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Koalicioni i Grave Ballkanike vol. II
Nxitese e Strat-Up Social per Mbeshtetjen e Sipermarrjes Femerore ne
Ballkan
(2020-1-EL01-KA204-078936)
Paraqitja e Ideve te Biznesit
BWC – N. Macedonia
March, 2022
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
SESIONET E PUNES
Pjesa/sesioni 1
• Kuiz: Cfare eshte marketimi?
• Percaktimi i marketimit
• Llojet e marketimit (video)
• Diskutim
• Konceptet kryesore te marketimit
• Ushtrimi 3 Vepro: Hero - Problem –
Zgjidhje
• 10 minuta pushim
Pjesa/sesion 2
• Energizer
• Komponentet kryesore te marketimit
• Shembuj te komponenteve kryesore
te marketimit
• Ushtrim – Krijimi i personalitetit te
bleresit
• Ushtrim 5 Rishikimi i yjeve
• Diskutim
• 60 minuta pushimi drekes
Pjesa/sesion 3
• Shprehje mendimesh
• Ushtrime marketimi – Krijimi i
nje hapi me nje faqe
• Diskutim
• 10 minuta pushim
Pjesa /sesion 4
• Llojet e marketimit
• Shembuj te mire dhe te keqinj te
marketimit
• Diskutim
• Konkluzione
• Reagim
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Pjesa 1 - Prezantimi
• Merni nje kopje te printuar te pyetjeve
a. Qarko pergjigjen e sakte (5 minuta)
b. Ndiq rregullin “nje pyetje – nje pergjigje e sakte”
c. Ndiq prezantimin per pergjigjet e sakta
d. Diskutime
Quizi i Marketimit - 5 minuta
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Quizi i Marketimit
Q 1:Qellimi I marketimit eshte qe:
a. Shesi produktin
b. Te fitoje vemendje dhe interes nga nje
investitor
c. Te kujdeset per klientet
Q 2:Kur tregoni historine tuaj, eshte e
rendesishme qe:
a. Te lidhesh me problemin e nje grupi te
caktuar
b. Te fokusohesh tek profesioni
c. Te flasesh per financat
Q 3: Kur vendosini zgjidhjen jashte duhet
qe:
a. Jini detajist sa te mundeni
b. Te jete shkurt dhe thjeshte
c. Diskutoni perfshirjen tuaj me kompani te
tjera
Q 4: Kur zgjidhni tregun tuaj te synuar,
duhet:
a. Synoni nje zone me te vogelen e mundshme
b. Synoni nje zone me te madhe te mundshme
c. Synoni gjith boten
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Quizi i Marketimit
Q 5:Kur i drejtoheni investitoreve,
duhet te dini:
a. Strategjine e daljes
b. Strategjine e marketit
c. Borxhin personal
Q 6: Per blerjen e klientit duhet te
diskutoni:
a. Si te arrini klientet tuaj
b. Kerkoni udhezime se si te arrini klientet
c. Te dyja
Q 7: Kur i drejtoheni
investitoreve, duhet te:
a. Visheni me kostum
b. Veshje rastesore
c. Veshje qe ju ndiheni me rehat
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Cfare eshte marketimi?
• Marketimi:
• Eshte nje permbledhje e perdorur per te
percaktuar ose prezantuar shpejt dhe thjeshte
nje product, sherbim te organizates dhe
propozimin e vleres se tij.
• Duhet te ngjall interes, te jete I shkurter, bindes,
i paharrueshem dhe te tregoje avantazhet +
vecantite e idese suaj.
• “Kush dreqin jeni ju dhe pse duhet tju kushtoj
vemendje? / Cfare ka per mua?”
• Ka te beje me bindjen dhe fitimin e njerezve
per ju dhe idene tuaj, terheqjen e investitoreve,
bashkethemeluesit, punonjesit dhe rregullimi I
idese.
Ndjeshmeri
Kreativitet
Marketim
Racionaliteti
“I PITCH; therefore, I am!”
- Gay Kawasaki
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Ku/Kur/pse marketojme?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Kush marketon?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Llojet e marketimit?
The MVP (minimal viable
pitch)
• Kush (je ti)?
• Cfare (eshte problemi,
duhet zgjidhje)?
• Unike(propozim vlere)?
• Pse (po marketon/cfare te
duhet – thirrje per
veprim)?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Llojet e marketimit?
Diskutim
• Keni marketuar ndonjehere deri
tani?
• Ndaj nje ekperence tenden me ne.
Cfare lloj marketimi keni perdorur?
• Cili lloj I marketimit mendon qe
mund te perdoresh ne situatat e
ardhmes?
• VIDEO:
https://www.youtube.com/watch?v=dCQ
lT-Fc4WA
• Identifiko MVP (minimal viable
pitch) in the video
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit–
anatomia e marketimit
• Si te krijojme nje
marketim te
mire?
• Pyetjet qe
marketimi duhet
ti pergjigjet?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
1. Prezantimi
• Kush je ti?
• Cfare ben kompania
juaj?
• Cili eshte propozimi i
vleres?
• Merri vemendjen
1. Pershendeteni audience ne nje
menyre qe eshte e pershtatshme per
rastin.
• Prezantoni veten formale per nje fushe biznesi ose
per nje ngjarje argetuese.
2. Filloni me dicka terheqese
• Nje pyetje retorike, nje fotografi, nje histori,
shembull, informacion emocionues ose nje shaka…
• Sa me personale qe mund ta beni, aq me e
natyrshme do duket marketimi juaj.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
2. Problemi
• Beni lexuesin te ndjeje
dhimbjen!
• Listoni problemet qe kompania
juaj ka dhe deshiron ti zgjidh.
• Jepini nje pasqyre
mbreselenese problemit dhe
shpejgoni shkurtimisht.
• Perdorni fjalet kyc
• Te gjitha zgjidhjet fillojne me nje problem.
• Tregoni problemin heret.
• Lidheni problemin me audience me shembuj te
botes reale.
• Shpjegoni se si kjo ndikon negativisht tek
njerezit, perdorni me shume se nje shembull per
te treguar nje fotografi per audiencen.
• Shmangni perdorimin e fjaleve kryesore dhe
bisedave teknologjike ne histori.
• Perdorni emra te vertete dhe sfida reale.
• Mbajeni thjeshte dhe te vertete.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
3. Ideja - Zgjidhja
• Listo 3-5 menyra qe kompania
propozon per zgjidhjen e problemit.
• Pershkruani se si e parashikoni
zgjidhjen e problemit.
• Komunikoni komoditete me vlere te
madhe
• Jini te drejtperdrejte.
• Jini te qarte ne meyre qe te filloni te
prezantoni produktin tuaj.
• Tregoni produktin tuaj –edhe nese
produkti nuk eshte ndertuar ende
tregoni nje paraqitje vizuale.
• MVP – MINIMUM VIABLE PRODUCT
1. Nje product minimal I zbatueshem
eshte forma e pare e nje produkti
qe mund ti leshoni perdoruesit.
2. Ofron funksionalitet thelbesor pa
ndonje vecori shtese.
3. Sipermarresit perodrin MVP per te
vleresuar se si ndihen klientet per
nje ide dhe perdorin reagimet e
klenteve per te zhvilluar versionin e
ardhshem te produktit.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Prezantimi –Problemi – Zgjidhja shembuj
Curtesy of Hub Spot
• Shebull I keq ne mire
1. Pershendetje, investitore. Emri im eshte Juan de la Cruz, dhe une jam
shefi i teknologjise ne ndalimin e trafikut. Sot, ne po kerkojme $50,000 ne
kembim te 10% te kompanise sone ne rritje.
1. Adisa vite me pare, e gjeta veten te mberthyer ne trafik cdo dite ndersa
udhetoja nga shtepia ime ne periferi per ne zyren ne qytet. Ishte
kompinimi perfekt rraskapites dhe I lodhshem. E dija se duhet te kishte nje
menyre me te mire per te shkuar dhe per te ardhur nga puna pa dhimbje
koke te shkaktuar nga trafiku.
2. Ja pse une zhvillova Stop Trafikut – nje zgjidhje per problemet me te cilat
perballemi kur behet fjale per oret e pikut. Thjesht duke identifikuar
zgjidhjet e pasme ne kemi zhdukur cdi mundesi per tu gjendur ne bllokim
kur ktheheni ne shtepi pas nje dite te lodhshme pune.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Prezantimi –Problemi – Zgjidhja probleme
Curtesy of Hub Spot
• Impending Disaster Example
1. Emri im eshte Alexis Matthews, themeluesi dhe presidenti I GloboSave.
1. Nuk eshte sekret – ndotja ka pllakosur mjedisin per dekada. Kohet e fundit
u zbulua se deri ne vitin 2050 ndotja do te kete nje efekt te pakthyeshem
ne planetin tone. Nese shkaterrimi I planetit tone mbetet mbetet I
paadresuar, toka mund te behet e pabanueshme per brezat e ardhshem.
Per fat te mire ne po punojme per ta rregulluar ate.
2. GloboSave eshte nje zgjidhje per ndotjen qe ndihmon ne largimin e
karbonit nga ajri, produkti yne heq karbonin nga ajri ne nje shkalle
massive me teknologjine tone revolucionare per te patentuar, duke ulur ne
menyre drastike kercenimin e ngorhjes globale dhe duke e bere ajrin tone
me te paster..
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Zgjidhja – Llojet e produktit ose sherbimit
1. Prototipet e Software
2. Dizanjet e produktit–
• Nje skice (me dore ose duke
perdorur nje mjet);
• Nje kornize(per te treguar
pervoja te perdoruesit dhe
navigimi);
• Nje model(demostron se si do
te fuknsionoje produkti juaj).
3. Video demo.
4. Faqet e uljes etj.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Zgjidhja – Shembuj MVPs
• Amazon filloi si nje library ne internet.
• Jeff Bezos filloi duke blere libra nga shperndaresit
dhe duke I derguar ato tek klientet sa here qe ne
dyqan merrte nje porosi.
• Shitjet e larta te librave nenkuptonin se kishte nje
kuptim qe te vazhdonin te shtonin me shume
produkte ne dyqan, me pas te blinin magazine
dhe ne fund ti siguronin cdo perdoruesi nje
pervojete personalizuar ne faqen e internetit.
• Duke filluar me apartamentin e vete
themeluesve AirBnb u dha njerezve
mundesine te listonin nje dhome me qera
afatshkurer per te fituar te ardhura shtese.
• U be e qarte se udhetaret ishin te gatshem
te qendronin ne shtepine e dikujt tjeter per
te kursyer para per akomodimin, dhe
platforma u rrit.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Zgjidhja – Sembuj MVPs
VIDEO
https://www.youtube.com/watch?
v=xPJoq_QVsY4
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Ushtrimi 3 Act Pitch: Hero – Problemi – Zgjidhja
• Ndahuni ne tre grupe (bazuar ne
rregullin: 1,2.3…).
• Beje marketimin ne tre pjese te historise
duke perodrur jo me shume se 30 fjale
per cdo skene.
• Act 1. Tako heroin.
Act 2. Gjetem nje problem.
Act 3. Heroi yne gjeti zgjidhjen.
• Perdorni 17 qellimet e zhvillimit te
qendrueshem te OKB-se per frymezim.
• Koha: 15 minuta + 5 minuta per
prezantim
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Pjesa 2 – Komponentet kryesore te
marketimit
Ushtrim
10 minuta
“Jep nje kompliment“
• Mer nje leter dhe shkruaj emrin tend.
• Me pas, shperndajeni letren tek pjesemarresit e
tjere qe ata te shkruajne nje kompliment per ju.
• Lexo komplimentet.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
4. Tregu i synuar
• Kush jane klientet qe ti do ti sherbesh?
• Problemet e klienteve, deshirat dhe nevojat.
• Hulumtimi – faktoret gjeografik, demografik, te
sjelljes
• Cfare ju ben me te pershtatshem per klientet
(perfitimet)?
1. Ndihmoi ata te bejne me shume leke;
2. Ulja e kostove te biznesit;
3. Adresoni pika dhimbjeje;
4. Bejni ata me shume produktiv/eficient.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Si te perdorni personazhin e bleresit
• Zhvilloni strategji te permbajtjes duke u fokusuar ne fjale kyce perkatese.
• Identifikoni aktivitetet perkatese promovuee.
• Dergimi I ofertave te personalizuara per bleresit bazuar ne preferencat e
tyre.
• Fushata te marketimit ne kohe per normat maksimale te angazhimit.
• Publikimi permbajtjes dhe reklamave ne kanalet (email, media sociale)
me te perdorura nga bleresit.
• Promovoni mesazhet per te promovuar unitetin e markes dhe per te
rritur ndergjegjesimin e markes.
• Permiresimi I shkrimit te kopjimit per te pasqyruar strategjite e
automatizimit.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
5. Analiza e konkurrenteve
• Keshilla per nje analize efektive te konkurrences
1. Merrni pjese ne konferenca profesionale
2. Analizoni raportet e industrise
3. Analizoni faqen e internetit te konkurrentit tuaj dhe pikat e forta dhe te dobta te
marketingut ne rrjete sociale.
5. Analizoni strategjine e marketingut te konkurrentit
6. Analizoni strategjine e marketingut me email te konkurentit (rregjistrohu ne faqen
e internetit te konkurrentit per permbledhjen e tyre).
7. Nje sondazh midis klienteve, furnitoreve dhe punonjesve te konkurrenteve
8. Punesoni punonjes nga firmat konkurruese dhe bashkohuni me partnered e
konkurenteve
9. Analizoni se kush nga konkurrentet puneson, dhe cfare kriteresh kane.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Matrica dhe perparesia e konkurrences
(konkurentet direkt dhe indirekt)
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet
kryesore te
marketimit
6. Modeli I biznesit
ose i te ardhurave
Menyrat se si kompania
parashikon te sjelli te
ardhurate.
Shembull: Model biznesi
Canvas – kepucet e TOM
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore te marketimit
7. Projeksionet financiare dhe terheqja
Investitoret duan te kuptojne ku jeni ju:
• Pikat e produktit dhe klientit (numri i klienteve),
• Investime te tjera te vendosura ne kompani
• Letrat e nenshkruara te qellimit per te blere/partnere,
• Vendosja e medias,
• Sa leke ju nevojiten,
• SI do ti perdorni te ardhurat,
• Afati kohor (kur fillon dhe mbaron)…
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Parashikimet financiare dhe terheqja
• Ju mund te tregoni terheqje pa bere nje shitje kryesore
• Nepermjet miratimit te nje perdoruesi me version falas, ju mund
te tregoni se njerezit po lidhen me produktin tuaj gjate kohes.
• Shiritat jane shkarkimet ne muaj dhe grafiku I linjes jane pikat e
te dhenave te mbledhura ne muaj.
• Parashikimi I shitjeve
• Terheqja
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Rrjedhja e parase
• Parashikimi I nje
pasqyre 3-5 vjecare te
rrjedhjes se parase
(shih dokumentin
excel)
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet
kryesore te
marketimit
8. Kohezgjatje
• Fillimi
• Gjendja e tanishme
• Hapat ne te ardhmen
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Komponentet kryesore ne marketim
9. Grupi
• Eksperienca dhe formimi
• Suksesi i kaluar
• Potenciali
• Ekspertize (zhvillues, tregetar,
inxhinjer…)
• Bordi keshillimor
• Investitoret aktuale
STELLA ORNELAS
Chief Executive Officer
BRYAN COOK
Chief Finance Officer
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
“Lidhni te nente pikat me kater vija te drejta pa
hequr lapsin nga letra ose duke I rene dy here te
njejtes vije, pasi kjo llogaritet si dy vija."
Brainteaser
• Te gjithe perpiqen ta
zgjidhin vete
• E Ndajne zgjidhjen ne
nje tabele te bardhe
Koha: 10 minuta
Pjesa 3 – Te mesuarit duke punuar
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
MAYA: THE BAG THAT
CARRIES YOU
BIRD BUDDY: A SMART
BIRD FEEDER
UVMASK: ALL-DAY ACTIVE
UV-C AIR PURIFICATION
FACE MASK
Ushtrime
marketimi
• Ndahuni ne tre grupe
• Lexoni shembujt e kompanise
(ose google informacionin)
• Krijo nje hap me nje faqe duke
perdorur shembujt e ofruara
• Prezanto marketimin
• Koha: 40 minuta + prezantimi I
marketimit (20 minuta)
• Diskutim: cfare mesuam?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Pjesa 4 – Keshilla per paraqitjen dhe vleresimin
Keshilla per paraqitjen:
1. Trego nje histori
2. Merr vemendjen – mos ji I merzitshem!
3. Praktiko kohen – mos harxho kohe!
4. Perdor komponentet kryesore te marketimit
5. Paraqisni vecorite unike
6. marketo – mos e shisni
7. Kerko cfare te nevojitet –mos harroni thirrjen per veprim
8. Perfshini prova sociale– mos thoni qe te gjitheve do ti
pelqejne!
9. Prezanto skuadren – investitoret investojne tek njerezit,
jo vetem tek idete.
10. Praktikoni, integroni reagimet dhe praktikoni perseri!
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Shembuj marketimi: Mire vs. Keq
Shembull I nje marketimi te keq:
Video:
https://www.youtube.com/watch?v=N92rqMaMPGI
Marketim i mire:
Video:
https://www.youtube.com/watch?v=k3PY_p_M-8w
Keni bere ndonje gabim ne
marketim deri tani?
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Konkluzionet dhe Reagimet
1. Cfare mesuam?
2. Do ti perdorni njohurite qe moret ne te ardhmen?
3. Keni pasur mundesi te merrni pjese dhe te
nderveproni?
4. Si u ndjete?
5. Comente dhe rekomandime?
6. Plotesoni formularin e vleresimit.
The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of
the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Burimet
• https://www.thesedge.org/socent-spotlights/22-awesome-social-enterprise-
business-ideas
• https://www.consciousconnectionmagazine.com/2016/02/social-enterprise-
examples-and-principles/
• https://asana.com/resources/elevator-pitch-examples
• https://myva360.com/blog/examples-of-minimum-viable-products
• https://www.dummies.com/article/business-careers-
money/business/financing/the-venture-capitalist-pitch-deck-your-traction-
160273
• https://medium.com/is-that-product-management/a-strategy-to-calculate-the-
market-size-tam-sam-and-som-cda0a05c77f8
• https://thinkinsights.net/consulting/tam-sam-som/
• https://www.skillsyouneed.com/rhubarb/pitch-business-idea.html
• https://bench.co/blog/accounting/cash-flow-statements/
• https://www.score.org/resource/12-month-cash-flow-statement
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  • 2. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. SESIONET E PUNES Pjesa/sesioni 1 • Kuiz: Cfare eshte marketimi? • Percaktimi i marketimit • Llojet e marketimit (video) • Diskutim • Konceptet kryesore te marketimit • Ushtrimi 3 Vepro: Hero - Problem – Zgjidhje • 10 minuta pushim Pjesa/sesion 2 • Energizer • Komponentet kryesore te marketimit • Shembuj te komponenteve kryesore te marketimit • Ushtrim – Krijimi i personalitetit te bleresit • Ushtrim 5 Rishikimi i yjeve • Diskutim • 60 minuta pushimi drekes Pjesa/sesion 3 • Shprehje mendimesh • Ushtrime marketimi – Krijimi i nje hapi me nje faqe • Diskutim • 10 minuta pushim Pjesa /sesion 4 • Llojet e marketimit • Shembuj te mire dhe te keqinj te marketimit • Diskutim • Konkluzione • Reagim
  • 3. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Pjesa 1 - Prezantimi • Merni nje kopje te printuar te pyetjeve a. Qarko pergjigjen e sakte (5 minuta) b. Ndiq rregullin “nje pyetje – nje pergjigje e sakte” c. Ndiq prezantimin per pergjigjet e sakta d. Diskutime Quizi i Marketimit - 5 minuta
  • 4. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Quizi i Marketimit Q 1:Qellimi I marketimit eshte qe: a. Shesi produktin b. Te fitoje vemendje dhe interes nga nje investitor c. Te kujdeset per klientet Q 2:Kur tregoni historine tuaj, eshte e rendesishme qe: a. Te lidhesh me problemin e nje grupi te caktuar b. Te fokusohesh tek profesioni c. Te flasesh per financat Q 3: Kur vendosini zgjidhjen jashte duhet qe: a. Jini detajist sa te mundeni b. Te jete shkurt dhe thjeshte c. Diskutoni perfshirjen tuaj me kompani te tjera Q 4: Kur zgjidhni tregun tuaj te synuar, duhet: a. Synoni nje zone me te vogelen e mundshme b. Synoni nje zone me te madhe te mundshme c. Synoni gjith boten
  • 5. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Quizi i Marketimit Q 5:Kur i drejtoheni investitoreve, duhet te dini: a. Strategjine e daljes b. Strategjine e marketit c. Borxhin personal Q 6: Per blerjen e klientit duhet te diskutoni: a. Si te arrini klientet tuaj b. Kerkoni udhezime se si te arrini klientet c. Te dyja Q 7: Kur i drejtoheni investitoreve, duhet te: a. Visheni me kostum b. Veshje rastesore c. Veshje qe ju ndiheni me rehat
  • 6. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Cfare eshte marketimi? • Marketimi: • Eshte nje permbledhje e perdorur per te percaktuar ose prezantuar shpejt dhe thjeshte nje product, sherbim te organizates dhe propozimin e vleres se tij. • Duhet te ngjall interes, te jete I shkurter, bindes, i paharrueshem dhe te tregoje avantazhet + vecantite e idese suaj. • “Kush dreqin jeni ju dhe pse duhet tju kushtoj vemendje? / Cfare ka per mua?” • Ka te beje me bindjen dhe fitimin e njerezve per ju dhe idene tuaj, terheqjen e investitoreve, bashkethemeluesit, punonjesit dhe rregullimi I idese. Ndjeshmeri Kreativitet Marketim Racionaliteti “I PITCH; therefore, I am!” - Gay Kawasaki
  • 7. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Ku/Kur/pse marketojme?
  • 8. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Kush marketon?
  • 9. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Llojet e marketimit? The MVP (minimal viable pitch) • Kush (je ti)? • Cfare (eshte problemi, duhet zgjidhje)? • Unike(propozim vlere)? • Pse (po marketon/cfare te duhet – thirrje per veprim)?
  • 10. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Llojet e marketimit? Diskutim • Keni marketuar ndonjehere deri tani? • Ndaj nje ekperence tenden me ne. Cfare lloj marketimi keni perdorur? • Cili lloj I marketimit mendon qe mund te perdoresh ne situatat e ardhmes? • VIDEO: https://www.youtube.com/watch?v=dCQ lT-Fc4WA • Identifiko MVP (minimal viable pitch) in the video
  • 11. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit– anatomia e marketimit • Si te krijojme nje marketim te mire? • Pyetjet qe marketimi duhet ti pergjigjet?
  • 12. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 1. Prezantimi • Kush je ti? • Cfare ben kompania juaj? • Cili eshte propozimi i vleres? • Merri vemendjen 1. Pershendeteni audience ne nje menyre qe eshte e pershtatshme per rastin. • Prezantoni veten formale per nje fushe biznesi ose per nje ngjarje argetuese. 2. Filloni me dicka terheqese • Nje pyetje retorike, nje fotografi, nje histori, shembull, informacion emocionues ose nje shaka… • Sa me personale qe mund ta beni, aq me e natyrshme do duket marketimi juaj.
  • 13. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 2. Problemi • Beni lexuesin te ndjeje dhimbjen! • Listoni problemet qe kompania juaj ka dhe deshiron ti zgjidh. • Jepini nje pasqyre mbreselenese problemit dhe shpejgoni shkurtimisht. • Perdorni fjalet kyc • Te gjitha zgjidhjet fillojne me nje problem. • Tregoni problemin heret. • Lidheni problemin me audience me shembuj te botes reale. • Shpjegoni se si kjo ndikon negativisht tek njerezit, perdorni me shume se nje shembull per te treguar nje fotografi per audiencen. • Shmangni perdorimin e fjaleve kryesore dhe bisedave teknologjike ne histori. • Perdorni emra te vertete dhe sfida reale. • Mbajeni thjeshte dhe te vertete.
  • 14. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 3. Ideja - Zgjidhja • Listo 3-5 menyra qe kompania propozon per zgjidhjen e problemit. • Pershkruani se si e parashikoni zgjidhjen e problemit. • Komunikoni komoditete me vlere te madhe • Jini te drejtperdrejte. • Jini te qarte ne meyre qe te filloni te prezantoni produktin tuaj. • Tregoni produktin tuaj –edhe nese produkti nuk eshte ndertuar ende tregoni nje paraqitje vizuale. • MVP – MINIMUM VIABLE PRODUCT 1. Nje product minimal I zbatueshem eshte forma e pare e nje produkti qe mund ti leshoni perdoruesit. 2. Ofron funksionalitet thelbesor pa ndonje vecori shtese. 3. Sipermarresit perodrin MVP per te vleresuar se si ndihen klientet per nje ide dhe perdorin reagimet e klenteve per te zhvilluar versionin e ardhshem te produktit.
  • 15. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Prezantimi –Problemi – Zgjidhja shembuj Curtesy of Hub Spot • Shebull I keq ne mire 1. Pershendetje, investitore. Emri im eshte Juan de la Cruz, dhe une jam shefi i teknologjise ne ndalimin e trafikut. Sot, ne po kerkojme $50,000 ne kembim te 10% te kompanise sone ne rritje. 1. Adisa vite me pare, e gjeta veten te mberthyer ne trafik cdo dite ndersa udhetoja nga shtepia ime ne periferi per ne zyren ne qytet. Ishte kompinimi perfekt rraskapites dhe I lodhshem. E dija se duhet te kishte nje menyre me te mire per te shkuar dhe per te ardhur nga puna pa dhimbje koke te shkaktuar nga trafiku. 2. Ja pse une zhvillova Stop Trafikut – nje zgjidhje per problemet me te cilat perballemi kur behet fjale per oret e pikut. Thjesht duke identifikuar zgjidhjet e pasme ne kemi zhdukur cdi mundesi per tu gjendur ne bllokim kur ktheheni ne shtepi pas nje dite te lodhshme pune.
  • 16. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Prezantimi –Problemi – Zgjidhja probleme Curtesy of Hub Spot • Impending Disaster Example 1. Emri im eshte Alexis Matthews, themeluesi dhe presidenti I GloboSave. 1. Nuk eshte sekret – ndotja ka pllakosur mjedisin per dekada. Kohet e fundit u zbulua se deri ne vitin 2050 ndotja do te kete nje efekt te pakthyeshem ne planetin tone. Nese shkaterrimi I planetit tone mbetet mbetet I paadresuar, toka mund te behet e pabanueshme per brezat e ardhshem. Per fat te mire ne po punojme per ta rregulluar ate. 2. GloboSave eshte nje zgjidhje per ndotjen qe ndihmon ne largimin e karbonit nga ajri, produkti yne heq karbonin nga ajri ne nje shkalle massive me teknologjine tone revolucionare per te patentuar, duke ulur ne menyre drastike kercenimin e ngorhjes globale dhe duke e bere ajrin tone me te paster..
  • 17. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Zgjidhja – Llojet e produktit ose sherbimit 1. Prototipet e Software 2. Dizanjet e produktit– • Nje skice (me dore ose duke perdorur nje mjet); • Nje kornize(per te treguar pervoja te perdoruesit dhe navigimi); • Nje model(demostron se si do te fuknsionoje produkti juaj). 3. Video demo. 4. Faqet e uljes etj.
  • 18. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Zgjidhja – Shembuj MVPs • Amazon filloi si nje library ne internet. • Jeff Bezos filloi duke blere libra nga shperndaresit dhe duke I derguar ato tek klientet sa here qe ne dyqan merrte nje porosi. • Shitjet e larta te librave nenkuptonin se kishte nje kuptim qe te vazhdonin te shtonin me shume produkte ne dyqan, me pas te blinin magazine dhe ne fund ti siguronin cdo perdoruesi nje pervojete personalizuar ne faqen e internetit. • Duke filluar me apartamentin e vete themeluesve AirBnb u dha njerezve mundesine te listonin nje dhome me qera afatshkurer per te fituar te ardhura shtese. • U be e qarte se udhetaret ishin te gatshem te qendronin ne shtepine e dikujt tjeter per te kursyer para per akomodimin, dhe platforma u rrit.
  • 19. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Zgjidhja – Sembuj MVPs VIDEO https://www.youtube.com/watch? v=xPJoq_QVsY4
  • 20. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Ushtrimi 3 Act Pitch: Hero – Problemi – Zgjidhja • Ndahuni ne tre grupe (bazuar ne rregullin: 1,2.3…). • Beje marketimin ne tre pjese te historise duke perodrur jo me shume se 30 fjale per cdo skene. • Act 1. Tako heroin. Act 2. Gjetem nje problem. Act 3. Heroi yne gjeti zgjidhjen. • Perdorni 17 qellimet e zhvillimit te qendrueshem te OKB-se per frymezim. • Koha: 15 minuta + 5 minuta per prezantim
  • 21. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Pjesa 2 – Komponentet kryesore te marketimit Ushtrim 10 minuta “Jep nje kompliment“ • Mer nje leter dhe shkruaj emrin tend. • Me pas, shperndajeni letren tek pjesemarresit e tjere qe ata te shkruajne nje kompliment per ju. • Lexo komplimentet.
  • 22. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 4. Tregu i synuar • Kush jane klientet qe ti do ti sherbesh? • Problemet e klienteve, deshirat dhe nevojat. • Hulumtimi – faktoret gjeografik, demografik, te sjelljes • Cfare ju ben me te pershtatshem per klientet (perfitimet)? 1. Ndihmoi ata te bejne me shume leke; 2. Ulja e kostove te biznesit; 3. Adresoni pika dhimbjeje; 4. Bejni ata me shume produktiv/eficient.
  • 23. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Si te perdorni personazhin e bleresit • Zhvilloni strategji te permbajtjes duke u fokusuar ne fjale kyce perkatese. • Identifikoni aktivitetet perkatese promovuee. • Dergimi I ofertave te personalizuara per bleresit bazuar ne preferencat e tyre. • Fushata te marketimit ne kohe per normat maksimale te angazhimit. • Publikimi permbajtjes dhe reklamave ne kanalet (email, media sociale) me te perdorura nga bleresit. • Promovoni mesazhet per te promovuar unitetin e markes dhe per te rritur ndergjegjesimin e markes. • Permiresimi I shkrimit te kopjimit per te pasqyruar strategjite e automatizimit.
  • 24. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 5. Analiza e konkurrenteve • Keshilla per nje analize efektive te konkurrences 1. Merrni pjese ne konferenca profesionale 2. Analizoni raportet e industrise 3. Analizoni faqen e internetit te konkurrentit tuaj dhe pikat e forta dhe te dobta te marketingut ne rrjete sociale. 5. Analizoni strategjine e marketingut te konkurrentit 6. Analizoni strategjine e marketingut me email te konkurentit (rregjistrohu ne faqen e internetit te konkurrentit per permbledhjen e tyre). 7. Nje sondazh midis klienteve, furnitoreve dhe punonjesve te konkurrenteve 8. Punesoni punonjes nga firmat konkurruese dhe bashkohuni me partnered e konkurenteve 9. Analizoni se kush nga konkurrentet puneson, dhe cfare kriteresh kane.
  • 25. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Matrica dhe perparesia e konkurrences (konkurentet direkt dhe indirekt)
  • 26. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 6. Modeli I biznesit ose i te ardhurave Menyrat se si kompania parashikon te sjelli te ardhurate. Shembull: Model biznesi Canvas – kepucet e TOM
  • 27. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 7. Projeksionet financiare dhe terheqja Investitoret duan te kuptojne ku jeni ju: • Pikat e produktit dhe klientit (numri i klienteve), • Investime te tjera te vendosura ne kompani • Letrat e nenshkruara te qellimit per te blere/partnere, • Vendosja e medias, • Sa leke ju nevojiten, • SI do ti perdorni te ardhurat, • Afati kohor (kur fillon dhe mbaron)…
  • 28. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Parashikimet financiare dhe terheqja • Ju mund te tregoni terheqje pa bere nje shitje kryesore • Nepermjet miratimit te nje perdoruesi me version falas, ju mund te tregoni se njerezit po lidhen me produktin tuaj gjate kohes. • Shiritat jane shkarkimet ne muaj dhe grafiku I linjes jane pikat e te dhenave te mbledhura ne muaj. • Parashikimi I shitjeve • Terheqja
  • 29. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Rrjedhja e parase • Parashikimi I nje pasqyre 3-5 vjecare te rrjedhjes se parase (shih dokumentin excel)
  • 30. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore te marketimit 8. Kohezgjatje • Fillimi • Gjendja e tanishme • Hapat ne te ardhmen
  • 31. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Komponentet kryesore ne marketim 9. Grupi • Eksperienca dhe formimi • Suksesi i kaluar • Potenciali • Ekspertize (zhvillues, tregetar, inxhinjer…) • Bordi keshillimor • Investitoret aktuale STELLA ORNELAS Chief Executive Officer BRYAN COOK Chief Finance Officer
  • 32. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. “Lidhni te nente pikat me kater vija te drejta pa hequr lapsin nga letra ose duke I rene dy here te njejtes vije, pasi kjo llogaritet si dy vija." Brainteaser • Te gjithe perpiqen ta zgjidhin vete • E Ndajne zgjidhjen ne nje tabele te bardhe Koha: 10 minuta Pjesa 3 – Te mesuarit duke punuar
  • 33. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. MAYA: THE BAG THAT CARRIES YOU BIRD BUDDY: A SMART BIRD FEEDER UVMASK: ALL-DAY ACTIVE UV-C AIR PURIFICATION FACE MASK Ushtrime marketimi • Ndahuni ne tre grupe • Lexoni shembujt e kompanise (ose google informacionin) • Krijo nje hap me nje faqe duke perdorur shembujt e ofruara • Prezanto marketimin • Koha: 40 minuta + prezantimi I marketimit (20 minuta) • Diskutim: cfare mesuam?
  • 34. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Pjesa 4 – Keshilla per paraqitjen dhe vleresimin Keshilla per paraqitjen: 1. Trego nje histori 2. Merr vemendjen – mos ji I merzitshem! 3. Praktiko kohen – mos harxho kohe! 4. Perdor komponentet kryesore te marketimit 5. Paraqisni vecorite unike 6. marketo – mos e shisni 7. Kerko cfare te nevojitet –mos harroni thirrjen per veprim 8. Perfshini prova sociale– mos thoni qe te gjitheve do ti pelqejne! 9. Prezanto skuadren – investitoret investojne tek njerezit, jo vetem tek idete. 10. Praktikoni, integroni reagimet dhe praktikoni perseri!
  • 35. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Shembuj marketimi: Mire vs. Keq Shembull I nje marketimi te keq: Video: https://www.youtube.com/watch?v=N92rqMaMPGI Marketim i mire: Video: https://www.youtube.com/watch?v=k3PY_p_M-8w Keni bere ndonje gabim ne marketim deri tani?
  • 36. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Konkluzionet dhe Reagimet 1. Cfare mesuam? 2. Do ti perdorni njohurite qe moret ne te ardhmen? 3. Keni pasur mundesi te merrni pjese dhe te nderveproni? 4. Si u ndjete? 5. Comente dhe rekomandime? 6. Plotesoni formularin e vleresimit.
  • 37. The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Burimet • https://www.thesedge.org/socent-spotlights/22-awesome-social-enterprise- business-ideas • https://www.consciousconnectionmagazine.com/2016/02/social-enterprise- examples-and-principles/ • https://asana.com/resources/elevator-pitch-examples • https://myva360.com/blog/examples-of-minimum-viable-products • https://www.dummies.com/article/business-careers- money/business/financing/the-venture-capitalist-pitch-deck-your-traction- 160273 • https://medium.com/is-that-product-management/a-strategy-to-calculate-the- market-size-tam-sam-and-som-cda0a05c77f8 • https://thinkinsights.net/consulting/tam-sam-som/ • https://www.skillsyouneed.com/rhubarb/pitch-business-idea.html • https://bench.co/blog/accounting/cash-flow-statements/ • https://www.score.org/resource/12-month-cash-flow-statement • https://www.kickstarter.com/discover • https://www.canva.com/tools/ • https://www.hubspot.com/