Bilder från CSR seminarium. Vi pratar om hållbar lönsamhet. Ulrika Hotopp lyfter fram exempel på att affärer som går hand i hand med hållbara principer är lönsamma. Ta klivet från en endimensionell CSR-silo på företagen till att lyfta hållbarhet i affärsstrategier och anamma ett holistiskt perspektiv. Åsa Skogström Feldt som driver initiativet Next Generation inom IKEA berättar om att skapa lönsam hållbarhet och hållbar lönsamhet. Moderator är Lars Wirtén.
Content marketing involves creating and sharing relevant content through owned channels in order to attract target audiences and address their pain points as a thought leader. The traditional top-down communication model is obsolete in today's digital landscape where customers control information and its distribution through searching online and sharing content. To succeed, companies must understand their audiences' needs and position themselves as experts by creating content at the intersection of audiences' pain points and the company's areas of thought leadership, referred to as the "Garden of Eden". This content should be distributed through owned channels like blogs, newsletters and videos.
1) Streaming music services like Spotify and Deeker have seen rapid growth and are now the dominant way people, especially younger users, consume music.
2) Record sales have declined sharply but revenues from streaming services are rising quickly, helping the music industry recover.
3) Major brands are increasingly partnering with musicians and investing in music platforms, taking over the role that labels traditionally played in promoting artists. Music is becoming a tool for branding rather than just advertisement.
Bilder från CSR seminarium. Vi pratar om hållbar lönsamhet. Ulrika Hotopp lyfter fram exempel på att affärer som går hand i hand med hållbara principer är lönsamma. Ta klivet från en endimensionell CSR-silo på företagen till att lyfta hållbarhet i affärsstrategier och anamma ett holistiskt perspektiv. Åsa Skogström Feldt som driver initiativet Next Generation inom IKEA berättar om att skapa lönsam hållbarhet och hållbar lönsamhet. Moderator är Lars Wirtén.
Content marketing involves creating and sharing relevant content through owned channels in order to attract target audiences and address their pain points as a thought leader. The traditional top-down communication model is obsolete in today's digital landscape where customers control information and its distribution through searching online and sharing content. To succeed, companies must understand their audiences' needs and position themselves as experts by creating content at the intersection of audiences' pain points and the company's areas of thought leadership, referred to as the "Garden of Eden". This content should be distributed through owned channels like blogs, newsletters and videos.
1) Streaming music services like Spotify and Deeker have seen rapid growth and are now the dominant way people, especially younger users, consume music.
2) Record sales have declined sharply but revenues from streaming services are rising quickly, helping the music industry recover.
3) Major brands are increasingly partnering with musicians and investing in music platforms, taking over the role that labels traditionally played in promoting artists. Music is becoming a tool for branding rather than just advertisement.
The document discusses and analyzes three different album covers:
1) Eminem's "Recovery" album cover depicts him alone on a road to represent the lonely path of recovery and his journey of self-recreation.
2) Chris Brown's album cover features pictures and captions in the background representing obstacles he has faced, such as the words "forgiving" and "enemies." The bold font style and images portray him as vain and seeking popularity.
3) Nicki Minaj's "Stupid Hoe" album cover uses bright colors to draw in audiences and features her standing proudly to portray herself as a kind of Barbie, fitting her personality. The title and image directly convey the music's
Teenagers on average send 50 SMS per day. Mobile phones and other digital devices occupy a significant amount of teens' time and attention, with some statistics showing that teens spend over 10% of their time in bed on devices. Younger generations also check their social media and mobile phones frequently throughout the day.
The document discusses and analyzes three different album covers:
1) Eminem's "Recovery" album cover depicts him alone on a road to represent the lonely path of recovery and his journey of self-recreation.
2) Chris Brown's album cover features pictures and captions in the background representing obstacles he has faced, such as the words "forgiving" and "enemies." The bold font style and images portray him as vain and seeking popularity.
3) Nicki Minaj's "Stupid Hoe" album cover uses bright colors to draw in audiences and features her standing proudly to portray herself as a kind of Barbie, fitting her personality. The title and image directly convey the music's
Teenagers on average send 50 SMS per day. Mobile phones and other digital devices occupy a significant amount of teens' time and attention, with some statistics showing that teens spend over 10% of their time in bed on devices. Younger generations also check their social media and mobile phones frequently throughout the day.