The document discusses forage seed quality and availability constraints in Ethiopia. It proposes establishing a Quality Declared Seed (QDS) scheme to provide quality branding for small-scale private seed producers. This would help give them a competitive advantage over suppliers of poor quality seed. The initiative aims to form a seed producers group to adopt the QDS approach and produce the first branded forage seeds in 2021. Engaging with stakeholders is also important to support small seed producers in Ethiopia.