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1. Presented By:
Musfira Eiman
Course:
Digital Marketing And SEO
http://educationgateway.rmhconsultation.com/ 1

2. Topics:
TYPES OF KEYWORD
WHAT IS INTENT
TYPES OF INTENT

3. Keyword:
A keyword is a word or phrase used to identify the main topic
or theme of content, aiding in search and categorization.
Types of Keyword:
• Short-Tail Keywords
• Long-Tail Keywords
• LSI Keywords (Latent Semantic Indexing)
• Branded Keywords
• Transactional Keywords
• Competitor Keywords
• Seasonal Keywords
• Geo-targeted Keywords
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Short-Tail Keywords:
Typically one to two words in length.
Broad and general terms with high search volume and competition.
Example: "shoes", "marketing".
Long-Tail Keywords:
Longer, more specific phrases containing three or more words.
Targeted and niche-focused, with lower search volume and competition.
Example: "best running shoes for flat feet", "digital marketing strategies for startups".
LSI Keywords (Latent Semantic Indexing):
Keywords semantically related to the main keyword.
Help search engines understand the context and relevance of content.
Example: For the main keyword "apple", LSI keywords could include "fruit", "iPhone", "MacBook".
Branded Keywords:
Keywords containing the brand name or specific product names.
Used to target brand-specific searches and build brand authority.
Example: "Nike shoes", "Apple MacBook Pro".

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Transactional Keywords:
Keywords indicating an intent to perform a specific action, such as making a purchase.
Often include terms like "buy", "order", "purchase".
Example: "buy Nike running shoes", "hire digital marketing agency".
Competitor Keywords:
Keywords related to competitors' brand names or products.
Used for competitive analysis and targeting competitor traffic.
Example: "alternatives to Nike shoes", "compare MacBook Pro vs. Dell XPS".
Geo-targeted Keywords:
Keywords targeted to a specific location or region.
Example: "digital marketing agency New York", "best pizza Chicago".
Seasonal Keywords:
Keywords that are relevant during specific seasons or times of the year.
Example: "back-to-school shoes", "holiday marketing tips".

6. Short-Tail Keywords:
• Typically one to two words in length.
• Broad and general terms with high search volume and competition.
• Example: "shoes", "marketing".
Long-Tail Keywords:
• Longer, more specific phrases containing three or more words.
• Targeted and niche-focused, with lower search volume and competition.
• Example: "best running shoes for flat feet", "digital marketing strategies for startups".
LSI Keywords (Latent Semantic Indexing):
• Keywords semantically related to the main keyword.
• Help search engines understand the context and relevance of content.
• Example: For the main keyword "apple", LSI keywords could include "fruit", "iPhone",
"MacBook".
Branded Keywords:
• Keywords containing the brand name or specific product names.
• Used to target brand-specific searches and build brand authority.
• Example: "Nike shoes", "Apple MacBook Pro".
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7. Transactional Keywords:
• Keywords indicating an intent to perform a specific action, such as making a purchase.
• Often include terms like "buy", "order", "purchase".
• Example: "buy Nike running shoes", "hire digital marketing agency".
Competitor Keywords:
• Keywords related to competitors' brand names or products.
• Used for competitive analysis and targeting competitor traffic.
• Example: "alternatives to Nike shoes", "compare MacBook Pro vs. Dell XPS".
Geo-targeted Keywords:
• Keywords targeted to a specific location or region.
• Example: "digital marketing agency New York", "best pizza Chicago".
Seasonal Keywords:
• Keywords that are relevant during specific seasons or times of the year.
• Example: "back-to-school shoes", "holiday marketing tips". 7

8. Intent
Keyword intent, also known as search
intent, is what searchers want to
achieve after they conduct a specific
search. For example, when someone
searches “buy orchid seeds,” the intent
behind that search is probably to make
a purchase. But someone searching just
“orchid seeds” might not want to make a
purchase.
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9. Types of Intent
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