This document provides a summary of the freelance and full-time experience of a designer spanning over 14 years working at various agencies in London. Recent freelance highlights include design work for British Airways, Deutsche Bank, KPMG, and Visa. Previous full-time experience includes working at Hill & Knowlton from 2005-2007 where client work included HSBC and Allianz, and at Williams and Phoa from 2003-2005 working on projects for Rolls-Royce and WHSmith. The designer has extensive experience in print and digital media, including annual reports, advertising, branding, and web design.

1. 10/2007 – present
Freelance
Highlights include:
Web banners, printed adverts,
signage, corporate reports,
internal comms in-house at
British Airways via Hogarth
Deutsche Bank advertisements
at MediaCom
KPMG Annual Report, Tesco CSR
concepts, Visa Olympics brand
guidelines at Conran Design Group
Terra Firma Annual Report,
Gaucho and Freggo brand
development, Infinis website
at Dusted Design
DHL campaign graphics
at Maverick
Barclays FWA graphics at
Wild West
Over 14 years in design and
branding having worked full-time
and freelance for large and small
agencies in London.
Print experience: Annual Reports
(Rolls-Royce, HSBC, WHSmith),
brochures (adidas, British
Airways, Allianz), signage
(British Airways), advertising
(Sabic, DHL, Gillette), event
graphics (Barclays, Sabic).
Digital experience: web layouts,
web banners, social media,
newsletters and PDFs for large
and small companies and charities
(British Airways, Storm DJs,
Dyslexia International).
10/2005 – 10/2007
Full-time at Hill & Knowlton
Responsibilities included: taking
projects from brief and initial
concepts through to artwork and
production; corporate reporting;
campaign building; advertising;
facilitating brainstorming; and
directing photoshoots.
Clients include: HSBC, Allianz,
Carling, adidas, Gillette
10/2003 – 10/2005
Full-time at Williams and Phoa
Responsibilities included:
corporate reporting; managing
print and production; and
directing photoshoots.
Clients include: Rolls-Royce,
Allied Domeqc, ABB, WHSmith,
Woolworths, EADS
06/2002 – 10/2003
Internships
Enterprise IG (Brand Union)
and Landor

2. British Airways
Brochures for the British Airways
student induction programme.

5. Storm DJs
Booking service for private
parties and promotional events.
Logo design and brand identity.
The storm icon is derived from
the shape of serotonin, the
neurotransmitter associated
with pleasure in the brain.

9. Sabic
B2B promotional campaign for
Saudi petrochemicals producer.
From brief through to photoshoot,
artwork and production.
The campaign was an informative
piece for an international plastics
expo at Düsseldorf which was
heavily advertised at the airport.
The concept revolved around the
ubiquity of plastics in our lives and
how they shape our interactions
with objects and with each other
thanks to their functionality
and versatility.

14. Broadway Barn
Luxury Bed & Breakfast in Ripley,
Surrey. Logo design and brand
identity. The feather in the logo
is a nod towards the heritage
of the building (an old barn),
the chickens that lay the fresh
eggs for breakfast and the feather
down pillows in the bedrooms.

18. Dyslexia International
Charity focussed on improving
teacher-training in order to raise
education levels around the world.
Logo design and brand identity.
The icon in the logo represents
the freedom given to learners
once they overcome their
difficulties in reading and
writing. The three layers
represent policy makers,
teachers and teacher trainers.

23. The colours of change
Volumes 1 and 2 of a personal
project involving close up
photography of rust and decaying
paint around the streets
of Japan and London.