1. “What’s in it for us?”
‐‐Brandon Fried, Director‐Air Forwarders Association, when asked
why his members were avoiding eFreight

2. Moving Small Forwarders to eFreight
 How do you answer that question?
 Is the industry ready?
 What actions have been taken?
Is there a plan?
 How do we get it done?

3. The CgoXchange Plan
Pull
 User friendly delivery of air cargo apps
• Applications delivered in modern, convenient interface
• Easy access to all air cargo apps, even for seldom used carriers
Push
 Begin limiting interfaces to electronic
• Functions needed by majority of small forwarders
• Functions with presumed least resistance

4. The “Pull”

5. “Pull”

6. Apps will be mobile, when appropriate

7. First App
Response Response
Request Airlines Request
Request
Forwarders Response Truckers
Response
Shippers Request
Request Response

29. The Future
 New applications.
 Personalized/Customized dashboards.
 Greater mobility.
 Greater interconnectivity.
 Greater industry real time knowledge.

30. &
Craig Ruess
 1977 JFK working B747F weight and balance.
 Cargo Manager USA, Cathay Pacific.
 VP‐Airlines, eCargoService.
 2012 Sirius Business Solutions, Inc.
• Digital Marketing Agency
• Silicon Valley, USA