Reliasnce jio 3

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After the globalization of India economy in 1991 the telecommunication sector remained one
of the most happening sectors in India. The recent years witnesses rapid and dramatic
changes in the field of telecommunications. In the last few years more and more companies
both foreign, domestic, come into cellular service, service market and offers large number of
services to the people.
A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing
of services which he expects will satisfy his wants. If any producer makes out the marketing
programmer ignoring the consumer preferences, he cannot possibly achieve his ultimate
objectives. A manufacturer must plan his production and distribution to suit the consumer’s
convenience rather than his own. Therefore a marketer must know more and more about the
consumers, so that the products can be produced in such a fashion to give satisfaction to
them.
In the year of 1989, the number of cell phone users in India was zero. In the year of 1999 the
number of cell phone users has gone up by 13 lakh. In the year of 2000 the number of cell
phone users has risen by one million. Indian telecom sector added a staggering 227.27 million
wireless mobile users in the 12 months between March 2010 and March 2011, while the
overall teledensity has increased to 81.82% as of 30 November 2015, and the total numbers
of telephone phone users (mobile & landline) have reached 1009.46 million as of May,
2015.Now currently telephone subscriber (mobile & landline) is 1058.01 million (May 2016).
The company is reconfiguring to meet the growing demand for mobile services. It will
differentiate our mobile services from our competitors through ongoing investment in
technology, distribution and customer services, providing both a great customer experience
and competitive value.

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The company is updating our retail footprint to a new Reliance JIO concept delivering a
differentiated customer experience. A core part of our promise to customers is to ensure that
their technical experts in store transfer all their personal data to their new LYF phone
allowing them to walk out of the store with their phone fully functional. Extensive trials of
our new concept store across all markets have shown significant increases in both sales and
customer satisfaction. The new concept will be rolled out globally over the next upcoming
years.

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INDUSTRY PROFILE
India has a fast-growing mobile services market with excellent potential for the future. With
almost five million subscribers amassed in less than two years of operation, India's growth
tempo has far exceeded that of numerous other markets, such as China and Thailand, which
have taken more than five years to reach the figures India currently holds. The number of
mobile phone subscribers in the country would exceed 50 million by 2010 and cross 300
million by 2016, according to Cellular Operators Association of India (COAI).
According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market,
such growth rates can be greatly attributed to the drastically falling price of mobile handsets,
with price playing a fundamental role in Indian subscriber requirements. Subscribers in
certain regions can acquire the handset at almost no cost, thanks to the mass-market stage
these technologies have reached internationally. The Indian consumer can buy a handset for
$150 or less. This should lead to increased subscribership. This market is growing at an
extremely fast pace and so is the competition between the mobile service providers.
With the presence of a number of mobile telephony services providers including market
leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who are providing either of the two
network technologies such as Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). In cellular service there are two main competing network
technologies: Global System for Mobile Communications (GSM) and Code Division
Multiple Access (CDMA). Understanding the difference between GSM and CDMA will
allow the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by
the European community to create a common mobile standard around the world. It helps you
achieve higher sell capacity and better speech quality and one can enjoy crystal clear
reception on ones mobile phone. It automatically solves the problem of eavesdropping on
ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must
examine what is a license. License issued by the government is an authority, given to a
person upon certain conditions to do something which would have been illegal or wrongful
otherwise. For example, a driver’s license issued by the government.

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For example, a driver’s license issued by the government, gives the authority to a person to
drive a motor vehicle. There are three main types of license fee which the government
charges: (I) initial license fee, which generally is non-refundable, (ii) annual license fee, and
(iii) additional fee for allocation of spectrum.
Licensing framework has been an integral part of India’s telecommunication law. Under the
Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any
person to establish, maintain or use a telegraph.
Code Division Multiple Access (CDMA) describes a communication channel access principle
that employs spread spectrum technology and a special coding scheme (where each
transmitter is assigned a code). It is a spread spectrum signaling, since the modulated coded
signal has a much higher bandwidth than the data being communicated. CDMA is the current
name for mobile technology and is characterized by high capacity and small cell radius. It has
been used in many communication and navigation systems, including the Global Positioning
System and the omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with
technological up gradations occurring nearly every day and the ever-increasing demand for easier
and faster connectivity, the mobile telephony market is expected to race ahead.

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NATIONAL TELECOM POLICY 1994 (NTP 1994):-
The National Telecom Policy was announced in 1994 which aimed at improving India's
competitiveness in the global market and provides a base for a rapid growth in exports. This
policy eventually facilitated the emergence of Internet services in India on the back of
established basic telephony communication network. This policy also paved way for the
entry of the private sector in telephone services.
The main objectives of the policy were:
 To ensure telecommunication is within the reach of all, that is, to ensure
availability of telephone on demand as early as possible
 To achieve universal service covering all villages, that is, enable all people to
access certain basic telecom services at affordable and reasonable prices
 To ensure world-class telecom services. Remove consumer complaints, resolve
disputes and encourage public interface and provide a wide permissible range of
services to meet the demand at reasonable prices
 To ensure that India emerges as a major manufacturing base and major exporter of
telecom equipment
 To protect the defense and security interests of the nation.
The policy also announced a series of specific targets to be achieved by 1997 and further
recognized that to achieve these targets the private sector association and investment would
be required to bridge the resource gap.
Thus, to meet the telecom needs of the nation and to achieve international comparable
standards, the sector for manufacture of telecom equipment had been progressively
relicensed and the sub-sector for value-added services was opened up to private investment
(July 1992) for electronic mail, voice mail, data services, audio text services, video text
services, video conferencing, radio paging and cellular mobile telephone. The private sector
participation in the sector was carried out in a phased manner. Initially the private sector was
allowed in the value added services, and thereafter, it was allowed in the fixed telephone
services. Subsequently, VSAT services were liberalized for private sector participation to
provide data services to closed user groups.

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Establishment of TRAI
The entry of private players necessitated independent regulation in the sector; therefore, the
TRAI was established in 1997 to regulate telecom services, for fixation/revision of tariffs,
and also to fulfill the commitments made when India joined the World Trade Organization
(WTO) in 1995. The establishment of TRAI was a positive step as it separated the regulatory
function from policy-making and operation, which continued to be under the purview of the
DoT2.
The functions allotted to the TRAI included:
a. To recommend the need and timing for introduction of new service provider
b. To protect the interest of customers of telecom services
c. To settle disputes between service providers
d. To recommend the terms and conditions of license to a service provider
e. To render advice to the Central government on matters relating to the development of
telecommunication technology and any other matter applicable to the
telecommunication industry in general.

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NEW TELECOM POLICY 1999 (NTP 1999):-
In recognition of the fact that the entry of the private sector, which was envisaged during
NTP-94, was not satisfactory and in response to the concerns of the private operators and
investors about the viability of their business due to non realization of targeted revenues the
government decided to come up with a new telecom policy. The most important milestone
and instrument of telecom reforms in India is the New Telecom Policy 1999 (NTP 99). The
New Telecom Policy, 1999 (NTP-99) was approved on 26th March 1999, to become
effective from 1st April 1999.Moreover, convergence of both markets and technologies
required realignment of the industry. To achieve India’s vision of becoming an IT
superpower along with developing a world class telecom infrastructure in the country, there
was a need to develop a new telecom policy framework. Accordingly, the NTP 1999 was
framed with the following objectives and targets:
 Availability of affordable and effective communication for citizens was at the core of
the vision and goal of the new telecom policy
 Provide a balance between provision of universal service to all uncovered areas,
including rural areas, and the provision of high-level services capable of meeting the
needs of the economy
 Encourage development of telecommunication facilities in remote, hilly and tribal
areas of the nation
 To facilitate India’s journey to becoming an IT superpower by creating a modern and
efficient telecommunication infrastructure taking into account the convergence of IT,
media, telecom and consumer electronics
 Convert PCOs, wherever justified, into public telephone information centers having
multimedia capability such as ISDN services, remote database access, government
and community information systems etc.
 To bring about a competitive environment in both urban and rural areas by providing
equal opportunities and level playing field for all players
 Providing a thrust to build world-class manufacturing capabilities and also strengthen
research and development efforts in the country
 Achieve efficiency and transparency in spectrum management
 Protect the defense and security interests of the country
 Enable Indian telecom companies to become global players.

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In line with the above objectives, some of the specific targets of the NTP 1999 were:
 Make available, telephone on demand by 2002 and achieve a tele density of 7% by
2005 and 15% by 2010
 Encourage development of telecom in rural areas by developing a suitable tariff
structure so that it becomes more affordable and by also making rural communication
mandatory for all fixed service players and thus
o Achieve a rural tele density of 4% by 2010 and provide reliable transmission
o Media in all rural areas.
Players in the market
 BSNL is the market leader with a 67.7 per cent share followed by MTNL with 11.5
per cent market share. Next is Bharti Airtel at 10.9% followed by Tata and Reliance at
5% and 4.1% respectively.
 BSNL as a company is growing and showed annual revenues of approximately $4.5
billion as of 2014. BSNL is serving more than 125 million customers across the
country and is catalyst in checking the price point for telecom services.
 Also, with the government intensifying its rural focus; only BSNL can turn into
reality the next wave of rural telecom penetration.
 BSNL is a 100% Central Government entity and employees with BSNL are entitled to
get salaries and perks as decided by Government of India and not by BSNL
 However both, MTNL and BSNL are plagued by declining revenues coupled with
high costs. BSNL has massive infrastructure, manpower, systems, and 80 per cent of
landlines and 90 per cent of broadband connections in India are operated by it.
 “Vodafone is investing nearly US$ 3 billion over the next two years in India in
expanding its network infrastructure and distribution channel in the country,” as per
Vitoria Colao, CEO, Vodafone Plc.

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 BlackBerry plans to set up enterprise solutions centres to educate corporate customers
about various BlackBerry Enterprise Service (BES) 10 solutions. "India is one of the
fastest growing markets in terms of Smartphone and mobile data adoption,” said
according to Sunil Lalvani, Managing Director (MD), and BlackBerry India.
 Tata Teleservices plans to set up nearly 4,000 Wi-Fi hotspots in nine cities across the
country in the next two years.
Booming sectors
 The tide has turned for the telecom sector in India, as growth and profitability has
accelerated in recent times. Tower companies are reaping benefits of a turnaround in
the sector as operators have started investing in networks to boost data penetration.
 However it is in the country’s booming mobile segment in which the major battles are
being fought. Three major private players – Bharti Airtel, Reliance and Vodafone -
with a formidable 54% share of the market between them, lead a large field of mobile
operators. State-owned enterprises –BSNL and MTNL – have also been making their
presence felt with a combined market share of 12%.
A look ahead.
 According to Craig Wiggin ton, vice chairman and U.S. Telecommunications leader,
Deloitte & Touché LLP, the big challenge for the telecom industry in 2016 – which
also presents a major growth opportunity for the sector – is that consumers are getting
addicted to connectivity and high speed.
 The ongoing expansion of the mobile ecosystem, coupled with demand for high-
bandwidth applications and services such as video and gaming, is keeping pressure on
the industry to increase the availability and quality of broadband connectivity.
 What does this mean for players in the sector? Carriers will continue to pursue
technological advancements to handle demand, including offloading some mobile

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bandwidth needs to Wi-Fi, which is proving an effective complement to mobile
networks. At the same time, long-term spectrum availability, spectrum efficiency,
small cells and continued backhaul improvements are likely to be a key focus to
assure continued mobile broadband momentum.

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COMPANY PROFILE
Jio's headquarters in RCP, Navi Mumbai
Formerly
called
 Infotel Broadband Services
Limited (2009 - 2013)
 Reliance Jio Infocomm

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Limited (2013 - 2015)
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla (Managing
Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)
Key people Sanjay Mashruwalla (Managing
Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)
Products
Mobile telephony, broadband,
Wifi,Router and 4G Data services
Jio Apps
MyJio, JioChat, JioPlay, JioBeats,
JioMoney, JioDrive, JioOnDemand,
JioSecurity, JioJoin, JioMags,
JioXpressNews, Jionet WiFi
Parent Reliance Industries
Subsidiaries LYF
www.jio.com

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Website
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),[is an
upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
India’s largest private sector company, is the first telecom operator to hold pan India Unified
License.Formerly known as Infotel Broadband Services Limited (IBSL), Jio will provide 4G
services on a pan-India level using LTE technology. The telecom leg of Reliance Industries
Limited, it was incorporated in 2007 and is based in Mumbai, India. It is headquartered in
Navi Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication
services and various digital services on pan India basis in key domains such as education,
healthcare, security, financial services, government citizen interfaces and entertainment. RJIL
aims to provide anytime, anywhere access to innovative and empowering digital content,
applications and services, thereby propelling India into global leadership in digital economy.
RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the
4G network will provide voice services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless
4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an
integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,

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Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”)
in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fiber
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-
mounted telecom towers typically used by Telco’s, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and
surveillance systems, and provide real-time monitoring of traffic and advertising
opportunities.
The company, which plans to be rolled out commercial telecom service operations from
January, is currently in the testing phase for most of its offerings including 4G services, a
host of mobile phone applications and delivery of television content over its fiber optic
network.
R-Jio, meanwhile, faces its share of challenges in terms of return on investment and capturing
market share. The company, according to industry analysts, is expected to spend $8-9 billion
for the 4G roll-out. The company will battle for subscribers with leading Telco’s such as
Bharti Airtel Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.
The Dominant Players
 Bharti Airtel --- 23% Market Share
 Vodafone India --- 18% Market Share
 Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share
 BSNL --- 10% Market Share
 Aircel --- 8% Market Share
 TATA Infocomm --- 7% Market Share
 Others --- 7% Market Share

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The services were beta launched to Jio's partners and employees on 27 December 2015 on the
eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.
Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO,
involved in day to day operations in business
Ess or Ms. Isha Ambani is involved in branding and marketing. And the key people are
Sanjay Mashruwalla (Managing Director), Jyotindra Tacker (Head of IT).

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Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000
cores on "Digital India" and said he expected the group's initiatives under it will create over
5,00,000 direct and indirect jobs.
"Digital India as company has seen empowers them to fulfill their aspirations. Reliance JIO
has invested over Rs. 2, 50,000 cores across the Digital India pillars," Ambani said, adding:
"I estimate Reliance's 'Digital India' investments will create employment for over 5,00,000
people. " Ambani said the launch of Digital India initiative was a momentous occasion in an
information age where digitization was changing the way one lives, learns, works and plays.
It can transform the lives of 1.2 billion Indians using the power of digital technology. And as
well as "So 80 percent of the 1.3 billion Indians will have high-speed, mobile Internet. And
by 2017, company would cover 90 percent. And by 2018, all of India would be covered by
this digital infrastructure,"
HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband
spectrum in all 22 zones in India in the 4G auction that took place earlier that year. Later

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continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as
Reliance Jio Infocomm Limited (RJIL) in January 2013.
Acquisition & Subsidiaries:
 Acquired Infotel Broadband Services Limited in 2010.
 Technology - Rancor Technologies
 ILD & NLD - Infotel Telecom.
Agreement
 An agreement with Ascend Telecom for their more than 4,500 towers across India.
(June 2014)
 An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
 An agreement with ATC India for their 11,000 towers across India. (April 2014)
 An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
 Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilize dedicated
fiber pair of Bharti’s i2i submarine cable that connects India and Singapore. (April
2013)
 Agreements with Reliance Communications Limited for sharing of RCOM’s
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-
pair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April
2013 / April 2014), and 45,000 towers (June 2013)
Technology:
 Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to
the home/premises (FTTH). This fiber backbone will also help them to carry huge
amount of data originated from their 4G network as well as public Wi-Fi network.

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 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired
in 2010.
 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately
paved to roll out of LTE-A network aggregation of both technology and both
spectrum band.
 At present in different cities of India Reliance Jio offers Wi-Fi services. Most of
these cities are in Gujarat, where Reliance Industries also have one of the largest
petro-refinery.
 Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.
OPERATIONS
In June 2015, Jio announced that it will start its operations all over the country by the end of
year. However, four months later in October 2015, the company's spokesmen sent out a press
release stating that the launch was postponed to the first quarter of the financial year 2016-
2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public
Interest Litigation, through Prashant Bhushan, challenged the grant of pan-India license to Jio
by the Government of India. The PIL also alleged that Jio was allowed to provide voice
telephony along with its 4G data service, by paying additional fees of just 165.8 core
(US$25 million) which was arbitrary and unreasonable, and contributed to a loss of 2,284.2
core (US$340 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA
winners from providing voice telephony. As a result, the PIL was revoked, and the
accusations were dismissed.
Beta Launch

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The 4G services were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio,
kick started the launch event which took place in Reliance Corporate Park in Navi Mumbai,
along with celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey,
and filmmaker Rajkumar Hirani.The closed event was witnessed by more than 35000 RIL
employees some of whom were virtually connected from around 1000 locations including
Dallas in the US.

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PRODUCT & SERVICES
RELIANCE JIO 4G BROADBAND
The company has launched its 4G broadband services throughout India in the first quarter of
2016 financial year. It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government. Mukesh Ambani, owner
of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital payments
platform.
The company has a network of more than 250,000 km of fiber optic cables in the country,
over which it will be partnering with local cable operators to get broader connectivity for its
broadband services. With its multi-service operator (MSO) license, Jio will also serve as a
TV channel distributor and will offer television-on-demand on its network.
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the
total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance
Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles other than the
10 circles for which Jio already owns.
Reliance jio’s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in abundance by
consumers and small businesses .The initiatives are truly aligned with the Government of
India's ‘Digital India’ vision for our nation.
• Digital Healthcare

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• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intec to supply 4G handsets enabled
with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling
besides rolling out high-speed Internet services using a fiber network, in addition to the 4G
wireless network.[ However, in October 2015, Jio announced that it would be launching its
own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF Smartphone series starting with Water
1, through its chain of electronic retail outlets, Reliance Retail. Three more handset models
have been released so far, namely Water series, Earth series, and Flame series

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FLAME 6
Technical Specifications
MODEL
LYF FLAME 6
CHIPSET
Qualcomm® Snapdragon 210 MSM8905
GENERAL FEATURES
Operating System: Android Lollipop 5.1
SIM Slot: Dual SIM (4G+2G)*
PERFORMANCE
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4 Inch
Chipset: Quad-Core 1.5GHz
Graphics (GPU): Mali 400 MP2@500MHz
RAM: 512 MB. Screen Resolution: WVGA,
BATTERY
Capacity: 1700 mAh, Lithium Ion Battery
Talk time: Up to 4.5 hours (4G)
STORAGE CAPACITY Internal Memory: 4 GB
Expandable Memory: Up to 32 GB
CAMERA Rear Camera : 5MP Auto Focus

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CONNECTIVITY
Front Camera : 2MP Fixed Focus, Flash : Rear LED Flash
3G: yes
4G: yes (LTE)
True 4G (LTE Support): VoLTE (Video & HD Voice Call.
FLAME 1
Technical Specifications
MODEL FLAME 1
CHIPSET Qualcomm® Snapdragon 210 MSM8909
GENERAL FEATURES Operating System: Android Lollipop 5.1
SIM Slot: Dual SIM (4G+2G),Processor: Quad-Core 1.1
GHz
Screen Size:4.5 Inch.
PERFORMANCE Graphics (GPU): Adreno 304 @ 409MHz
RAM: 1GB, Screen Resolution: FWVGA 480 x 854 pixel

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BATTERY Capacity: 2000 mAh, Lithium-ion
Talk time: Up to 8 Hours (4G)
CAMERA Rear Camera : 5MP Auto Focus
Front Camera : 5MP Fixed Focus, Flash : Rear LED Flash
CONNECTIVITY 3G: Yes
4G: Yes, LTE CAT4
True 4G (LTE Support): VoLTE (Video & HD Voice Call)
WIND 1
Technical specifications

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MODEL
LYF WIND 1
CHIPSET
Qualcomm®SnapdragonTM 410 MSM8916
GENERAL
FEATURES
Operating System: Android 5.1 Lollipop
SIM Slot: Dual SIM (4G+2G)
Processor (CPU): Quad-core 1.2 GHz
PERFORMANCE Chipset: Qualcomm® Snapdragon TM 410 MSM8916
Graphics (GPU): Adreno 306 @ 450 MHz
RAM: 1 GB,Screen Size 5 Inch, Screen Resolution: HD, 720x1280
pixel
BATTERY Capacity: 2300 mAh, Lithium - Ion Polymer
Talk time: Up to 6 hours (4G)
STORAGE CAPACITY Internal Memory: 8 GB, 16 GB
Expandable: Up to 64 GB
CAMERA Rear Camera: 8 MP Auto Focus
Front Camera: 5 MP, Flash: Rear LED Flash
4G: Yes, LTE Cat 4

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WIND 5
MODEL WIND 5
CHIPSET MTK 6735P
GENERAL FEATURES Operating System: Android Lollypop 5.1
SIM Slot: Dual SIM (4G+2G),
Processor (CPU): Quad-core 1.0GHz
PERFORMANCE Chipset: MTK 6735P
Graphics (GPU): ARM (MaliT720-Mp1)@600 MHz
RAM: 1GB
BATTERY Capacity: 2000 mAh, Lithium ion
Talk time : Up to 6.5 hours (4G)
STORAGE CAPACITY Internal memory: 8 GB
Expandable Memory: Up to 32 Gb
Front Camera: 5MP, Flash: Rear Flash

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4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (HD Voice Call& video call)
WATER 1
MODEL WATER 1
CHIPSET Qualcomm® Snapdragon TM 615 MSM8939
GENERAL Operating System: Android Lollipop 5.1.1
FEATURES SIM Slot: Dual SIM (4+2G) , Processor (CPU): Octa-Core 1.5
GHz
RAM: 2GB,Screen resolution : Full HD, 1080x 1920 pixels

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BATTERY Capacity: 2600 mAH, Lithium-ion polymer
Front Camera: 5MP Fixed Focus
Flash: Yes - Both Front and Rear
4G: Yes, LTE Cat 4
WATER 2
MODEL WATER 2
GENERAL FEATURES Operating System: Android Lollipop 5.0.2
SIM Slot: SIM 1(4G), SIM 2(2G, Voice calls)

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Screen size: 5 Inch, Screen Resolution: HD, 1280 x 720 pixels
RAM: 2GB, Processor (CPU): Octa-Core 1.5GHz
BATTERY Capacity: 2400 mAh, Lithium-ion polymer
Expandable memory: 32 GB
Front Camera: 5MP Fixed Focus, Flash: Yes - Rear Camera
4G: Yes, LTE Cat 4
WATER 7

34
MODEL WATER 7
GENERAL FEATURES Operating System: Android Lollipop 5.1
SIM Slot: Dual SIM (4G+2G), Sensors: Gravity or Finger print
sensor
RAM: 2GB, Processor (CPU): Octa-core 1.5 GHZ
Expandable memory: Upto 128 GB
Front Camera: 5MP, Flash: Rear LED Flash
4G: Yes, LTE Cat 4

35
EARTH 2
MODEL EARTH 2
CHIPSET Qualcomm Snapdragon 615 MSM8939
GENERAL FEATURES Operating System: Android Lollipop 5.1.1
SIM Slot: Dual SIM (4G+2G)
Octa core 1.5 GHZ, Sensors: Proximity or Light sensor
:
Graphics: (GPU): Adreno 405 @ 550 MHz
RAM: 3 GB, Screen Size: 5.5 Inch, Screen Resolution: Full
HD
Expandable memory: Upto 64 GB

36
Front Camera: 5MP, Flash: Rear LED Flash
4G: Yes, LTE Cat 4
True 4G (LTE Support): VoLTE (Video & HD Voice Call
Jionet Wi-Fi
Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free
Wi-Fi hotspot services in cities throughout India including Ahmadabad and Surat in Gujarat,
Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra, Kolkata in West Bengal, Luck now in Uttar Pradesh, Bhubaneswar in Odessa,
Mussoorie in Uttarakhand, Collect rate’s Office in Meerut, and at MG Road in Vijayawada
among others.title Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among
others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums
hosting the 2016 ICC World Twenty20 matches. Jionet was made available in Wankhede
Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium (Mohali), Himachal
Pradesh Cricket Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru),
Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.
Jio apps
In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user will
require a Jio SIM card to use them. Additionally, most of the apps are in beta phase.
Following is a list of the apps:
 MyJio - Manage Jio Account and Digital Services associated with it
 JioPlay - A live TV channel service
 JioOnDemand - An online HD video library
 JioChat Messenger - An instant messaging app
 JioBeats - A music player

37
 JioJoin - A VoLTE phone simulator
 JioMags - E-reader for magazines
 JioXpressNews - A news and magazine aggregator
 JioSecurity - Security app
 JioDrive - Cloud-based backup too
 JioMoney Wallet - An online payments/wallet app.
JIO MIFI WIFI ROUTER
JIO PREVIEW OFFER FOR HP LAPTOPS:
 3 Months Free Unlimited 4G Internet (Connected with 31 Devices)
 3 Months Free Unlimited Calling (At any network)

38
 3 Months Free Unlimited SMS
 Life time Roaming Free (All India)
 Registration in E-mail is compulsory
 Available in Reliance store and Digital mini express store.
JIO PREVIEW OFFER (JPO)
 3 Months Free Unlimited 4G Internets in LYF smart phones and others all 4G smart
phones (Samsung, Micromax, Karbon, Lava, HTC, Gioni etc.)
 3 Months Free Unlimited Calling (At any network)
 3 Months Free Unlimited SMS
 Life time Roaming Free (All over India)
 2 Years Warranty (LYF handsets only)

39
Branding and Marketing
On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.

41
LITERATURE REVIEW
Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study Report, to
Find out Market Potential for 4G Businesses in Pune”. The Report is all about “Study of
market potential for 4G business in pune” and also to know about the customer perceptions
and attitudes towards their current service provider. Satisfaction level of the customers was
also judged. The customer expectations were analyzed thoroughly. Major factors considered
in research are: what are the needs of the companies based on the data services usage, major
player in internet services, and support to customers. The research was conducted on
companies mainly from Industries like IT, Education, Manufacturing and others which are
located in Pune city. It is clear from the survey done that Reliance & Tata are Leading
Internet service Provider; they are providing products like Data Card, Broadband etc to the
corporate end users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to switch to it
from their current service provider. Speed of 4G is around than 30 to 35 MBPS, is going to
boom the Market. Because majority of the companies are facing Speed problem with their
current ISP.
4G spectrum is a research item for next-generation wide-area cellular radio, which focuses on
4G technologies, 4G networks and 4G systems. 4G technologies shall include three basic
areas of connectivity which are personal area networking (such as Bluetooth), local high-
speed access points on the network such as wireless technologies and cellular connectivity.
At the moment, many companies have established projects for 4G systems development.
4G can provide services for a wide range of speed facility that support global roaming and
each company will be able to interact with internet-based information and available in every
part of country.

42
In this literature review. The consumer perceptions about 4G services in Pune. The
objectives of the study was (1) to find the most influencing factor in selection of service
provider, and (2) to measure customer perception and satisfaction as regards the 4G service
provided. The study on a 4G indicated that some problems exist that deserve the attention of
the company. The company needs to bridge the gap between the services promised and 4G
services offered. And to conclude, “Delivering service without measuring the impact on the
customer is like driving a car without a windshield”
.
At 4G, the Company has always sought to enhance value for you as a customer by providing
you the most relevant and easy to use services through innovation and by harnessing the
latest developments in technology. In line with this strategy, constantly introduced 4G
innovative services to suit customer unique needs and wants. These 4G trends in the market
and among customers generate a demand for high speed and more rapidly changing services
and also expectation for a different approach to technology development.
As well as imposing requirements in terms of 4G technology development, trends such as
mass individualization call for a responsive answer to a sharply increasing market demand.
Successful growth and diffusion of 4G services is focusing customer satisfaction on how
mobile relates to 4G networks. Accordingly, it is necessary for company to review current
frameworks in those instances where changes might impede the offering of certain aspects.
Consumer perception about 4G much more volatile, much less predictable and increasingly
concerned with instant gratification. The expectation is that in due course this trend towards
individualization will become a more important factor in the emerging markets too,
particularly in the every area. In future, 4G services over mobile networks and company need
to review current regulatory frameworks to enhance innovation and competition in the market
of these services.
Customer satisfaction is a measure of how 4G services supplied by a company meet customer
expectation. In today’s tough economic climate all companies need to improve efficiency
and, even in midsize firms that usually mean coordinating large quantities of information.
However, technology and thinking has progressed and, many of user nowadays using 4G

43
services. Customer satisfaction is defined as a customer’s overall evaluation of the
performance of an offering to date. This overall satisfaction has a strong positive effect on
customer loyalty intentions across a wide range of 4G service s.
Many companies have been gaining rising popularity due to the advances in 4G technologies
and the large increase in the number of its users. The companies that expand beyond services
and develop a content distribution platform will win customers’ expectation. Companies
could not follow constant rules to be successful in potential markets. There is not a list of
actions that lead companies to more profit or more customer satisfaction. Because 4G
services are increasingly spread out all over India. And every customer are preferred these 4G
services.
This satisfaction has positive influences on retaining customers among different variety of
4G services. Satisfaction refers to achieving the things we want. If satisfaction interprets as
"not going wrong" the firm should decrease complaint which by its own is not sufficient. In
order to satisfy customers, company should improve its 4G services. Customers with less
expectation are more satisfied; companies by adding innovative 4G features would easily
increase customer satisfaction. Customer retention is directly influenced by customer
satisfaction. Retention is a major challenge particularly in internet based services, as
customers can easily switch from one service to another at low cost. Customer satisfaction is
the key factor determining how successful the company will be in competitive market;
therefore it is very important to measure it.
To better manage customer satisfaction, company spend millions on effectively tracking the
methods that guarantee customer satisfaction, because the quantitative measurement of
customer satisfaction is a great help for comprehensively measuring the effect of 4G on
customer satisfaction.
Customer satisfaction, as we discussed before, has the most important effect on customer
perception and in order to narrowing down we focus on 4G service as one of the customer
satisfaction’s factors. The aim of the company is to find the most important service
dimensions that affect customer satisfaction.

44
To have a thorough satisfaction firstly the company is needed to bring satisfied customers
which leads to loyal customers and by preparing all this, good services would be followed
which influenced on Customer satisfaction and make them loyal in future.

45
INTRODUCTION TO THE PROBLEM

46
INTRODUCTION TO THE PROBLEM
Even though the sector has reflected promising growth, the teledensity in India still remains
at a very low level compared with international standards and thus providing tremendous
opportunity for future growth. In the medium-term, the industry is expected to continue to
record good subscriber growth as a result of low penetration levels, heightened competition; a
sustained fall in minimum subscription cost and tariff that increase affordability for lower-
income rural users, expansion of coverage area by mobile operators, and government support
through schemes such as the rural infrastructure roll out funded by subsidies from the
Universal Service Obligation (USO) Fund. The Indian telecom sector offers unprecedented
opportunities in various areas, such as rural telephony, 4G, virtual private network, value-
added services, et al. Nonetheless, the lack of telecom infrastructure in rural areas and falling
ARPU of telecom service providers could inhibit the future growth of the industry
Rapidly Falling ARPU (Average revenue per user)
The competitive intensity in the telecom industry in India is one of the highest in the world
and has lead to sustained fall in realization for the service providers. Intense competitive
pressure and cut throat pricing has resulted in declining ARPUs. With increasing number of
new entrants in the telecom space the competitive intensity is likely to continue, putting
further downward pressures on the telecom tariffs. Thus, the telecom companies might have
to grapple with further decline in ARPUs, going forward.
Further, with the telecom companies moving their focus to the rural areas for driving the
future subscriber growth they might not witness a commensurate increase in revenues. In
fact, the risk of steep decline in ARPUs will increase going forward as the telecom companies
penetrate rural markets that are characterized by higher concentration of low-income, low-
usage customers. A higher-than-expected decline in ARPU poses a risk of reduction in
margins of service providers. Alternatively, telecom operators are turning their focus to
steadily increasing the minutes of usage (MoU) to counter the sustained fall in ARPUs.
Likewise, the growth of the VAS is also crucial for some improvement in the ARPUs of
operators

47
Lack of Telecom Infrastructure
Lack of telecom infrastructure in semi-rural and rural areas could be one of the major
hindrances in tapping the huge rural potential market, going forward. The service providers
have to incur a huge initial fixed cost to enter rural service areas. Further, as many rural areas
in India lack basic infrastructure such as road and power, developing telecom infrastructure in
these areas involve greater logistical risks and also extend the time taken to roll out telecom
services. The lack of trained personnel in the rural area to operate and maintain the cellular
infrastructure, especially passive infrastructure such as towers, is also seen as a hurdle for
extending telecom services to the under penetrated rural areas.
Rural Areas Continue to Remain Under Penetrated
A rural teledensity of merely 15% point towards the fact that a majority of Indian population
still do not have access to telecom services. The rural India seems to have remained
untouched by the telecom revolution witnessed in the last few years. A huge 'digital divide',
which is reflected by the enormous difference of 74% between the urban and rural
teledensity, reiterates this fact.
However, with the urban markets reaching a saturation point, the telecom service providers
are penetrating rural areas for driving future growth. Thus, the service providers entering new
rural markets might witness substantial increase in subscriber base. The expansion in the rural
areas, however, has increased the risk of further decline in the ARPUs. Nonetheless the
revenue growth from these regions is unlikely to match the surge in the subscriber base.
Excessive Competition
Another major concern that has come to the forefront in the recent past has been heightened
competitive intensity in the industry that has correspondingly fuelled the price war between
industry players. The Indian wireless market is one of the world’s most competitive markets,
with 12 operators across 23 wireless ‘circles’ and 6 to 8 competing operators in each circle.
The auction of new 4G licenses and the introduction of mobile number portability (MNP) are
likely to heat up competition in the industry, going forward.

48
Spectrum is the most important resource that is required for providing mobile services. Given
that spectrum is a finite resource, the availability of the same would be inversely proportional
to the number of operators. Thus, larger the number of service providers smaller will be the
amount of spectrum available to each of them.
Scarcity of spectrum leads to higher capex on deployment of mobile networks for the
operators as they need more cell sites to improve service quality. Further the growing usage
of spectrum and the resultant scarcity may lead to re-use of spectrum and increase chances of
congestion in networks leading to constraints on service quality.
Evidently, the competition in the industry is expected to intensify further with the entry of
new players, both domestic as well as foreign players. With the competitive intensity of the
industry already at such high levels new operators might find it difficult to gather significant
share in Indian telecom market. While the new players may benefit from a faster network
rollout through tower sharing, they will face challenges in terms of high subscriber
acquisition costs and lower ARPU customers.
Lower Broadband Penetration
The Indian economy remains highly underpenetrated in terms of broadband connections.
High cost of devices (PC and laptop), high internet charges and lower wire line connections
have been some of the major factors inhibiting broadband penetration. Broadband is one of
the key catalysts for economic development and major initiatives by both the government and
service providers are needed to increase its penetration.
Spectrum Allocation
4G Spectrum availability is one of the major concerns for the industry. Lack of adequate
spectrum which is the most integral part of the mobile telephony sector could hamper its
growth severely. However, the spectrum allotment has been the most controversial issues in
the Indian telecom sector.
The smooth process of scheduled 4G spectrum allocation is likely to be one of the key factors
affecting the industry dynamics, going forward. Given the highly-competitive nature of the
Indian telecom industry on one hand, and limited licenses in the 4G network on the other, the
risk of excessive biding by the service providers has increased. Irrational bidding, especially
in some circles, might render 4G services financially-unviable. Further, there exists a risk of

49
delay in allotment of proposed spectrum to the service providers who have successfully bid
for the 4G spectrum
Other Growth Inhabiting Factors
While the implementation of mobile number portability is likely to aid improvements in
quality of service, it is also likely to increase the churn out ratio significantly. The service
providers are likely to turn to the VAS as a service differentiator; however, widespread VAS
deployment is restricted due to language and illiteracy.
The deployment of 4G services is likely to help the emergence of new VAS. Mass acceptance
will be crucial for the success of 4G services in India. Comparatively higher cost of handsets
required for accessing 4G services is likely to be one of the major roadblocks in mass 4G
adoption in India.

51
SCOPE OF STUDY
This study covers customers about Reliance JIO in the areas of Patan
The study makes effort to ascertain the satisfaction level of customer of Reliance JIO.
Through survey so that company would be able to come up to the expectation level of its
customer.
The company can come up to the expectation only by finding out the problem that customer
are facing during their purchase of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of Telecom
sector.
No company can think of selling their product without having satisfied customer. No
company can survive in long run without coming up to the satisfaction level of customer.
In short it is the level of satisfaction that is link between end-user and company. As long as
the company is able to satisfy its customer, customer would remain in the bracket of loyal
customer.
Hence it is very essential to understand the customer satisfaction and to measure the
satisfaction level time to time as there is always scope of improvement.
The research will also be beneficial in analyzing the overall market position of the company
and measures which should be adopted by the Reliance JIO to increase their market share in
the region of Patan.

53
OBJECTIVE OF THE STUDY
1. To study of customer satisfaction level on Reliance JIO products & services.
2. To find the market potential and market penetration of Reliance JIO products & services
offerings in Patan.

55
RESEARCH DESIGN:
The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving at
the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are
exploratory and conclusive.
1] Conclusive Research:
It is also known as quantitative research; it is designed to help executives of action that is to
make decision.
When a marketing executive makes a decision are course of action is being selected from
among a number of available. The alternatives may be as few as two or virtually infinite.
They may be well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational
decision. In some instances, particularly if any experiment is run, the research may come
close to specifying the precise alternatives to choose, in their cases especially with descriptive
studies the research will only particularly clarify the situation and much will be left to the
executive’s judgment.
The type of research here is “Descriptive Research Design”. This kind of design is used for
more precise investigation or of developing the working hypothesis from an operational point
of view. It has inbuilt flexibility, which is needed because the research problem, broadly
defined initially, is transformed into one with more precise meaning in exploratory studies,
which in fact may necessitate changes in research procedure for gathering relevant data.

56
The characteristic features of research are as follows: –
 Flexible Design
 Non-Probability Sampling Design
 No pre-planned design for analysis
 Unstructured instruments for collection of data
 No fixed decisions about the operational procedures
Sample Size
Sample size refers to the numbers of respondents researcher have selected for the
survey.
I have selected 300 sample units from market and individual customers.
Sampling Technique
The sample design provides information on the target information and final sample
sizes. I used conveyed convenient sampling surveyed in research.
Sampling Area:
While conducting sample, I went many places of Patan areas-Railway road,
H.N.G.U, T.S.R colleague, Palika Bazaar etc.
Data collection tool
I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closed ended questions designed in such a way that it should gather
maximum information possible.
The questionnaire was a combination of 15 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.

57
Data was collected through two sources:
Primary Source: Primary data was collected directly from the customers through a
questionnaire.
Secondary Source: The secondary source was the company website and my colleagues.
Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed.
Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyse on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary
Sources.

58
DATA ANALYSIS AND
INTERPRETATION

59
TABLE
 Age group of respondents
Age % of respondents No. of respondents
20-25 20% 60
25-30 26.66% 80
30-35 30% 90
Above 35 23.33% 70
INTERPRETATION:
 20% of the respondents are between the age group 20 – 25.
 26.66% of the respondents are between the age group 25 – 35.
 30% of the respondents are between the age group 30 – 35.
 23.33% of the respondents are above 35 years of age.
20%
26.66%
30%
23.33%
Sales
20-25
25-30
30-35
Above 35

60
TABLE
 Occupation of the respondents
Occupation % of respondents No. of respondents
Students 16.66% 50
Business man 26.66% 30
Private employees 30% 90
Govt. employees 26% 80
INTERPRETATION:
 16.66% of the respondents are Students.
 26.66% of the respondents are Businessmen.
 30% of the respondents are from Private employees.
 26% of the respondents are Govt.Services
16.66%
26.66%
30%
26%
Sales
Students
Business man
Private employees
Govt. employees

61
TABLE 1:
1. Do you have a mobile phone?
A). Yes
B). No
Mobile users % of respondents No. of respondents
Yes 100% 300
No 0% 0
INTERPRETATION:
 100% of the respondents are Mobile users.
100%
0%
Sales
Yes
No

62
TABLE 2:
2. Are you aware about Reliance JIO?
A) Yes
B) No
Awareness % Of respondents No. of respondents
Yes 93.33% 280
No 6.66% 20
INTERPRETATION:
 93.33% of respondents are aware about Reliance JIO.
 6.66% of respondents are not aware about Reliance.
93.33%
6.66%
Sales
yes
No

63
TABLE 3:
3. Which operator’s service do you use?
A). Airtel
B). Reliance JIO
C). Idea
D). Vodafone
Operator user % of respondents No. of respondents
Airtel 30% 90
Reliance JIO 23.33% 80
Idea 20% 60
Vodafone 26.66% 70
INTERPRETATION
 30% of respondents are Airtel users
 23.33% of respondents are Reliance JIO users.
 20% of respondents are Idea users.
 26.66% of respondents are Vodafone users
30%
23.33%
20%
26.66%
Sales
Airtel
Reliance JIO
Idea
Vodafone

64
TABLE 4:
4. What is your average monthly expenditure on mobile (in RS)?
A). Rs100-Rs200
B). Rs200-Rs300
C). Rs300-Rs400
D). Above Rs500
Expenditure (Rs) % of respondents No. of respondents
Rs100-Rs200 35.71% 100
Rs200-Rs300 32.14% 90
Rs300-Rs400 28.57% 80
Above Rs500 10.71% 30
INTERPRETATION:
 35.71% of respondents are monthly expenditure on mobile.
 10.71% of respondents are monthly expenditure on mobile
35.71%
32.14%
28.57%
10.71%
Sales
Rs100-Rs200
Rs200-Rs300
Rs300-Rs400
Above 500

65
TABLE 5:
5. From which source you came to know about Reliance JIO?
A). News paper
B). Advertisement
C). Mouth publicity
D). Hoardings
Sources % of respondents No. of respondents
News paper 32.14% 90
Advertisement 21.42% 60
Mouth publicity 28.57% 80
Hoarding 17.85% 50
INTERPRETATION:
 32.14% of respondents are known by News paper.
 21.42% of respondents are known by Advertisement.
 28.57% of respondents are Mouth publicity.
 17.85% of respondents are Hoardings.
32.14%
21.42%
28.57%
17.85%
Sales
News paper
Advertisement
Mouth publicity
Hoarding

66
TABLE 6:
6. Since how long you are using Reliance JIO services?
A). Less than one month
B).2-3 months
C). 4-5 months
D). Non user
Users % of respondents No. of respondents
Less than one month 42.85% 30
2-3 months 35.71% 25
4-5 months 14.28% 15
Non users 0% 0
INTERPRETATION:
 42.85% of respondents are user of
 35.71% of respondents are user of 2-3 months.
 14.28% of respondents are user of 4-5 months.
0% of respondents are Non user.
42.85%
35.71%
14.28%
0%
Sales
Less than one month
2-3 months
4-5 months
Non users

67
TABLE 7:
7. Which feature of Reliance jio convinced you to use this?
A). Connectivity
B). Schemes
C). Advertisements
D).Goodwill
Convincing factor % of respondents No. of respondents
Connectivity 21.42% 15
Scheme 57.14% 40
Advertisement 14.28%% 10
Goodwill 7.14% 5
INTERPRETATION:
 21.42% of respondents are convinced with connectivity.
 57.14% of respondents are convinced with scheme.
 14.28% of respondents are convinced with Advertisement.
 7.14% of respondents are convinced with good.
21.42%
57.14%
14.28%
7.14%
Sales
Connectivity
Scheme
Advertisement

68
TABLE 8:
8. Which service do you like most while using the Reliance jio services?
A). Data services
B). Call rate
C). Network coverage
D). Value added services
services % of respondents No. of respondents
Data services 50% 35
Call rate 28.57% 20
Network coverage 14.28% 10
Value added services 7.14% 5
INTERPRETATION:
 50% of respondents are in favor of Data services.
 28.57% of respondents are in favor of Call rates.
 14.28% of respondents are in favor of Network coverage.
 7.14% of respondents are in favor of Value added service.
50%
28.57%
14.28%
7.14%
Sales
Data services
Call rate
Network coverage
Value added services

69
TABLE 9:
9) Why did you choose this service provider?
A).Unlimited calling services
B).Unlimited Data services
C).Unlimited sms services
D).All services
INTERPRETATION:
 14.28% of respondents are chosen to Unlimited calling services.
 35.71% of respondents are chosen to Unlimited Data services..
 7.14% of respondents are chosen to Unlimited Sms services..
14.28%
35.71%
7.14%
42.85%
Sales
Unlimited calling services
Unlimited Data services
Unlimited sms services
All services
Choose the service % of respondents No. of respondents
Unlimited calling
services
14.28% 10
Unlimited Data
services
35.71% 25
Unlimited sms services 7.14% 5
All services 42.85% 30

70
42.85% of respondents are chosen to all services.
TABLE 10:
10. Do you call at customer care?
A). Yes
B). No
Respondents % Of respondents No. of respondents
Yes 100% 70
No 0% 0
If yes, how often you call at customer care?
A). Daily
B). Once in week
C). Once in month
D). Rarely
Customer call % of respondents No. of respondents
Daily 28.57% 20
Once in week 50% 35
Once in month 14.28% 10
Rarely 7.14% 5

71
INTERPRETATION:
 28.57% of respondents are made call customer care daily.
 50% of respondents are made call customer care weekly.
 14.28% of respondents are made call customer care monthly.
 7.14% of respondents are made call customer care rarely.
28.57%
50%
14.28%
7.14%
Sales
Daily
Once in week
Once in month
Rarely

72
TABLE 11:
11. for what reason do you call customer care?
A). Value added services
B). Information regarding new schemes
C). Complaints
D). other queries
Reason % of respondents No. of respondents
Value added services 21.42% 15
Schemes 57.14% 40
Complaints 7.14% 5
Queries 14.28% 10
INTERPRETATION:
 21.42% of respondents are made call for value added services.
 57.14% of respondents are made call for new schemes.
 7.14% of respondents are made call for complaints.
 14.28% of respondents are made call for other queries.
21.42%
57.14%
7.14%
14.28%
Sales
Value added services
Schemes
Complaints
Queries

73
TABLE 12:
12. Are you satisfied with Reliance JIO services?
A). Yes
B). No
Satisfaction level % Of respondents No. of respondents
Yes 71.42% 50
No 28.57% 20
INTERPRETATION:
 71.42% of respondents are satisfied.
 28.57% of respondents are not satisfied.
71.42%
28.57%
Sales
yes
no

74
TABLE 13:
13. What should be improved in Reliance JIO services
A). Improve in Network coverage
B). Remove calling congestion
C). Upgrade in Android version
D). Others
Improvement % of respondents No. of respondents
Improve in Network
coverage
9% 10
Remove calling
congestion
8% 7
Upgrade in Android
version
2% 3
Others 1% 2
INTERPRETATION:
 9% of respondents are dissatisfied with poor network coverage.
9%
8%
2%
1%
Sales
Improve in Network
coverage
Remove calling
congestion
Upgrade in adroid version
Others

75
 8% of respondents are dissatisfied with call drop.
 2% of respondents are dissatisfied with old version.
 1% of respondents are dissatisfied others.
TABLE 14:
14. Would you like to recommend others?
A). Yes
B). No
Recommendation % Of respondents No. of respondents
Yes
85.14%
60
No 14.28% 10
85.14%
14.28
Sales
yes
No

76
INTERPRETATION:
 85.14% of respondents are recommended others.
 14.28% of respondents are not recommended others.
TABLE 15:
15. Rate the following Reliance JIO services on basis of your satisfaction?
Services Excellent Very
good
Fairly
good
Average Poor
Network
coverage

Data service 
Calling service 
Value added
services

Customer care 
New schemes
and offers


78
FINDINGS
The following are the findings of the study.
1. While conducting the survey, I found that most of 71.23% respondents are satisfied with
Reliance JIO, and 29.77% of respondents are not satisfied. Because still they have network
problem in deep rural areas.
2. Reliance JIO has wide market captured in Muradnagar.LYF handsets are highly demanded
in the market by its customers.
3. Most of the customers are preferred to buy and utilize the LYF handsets because its
demand is very high in the area of Patan.
4. Customers are satisfied the 4G unlimited services as comparison to others services.
5. Reliance JIO is the market leader in Patan areas, all the customers are preferred its
products & services.
6. Reliance JIO is enhanced the potential market share in Patan.
7. Highly competition among other mobiles Samsung, Redmi, HTC. But LYF handsets are
more preferred by the customers.
8. Wide network coverage is available in Patan areas.
9. LYF handsets are highly selling products in Patan. Because unlimited 4G schemes are
considered by customers.
At last it can be said that there are a lot of scope of Reliance jio market in near future

80
LIMITATIONS
1. The first problem I faced is in getting the co-operation of the customers. Many of the
respondents I approached did not agree to the need and utility of the project and hence did not
agree to provide me with information.
2. The behavior of the customer is unpredictable which may result in the lacking of accuracy in
the data.
3. As the sample size of the survey was so small and comprise of only 300 customers, the
results may have some prone to errors.
4. Study accuracy totally based upon the respondents response.
5. Stipulated short span of time for survey.

82
CONCLUSION
Reliance JIO has become a very successful brand in India & providing customer satisfaction
is to be there main motive. It provides unlimited free calling and data services & SMS on the
move as people are more dependent on it in their daily lives like wide network coverage and
good 4G services. Because 3G services was unable to meet our customer needs and wants.
That’s why 4G has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes &
customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be
satisfied and provides Internet access on the move such as Wide network coverage and good
4G services as they are important and technology advanced stuff required by almost
everybody in today’s environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide
network, attractive 4G schemes & customer services to cover one of the widest areas.
From the details it can be concluded that 80% of Reliance JIO users preferred to remain with
Reliance JIO and fully satisfied. Also good number of customers who are willing to switch
from their respective subscribers showed interest in Reliance JIO. Reliance JIO is capturing
the wide area of Indian markets increasingly day by day. Hence, these statistics imply a
bright future for the company. It can be said that in near future, the company will be booming
in the telecom industry.

84
SUGGESTIONS
1. In today’s era the Reliance JIO must focus on rural areas to get the people attention and
gather the rural people interest. Because most of rural people are not having the knowledge
about Reliance JIO.
2. Spread out the awareness about Reliance JIO in deep rural areas.
3. Replenish the products on Retailer’s shop on right time, where it is lacking.
4. Remove (exterminate) the problem of calling congestion & call drop.
5. Make the advertisement of Reliance JIO by putting hoardings, boards, posters, and neon
(electric) sign boards in every areas. It should be highlighted punch line”LYF DEKHO LYF
JAISI”.
6. Get the feedback from existing customers about Reliance JIO and take the reference for
making new customers.
8. We should try building a good relationship with all retailers, praise, recognition & honor
on several occasions for our retailers would help a lot.
9. The customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.
10. Enhance the market penetration & shares in every market and give the high competition
to others company.

Reliasnce jio 3

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