Alexa Winter is a professional with experience in sales, social media, and customer service. She has a Bachelor's degree in Business Marketing from the University of Central Florida and received academic honors. Currently, she is an Associate Manager of Social Consumer Relations at Shiseido Cosmetics in New York where she manages social media customer service and develops sampling campaigns. Previously she had internships at Sonia Kashuk Inc. and Bloomingdales where she assisted with product development, social media, and store operations.

1. Alexa R. Winter
145 East 16th Street Apt. 10J New York, NY 10003
Phone: (407) 637-0678 • Email: alexawinter91@gmail.com
OVERVIEW
Outgoing, high performance professional with experience in sales, Social Media, and Customer Service. Strong
presentation, interpersonal, written and verbal communication skills with ability to lead while being creative and
innovative. Technically proficient in both Microsoft Office tools as well as various dotcom customer service networks.
Hope to expand knowledge by working with different business professionals to achieve new skills for the future.
EDUCATION
University of Central Florida Orlando, Florida
Bachelor of Arts in Business Date of Graduation:
Major: Business Marketing August 2014
ACADEMIC HONORS
The Florida Bright Futures Medallion Scholarship Award Recipient 2011
Winner Capstone Business Strategy Competition 2014
PROFESSIONAL EXPERIENCE
Shiseido Cosmetics
Associate Manager, Social Consumer Relations New York City, New York
Shiseido/ Clé de Peau Beauté September 2014-Present
 Manages Online Customer Service Professional for both brands, providing guidance on responses, best practices, and
consumer insights
 Oversees customer service communication via social media and dotcom tools including Bazaarvoice and Power Review to
foster relationships with consumers and generate sales
 Has close strategic and creative collaboration with the Legal, Communications, Digital Marketing, E-commerce, Sales &
Education departments to create a strong, cohesive, and seamless brand experience across all touch points in the customer
experience
 Develops recaps and presentations on KPI performance to track efficacy of social and communication programs and
recommends next steps for enhancing and optimizing our social and communication programs
 Monthly compilation and analysis of comprehensive Consumer Relations Report.
 Maintains and updates FAQ documents with strategic counsel, guidance and legally approved responses for all customer
service inquiries.
 Manages the creation and distribution of social assets based on daily email newsletters to agencies and global
markets including daily posts, global holidays, and trackable bitly links
 Develops social sampling campaigns using Offerpop technology. Coordinates the distribution of samples with
outside vender using on brand aesthetics
Sonia Kashuk Inc. New York City, New York
Summer Internship June- August 2013
 Worked one-on-one with Sonia Kashuk on product development for new Bath and Body line and future seasons
 In charge of all Social Media outlets including Instagram, Twitter, Facebook, and Tublr
 Kept a summer beauty blog as well as writing about personal experiences
 Assisted Sonia Kashuk on various photo shoots and publicity events
Bloomingdales, Federated Inc. November 2009-February 2013
Internship with Store Manager – Rhonda Lantz-Teichert
 Learned the best practices of store operation in areas of Human Resources, Management, and the Buying process
Sales Associate/Contingent
 Service clients with a specialty in designer denim brands
 Expert in clientelling in order to create relationships and add to client book
 Responsible for updating B-connected program in order to inform clients on up-and-coming sales through e-mail,
phone calls, and mail
 Consistently exceeds sales goals