Ilan visual cv


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A visual way to present my CV for marketing communication position.

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Ilan visual cv

  1. 1. Ilan Mashiach ● Marketing Communication<br />
  2. 2. Welcome to my visual CV, a visual tour through my work as a Marketing Communication Professional.<br />Lean back and enjoy. <br />Ilan<br />
  3. 3. Armed with my two proficiencies, marketing and visual communications, I can offer the unique combination of a strategic outlook along with hands-on tactical performance and out-of-the box solutions. <br />MyBio<br />Name:<br />Occupation:<br />Experience:<br />Education:<br />Hobby:<br />IlanMashiach<br />MarCom Manager in Hi-Tech companies<br />SharpLight Technologies (2009- current)<br />ITS Telecom (2006-09)<br />Gilat Satellite Networks (1998-06)<br />Business school, marketing & advertising, KiryaHakademit Ono (graduate with Excellency)<br />Visual Communication, Betzalel Academy<br />Long distance running (Marathons)<br />
  4. 4. MarComSupport<br /> A 360° of Marketing Communication activity intended to increase sales and promote company messages.<br />Corporate identity<br />Newsletters<br />Product design<br />E-casts<br />Stationary<br />Webinars<br />Brochures<br />Trade shows<br />Presentations<br />PPC<br />Sales clips<br />Social media<br />
  5. 5. Communication plan<br />Setting up a strategic marketing communication plan<br />
  6. 6. Building a MarCom plan<br />Experience in developing a strategic MarCom framework to achieve the sales and marketing goals.<br />This plan should utilize the right mix of communication channels to meet at each and any point of customer’s interaction. <br />Customer lifecycle<br />Lead engagement<br />Customer engagement<br />Acquisition<br />Retention<br />Advocate<br />Value<br />Adopt<br />Convert<br />Develop<br />Initiate<br />
  7. 7. Developing the right tools<br />A proven record in creating array of sales tools that follows the customer lifecycle behavior and provides the right answer at each and every stage. <br />
  8. 8. Brand identity<br />Developing fresh corporate look that fits the marketing strategy <br />
  9. 9. New brand identity<br />Initiating and leading a new brand identity process at Gilat Satellite Networks. <br />The visual language depicted Gilat as a solid and reliable market leader with visionary and innovative spirit.<br />Design by: Neo group- Philippe Bulakya<br />
  10. 10. New brand identity<br />Leading the process of creating ITS Telecom a new brand identity.<br />Emerging to the global market, the goal was to build an exciting and dynamic visual brand that will inspire potential partners.<br />Design by: Jason & Jason<br />
  11. 11. Collateral<br />Designing and producing array of sales tools<br />
  12. 12. Brochures<br />Corporate<br />Regional<br />Industries<br />Planning and producing an array of more than 50 brochures divided into 3 main market segments. <br />Each segment goes from the broad view about the market to the specific product that serves it.<br />Applications<br />Case studies<br />Data sheets<br />
  13. 13. Catalogs<br />Creating from scratch catalogs that support and facilitate the selling and ordering process.<br />Also, a set of quick facts brochures, case studies and at-a-glance leaflets provides more selling points to the distributing channels.<br />Catalogs<br />Company profile<br />Case studies<br />Data sheets<br />Fact sheets<br />Catalog (detailed)<br />
  14. 14. Presentations<br />Creating compelling presentations that consist of simply telling the story clearly, visually and briefly.<br />The presentations use concise messages, unique graphics, Flash animations or videos, anything that assists in conveying the message.<br />
  15. 15. Lead generation<br />Building and monitoring a lead generation program<br />
  16. 16. Lead generation process<br />Initiating & managing a lead generation program that includes Google PPC campaign, landing pages, establishing Linkedin groups, periodic e-casts and gathering leads in trade shows.<br />All leads were nurtured , updated and monitored in a shared Excel document .<br />
  17. 17. Product design<br />Adding marketing and brand touch to products & interfaces<br />
  18. 18. Product Family<br />Wireless Office Communicator<br />Product design<br />Initiating and leading a product design process which reflects product’s main virtues.<br /> family design goal was to emphasize the pioneering idea of stacking various satellite modems under one hub and one network.<br /> a cellular-based voice and data router design goal was to reflect an contemporary and iconic look that reflects its uniqueness.<br />All-in-one voice and data office appliance<br />Satellite modems for voice, data, Internet and more<br />
  19. 19. Wireless Office Communicator<br />Product logos<br />Designing product logos that provide an eye catching identification of the product. <br />The logo is supposed to hint at the product’s main premise or main attribute. <br />
  20. 20. Software GUIs<br />Splash screens<br />Software GUI<br />Designing screen splashes and software GUIs adhering to the corporate look and contributing to the user experience by offering simple and efficient interaction.<br />Software GUI<br />Splash screens<br />Software GUI<br />
  21. 21. Newsletters & e-casts<br />Adding marketing and brand touch to new product & interfaces<br />
  22. 22. Newsletters & e-casts<br />Newsletter Gilat<br />Producing periodical newsletters and e-casts with industry info, product announcements and sales campaigns.<br />This activity was designed to retain top-of-mind awareness and generate new leads.<br />Newsletter ITS Telecom<br />e-cast<br />
  23. 23. Animations<br />Sales teaser<br />Metaphoric animation<br />Producing promotional and technical animations that creates a refreshing new way to deliver messages or simplify complicated technical explanations .<br />Trade show clip<br />Technical animation<br />
  24. 24. Trade shows<br />Scheduling and producing a global exposure<br />
  25. 25. Exhibitions<br />Planning and executing trade shows and conferences plan around the globe in order to enhance brand, launch new products and acquire new customers.<br />Booth design<br />Conceptual theme<br />Folder bag<br />Corporate tie<br />
  26. 26. Back-drops & posters<br />Creating set of posters, rollups and backdrops for trade shows, conference and speaking slots.<br />The posters are also used as a promotional tool on the distributor premises to acquire larger visibility. <br />
  27. 27. Print adverts<br />Creation of print adverts in industry magazines before trade shows, during a product launch campaign or as a tool to attract new customers.<br />
  28. 28. Thanks for glancing at my visual CV. I’m sure there is a lot more to cover, call me and I’ll be glad to provide more info.<br />to be continued<br />IlanMashiachMarCom professional054-209 2841 |<br />