Ashok Kumar Rawat has over 20 years of experience in data analysis and management information systems (MIS) in the media industry. He has expertise in data capturing, cleaning, reporting, software implementation and production support. Currently he is a Deputy Manager of MIS at Naidunia Pvt Ltd, where he is responsible for corporate MIS, data analysis, print order compilation, and system demonstrations. Previously he held data analysis and MIS roles at Mail Today Pvt Ltd and was a programmer and database administrator at Tej Bandhu Group. He has skills in SQL, Visual Basic, Unix, and managing teams.

1. Ashok Kumar Rawat
E-Mail: ashokkumar.rawat@gmail.com , Mobile: 9911922117
Senior Professional - Data Analyst, MIS, SQL, EDP, System Troubleshoot
PROFILE SUMMARY
Over 20 years of rich, end-to-end Data Analysis experience in the Media industries; expertise in Data Capturing,
Cleaning , Reporting and full software life-cycle implementation, upgrades, production support, testing, cut-over &
migration, go-live assistance till post implementation support. Technical and business knowledge of Compliance
functions.
Skilledproblemidentifierandtrouble shooterwithabilitiestopinpointandresolveissuesatearlystagestoavoidtime
expenditures.Demonstratedproficiencyinleadingandmentoringindividualstomaximize levelsof productivitywhile
formingcohesive teamenvironments.A proactive,openandhonestcommunicator;stimulatedbyfreshchallenges
KEY SKILLS
Data Analysis ManagementInformationSystem Reporting
Data Integration SystemImplementation Team Management
CustomerRelationManagement CirculationManagement Bug Fixing/ Maintenance
OPERATING/LANGAUGE SKILLS SET
 OperatingSystems : WINDOWSXP/2000/98, HP UNIX,MS-DOS
 LanguagesKnown/Worked : Visual Basic,Fox Pro,Basic,Unix,Unify,C
 RDBMS : SQL, Access,Fox Pro,Ingres6.4/ SQL, ABF,RBF, QBF
 Hardware used : Windows,HP9000, SGI INDY, PC’s
WORK SKILLS
Since May’2015 with Naidunia Pvt Ltd. (A Unit of Dainik Jagran) as Dy. Manager – MIS (Corporate)
Key Result Areas:
 Corporate MIS (ManagementReports)
 Data Analysis
 PrintOrderCompilation
 SystemDemonstration
Accomplishments:
 Sales forecasting/budgeting and planning of business strategy taking into account the historic sales trend,
target assignmentatvariouslevels.Comparison of targetsvsachievements.
 Collection of data and other inputs from various sources required for business planning i.e. Vendor wise /
Centre wise / Zone wise / Region wise / Locality wise / Publication wise / Editionwise / Focus on IRS bound
localities /wardsetc.
 Provide Quality Trend analysis for management decision-making, strategies & analysis of current situation
(Internal vs.Market) to derive trend.ProjectionandComparisonof ABC / IRS certificate,Focuson IRS Wards
/Localities
 Prepare Sales Presentation, Market Share / Gap Analysis / ABC Tracking / PO & Sales Trend / Target vs.
achievements,CompetitorPromotional ActivityUpdate &keyachievementsetc.

2. Nov’2007 – Apr’2015 with Mail Today Pvt. Ltd. (India Today Group) as Dy. Manager – MIS
Key Result Areas:
 Data Analysis
 SalesAnalysis
 SystemCreation
 SystemDemonstration
 BPO Handling
Accomplishments:
 Finalization of Print Order (taking daily changesfrom sales to finalise the PO), Capture Daily Sales Numbers,
Provide insightoverCompetitors,Consolidationof PrintOrdervsUnsoldvsNetPaidSales,Controllingof Waste
and Returns.
 Handlinga teamof MIS Executivesforthe controllingof DELHI& NCR Salesonmicro level.
 Handlinga team of executiveson3rd Party roll,train & educate those regardinginputsof data and outputof
reports.
 Creating and Maintaining the Application & database (created software apart from company resources) of
data providedtome throughRDBMS.
 Creating reports (formatted and non-formatted) as per requirement (Ledger, O/S report, Vendor offtakes,
Paymentreports)
 Integratingof olddata to newmodules.
 To look after Supply and Demand Management thru. Order planning (Indents) and Generation, Order
fulfillmentforCoupon/GiftsandMarketingrelatedPromotional itemsetc.
 To look after Subscription Sales thru Analytical CRM & BPO Processes i.e. Collection & Punching of new
subscription, Implementation of Copies, Tele confirmation on bookings, Complaint redressed, Customer
Service levelsatisfaction,Acceptance /Rejectionof bookingasperdefinedareas.
 ManpowerProjection,Interviews,Selection,RecruitmentandTrainingof SalesAssociates(Temporarybasis)
Dec’2005 – Oct’2007 with Tej Bandhu Group as Sr. Programmer cum DBA
Key Result Areas:
 Database Handling
 Ad Scheduling
 Billing
 Ledger
Jul’1996 – Nov’2005 with Times of India Group as EDP Incharge
Key Result Areas:
 EDP
 PrintOrderHandling
 Challans
 ABC

Accomplishments
 High impact reader relation activity - A truly online system catering to the marketing survey needs of the
organization.The systemkeepstrackof each otherpublicationreadersandkeepstrackof records of readers
whoare convertedtoThe Timesof India

3. MEASURE OF SUCCESS
 Knowledge of Media functioning
 Comprehensive skill in the system study, analysis, coding, debugging, testing, documentation, installation & maintenance
of large software products
 Confidencein solving problems that require analytical thinking and scientific application of principles.
 Enjoy working as part of a team of professionals
 Multitasking job functions.
 Effectiveness and quality of Work
 Cost improvement achievement
EDUCATION
Graduation B.Com from Delhi University, New Delhi in 1995
PROFESSIONAL CERTIFICATION
One and Half year Advance Diploma in Computer & System Management (Grade “A”) (1993)
Uptron ACL, Delhi
PERSONAL DETAILS
Contact Address:A-28/A, StreetNo. 9, WestVinodNagar– Delhi 110095
Date of Birth:15th
April 1974
CurrentCTC: 4.70 Lacs P.A.
ExpectedCTC:6.00 Lacs P.A.
PreferredLocation:Delhi &NCR
Notice Period:3Days
(ASHOK KUMAR RAWAT)