
 Lack of an intrinsic religious belief system or
value system
 Some dysfunctionality in family system (i.e.,
family and kin community exert ‘‘weak gravity’’)
 Some dependent personality tendencies (e.g.,
suggestibility, low tolerance for ambiguity)

16. The Process in Pakistan
The MADRASSA’s

17. stats
 18000-24000 unregistered Madrassa.
 200,000 full-time students
 Islamabad- 83 illegally constructed mosques
and seminaries.
 90% of foreigners studying in religious
seminaries have expired visa.
 Ganj Madrassa in Peshawar : trains
Lashkar-e-Taiba (LeJ) blamed for the
November 2008 Mumbai attacks that killed
166 people.

18.  Hafiz Syed.
 Chief Ameer of Jam-tud’dawah
 Bounty of $10 million on Hafiz Saeed

19. References
 Tribune:
http://tribune.com.pk/story/592995/sanctions-
imposed-peshawar-madrassa-terror-training-
base/
 NATIONAL SECURITY RESEARCH
DEVISION:
www.rand.org/content/dam/rand/pubs/reprints/20
06/RAND_RP1214.pdf