This document contains confidential information about Tata Teleservices Limited (TTL). It provides a high-level overview of TTL's services and operations over time, including services launched between 1999-2008, acquiring TTML in 2002, and becoming a GSM and CDMA mobile service provider with over 85 million subscribers. It also summarizes TTL's network infrastructure, products, and solutions such as MPLS, internet leased lines, and conferencing services.

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Confidentiality Statement:
This document is the property of Tata Teleservices Limited. The information in this document is given in confidence. This document
(wholly or partly) may not be transmitted in any form (copied, reprinted, reproduced), without the written consent of TTL. Also the
contents of this document or any methods or techniques available there from, must not be disclosed to any third party whatsoever.
Prepared by
BES - Solution Architect Team
Tata Teleservices
Products and Solutions

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Services launched in 1999
Services launched in 2002
`
Services launched in 2004/05
Services launched in 2008
Acquired TTML in 2002
At a glance, Tata Teleservices Ltd (TTL)
1997
Fixed wireless
license in AP
2003
Unified Access
Service License; 1mn
subscribers
2002
Acquisition of TTML
(Hughes Telecom)
2004-05
Pan India rollout;
2.5 mn subscribers
2010
Pan India GSM
operations
85+ mn subscribers
– CDMA & GSM mobile service provider
– 2nd largest wire line operator and 5th
largest wireless operator with 80,000+
Kilometres of fiber
– More than 95 Million subscribers
– 60,000 BTS towers with 450,000 town
coverage
– ISO 9000 & ISO 27001 Certified
▪ 10,000+ satisfied corporate customers
▪ Wide access network coverage
▪ Ability to offer multiple service offerings on
GSM, CDMA
– GSM license for 19 circles in 2008
– 3G license for 9 circles in 2010
– First wireless CDMA operator in India
– Inter Circle / Intra Circle agreement for
seamless coverage.
 Inducted NTT DOCOMO as a strategic
partner with a 26% stake in TATA TELE
▪ Strong passive infrastructure and
transmission network
2010 - 11
Unveiling of 3G Life
from World Leaders
of 3G
3G Services launched in 9 circles in 2010

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Tata Tele USP’s
•More than 80,000 Kms of Fiber and around 60,000 CDMA & GSM Towers.
•Automatic Switch Over Network (ASON) network on the NLD routes for higher
uptimes – 34 DXC’s across India.
• Dual Plane Architecture on MPLS Core for higher uptimes.
• Bandwidth on Demand for MPLS and Internet leased lines.
• VPN on CDMA for mobile workforce access to Intranet applications, Small
branch office, Small bank branches, ATM connectivity over private network etc.
• Last mile option on Fiber/Copper/RF/CDMA for MPLS VPN.
• Cell ID based tracking for location based services as secondary tracking.
• Customisation of Mobile Applications.
• One stop solution for all Solution needs.

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Point to Point Leased Lines
• Dedicated, reliable, point to point connectivity for Voice, Data and Video
transmission from one location to other location.
• Service delivered over Optic Fiber Rings with extensive PAN-India Coverage.
• DWDM Technology and ASON (Automatically Switched over Network) based
network for high redundancy.
• 990 Plus Managed PoP for Resilience and Connectivity.
• Wide range of bandwidth options ranging from 64 Kbps, E1,E3,DS3,STM1&
STM16
• Centralized Network Operation Center controls and monitors network
performance 24 hours a day, 7 days a week.
• Stringent quality controls and immediately detect, diagnose and rectify network
problems

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MPLS is a WAN technology which is used for business
requirement to connect & manage your offices in
geographically diverse locations.
We help you in meeting your connectivity goals through
our state-of-the-art MPLS (Multi Protocol Label
Switching) based VPN (Virtual Private Network) services
by offering a PAN India connectivity across 100+ points
of strategic presence, which is fully meshed with inbuilt
redundancies.
Bundled with Xpress VPN (Wireless VPN) and Road
Warrior solutions, we enable you to connect to
anywhere in the country, including remote towns and to
your mobile workforce.
Tata Docomo is the only service provider to deploy
MPLS network with Dual plane architecture in core and
access network, ensuring high availability
Low latency, high redundancy and secure network.
Multiple class of service treatment for varying traffic
types.
Bandwidth on Demand for month/quarter/year end
high traffic.
6
Tata Tele MPLS
Cloud
PE-PoP1
CE
PE
CE
DC
Branches
PE-PoP2Bangalore
Hyderabad
PE-PoPPE-PoP1
Mumbai
Bangalore
PE
DR
Dual Plane
Architecture,
Bandwidth on
Demand
MPLS VPN – L2 & L3 VPN

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Businesses, big or small need a reliable and consistent
internet connectivity to run the mission critical and
day-to-day operations. Tata Docomo brings to you a
high performance and carrier grade internet
connection, specifically designed to cater to business
needs to help you stay ahead.
High-speed connections of up to 1 Gbps with Ethernet
Carrier-grade connectivity
Robust and resilient backbone capacity – gives you a
decided advantage when it comes to throughput,
latency and packet loss.
Reach – Connect to Internet from more than 200+ PoP
locations across India.
Exceptional service level agreements
Online performance reporting
Round-the-clock customer support
On-site customer training, local field engineering and
sales office support.
Comprehensive range of options to suit needs.
Bandwidth on Demand for Month/Quarter end high
Bandwidth requirements.
Internet leased line

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Xpress VPN is a secure wireless
connectivity solution with QoS
and SLA ( No Public Network)
What is Xpress VPN?
Who’s the Target Audience?
Customers with LOW bandwidth
application (64,128, 256 Kbps)
Application with latency tolerance
Fixed location users
Ideal replacement for VSAT,
Leased Line and RF
USP of Xpress VPN
Priority of VPN data packets
Quality Of Service
100% Coverage on HSIA network
Plug and play model
Low CAPEX and OPEX
Symmetric bandwidth
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Solution
by only
Service
Provider
Road warrior/ XVPN – VPN on CDMA

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ISDN - PRI
ISDN- BRI
Audio Conferencing Services
All Digital trunk channel, high
speed, high capacity
Data rate: 2.048Mbps, G.703, 4
wire physical interface
Connect to customer end
equipment (EPABX/VC/ Router)
Support 30 voice channels
DID( direct inward dialing) &
DOD( direct outward dialing)
It’s a single digital connection with 2
communication channels.
Enhanced voice quality due to digital
connectivity.
Used for VC, Voice and Data
Reservation-based Audio
Conference
Reservation-less Audio
Conference
Conference Scheduling - Email
Conference Scheduling - Phone
Voice

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Toll Free Number
Call Free Service (1800 XXX YYYY)
Customer’s reaches to enterprise without any cost.
The caller to the I- Serve number is not charged for
the call.
The called party subscriber for the I- Serve service,
is charged for the call.
Call Local Service (1860)
Customer’s reaches enterprise with ONLY LOCAL
CALL COST,
The calling number pays only the charges of a local
call
Called number pays the charges per min. as
specified by Service Provider
Circle & Time based routing, Change of termination
no. for BCP

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SIP Trunk
for PSTN
access
Allows
enterprises
to make full
use of IP-
PBXs
No need of
PRI TDM
hardware
Direct CAPEX
savings
Easily scalable
Regulatory
compliant
India DIDs
availability
Can be deployed
on Open Source
platforms such
as Asterisk, Free
switch, Open
SER, SEMS
Suitable for
Office usage,
Call centers,
Telemarketing
processes
Secure &
dedicated
connection
without any
internet
Available
With TATA
Teleservices only
SIP Trunk – The Revolution
Best suited for Call centre applications
due to less post dial delay as compared
to ISDN standards
Availability of India DID/DOD and
extension wise billing feature
140XX numbers available for
Telemarketing processes
Interoperability tested with most of the
commercial and open source platforms
Dedicated team of Solution Architects,
Project Managers & Service Assurance
for installation and service support

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Hosted Campaign Manager - HCM
Best suited for TM with
customer like Bank &
Aggregator
Platform is intelligent & runs
campaigns between 9:00 am
to 9:00 pm as per norms
CLI displayed at subscriber can
be 10 digit wireless series
number or Telemarketer range
Web interface to Upload of
dial lists , Upload of Voice files
,Scheduling of campaigns
Detail Report Available
Hosted
Campaign
Manager
Platform to
broadcast
voice
messages.
Broadcast
messages to
customer as
recorded
announcement
Managed
directly
through a
web-portal.
No
investment
on
Equipments,
PRIs/Data
centre
Available
With TATA
Teleservices only

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WEB based Enterprise Conferencing solution
• InstaMEET is the Tata Teleservices
Managed Virtual Training & Collaboration
Platform
• Modes of interaction
• iClass, iMeeting, iSeminar
• InstaMEET platform converges voice,
web and video into one core
communication channel.
• Seamless collaboration over internet
• Dedicated resource allocated to every
customer responsible for managing,
scheduling & monitoring every session
InstaMeet
Voice
Video
CDN
Collaborate
Insta Meet

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Insta Office - Messaging and Collaboration Service For the Business
Contact
Management
Calendars
Document
Management
Project
Management
Voting
Corporate-wide
Announcements
HyperDrive
Web Folders
Customize Web
Pages
Discussion
Forums
Wiki
Saves Cost Customizable Mobile ReadyModular
Pricing
Exchange
Alternative
Completely Online, No hardware, No Setup, Online Office at your
finger tips
Exchange
Alternative
Custom
Business
Email
Shared
contacts/cale
ndar
Share outlook
data without
exchange
Opinion polls
Project
management
Mobile
collaboration

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Addressing Customer relationship across Sales, Marketing and Service Activities
Sales Force Automation
Track & share
contacts/
opportunities
Manage & Upsell into
accounts
Forecast revenue
Monitor performance
through dashboards
Manage quotes and
contracts
Marketing Automation
Email management
Create, execute & track
campaigns across
multiple channels.
Develop email
marketing programs &
capture leads directly
into CRM system with
web-to-lead forms.
Manage & assign leads
to sales reps & track
the marketing ROI of
programs
Customer Support
Manage inbound
emails
Diagnose bugs
Share knowledge &
resolve customer
issues
• Visibility & Accountability
• Better Customer Knowledge
• Improved Marketing Efforts
• Improved Customer
Acquisition Program
• Retention & Loyalty
• Market Segmentation &
Targeting
• Reductions in operating
costs
• More repeat business
• Revenue Increase
• More Profit
Benefits
Insta CRM – Customer Relationship Management

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Core HRIS Staffing
Leave &
Attendance
Payroll
Organization Hierarchy
Setup
Employee Data Capturing
Career Movement
Tracking
Reports and Dashboards
Outlook plug - in
Mobile solutions
Employee Management
Payroll Management
IT & Statutory Management
Pay-review and Arrears
Management
Leave Types and Sub
Leave
Flexible L eave Entitlement
Leave Escalation Workflow
Varieties of Attendance
recording Methods
Workflow for Attendance
regularization /OD /OT
Requisition Creation
Interview Ratings Stored
Online
Offer letter creation
Candidate to Employee
conversion
Our solution not only provides the above features but also additional
capabilities like appraisal, training, travel expense tracking and issue
tracking
Managing enterprise HR from Recruitment to Retirement
Insta HCM – Human Capital Management

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Location Based Services
1. Tablet and
Smartphone based
“black box”
2. Allocation &
tracking
3. Notification to taxi
and passenger
4. Fuel consumption
and monitoring
1. Vehicle allocation
2. Real time tracking
of Fleet
3. Speed monitoring
4. Fuel consumption
monitoring
5. Alerts & Analytics
1. Real time tracking
of workforce
2. Integration with
SFA & FFA
Applications
3. Geofencing / Beat
4. Alerts & Analytics
1. Tracking of remote
assets
2. Geofencing of
assets
1. Garbage Bin
mapping
2. Vehicle tracking
3. Status on collection
of garbage
4. Notifications from
citizens
5. Alerts on deviations
1. Real time tracking
of school bus
2. Alerts to parents
regarding
impending arrival
of the school bus
at the drop point
Taxi
Management
Fleet
Management
Asset
Tracking
Waste
Disposal
School bus
tracking
Workforce
Tracking
1. Real time
consignment
tracking
2. Fleet tracking
3. ERP integration
4. Trip & shipment
based trackingCargo &
logistics
1. Tracking of
vehicles insured
2. Link insurance to
Speed & distance
monitoring
3. “Pay as you Drive”
proposition for
Insurance
company
Pay as you
drive Insurance
1. Employee safety
2. Fleet Management
3. Speed monitoring
4. Fuel consumption
5. Attendance Mgmt
Systems
BPO Cab
Management
 FY 2014
  

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Machine to Machine
Communication
Vertical Applications Messaging
SMS Apps
USSD Apps
1. Location based
Services
2. Automated Meter
Reading
3. Remote Asset
Management
4. Video Surveillance
5. POS solutions
1. Field Force Automation
• Sales
• Post Sales & Servicing
• Data collection
2. Device Management
3. Enterprise Marketplace
1. SMS
a. Bulk SMS
b. Applications
2. USSD
a. Bulk capacity
b. Applications
Platform based M2M
Marketplace
Enterprise Application
Marketplace
Integrated Campaign
Manager
Mobile Apps - Product portfolio

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Direct Sales
Data collectionPost sales & ServicingSales
Indirect Sales
Lead management
Service Ticket Management
Trouble ticketing
Customer verification
Market Research
KYC process
Retail audit
Other data collectionMerchandising Collections
Multi
OS
Mobile
paymentsOCRLocation
Text to
speech
Framework based approach to application development
Device
Management
Vertical Applications [Field Force Automation]

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Automatic Meter Reading (AMR) – An Overview
Background
Meter
•Meters to be
automated via
Modem
•Various Makes &
Models
Device
•AMR Based Data
Loggers
•Inbuilt meter
protocol
Connectivity
•GPRS
•MPLS Backhaul
MDA
&
MDM
•MDA enables
gathering of all meter
data
•MDM enables data
analysis & reporting
Components of Automated Meter Reading
Solution:
Energy Distribution Companies (DISCOMs)
across India have initiated projects to automate
the energy meter reading and meter data
collection process for their high value
customers.
TTL has deployed the following are the key
components of the solution known as
Automated Meter Reading (AMR):
• AMR Modem – connected to the Energy
Meter
• Connectivity (GPRS & MPLS Backhaul)
• Meter Data Acquisition Application (MDA) –
The Data acquisition module for gathering
meter data from all metering points
• Meter Data Management (MDM) –
The Analytics piece with the relevant alarms
for deviations

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AMR - Components
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The Solution Architecture
AMR Devices VPN Network
Database
Apps on
Cloud Server
Meter Data Collection
RAW Data
Validation
Common Data Format
Business Intelligence
Data Analysis
Reports / Dashboards
Alerts & Notifications
MDA MDM
MDA - Meter Data Acquisition , MDM – Meter Data Management

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Using this offering, Enterprise
customers can design, build, host and
operate their own SMS applications.
SMS-based data exchange between
enterprise, its employees & affiliates.
Sends business critical information on
mobile phones.
Mobile phones can query specific
information from company’s application
Private information is fully secured
Unique ID and password to every
enterprise customer to access TATA SMS
gateway
Private information is fully secured
Unique ID and password to every
enterprise customer to access TATA SMS
gateway.
Available in two flavours – PUSH
Messaging and PULL PUSH Messaging
Major SMS
Provider in
India
Messaging As a Service (MaaS)

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Messaging as a Service
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•MaaS offers simple web based
application or API interface which
allows you to send messages to an
individual or a group of individuals.
•The solution enables you to
communicate with your employees or
customers using SMS as a channel
•You just need an internet enabled PC to
get started. No additional investments
in hardware
•You can simply logon to webpage or get
your application integrated to start
sending SMS alerts
“Messaging as a Service” (MaaS)
• Access to SMS network infrastructure
• SMS enable your own applications
• SMPP/HTTP connectivity
• Delivery Acknowledgements (SMPP)
• Interactive Communication (Push & Pull services)
• Access to Application + SMS network infra
• Web Based GUI / API interface
• Bulk Upload Options (excel,csv,etc.)
• Reports and Analytics
• Manage and Create Groups

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