How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

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This presentation describes outlines the state of mobile adoption on a worldwide basis and then drills into how this is impacting the way customers of marinas and boatyards are interacting with these businesses.

Business drivers, user interaction and technology drivers are considered in terms of how they effect managers in the recreational marine market. The topic native vs mobile web apps is discussed and then 5 case studies are considered that have applicability in the marine industry.

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  • Show of hands of who saw us speak last year How many people have a smartphone (can search the web) How many people have a tablet
  • The societal ramifications of texting are real.
  • Not to mention the safety issues.
  • App categories of interest to boaters
  • Portability – our devices are now portable so we need to develop applications that are designed for this new way of interacting. This is different than mobile. Humans are mobile and they always have been. Its the fact that powerful computers are now portable that makes for the opportunity.
  • Collaboration – working with customers in an exchange of ideas. With a computer the perspective is an immovable screen. To share you crowd around it. Mobile devices allow you to have the meeting where the exchange is taking place - at the water cooler, etc. You are not tethered to a computer.
  • Tablets and smartphones were built for sharing and engagement.
  • Visibility – access to data from various sources. This includes both marketing and information. Mobile can bridge the gap between an often disparate outward marketing experience and the internal information experience. The information from both sources needs to be presented to the user in an optimized and user friendly way.
  • Screen size forces designers to think more about what the customer needs to see and when. Only the most relevant information should be presented to the user at any given time. Flow from screen to screen is very important. Icons, buttons and navigation bars need to be intuitive. Finally the human gestures in mobile are touch and swipe, not point and click.
  • The key here is to learn something first before you spend a dime on development
  • The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America.   All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
  • The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America.   All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
  • The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America.   All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
  • The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America.   All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
  • How to Realize the Benefits of Mobile Apps in a Marina or Boatyard

    1. 1. How to Realize theBenefits of Mobile Apps in aMarina or Boatyard Cam Collins President and CEO Exuma Technologies, Inc.
    2. 2. Topics• State of Mobile Adoption• Whats in it for me (us)?• Mobile Strategies and Considerations• Native vs Mobile Web Apps• Case Studies
    3. 3. State of Mobile Adoption
    4. 4. 6 billion mobilesubscribers worldwide
    5. 5. Mobile web users
    6. 6. Source: IDCNote: Q4 2012 not announced
    7. 7. Source: IDC
    8. 8. SMS (Text) MessagesDoesn’t include OTT (Over the Top) and MMS (Mobile Messaging Services)
    9. 9. Morefrequently Longer Concept usage Concept
    10. 10. Whats in it for me?Mobile Considerations and Strategies
    11. 11. Our Point of View
    12. 12. Portability Humans are “mobile”and computers are now “portable”
    13. 13. Collaboration Share information with yourcustomers at a more personal level
    14. 14. Visibility Access to data across multiple sourcesSimple, elegant and intuitive
    15. 15. DESIGN MATTERSSource: Appcelerator Q1 2013 Mobile Enterprise Report
    16. 16. Business DriversUserInteractionTechnol ogy Drivers
    17. 17. Business DriversCustomer satisfaction and lock-in • Make reservations • Submit service requestsEfficiencies • Sales reps managing leads • Service techs clocking on/off jobsError resolution • Transposing from paper to computer
    18. 18. User InteractionCustomers / Suppliers / Staffers
    19. 19. Technology Drivers
    20. 20. Who will be using mobile devices?Their own or company bought?Smartphone or Tablet?Apple or Android?
    21. 21. Test early and test often
    22. 22. Native vs Mobile Web
    23. 23. Case Studies• Aquience• Boat Cloud• LaunchTracker• my-villages• The Waypoint
    24. 24. What is Aquience?A new way to monetizeevents... and much more http://nunuapps.com
    25. 25. Word Press Similarities• Aquience is a licensed mobile app platform and appliance• Collaborative Content Management System• Consistent look, feel and branding• No developers required
    26. 26. http://boatcloud.com
    27. 27. http://dockmaster.com
    28. 28. http://dockmaster.com
    29. 29. • Communicate from another app• Custom URL http://dockmaster.com
    30. 30. http://my-villages.com
    31. 31. The Waypoint Nautical Almanac http://thewaypoint.com
    32. 32. Augmented Reality
    33. 33. AlmanacConcept
    34. 34. Thank you!!cam@ exumatech.comwww.exumatech.com

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