The document contains a summary of top quotes from Twitter about the WooConf 2016 conference. It shares quotes from several speakers at the event, including @chrislema, @heatherjbrunner, @laurabehrenswu, @Beka_Rice, and @braintree, on topics like eCommerce experimentation, defining targets, hiring developers, brand storytelling, customer advocacy, personalization, shipping impacts on cart abandonment, and metrics for starting businesses. The quotes provide insights from the speakers on commerce strategies and tactics.

1. WooConf 2016
Top Quotes From Twitter

2. "Your success with eCommerce
is linked to your appetite for
experimentation."
@chrislema #WooConf

3. "Defining the target right &
defining the right target are two
different things."
@chrislema #WooConf

4. "Hire developers who prefer
testing more than anything else!"
@chrislema at #WooConf

5. “If your brand was a band, would
you pack the stadium?"
@heatherjbrunner #WooConf

6. "Commerce isn’t just about
content and conversions and
transactions, it’s about
storytelling."
@heatherjbrunner #WooConf

7. "Wouldn't we want all of our
customers to be advocates? To
associate their brand with your
brand?"
@heatherjbrunner #WooConf

8. "Why is ad tech so smart when
Web tech is delivering a less than
personalized experience?"
@heatherjbrunner #WooConf

9. “What are you going to do to make
your customer experience strategy
your digital strategy?”
@heatherjbrunner #WooConf

10. "Shipping is the number one
reason for cart abandonment."
@laurabehrenswu #wooconf

11. "When you're starting your
business, conversion rate may not
be the best metric to measure."
@Beka_Rice #WooConf

12. "The future of commerce is
contextual."
@braintree #WooConf

13. WPECulture
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