Gambling for matchsticks (deck from Game Connection Paris 2012)Raf Keustermans
$500M is what slot machine manufacturer IGT paid for social game studio DoubleDown Interactive last year. More than EA paid for Playfish. For a company with 1 game that is not even in the top 25 of largest Facebook games. Before that, Caesar's had bought Playtika (Slotomania), also for a 9-digit buy-out fee. Why are social casino games are so hot right now? And why are gambling companies buying free-to-play game studios? What can the game industry learn from the world of gambling, and vice versa? In this session, Raf Keustermans, co-founder and CEO of social casino startup Plumbee will share insights and data from both worlds : current markets, similarities and differences, growth & margin softness in online gambling, analytics, 'whales', trends, risks and opportunities.
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
State of the Social Casino Industry Lecture Q4 2014. Given at Casual Connect Amsterdam during Feb 2015. Follow my blog at www.eladkushnir.wordpress.com for more gaming industry content.
State of the Social Casino Industry Q2/Q3 2016Elad Kushnir
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
Gambling for matchsticks (deck from Game Connection Paris 2012)Raf Keustermans
$500M is what slot machine manufacturer IGT paid for social game studio DoubleDown Interactive last year. More than EA paid for Playfish. For a company with 1 game that is not even in the top 25 of largest Facebook games. Before that, Caesar's had bought Playtika (Slotomania), also for a 9-digit buy-out fee. Why are social casino games are so hot right now? And why are gambling companies buying free-to-play game studios? What can the game industry learn from the world of gambling, and vice versa? In this session, Raf Keustermans, co-founder and CEO of social casino startup Plumbee will share insights and data from both worlds : current markets, similarities and differences, growth & margin softness in online gambling, analytics, 'whales', trends, risks and opportunities.
State of the Social Casino Industry Q4 2014. Elad Kushnir. Casual Connect Ams...Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
State of the Social Casino Industry Lecture Q4 2014. Given at Casual Connect Amsterdam during Feb 2015. Follow my blog at www.eladkushnir.wordpress.com for more gaming industry content.
State of the Social Casino Industry Q2/Q3 2016Elad Kushnir
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
Mobile games that scratch the humor itch. We create and publish humorous mobile games by partnering with world-renowned brands and top developers in their genre. This enables us to launch games cheaper with increased probability of becoming a Top 100 earners in the app stores.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Zynga Strategic Insights Report And Valuation Primer - MidasLP.comF. Steven Ogunro
MidasLP expects 2011 revenues of over $1 billion. Founded in 2007, Zynga is the largest social-network game developer and has generated over $1.5 billion in cumulative bookings since its inception. As of September 2011, Zynga’s games have over 232 million monthly active users on Facebook.
Mandala is a french company which develops and publishes videogames for social networks and mobile platforms.
What drives us?
Our goal is providing to people the best gaming experience based on social interactions with their friends.
How?
By creating the games our players want, supported by elaborate gameplay and high quality visual art.
Our credo?
Games are powered by you!
Follow us on twitter @mandalagames
www.mandalagames.com
Programme and speaker line-up for:
ICC 2011, Combating Cybercrime 2011, Mobile Gaming 2011, Payments for Gaming 2011, Monetising Social Games 2011, CRM & Retention for Gaming 2011 and Mergers & Acquisitions for Gaming 2011. www.icetotallygaming.com/conferences
M&A in Gaming has hit record levels in 2013 and 2014 H1. For the first time, Corum Group has put together research M&A trending within the Gaming Ecosystem.
I gave this talk at Casual Connect SF July 2014 detailing increased appetite of Asian buyers and driving trends of innovation and interest activity across the gaming industry.
Create global, appeal local - Culturalizing games for Japan Robert Pontow
The games industry is highly competitive. Players have evolved and developed discerning tastes. Not every game works in every region. But gaming companies can appeal to regional audiences by culturalizing their content and using certain techniques to create games with a local brand image.
This session should reflect on points to consider for culturalization when releasing games in Japan as an example of a mobile gaming market which is lucrative but hard to crack for foreign game developers.
David v Goliath: Fighting the Big Guys of Social Casino | Niko VuoriJessica Tams
Delivered at Casual Connect Tel Aviv 2016. The $3.5BN social casino gaming market has become very competitive and is dominated by large casino gaming companies with deep pockets. Despite this competition, Rocket Games has been able to grow 600% YoY, without funding, and is now a top-15 social casino operator globally. In this session you will hear how Rocket Games has been able to break into this hyper-competitive market, with highly actionable insights.
Casinos: The New Gold Rush For Developers? | Darion LowensteinJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Casinos have been fighting an age crisis: 21-45 year olds generally do not gamble. Gamblit Gaming has been leading the charge to bring mobile and arcade style games onto the floor with products that appeal to them. With announcements like Jetpack Joyride, Into The Dead, and Catapult King, Gamblit CMO and gaming industry vet Darion Lowenstein will discuss the benefits and difficulties of taking hit mobile games into the casino world in this honest, developer-targeted talk.
3 Vectors of Social Casino Evolution in Asia Pacific | John B. LinJessica Tams
Delivered at Casual Connect Tel Aviv 2016. The arena of Asia Pacific social casino markets is massive in aggregate, remarkably complex, and across a starkly contrasting range in their development cycles. From the perspectives of genre, channels, social, and player sophistication, what can be taken from existing Western-style social casino games? What can be evolved / adapted? What can’t be? And what are the areas that must be reconsidered from the ground up?
Mobile games that scratch the humor itch. We create and publish humorous mobile games by partnering with world-renowned brands and top developers in their genre. This enables us to launch games cheaper with increased probability of becoming a Top 100 earners in the app stores.
Social game revenue potential, costs, and the keys to being successful in the...Mike Turner
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
Zynga Strategic Insights Report And Valuation Primer - MidasLP.comF. Steven Ogunro
MidasLP expects 2011 revenues of over $1 billion. Founded in 2007, Zynga is the largest social-network game developer and has generated over $1.5 billion in cumulative bookings since its inception. As of September 2011, Zynga’s games have over 232 million monthly active users on Facebook.
Mandala is a french company which develops and publishes videogames for social networks and mobile platforms.
What drives us?
Our goal is providing to people the best gaming experience based on social interactions with their friends.
How?
By creating the games our players want, supported by elaborate gameplay and high quality visual art.
Our credo?
Games are powered by you!
Follow us on twitter @mandalagames
www.mandalagames.com
Programme and speaker line-up for:
ICC 2011, Combating Cybercrime 2011, Mobile Gaming 2011, Payments for Gaming 2011, Monetising Social Games 2011, CRM & Retention for Gaming 2011 and Mergers & Acquisitions for Gaming 2011. www.icetotallygaming.com/conferences
M&A in Gaming has hit record levels in 2013 and 2014 H1. For the first time, Corum Group has put together research M&A trending within the Gaming Ecosystem.
I gave this talk at Casual Connect SF July 2014 detailing increased appetite of Asian buyers and driving trends of innovation and interest activity across the gaming industry.
Create global, appeal local - Culturalizing games for Japan Robert Pontow
The games industry is highly competitive. Players have evolved and developed discerning tastes. Not every game works in every region. But gaming companies can appeal to regional audiences by culturalizing their content and using certain techniques to create games with a local brand image.
This session should reflect on points to consider for culturalization when releasing games in Japan as an example of a mobile gaming market which is lucrative but hard to crack for foreign game developers.
David v Goliath: Fighting the Big Guys of Social Casino | Niko VuoriJessica Tams
Delivered at Casual Connect Tel Aviv 2016. The $3.5BN social casino gaming market has become very competitive and is dominated by large casino gaming companies with deep pockets. Despite this competition, Rocket Games has been able to grow 600% YoY, without funding, and is now a top-15 social casino operator globally. In this session you will hear how Rocket Games has been able to break into this hyper-competitive market, with highly actionable insights.
Casinos: The New Gold Rush For Developers? | Darion LowensteinJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Casinos have been fighting an age crisis: 21-45 year olds generally do not gamble. Gamblit Gaming has been leading the charge to bring mobile and arcade style games onto the floor with products that appeal to them. With announcements like Jetpack Joyride, Into The Dead, and Catapult King, Gamblit CMO and gaming industry vet Darion Lowenstein will discuss the benefits and difficulties of taking hit mobile games into the casino world in this honest, developer-targeted talk.
3 Vectors of Social Casino Evolution in Asia Pacific | John B. LinJessica Tams
Delivered at Casual Connect Tel Aviv 2016. The arena of Asia Pacific social casino markets is massive in aggregate, remarkably complex, and across a starkly contrasting range in their development cycles. From the perspectives of genre, channels, social, and player sophistication, what can be taken from existing Western-style social casino games? What can be evolved / adapted? What can’t be? And what are the areas that must be reconsidered from the ground up?
Building a Social Casino App | Mark BeckJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Considering, building or scaling a social casino app? Learn the fundamentals (and a few secrets) from slot and product design to user acquisition, monetization and retention lifecycle marketing.
Blue ocean opportunities casual connect finalLloyd Melnick
Social casino is one of the bloodiest of red oceans, with excellent well-financed companies competing ferociously. The best path to success is to take a Blue Ocean approach.
Blue Ocean is all about turning non-customers into customers, rather than competing for the same customer.
You do this by looking at what you can remove from the existing product offering, what you can add, what you can increase and what you can reduce. This leads to a new offering that appeals to new users.
The casino and online gaming market to 2015
Introduction: about this study 2
Executive summary: key trends 4
Part I: Casino gaming 6
Global overview 7
United States 8
EMEA 12
Asia Pacific 16
Latin America 20
Canada 22
Part II: Online gaming 24
The elephant in the room 25
Regulating within borders: an interim step 27
Emerging change drivers 34
The global market in 2015—region by region 36
Conclusion 38
Digging Down into Social Casino for 2016 | Raf KeustermansJessica Tams
Delivered at Casual Connect Europe 2016
This lecture from Plumbee CEO and co-founder Raf Keustermans will include an overview of the latest data and trends in social casino: Ongoing consolidation; who are currently the leaders and why; why some products are growing while others struggle to get traction (product quality, real casino insights, understanding players, marketing dollars); whether small startups and indies can still succeed in this space (and how); and the differences and similarities between social casino, midcore, and casual.
Social Casino Q1 2014. Whats going on and why you should care. Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
An overview of the Social Casino gaming category. Lecture given at Casual Connect Amsterdam in February 2014. You can watch the full lecture on video at the end of the slide share presentation.
Casual Connect Europe 2014.
Be mobile or be dead : The transition to mobile in Social Casino games.
2014 presents a wide array of challenges for the young Social Casino Gaming Industry, and the transition to mobile will be in the spotlight, following the unstoppable growth of mobile penetration and usage, as well as the progressive substitution of desktop PCs by the new mobile coalition of phone + tablet. Any social gaming company willing to compete in the industry without being swallowed by others faster and better in adapting to new platforms will have to find the keys to make attractive but also sustainable mobile games. Come and hear Vicenç Martí, CEO at Akamon Entertainment, who will tell you about monetization, pricing, acquisition strategies, market personalization, and platforms diversity in the mobile scenario.
State of the Social Casino Industry Q2/Q3 2016 | Elad KushnirJessica Tams
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
SuperOne is a gaming company that is on a mission to become a market leader in gaming, technology and entertainment.
We want to create rewarding gaming experiences that will thrive in a fast-growing global market.
The Company was founded in 2013 by the Norwegian entrepreneur and investor Andreas Christensen with the objective of creating a new and profoundly rewarding generation of games that capitalise on the growing trend of visual communication in mobile technology.
Our focus is to provide a highly engaging, differentiated entertainment experience where the combination of challenge and progress results in real rewards.
Many our games are free to play, while players also can purchase tickets to access premium skill based tournaments, where they compete against each other for prizes and rewards.
We have put the long-term retention of our players at the heart of our business model.
While our players can enjoy our games for free, we generate the majority of our revenue by selling tickets that are used to access prize tournaments to a subset of players who wish to enhance their entertainment experience.
We believe that targeting a modest share of our customers’ entertainment spend drives game longevity and customer loyalty, and is the most effective way of building a sustainable business over the long term.
Welcome to the Future of To
State of the Social Casino Industry – Q4 2017 | Adam KrejcikJessica Tams
Delivered at Casual Connect USA 2018. In this session you will learn about the latest trends and data as it relates to the social casino games industry including: market size, top publishers, revenue by platform, biggest titles, KPIs, marketing expenses, latest M&A activity and sector outlook. A must-attend session for anyone involved or wanting to learn more about the $4B+ social casino games market from one of the industry’s most respected analysts.
Social Gaming is not a blip but the start of something, a potential disruptive but positive force in the gaming market. It is a viable business model with key differences in product characteristics when compared to traditional online gaming.
Sam Adkins, Chief Researcher | Metaari
The 2019-2024 Global Game-based Learning Market
Adkins will provide key findings from the new Metaari report distributed by the Serious Play Conference called The 2019-2024 Global Game-based Learning Market. That report includes an analysis of the market in 122 countries across seven regions. He will provide five-year revenue forecasts and identify primary revenue opportunities, market catalysts, and the buying behaviors for six buying segments in each region. He will also discuss the recent worldwide boom in investment activity.
Metaari has revised our revenue forecasts for the global Game-based Learning market significantly upward from previous forecasts. This is due to the impact of major global market catalysts that are creating very favorable market conditions for suppliers. Of the seven advanced learning technology products tracked by Metaari, Game-based Learning has the highest growth rate.
Presented by the
Serious Play Conference
seriousplayconf.com
at
Orlando,
University of Central Florida,
UCF,
July 24-26, 2019
Learn about the main trends for the mobile games market in 2014!
Join our panel of experts:
- Peter Warman, CEO, Newzoo
- Jan Miczaika, COO, Wooga
- Tiuri van Agten, Data Analyst, Distimo
We will explore the trends for 2014 in 4 parts:
- General market trends
- Platform trends
- Regional trends
- General outlook: opportunities and challenges
State of the Social Casino Industry, Q3 2014Elad Kushnir
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
Slides from my lecture at Casual Connect San Francisco on July 22nd 2014.
Charla de Carlos Blanco en el Dia Emprendedor Galicia 2011 en Santiago Compos...Carlos Blanco
aPonencia "Principales Errores de los Emprendedores", en Santiago de Compostela el 25/10/2011 por parte de Carlos Blanco en el Dia Emprendedor Galicia 2011
Charla de Carlos Blanco en la Feria de Ideas de Zaragoza 2011, "Como Presentar Proyectos ante Inversores" da un repaso a los aspectos clave para que los emprendedores puedan presentar sus proyectos a inversores o business angels.
Universidad Cantabria Santander - EMPRENDER EN INTERNET HOYCarlos Blanco
Charla en la Universidad de Cantabria (Santander) el 30 de Junio de 2009. Mi charla fue "EMPRENDER EN INTERNET HOY" dentro del master "Emprender en la Web Social, ¿hacia la Web 3.0?"
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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"Emprender en el sector de juegos online" Expojoc, Septiembre 2014
1. “The leading social casino gaming company
in Latin America and Southern Europe”
2. PADE en IESE Business School
Emprendedor desde hace más 20 años
Incubator: Grupo Itnet & …. ?
Aztive, OcioMedia, Nosotras.com, TopDomainer, …
Online Games
Akamon, PequeJuegos.com, Casual Games, …
Conector Startup Accelerator
Aceleración de 21 startups (6 + 15)
Business Angel
+30 inversiones en startups (Kantox, DeporVillage, Captio, Reclamador,
PopPlaces, Chicfy, ChicPlace, Viuing, Exelweiss, WiMi5, …)
Premio Emprendedor del Año 2014 Expansión & IFEMA
Autor “Los Principales errores de los Emprendedores” (Ed. Planeta, 2013)
500 personas más influyentes de España (El Mundo 2012, 2013)
http://www.CarlosBlanco.com
Carlos Blanco
3. The Akamon Story
•Founded in 2011 in Barcelona
by Carlos Blanco, Vicenç Marti
and Exelweiss partners
•Developer and publisher
social games
•Large portfolio of casino and
casual titles
•Multiplatform distribution
Portal, Facebook, iOS, Android
•Over 100 portal partners
•70 employees
GrupoITnet and Exelweiss
merge gaming assets to form
Akamon
July 2011
Feb 2012 1st Facebook game
Nov 2012 $2.85m investment
Feb 2014 Investment in Israel studio
May 2014
Alex Cohen (former head of product at
QuickSpin) joining management team as
Akamon Chief Product Officer
TimelineOverview
June 2013 1st mobile game
5. Recruiting and Retention should be at least 50% of the CEO time
Or else you are doing something seriously wrong
6.
7. Winner at the “Who’s Got Game”
GamesBeat 2012 competition.
Listed amongst Social Casino Power 25
by Social Casino Intelligence.
Akamon wins 2 of the 4 nominations at
the EGR Operator Awards 2012, the
most recognized awards of the online
gaming industry.
Akamon is part of the Europe's 100
hottest Startups by Wired Magazine
And many more….
Awards
Our international Awards
8. Transparency Meritocracy Fun Innovation
Consumer BrandsCorporate Brand
Culturally relevant to Latin Americans and
southern Europeans
Strong set of corporate values
Financial /
operational
reporting
available for
whole company
Full salary
transparency
(top
management
included)
Strategic
decisions always
shared with
employees
OKR’s (Objectives
and key results
system used at
Google)
implemented at
Akamon
Salary increases
based on
measurable
achievement
Performance
review twice
every year
Bonuses per
project / job
position
Game area at
Akamon (PS3,
ping pong, etc.)
Internal bets and
challenges
Team building
events
Friday parties at
the office
Innovation day:
Employees
rewarded on new
concepts
“La Fabrica”: a
factory of
concepts to
develop new
games
Akamon’s brand architecture
12. Our Opportunity
Focus in Latam and South Europe markets
N.America
$1,360 M
LatAM
$465 M
Europe
$806 M
Asia
$186 M
Oceania
$279 M
- Competitive intensity +
Our Opportunity
13. - Competitive intensity +
Market overview
LatAm
$0.9bn
N. America
$1.4bn
Europe
$1.2bn
Asia
$1bn
RoW
$0.5bn
11%
68%
35%
59%
39%
Social casino market, ‘15
CAGR, ’13-’15
Social casino continues to outgrow the social gaming market with an expected market size of
$5bn by 2015. The Latin American market is forecast to grow at 68% CAGR between 2013 and
2015, faster than any other region in the world
Source: Morgan Stanley
15. Portal games
Casino games Poker games
Skill games
Card games
Table games
Others: Escoba, Tarot, Bellote, Truco Argentino
40 games
Gross revenue:
$961k (March)
+20% YoY
MAU: 1,157,560
DAU: 212,768
DAU/MAU: 18%
PU: 48K
+25% YoY
ARPPU: $22.1
CAC: $23.1
LTV: $59.7
KPIs March
16. Facebook games
Top 5 games (users)
Top 5 games (ARPPU)
Others
19 games
Gross revenue:
$132k (March)
+708% YoY
MAU: 1,014,033
DAU: 217,313
DAU/MAU: 21%
PU: 10,500
+1200% YoY
ARPPU: $12.5
CAC: $13.6
LTV: $21.7
KPIs March
17. Mobile games
Play and make new
friends with the best
social bingo
Play Our new slots
made in our Tel Aviv
studio, available in all
platform, FB, IOS,
Android and portal
2 games
Gross revenue:
$25.2k (March)
MAU: 36,405
DAU: 3,571
DAU/MAU: 10%
PU: 1,069K
ARPPU: $23.7
CAC: $35.3
LTV: $86.9
KPIs March
18. Strategic geographical
footprint
“Wide” product portfolio
Distribution model
Local & Global
Latam & Southern Europe
Multichannel
Platform diversification
High value and diversified
distribution network
Local product strategy
1 2
43
Akamon’s strategy
20. A “wide” product portfolio
GLOBAL
GAMES
LOCAL
GAMES
HIGH
MONETISATION
LOW
MONETISATION,
HIGH TRAFFIC
Target specific geographies
with local games which are
used to cross-sell traffic into
more valuable global games
Direct casino
player acquisition
in high value
geographies
a b
Akamon acquire users through local culturally relevant games and monetise them
with global casino games
1
Blended ARPDAU = $0.18
21. Akamon portals:
Distribution model
October
2011
March
2012
Sept.
2012
October
2012
Portal strategy has provided a solid revenue stream and a way to enter new markets quickly
17th FB
game
1st iOS
game
1st Android
game
August
2013
May
2013
1st Facebook
Game
February
2012
October
2013
Traction on Facebook; in the process of transitioning successful games to mobile
July
2011
Non-portal platforms:
Partners:
A high value network of 3rd party distributors; 30% revenue share
3
22. 20M registered, 2.2M MAU, 433K DAU We are 10x bigger than the main
competitor present in our markets in
terms of revenue
Strategic geographical footprint4
23. Strategic geographical footprint
2014 Revenue YTD
Spain remains our core market but the majority of new registrations are from outside of Spain
4
1%1%4%4%
9%10%13%
58%
0%
Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia
42%
Total registrations
4%4%6%
11%
3%4%
26%
22%20%
Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia
80%
Note: Other consists of all IP addresses which cannot be allocated
24. Free to play Membership
Freemium Model – 2 ways to play
25. We have two ways to monetize and show you the money
Subscription to the club (1, 3, 6 and 12 months)
Chips: used for playing 70% of the games and for buying at the shop.
Free to play +
+ Ads (5% of revenues)
+ Subscription to Club ( 8% of revenues)
+ Virtual Currency (87% of revenues)
ADS
S
VC
Our best monetization model
29. Founder Team
People
Market definition
Product implementation
Multiplatform
Multilanguage
Ecosystem
Transparency
Pasos a seguir para emprender con éxito
The more content, the more fun to your audience
Emprender en el sector del Gaming
30. Selección de socios
Reparto accionarial
Pacto de socios
Despedir lento
Ideas vs Ejecución
“La idea es el enemigo del emprendedor”
Internacionalización
El principal error es cometido por los Emprendedores el día 0
The more content, the more fun to your audience
Emprender en el sector del Gaming - Errores en emprendedores