This presentation describes outlines the state of mobile adoption on a worldwide basis and then drills into how this is impacting the way customers of marinas and boatyards are interacting with these businesses.
Business drivers, user interaction and technology drivers are considered in terms of how they effect managers in the recreational marine market. The topic native vs mobile web apps is discussed and then 5 case studies are considered that have applicability in the marine industry.
30. Business
DriversUser
InteractionTechnol
ogy Drivers
31. Business Drivers
Customer satisfaction and lock-in
• Make reservations
• Submit service requests
Efficiencies
• Sales reps managing leads
• Service techs clocking on/off jobs
Error resolution
• Transposing from paper to computer
41. What is
Aquience?
A new way to monetize
events... and much more
http://nunuapps.com
42.
43.
44.
45.
46.
47. Word Press Similarities
• Aquience is a licensed
mobile app platform and
appliance
• Collaborative Content
Management System
• Consistent look, feel and
branding
• No developers required
Show of hands of who saw us speak last year How many people have a smartphone (can search the web) How many people have a tablet
The societal ramifications of texting are real.
Not to mention the safety issues.
App categories of interest to boaters
Portability – our devices are now portable so we need to develop applications that are designed for this new way of interacting. This is different than mobile. Humans are mobile and they always have been. Its the fact that powerful computers are now portable that makes for the opportunity.
Collaboration – working with customers in an exchange of ideas. With a computer the perspective is an immovable screen. To share you crowd around it. Mobile devices allow you to have the meeting where the exchange is taking place - at the water cooler, etc. You are not tethered to a computer.
Tablets and smartphones were built for sharing and engagement.
Visibility – access to data from various sources. This includes both marketing and information. Mobile can bridge the gap between an often disparate outward marketing experience and the internal information experience. The information from both sources needs to be presented to the user in an optimized and user friendly way.
Screen size forces designers to think more about what the customer needs to see and when. Only the most relevant information should be presented to the user at any given time. Flow from screen to screen is very important. Icons, buttons and navigation bars need to be intuitive. Finally the human gestures in mobile are touch and swipe, not point and click.
The key here is to learn something first before you spend a dime on development
The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America. All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America. All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America. All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.
The Waypoint Nautical Almanac. The App features a complete marina directory including the latest marine weather, tides, compass and news and events information and much more. We have all major ports in Europe and North America. All these ports have the possibility to be booked online at the press of a button when members of The Waypoint as well as listing addresses, phone numbers, satellite pictures, facilities and any other additional information.