A View On Brand Portfolio Management, Innovation, Profitability And Corporate...Drthomasbrand Limited
A view on how companies can manage their brand portfolios to balance incremental and radical innovation with optimal profitability and the right corporate culture.
Slide show for presentation given at 2005 Project of the Year Award. Demonstrating techniques and tools employed by the project, iNSIST, that won the award.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
A View On Brand Portfolio Management, Innovation, Profitability And Corporate...Drthomasbrand Limited
A view on how companies can manage their brand portfolios to balance incremental and radical innovation with optimal profitability and the right corporate culture.
Slide show for presentation given at 2005 Project of the Year Award. Demonstrating techniques and tools employed by the project, iNSIST, that won the award.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Cómo crear productos que no sean una porqueria feb 28 2013CompellingPM
Slides from the Software Guru Virtual Conference - presented on Feb 28, 2013. Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products are crap. Even established companies sit around conference rooms dreaming of the next great product and end up wondering why their products also crap.
Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product.
In this session, you will learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products (in startups as well as big enterprises).
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
History shows that new products success rate in the market is low due to various reasons. The presentation looks at innovation , new product development process , reasons of failure with examples and also proposes a framework for improving the success rate
Leardon Solutions Product Development and Commercialization Lifecycleleardonsolutions
This presentation describes the detailed activities for each phase and checkpoint in Leardon Solutions' Product Development and Commercialization Lifecycle.
Universal Design Business Symposium 2010 in Tokyo, Japan
Ravi Chhatpar, Strategy Director, frog Shanghai
I was recently a guest speaker at Nikkei's Universal Design Business Symposium, sponsored by Toyota, in Tokyo, Japan on June 18, 2010.
The theme of this forum was universal design, that is, "design that brings happiness to every corner of the earth," a more endearing description than the too often used "design for the 90%."
I drew on frog's experience with for-profit clients who often want tangible, measurable ROI from any innovation or design effort to suggest how social innovation efforts can have meaning and impact. Too often, we see examples of ideas that are feel like clever solutions to pressing social problems, but that fail in the field or that neglect to consider how to scale (e.g., the Hippo Roller). Alternatively, there are many examples of ideas that scale successfully but that are questionably clever to a designer's eyes (e.g., village rainwater collection systems).
I described frog's work on Project M (http://www.frogdesign.com/services/project-masiluleke.html), tackling South Africa's HIV problem, to define meaning and impact in social innovation. Beyond the home testing kit at the core of the solution, a mobile service platform was critical to sparking initial adoption and ensuring usage of the solution over time. Designing for awareness and advocacy in addition to usage is essential to creating meaning. Meanwhile, wearing a corporate strategy hat ensures questions of impact are adequately considered, as manufacturing, deployment, partnership strategy, quantitative validation, and long-term roadmaps are designed and executed.
This short document sets out CIsquared's beliefs on Innovation management and organization based on our long experience from top tier international companies.
CI squared™ is an innovative company that combines the practicioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes. Go to www.cisquared.com for more information about our systems; they are easy to use - that's why they work!
Product Marketing: A Critical Role in the Marketing Value ChainTodd Ebert
How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores our technique to identify and organize around such.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
This captures 20 proven techniques to change the competitive equation, and some ways to think about how to apply that to your business situation. It's real-world examples provides a 1-stop shop for ways to think about your competitive play.
Cómo crear productos que no sean una porqueria feb 28 2013CompellingPM
Slides from the Software Guru Virtual Conference - presented on Feb 28, 2013. Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products are crap. Even established companies sit around conference rooms dreaming of the next great product and end up wondering why their products also crap.
Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product.
In this session, you will learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products (in startups as well as big enterprises).
Describes how the different parts of the Marketing roles and functions serve a company and names what leaders must expect from each part of the whole. Talk originally done for a High-Tech Seminar course at Santa Clara Uinversity MBA program.
History shows that new products success rate in the market is low due to various reasons. The presentation looks at innovation , new product development process , reasons of failure with examples and also proposes a framework for improving the success rate
Leardon Solutions Product Development and Commercialization Lifecycleleardonsolutions
This presentation describes the detailed activities for each phase and checkpoint in Leardon Solutions' Product Development and Commercialization Lifecycle.
Universal Design Business Symposium 2010 in Tokyo, Japan
Ravi Chhatpar, Strategy Director, frog Shanghai
I was recently a guest speaker at Nikkei's Universal Design Business Symposium, sponsored by Toyota, in Tokyo, Japan on June 18, 2010.
The theme of this forum was universal design, that is, "design that brings happiness to every corner of the earth," a more endearing description than the too often used "design for the 90%."
I drew on frog's experience with for-profit clients who often want tangible, measurable ROI from any innovation or design effort to suggest how social innovation efforts can have meaning and impact. Too often, we see examples of ideas that are feel like clever solutions to pressing social problems, but that fail in the field or that neglect to consider how to scale (e.g., the Hippo Roller). Alternatively, there are many examples of ideas that scale successfully but that are questionably clever to a designer's eyes (e.g., village rainwater collection systems).
I described frog's work on Project M (http://www.frogdesign.com/services/project-masiluleke.html), tackling South Africa's HIV problem, to define meaning and impact in social innovation. Beyond the home testing kit at the core of the solution, a mobile service platform was critical to sparking initial adoption and ensuring usage of the solution over time. Designing for awareness and advocacy in addition to usage is essential to creating meaning. Meanwhile, wearing a corporate strategy hat ensures questions of impact are adequately considered, as manufacturing, deployment, partnership strategy, quantitative validation, and long-term roadmaps are designed and executed.
This short document sets out CIsquared's beliefs on Innovation management and organization based on our long experience from top tier international companies.
CI squared™ is an innovative company that combines the practicioners’ expertise and knowledge with a drive for simplicity and function to bring you the best possible support for your business processes. Go to www.cisquared.com for more information about our systems; they are easy to use - that's why they work!
Product Marketing: A Critical Role in the Marketing Value ChainTodd Ebert
How to align technical product management with product marketing and integrated marketing for maximum effectiveness. A framework from my 20+ years in B2B marketing at leading technology companies.
Framing is a critical piece in ensuring the right segments and needs are being satisfied. This white paper explores our technique to identify and organize around such.
This overview presentation of GTM360 Marketing Solutions includes a 4-step methodology for business development and links for marketing collateral templates.
How to make products that don't suck - RISE Austin - Mar 30 2012CompellingPM
Most start-up companies begin with what they think is a brilliant idea and they immediately jump to building the product, and most of these products suck. Creating innovative products that result in market breakthrough requires a process of multiple iterations of discovery that drive you deeper into understanding the market problems and how to solve them with a differentiated solution. Breakthrough products are based upon solving a significant Market Problem with a Product and Business Model that create a competitive advantage and a Market Strategy that motivates buyers to purchases your product. In this session, learn this iterative discovery process that leads to breakthrough products and how to apply it to your own products.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Strategic Foresight for Collaborative Exploration of New Business FieldsRené Rohrbeck
To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.
SVPMA Dec 2014 Event
“Shifting to an Experimental Mindset: The Dos and Don’ts of Hypothesis Testing” with Teresa Torres, Product Consultant & Coach, former CEO
http://svpma.org/2014/12/december-2014-event/
SVPMA: 3 Tools to Increase Your Productivity ImmediatelySVPMA
SVPMA April 2014 event
“3 Tools to Increase Your Productivity Immediately” with Senia Maymin, Ph.D, Profit from the Positive, LLC
Read more: http://svpma.org/2014/04/april-2014-event/
SVPMA: Elevating from Consumer to Mission Critical ValueSVPMA
SVPMA March 2014 Monthly event:
“Elevating from Consumer to Mission Critical Value” with Brian Cox, Senior Director of Marketing for Enterprise Solutions, SanDisk
Read more: http://svpma.org/2014/03/march-2014-event-2/
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
SVPMA Jan 2014 monthly event
“Charting a Career Path to Your Dream Product Management Job” with Muffi Ghadiali, VP Product Management, OUYA Inc., Advisor and Lecturer at Stanford CSP
Read more: http://svpma.org/2014/01/january-2014/
Connecting the Dots: Decision Making for Next-Generation ProductsSVPMA
Connecting the Dots: Decision Making for Next-Generation Products : Vanee Pho, Senior Product Manager, Life Technologies at SVPMA Monthly Event August 2013
Successful Brand Management: Moving from a Product-Centric Focus
to a Customer-Centric Business Model by Susanne Kushner at SVPMA Monthly Event May 2002
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.