This document summarizes information about Bharti Airtel Limited, a leading telecommunications provider in India. It discusses Airtel's business segments including mobile services, telemedia services, and enterprise services. It analyzes Airtel's strengths such as its large subscriber base and brand visibility, as well as weaknesses like price competition. The document also examines Airtel's competitors and provides subscriber market share data for the top telecom companies in India. It concludes by noting Airtel's successful use of celebrity endorsements in advertising to capture market share.

1. Project
Submitted by,
Heena arora
Pgdm ib
jims

2. Acknolegement
The success and final outcome of this project
required a lot of guidance and assistance from
many people and I am extremely fortunate to
have got this all along the completion of my
project work. Whatever I have done is only due
to such guidance and assistance and I would
not forget to thank them.

3. Bharti Airtel Limited Competition

Bharti Airtel is a leading alternative provider
of telecommunications services in India .Among the top ten global
carriers offering services in about 20 other countries, particularly in
Africa.




Through subsidiaries, the company operates three business units:
Telemedia Services (broadband and telephone),
Enterprise Services, and
Mobile Services.

The Enterprise Services group aids both long-distance carriers
and corporate clients.

Bharti Airtel has more than 220 million mainly
mobile subscribers.

It provides digital television service for 5 million in India.

The company is a unit of Bharti Enterprises, a conglomerate with
interests in financial services, food, and retail, besides telecom.

4. Airtel deals inn
B2B
Airtel business
B2C
Mobile services
Telemedia services
Tower infrastructure
services
DTH

5. S.T.P
• Segment
Elite class of people; Corporates
• Target Group
Elite class above 25 years age; YUPS(Young
Upward Professionals)
• Positioning
Aspirational and lifestyle brand; Premium
category

6. Analysis
Strength
1.
2.
3.
4.
5.
Largest cellular service provider in India, with over 164.61 million
subscribers at the end of April 2012
Largest Telecom operator in the world with 207.8 million subscribers
across 19 countries at the end of 2011
Only Indian operator, with VSNL, that has an international submarine
cable
High brand visibility
Strong advertising with celebrity brand ambassadors.

7. Analysis….
Weakness
1. Price competition from BSNL and MTNL
2. Untapped Rural Market.
Opportunity
1. Fast expanding cellular market
2. Latest and low cost technology
3. Untapped rural market
Threats
1. New entrant's low price offering
2. Saturation point in Basic telephony service
3. Mobile Number Portability

8. Top Competitors for Bharti Airtel
Limited
1. Reliance
2. Idea
3. Vodafone
4. Tata Docomo
5. Aircel
6. MTNL
7. BSNL
8. Videocon
9. Unitech
10. Loop

9. GSM Subscriber Base
Sr. No.
Company
No. Of Subscribers (In Mn)
% Market Share %Growth
April‘12
May‘12
April‘12
Service Areas
May‘12
1
Bharti
20.68
21.86
28.67
29.03
5.71
23
2
BSNL
17.59
18
24.39
23.91
2.33
21
3
Vodafone
16.06
16.77
22.27
22.27
4.42
16
4
IDEA
7.64
8.06
10.59
10.71
5.50
11
5
Aircel
2.83
3.02
3.92
4.01
6.71
7
6
Reliance
2.01
2.16
2.79
2.87
7.46
8
7
Spice
1.98
2.03
2.75
2.70
2.53
2
8
MTNL
2.02
2.1
2.80
2.79
3.96
2
9
BPL
1.31
1.29
1.82
1.71
-1.53
1
TOTAL
72.12
75.29
100.00
100.00

10. Challenges
Market challengers
1.
Vodafone
2.
BSNL
Followers
1.
2.
Idea
Reliance
Nichers
1.
Aircel
2.
Docomo

11. Competitive Strengths
Businesses
Bharti Tele-Ventures current businesses include •
Mobile services
•
Fixed-line
•
National and international long distance
services
•
VSAT, Internet services and network solutions
•
Broadband services with DSL and Wi-Fi
network .

12. What They Believes
Bharti Tele-Ventures believes that the following elements will contribute
to the Company's success as an integrated telecommunication services
provider in India and will provide the Company with a solid foundation
to execute its business strategy:


Nationwide Footprint
Focus on industry trends and capitalize on new
telecommunications-related business opportunities.
 The strong brand name recognition and a reputation.
 The Company's strong relationships with international strategic and
financial investors.

13. Ideas For Product Development more
than other network
• Provide vast range of products
• Should try to Focus more on Rural marketing
• Should try to focus more on Advertisement's

14. New area they targeted…
 srilanka
 south africa

15. Conclusion
 The conclusion is that AIRTEL’s Advertisement has a major impact on
its users.
 AIRTEL had created a very good image on the mind of the new users
of cellular service. AIRTEL is successful in capturing the highest
market share by adopting Celebrity Endorsement .
 Strategies Adopted by Airtel
 Supply chain , Market division, Department of products ,
Vast
Product Range , Mind Blowing Advertisements.
 But in students it isn’t a popular one because there isn’t much
attracting schemes and offers for the youth .

16. Thank You