This document discusses how digital technology and the internet have disrupted the music industry. It notes that revenue from recorded music in the US peaked in 1999 and has declined significantly since then. It also discusses how platforms like YouTube, with over 1 billion daily views, and streaming services like Spotify and Pandora have become the primary ways for users, especially teens, to access music. These platforms have changed consumer expectations around immediacy, personalization, and not having to pay for individual songs or videos. The future of the industry is focused on live performances and merchandise, as well as new models like subscriptions, self-distribution, and brands sponsoring artists.