This session will focus on the tips and tricks you can use to make the rollout and deployment of IBM Connections as smooth as possible. Focusing not on the technical side, but the people, this session walks you through a sample adoption approach with example documents, presentations and lots of tips along the way. By the end of the session you can expect to be more confident in your approach to rolling out Connections and be able to anticipate some of the issues you might expect during your deployment.

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MGT: Real-world Social Business
Adoption Tricks and Tips

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Three Stories
• Early Adopters
• Low Hanging Fruit
• Energy

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Your Early Adopters are Super Heroes

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Your Early Adopters let
you scale your implementation

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Early Adopter Enablement

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Early Adopter Feedback

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What do your Early Adopters Need?
Trust that you will support them Your attention and presence where they are.
Coaching, calls, meetings, one-to-ones.
Belief that this is worth their reputation &
time
Buy-in from their manager and their senior
management.
A feeling of belonging to a team.
Mutual support structures
An understanding of what is expected of
them
A clear vision, endorsed by senior
management. A plan of execution and ramp-up
plan
Time to play and learn from you Homework exercises, fun examples, time from
management to experiment.
A purpose Find examples of how Social can help them do
their job - without it they won’t believe.
Quick support from you Lack of support undermines their confidence.
Lack of belief in the project or enterprise will
erode the benefits.
An opportunity to shape future events. Their feedback and knowledge is the key to
your success - make the future progress of your
project consultative.

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Low Hanging Fruit – Or Don’t Make it Too Hard

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He’s not easily
impressed.
He doesn’t like
time wasting.
He’s very
successful.
He might be
your boss.

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Impress your Boss by delivering quality collaboration with
social business – EASILY.
• Go after common procedures for “socializing”:
– Meeting Management - Activities
– Project Management - Activities
– Brainstorming - Ideation Blog
– File Sharing - Files, Content Manager
– Standardizing documentation - Wikis
– Community News - Blogs
• Tackle areas people are interested in:
– Food
– Money
– Leisure

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Make a noise – Lobby / Restaurant interactive posters

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Make a noise – Desktop wallpapers

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Real-world examples from Thought Leaders…
Meeting Management http://bit.ly/10Ojlrm
Project Management http://bit.ly/lwkA2w
Brainstorming http://bit.ly/mCughT
File Sharing http://bit.ly/11FvfTE
Standardizing Documentation http://bit.ly/yT1NH
Blogging with Connections http://bit.ly/10aQ71B

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e Social Cafe

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What’s More Social Than…?

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Don’t Risk Your Reputation:
Big Process Re-Engineering Processes are:
• Risky
• Time-consuming
• Need lots of management
• Often on the critical path
• Can be career-limiting actions…

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You’re Fired!

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Energy – You Need Lots of It

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It’s a Marathon – not a Sprint.

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Energy
You will be lucky if 25% of what you
do or say is paid attention to.
Persistent and prolonged
energy is needed to make
your social business solution a success.

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Vision, Sponsorship, Resource
Early Adopter Growth Plan
Build Communities & Content
Start Adapting Processes
Appoint your
successors
Congratulate
your sponsor
Your Social Business Marathon Plan

27. IBM Adopt + Framework for Adoption

28. Fitting Adopt+ into your Plan…

29. Use Analytics to monitor adoption
Status Updates
Communities
Users
50% line

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Congratulate Your Sponsor

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• Early Adopters
– Don’t try to be a superhero
– Pick a core team & train them well
– Give them the skills for them to build their teams
– Become Power Rangers!
• Low Hanging Fruit
– Go after processes you can socialize easily
– These often relate to food, money, leisure
– People will train themselves!
– Make a noise
– Don’t get Fired
• Energy
– Rolling out social business is a marathon, not a sprint.
– Planning the race means you’ll reach the end.
– Be magnanimous in victory! – Let your sponsor take the credit
Summary

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