Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.

1. A Fresh Perspective

2. who we are

3. We are a brand consulting and design company with established credentials in
strategy, design and communications. Founded in the year 2007
we are a team of experienced and diverse professionals coming from consulting,
advertising and design backgrounds. We are strategy led and our thinking and
actions are driven to drive growth for your business. Brand led growth.
about us

5. what we do

6. Brand Strategy
Positioning
Re-branding
Brand architecture
Brand idea development
Brand Design
Identity development
Brand guides & systems
Interactive design
Print & environmental graphics
Packaging
Brand Communication
Marketing communication
Internal branding
Stakeholder communication
Integrated campaign
Brand Research
Brand perception study
Focus groups discussions
Category and market analysis
Consumer trends
expertise covering four disciplines
1 2 3 4

7. our clients

8. We have partnered with clients across sectors & categories which
include multinationals, large and medium sized companies and
smaller enterprises. The common aspect is the aspiration to build
brands and connect with people.
diverse client profile

9. spanning multiple sectors
Retail
Trent
Construction
Saint-Gobain Gyproc
Eshan Minerals
Ensemble, ESD
Engineering
Grindwell Norton
Goma Engineering
Atlas Copco
Financial
Prabhudas Lilladher
Bharti Axa
Taxsmile,
BP Wealth
Mya Health
Banking
ICICI Bank
Media
9X, Zee
Filmstreet
Lemon 91.9FM
Diversified
Rander Group
Indu Group
BBM Group
Real Estate
Oberoi Realty
Lifescapes
Myscape
legend Estates
Bloomfield
Runwal Group
Shopping Malls
Treasure Malls
Property Zone
Chemicals
Atul Industries
Sports
Salgaocar FC
Agri-logistics
Shree Shubham
ITES
WNS
Software
Verchaska
Patni
FMCG
S M Fruit
Travel
Skytes
Express Vacations
Infrastructure
Renaissances Industrial park
Patel Engineering
Indu Projects
Consulting
ABC Consultants
Education
Angle Engineering

10. Delhi
Jaipur Guwahati
Chandigarh
Mumbai
Goa
Pune
Gwalior
Coimbatore
Bengaluru
Guntur
Hyderabad
Nagpur
Indore
spread across the country

11. our work
three case studies

12. simplify travel

13. Overview:
Verchaska is a technology provider for the travel industry. Over a decade the company
has been creating and delivering critical software solutions and services that range
from web-based integrated business platforms to complex e–commerce solutions for
travel companies.
The company has taken initiatives to double the team size and has ambitious plans in
expanding the services to clients across the globe.
Challenges:
Travel is a very complex business with multiple products, services, tour operators,
airlines, hotels and every other constituent playing a vital role.
Verchaska’s products driven by technology cater to three segments within the value
chain namely the travel agency, the corporate traveler and the individual pleasure
traveler. The critical aspects was to understand from a branding perspective is to identify
a common thread that connects with users across all the segments.
simplify travel

14. Solution:
Brand Harvest approached the challenge by initially conducting interviews with the key people
within the organization to understand the core problems they are solving for the various
segments. Secondly we looked at the complexity of the problems from a users perspective and
what value did they derive out of the solutions verchaska provided and how it has benefited.
Through our research we identified that the travel business is extremely complex with hundreds
of airlines and thousands of hotels, multiple users needs etc. As a technology provider
Verchaska essentially is providing solutions to ease the various processes, increase efficiency by
automating and increasing ROI for their clients.
And simplifying the business process of travel across the value chain is verchaska’s forte. Our
idea for the brand emerged from this truth and hence recommended a name change and
positioning reflecting Simplify travel. We developed a unique verbal and visual language around
the brand and created a whole new brand identity.
Across the globe the clients they have begun dealing with have welcomed the brand change in
a remarkable manner. VE is perceived as an international brand and their website has 10 fold
traffic coming from all over the world. VE received highest footfalls in WTF London (The largest
World Travel Fair) among the technology stallls.
simplify travel
Result:

15. old new
3
Identity change simplify travel

16. brand architecture
verbal language
simplify travel

17. visual language simplify travel

18. website/digital stationary
simplify travel

19. applications and environmental graphics
simplify travel

20. merchandise

22. Overview:
Saint-Gobain Gyproc India Ltd. is part of the Saint-Gobain Group and a market leader in the
gypsum based construction space in India for well over two decades. Saint-Gobain Gyproc
India Ltd. has been a pioneer in introducing light weight interior construction practices in the
Indian construction industry and is foremost in the minds of customers when they think of
ceiling, drywall partition and gypsum plaster.
Gyproc India has many products, systems and applications that are suitable for the
construction industry. However the associations for the company among all stakeholders was
largely around plaster boards.
Opportunity:
The company had aggressive plans to move up the value chain in the construction industry
from being seen as mere manufacturers of gypsum boards to providing a complete range of
products and systems required for ceilings, drywalls and wall linings, besides value added
services like Architectural design support, Systems Engineering, Quantity Surveying, Training
and onsite technical support and performance warranties.
In order to achieve this, branding had a crucial role to play.

23. Solution:
Construction is a rapidly changing industry and the nature of the business ensures that
companies that are future prepared are more likely to gain ground and establish brand
preference. The need for moving up in the value chain was very critical in order to be seen as
a company that offers solutions that are both technologically superior and products that are
performance driven. The creative expression of this articulation was defined as “Gyproc – Built
for tomorrow.” Because construction of the future should be sustainable, faster, lighter and
innovative. The first step in the process invloved developing a simpler and more focused
brand architecture.
Result:
Gyproc has clearly redifined the construction space with an increasing number of projects only
using drw construction. Leading architects across tier I & II highly recommend the brand and
thus enabling the brand to grow at over 20% year on year. With the category being accepcetd
Gyproc is embarking on plans to enter the consumer segement in the coming fiscal.

24. VERTICLES
DRYWALLS LININGCEILINGS
MULTIPLE SUB BRANDS
GYPLINER
DRYLINER
CASOLINEGYPWALLS
GYPROC
GYPBOARD
GYPSTEEL
GYPFRAME
UNIVERSAL
GYPREX
CASAPRAND
GYPTONE,
CELOTEX
CASAPRONO
CETAINTEED
ACCESSORIESJOINTING
CEILING TILESMETALSPLASTERS
MULTIPLE SUB BRANDS
OLD ARCHITECTURE
LEVEL 1
CORPORATE
BRAND
LEVEL 3
PRODUCTS
GYPROC
CATEGORY
FUNCTIONALITY
VARIANT
LEVEL 5
NEW
INITIATIVES
NO CORE
PRODUCTS
GYPROC
BRAND X
VARIANTS
LEVEL 4
THIRD PARTY
AQUIRED
BRANDS
GYPROC
BRAND X
FUNCTIONALITY
VARIANTS
LEVEL 2
SYSTEMS
GYPROC
CATEGORY
FUNCTIONALITY
VARIANT
NEW ARCHITECTURE

25. Duraline
Gyproc | Duraline
Product Headline
Fireline
Gyproc | Fireline
Product Headline
Moisture Resistant
Gyproc | Moisture Resistant
Product Headline
Ceiling Panel
Gyproc | Ceiling Panel
Product Headline
marketing collaterals

26. website

27. key brand messages

28. brand campaign

29. ceilings campaign

30. Ahead&
Togethergrowth finds a way

31. Overview:
From its humble beginnings as a standalone brokerage firm in 1944 to offering the entire
range of financial products and services through a nationwide presence, the Group has come
a long way. Built on the core values of Integrity, Enterprise, Responsiveness, Expertise and
Ambition, today PL is amongst India's leading Institutional broking services providers.
Brand Harvest is partnering PL in sharpening the positioning, aligning people and shaping the
brand for the future.
Solution:
Our approach was more internally focused rather than external. The fact that PL is an
organization with over 60 years meant that that the culture is deep rooted and difficult to
change. Through a series of in-depth interviews with the top management and several
brainstorming sessions for which we shared rich stimulus we identified what values govern the
organization. This besides we looked at some of their key achievements over the years that
has built their reputation and credibility. Given this understanding we recommended that the
brand be drive with a purpose idea rather than positioning idea. Purpose ideas are more deep
rooted and stem from the verybelief system of the company. ‘Powering your financial growth’
through ‘wealth of wisdom’ is what we eventually articulated. Further to that we revamped
their website, developed a brand campaign and roll out the communication.

32. Result:
Pl has increased its presence in the retail market over the last two year. The number of
franchisee operators have grown from just around 50 to 350. Given the market condistions
over the past two years, this is a good sign.

33. brand campaign

34. brand campaign

35. our process

36. discovery
process
articulation
expression
implementation
2
3
4
1
our process - four stages

37. business
objectives
value
proposition
brand
values
brand
differentiator
brand
benefits
internal perceptions
& associations
category
analysis market mapping &
consumer insights
societal trends
& observations
brand perceptions
& associations
competitive
landscape
opportunities
& threats
research/data
inputs
discovery
process
brand
discriminator
1
process/stage i/discovery/
external and internal factors considered
current
differentiation
internal external

38. research analysis
& recommendations
positioning
architecture
brand idea
personality
creative directions
defining
objectives fine tune TG,
segments, insights
value proposition
strategy document
brand values
articulating
the competitive advantage
articulation
discovery
2
process/stage ii/articulation

39. expression
articulation
3
process/stage iii/expression
identity design
brand look
& feel
brand colours
& typography
application design
& expressions
advertising
templates
print & collateral
design
interactive design
signage &
environmental
graphics
packaging graphics

40. brand
guidelines
print-ready
artworks
final website
HTML files
logo
guidelines
final proofing
print/installation supervision
audio-visual
broadcast-ready
digital files
Image processing
implementation
expression
4
process/stage iv/implementation