Alex esser tunaspot wirten copy
•
0 likes•297 views
1) Streaming music services like Spotify and Deeker have seen rapid growth and are now the dominant way people, especially younger users, consume music. 2) Record sales have declined sharply but revenues from streaming services are rising quickly, helping the music industry recover. 3) Major brands are increasingly partnering with musicians and investing in music platforms, taking over the role that labels traditionally played in promoting artists. Music is becoming a tool for branding rather than just advertisement.
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (17)
Similar to Alex esser tunaspot wirten copy
Similar to Alex esser tunaspot wirten copy (20)
Recently uploaded
Recently uploaded (20)
Alex esser tunaspot wirten copy
- 1. Music Branding som PR Alex Esser
- 2. WHY? - TRENDS WE SEE • Search Behaviour • Social • Local • Consumption • Subscription / Streaming • Music Branding
- 3. STREAMING 2000 - 2010 Record Sales in Sweden -36% (globally -50%) Veronica Maggio 2012: + 5,2 Mkr Revenues from Streaming Music Services + 93% 2012 Swedish Record Labels 2012: + 32% •In Sweden, over 86% of 16 - 25 years use Spotify. •Spotify: 15,000,000 active users in 21 countries. Deezer: 3,000,000 active users in 181 countries. Pandora Radio: 150,000,000 users Soundcloud: 20,000,000 content creators
- 4. MUSIC BRANDING “Brands are the New Labels” - Mark Marot, Island Records •Coca-Cola (about to) invest $10M in Spotify •Toyota owns a top 10 music blog •Sony Branding, EMI Branding, Universal Branding, Warner Branding •Music Branding, not advertisement Adidas, Starbucks, Metro, Heineken, Red Bull, Ralph Lauren, G-star, Dressman, Stadium
- 9. Discover Great Music Wherever You Are
- 10. Application (inside Spotify desktop) Released August 2012 and featured on the same week in: • Wired UK • Evolver.fm • Music week • etc
- 12. Third Party Apps - City guides
- 13. Sammanfattning: • Music in 2013 is Social • Music is more fun than Ads • Brands are the new Labels.
Editor's Notes
- 50,000 + användare - ett gäng design och innovationspriser och nomineringar. Men vår största språngbräda är Spotify. WIRED + Amelia - I måndags Japan -
- Istället för att anlyta en byrå - ringde vi upp Musikhjälpen. De fick drygt 1600 subscribers på sina listor. Musikhjälpen fick drygt 16000 kr och vi alla tillsammans väldigt mycket buzz.
- Vi bygger in vår tjänst i Göteborg stads nuvarande mobilapp. Där de får en egen filter i mobilen - med bara deras egna listor. I detta fallet handlar det om Håkans musikguide till Göteborg som bara finns i Göteborgs Stads appen där man gå runt på stan och få höra på staden ur Håkans perspektiv På Pustervik så finns det hans första konsert inspelad. På Lisberg kan man hitta Håkans sommar lista etc.