SlideShare a Scribd company logo
ALBUM/SONG
POSTER ANALYSIS
JOE HARDY
FALSE ALARM POSTER ANALYSIS
In this poster there are may conventions to help
to be represented by the genre. The poster is
from the song False Alarm from the starboy
album. The artist is a rnb/hip hop singer who
often portrayed many messages in his music
videos which are mirrored in the lyrics. The
music video for this song shows a first person ‘
bank heist’ which is conventional of the rap
genre as it follows a high security robbery which
often found in many elements of rap music
videos .
The house style of the poster follows the typical
theme of a darker background editing on the
background image with use of a monochromatic
colour palette which attracts attention to the
images which are shown and gives it a feel as if
it was a memory as the colours appear faded
and some of the images appear distorted.
The colour of the text is typical of the genre as
the bold red colour is used often on many media
applications, It is effective as it contrasts well
with the background due to the colour being
very bright against the background which makes
it more visually appealing
There is slight editing on the text
gives a sense as if it has been faded
which reinforces the idea of the
image as being a memory.
FALSE ALARM POSTER ANALYSIS
This poster features a variety of images to represent the artist’s
overall message in the song “false alarm”, The use of the skull masks
could be representative of a deviant lifestyle and link to the idea of
the artist remaining anonymous during criminal activity which is
portrayed in the music video and is seen as being a part of the rap
culture. The skulls could convey evil as they have a connotations of
fear and as they are used to hide identities of the criminals it could
reinforce the idea that they are used to fear the victims of the bank
robbery in the music video, as criminal activity such as robbery are
shown often in contrapuntal rap videos it helps it conform to
stereotypes of the genre.
This poster features the actors
from the video holding guns, this
emphasises the fact that this
genre often glorifies gang culture
and criminal activity which is
often represented thought the
genre as being the ‘norm’ which is
why criminality is heavily glorified
in many ways which makes it
seems acceptable in the culture
which leads to followers of the
artists and the artists themselves
forming a subculture against law
enforcement and the use of the
guns could be seen as a threat to
the law enforcement.
The use of the girl from
the music video could be
used to represent the
idea of female oppression
as due to the placement
of the images on the
poster could suggest that
she is almost trapped
inside the images. Also
the use of the her with
blood on her face could
represent the male
hegemony as it shows
that she has been a
victim on the masked
criminals in the poster.
FALSE ALARM POSTER ANALYSIS
In addition the artist does not feature on the
poster this shows that the poster does not
conform to Andrew Goodwin's theory of ‘star
image’, this suggests that the poster concerns
itself more with the music and context behind
the sign as well as the culture that the music is
associated with, This suggests that the artist has
designed the poster to attract the audience to
listen to the song based on what visually
attracted the audience rather than using the
poster to promote himself.
Also the poster is esoteric as the messages will
only be understood by followers of the artist
and other similar artists who convey similar
messages in their music.
Overall this music poster has an accurate
representation of the actual music video as it
follows the theme of the video as it is quite a
dark poster, the characters who are on the
poster are also present in the video which
shows the strong connection between the video
and poster.

More Related Content

What's hot

Rihanna rated r
Rihanna rated rRihanna rated r
Rihanna rated r
jjawhite
 
Initial post
Initial postInitial post
Initial post
nctcmedia12
 
Digipack and poster analysis
Digipack and poster analysisDigipack and poster analysis
Digipack and poster analysis
Joshh4608
 
'Otherside'- Analysis
'Otherside'- Analysis'Otherside'- Analysis
'Otherside'- Analysis
Morgan Bull
 
Target audience
Target audienceTarget audience
Target audiencefozzinator
 
Digipak representation
Digipak representationDigipak representation
Digipak representation
James Metcalfe
 
LizGrothListArticle
LizGrothListArticleLizGrothListArticle
LizGrothListArticleLiz Groth
 
Statement of intent
Statement of intentStatement of intent
Statement of intent
LucaTrompetto
 
Theories
TheoriesTheories
Theories
johnlibre54
 
Socio historical Influence - Hardcore Genre
Socio historical Influence - Hardcore GenreSocio historical Influence - Hardcore Genre
Socio historical Influence - Hardcore GenreLizzie Wylie
 
Representation in existing hip hop magazines
Representation in existing hip hop magazinesRepresentation in existing hip hop magazines
Representation in existing hip hop magazinesromanatordata
 
Theorists for music videos
Theorists for music videosTheorists for music videos
Theorists for music videostottenhamboy5
 
Statement of intent
Statement of intentStatement of intent
Statement of intent
LucaTrompetto
 
Music artist background research
Music artist background researchMusic artist background research
Music artist background research2403Lucy
 
Theories for production
Theories for productionTheories for production
Theories for production
Vishal Dhariwal
 
Annotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
Annotation of a World Tour Poster #3 - Eminem's "Rapture" TourAnnotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
Annotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
avinashmediastudies
 
Posters
PostersPosters
Posters
HarveyModen
 
Plans for image taking
Plans for image takingPlans for image taking
Plans for image taking
katiemcquillanmedia
 
Music video screenshot analysis
Music video screenshot analysisMusic video screenshot analysis
Music video screenshot analysis
Joehardyofficial
 

What's hot (20)

Rihanna rated r
Rihanna rated rRihanna rated r
Rihanna rated r
 
Initial post
Initial postInitial post
Initial post
 
Digipack and poster analysis
Digipack and poster analysisDigipack and poster analysis
Digipack and poster analysis
 
'Otherside'- Analysis
'Otherside'- Analysis'Otherside'- Analysis
'Otherside'- Analysis
 
Target audience
Target audienceTarget audience
Target audience
 
Digipak representation
Digipak representationDigipak representation
Digipak representation
 
LizGrothListArticle
LizGrothListArticleLizGrothListArticle
LizGrothListArticle
 
Statement of intent
Statement of intentStatement of intent
Statement of intent
 
Theories
TheoriesTheories
Theories
 
Socio historical Influence - Hardcore Genre
Socio historical Influence - Hardcore GenreSocio historical Influence - Hardcore Genre
Socio historical Influence - Hardcore Genre
 
Representation in existing hip hop magazines
Representation in existing hip hop magazinesRepresentation in existing hip hop magazines
Representation in existing hip hop magazines
 
Theorists for music videos
Theorists for music videosTheorists for music videos
Theorists for music videos
 
Statement of intent
Statement of intentStatement of intent
Statement of intent
 
Brand identity
Brand identityBrand identity
Brand identity
 
Music artist background research
Music artist background researchMusic artist background research
Music artist background research
 
Theories for production
Theories for productionTheories for production
Theories for production
 
Annotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
Annotation of a World Tour Poster #3 - Eminem's "Rapture" TourAnnotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
Annotation of a World Tour Poster #3 - Eminem's "Rapture" Tour
 
Posters
PostersPosters
Posters
 
Plans for image taking
Plans for image takingPlans for image taking
Plans for image taking
 
Music video screenshot analysis
Music video screenshot analysisMusic video screenshot analysis
Music video screenshot analysis
 

Similar to Album poster analysis

Music video magazine adverts examples
Music video magazine adverts examplesMusic video magazine adverts examples
Music video magazine adverts examplesSelina Berry
 
Analysing Album Covers
Analysing Album CoversAnalysing Album Covers
Analysing Album Coversrachael swan
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
Joehardyofficial
 
Research and planning video analysis 1
Research and planning  video analysis 1Research and planning  video analysis 1
Research and planning video analysis 1
Joehardyofficial
 
Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...megdeakin
 
Research and planning video analysis 1
Research and planning  video analysis 1Research and planning  video analysis 1
Research and planning video analysis 1
Joehardyofficial
 
Reflection: Questions about theory/narrative
Reflection: Questions about theory/narrativeReflection: Questions about theory/narrative
Reflection: Questions about theory/narrative
zaramcdermott
 
A2 Media Coursework - Research - Music Video Analysis 6X
A2 Media Coursework - Research - Music Video Analysis 6XA2 Media Coursework - Research - Music Video Analysis 6X
A2 Media Coursework - Research - Music Video Analysis 6X
TAwojobi
 
Photography research
Photography researchPhotography research
Photography researchBethanyJoyce
 
Photography research
Photography researchPhotography research
Photography researchBethanyJoyce
 
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
Unit 29 task 2 understanding style, techniques and conventions.pptx 2Unit 29 task 2 understanding style, techniques and conventions.pptx 2
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
samanthamwest
 
Liiar analysis of ancillary texts
Liiar analysis of ancillary textsLiiar analysis of ancillary texts
Liiar analysis of ancillary texts
Rebecca Witty
 
Magazine advert analysis
Magazine advert analysisMagazine advert analysis
Magazine advert analysis
Charlotte-Griffin96
 
CD Cover Presentation - Example
CD Cover Presentation - ExampleCD Cover Presentation - Example
CD Cover Presentation - Example
Rachel Helsby
 
Example Presentation
Example PresentationExample Presentation
Example Presentation
alexhelsby
 
Evaluation post 2 Media Studies
Evaluation post 2 Media StudiesEvaluation post 2 Media Studies
Evaluation post 2 Media Studies
sanamiee1
 
Similar Text Analysis
Similar Text AnalysisSimilar Text Analysis
Similar Text Analysisdaidetre
 
Sober textual analysis
Sober textual analysisSober textual analysis
Sober textual analysisValvainolivi
 
Question 2 Draft
Question 2 DraftQuestion 2 Draft
Question 2 Draft
Abbie Hiscox
 

Similar to Album poster analysis (20)

Music video magazine adverts examples
Music video magazine adverts examplesMusic video magazine adverts examples
Music video magazine adverts examples
 
Analysing Album Covers
Analysing Album CoversAnalysing Album Covers
Analysing Album Covers
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Research and planning video analysis 1
Research and planning  video analysis 1Research and planning  video analysis 1
Research and planning video analysis 1
 
Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...Evaluation Q2 - How effective is the combination of your main product and anc...
Evaluation Q2 - How effective is the combination of your main product and anc...
 
Research and planning video analysis 1
Research and planning  video analysis 1Research and planning  video analysis 1
Research and planning video analysis 1
 
Reflection: Questions about theory/narrative
Reflection: Questions about theory/narrativeReflection: Questions about theory/narrative
Reflection: Questions about theory/narrative
 
Posters
PostersPosters
Posters
 
A2 Media Coursework - Research - Music Video Analysis 6X
A2 Media Coursework - Research - Music Video Analysis 6XA2 Media Coursework - Research - Music Video Analysis 6X
A2 Media Coursework - Research - Music Video Analysis 6X
 
Photography research
Photography researchPhotography research
Photography research
 
Photography research
Photography researchPhotography research
Photography research
 
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
Unit 29 task 2 understanding style, techniques and conventions.pptx 2Unit 29 task 2 understanding style, techniques and conventions.pptx 2
Unit 29 task 2 understanding style, techniques and conventions.pptx 2
 
Liiar analysis of ancillary texts
Liiar analysis of ancillary textsLiiar analysis of ancillary texts
Liiar analysis of ancillary texts
 
Magazine advert analysis
Magazine advert analysisMagazine advert analysis
Magazine advert analysis
 
CD Cover Presentation - Example
CD Cover Presentation - ExampleCD Cover Presentation - Example
CD Cover Presentation - Example
 
Example Presentation
Example PresentationExample Presentation
Example Presentation
 
Evaluation post 2 Media Studies
Evaluation post 2 Media StudiesEvaluation post 2 Media Studies
Evaluation post 2 Media Studies
 
Similar Text Analysis
Similar Text AnalysisSimilar Text Analysis
Similar Text Analysis
 
Sober textual analysis
Sober textual analysisSober textual analysis
Sober textual analysis
 
Question 2 Draft
Question 2 DraftQuestion 2 Draft
Question 2 Draft
 

Recently uploaded

Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
Tamralipta Mahavidyalaya
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
beazzy04
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
EduSkills OECD
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Po-Chuan Chen
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
Nguyen Thanh Tu Collection
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 

Recently uploaded (20)

Home assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdfHome assignment II on Spectroscopy 2024 Answers.pdf
Home assignment II on Spectroscopy 2024 Answers.pdf
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345Sha'Carri Richardson Presentation 202345
Sha'Carri Richardson Presentation 202345
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
Francesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptxFrancesca Gottschalk - How can education support child empowerment.pptx
Francesca Gottschalk - How can education support child empowerment.pptx
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdfAdversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 

Album poster analysis

  • 2. FALSE ALARM POSTER ANALYSIS In this poster there are may conventions to help to be represented by the genre. The poster is from the song False Alarm from the starboy album. The artist is a rnb/hip hop singer who often portrayed many messages in his music videos which are mirrored in the lyrics. The music video for this song shows a first person ‘ bank heist’ which is conventional of the rap genre as it follows a high security robbery which often found in many elements of rap music videos . The house style of the poster follows the typical theme of a darker background editing on the background image with use of a monochromatic colour palette which attracts attention to the images which are shown and gives it a feel as if it was a memory as the colours appear faded and some of the images appear distorted. The colour of the text is typical of the genre as the bold red colour is used often on many media applications, It is effective as it contrasts well with the background due to the colour being very bright against the background which makes it more visually appealing There is slight editing on the text gives a sense as if it has been faded which reinforces the idea of the image as being a memory.
  • 3. FALSE ALARM POSTER ANALYSIS This poster features a variety of images to represent the artist’s overall message in the song “false alarm”, The use of the skull masks could be representative of a deviant lifestyle and link to the idea of the artist remaining anonymous during criminal activity which is portrayed in the music video and is seen as being a part of the rap culture. The skulls could convey evil as they have a connotations of fear and as they are used to hide identities of the criminals it could reinforce the idea that they are used to fear the victims of the bank robbery in the music video, as criminal activity such as robbery are shown often in contrapuntal rap videos it helps it conform to stereotypes of the genre. This poster features the actors from the video holding guns, this emphasises the fact that this genre often glorifies gang culture and criminal activity which is often represented thought the genre as being the ‘norm’ which is why criminality is heavily glorified in many ways which makes it seems acceptable in the culture which leads to followers of the artists and the artists themselves forming a subculture against law enforcement and the use of the guns could be seen as a threat to the law enforcement. The use of the girl from the music video could be used to represent the idea of female oppression as due to the placement of the images on the poster could suggest that she is almost trapped inside the images. Also the use of the her with blood on her face could represent the male hegemony as it shows that she has been a victim on the masked criminals in the poster.
  • 4. FALSE ALARM POSTER ANALYSIS In addition the artist does not feature on the poster this shows that the poster does not conform to Andrew Goodwin's theory of ‘star image’, this suggests that the poster concerns itself more with the music and context behind the sign as well as the culture that the music is associated with, This suggests that the artist has designed the poster to attract the audience to listen to the song based on what visually attracted the audience rather than using the poster to promote himself. Also the poster is esoteric as the messages will only be understood by followers of the artist and other similar artists who convey similar messages in their music. Overall this music poster has an accurate representation of the actual music video as it follows the theme of the video as it is quite a dark poster, the characters who are on the poster are also present in the video which shows the strong connection between the video and poster.