The document summarizes a conference about using technology platforms to drive productivity in fleet and asset management. Key discussion topics included Ford's connectivity strategy, Ford Work Solutions products, and collaboration opportunities. The conference highlighted how vehicles now have more computer systems and software than shuttles and airplanes. It also showed how Ford is using in-vehicle technology like navigation, remote desktop access, and telematics to increase productivity for small, medium, and large fleets. The document stresses that true value is created when technology enables changes to business operations through customer-centric collaboration between companies.

1. Fleet and Asset Management Conference
Using A Technology Platform
To Drive Productivity
November 18, 2010

2. Discussion Topics
• Ford’s Connectivity Strategy
• Ford Work Solutions Products
• Winning with Small and Large Fleets
• Collaboration Opportunities

3. The Technology Enabled Car
Space Shuttle Boeing 777 Ford Fusion/Taurus
5 Computers on 3 million LOC/ 40-60 Computers on
board Instructions board
700 kByte software 10 MByte of Software
500,000 LOC/ 10 Million
Instructions LOC/Instructions
A typical C/D class vehicle has higher system and
software complexity than the Space Shuttle....

4. Technology marches on…

5. Ford’s Connectivity Strategy
• Turn-by-Turn
Navigation
Information
Traffic
• 911 Assist
Multiple connectivity options
Driven by application and the customer

6. Technology Drives Productivity
In-vehicle technology unlocks
significant productivity gains
•Industry-first technology
•Customer-driven innovation
•Flexible platform and integration
friendly

7. In-dash Computer
•Windows CE-based productivity tool
•White-space product
•The office is now mobile

8. Tool Link by DeWalt
•Patented RFID technology
•Right tool, right place, right now
•Reduce tool losses/improve production

9. Crew Chief
•First factory-engineered and installed
commercial telematics offering
•Delivers ROI and sustainability
objectives
Crew
Chief
+
Idle
CO2 Emissions Time
Maintenance Tire
Driver Performance
Intervals Pressure

10. Winning in Today’s Market
• Small to Mid-sized Fleets
– Off the shelf technology
– Ease of use
– Do the work for them
– Confidence

11. Winning in Today’s Market
• Remote Desktop Access via LogMeIn
• CrewChief
– Simple web-based dashboard
– User-focused from colors to reporting
– Exportable data

12. Winning in Today’s Market
Wining with large fleets
• Adaptability
• Support the “0 to 100” Goal
• Experience
Example
• Customer application friendly
– Customer used Citrix VPN app
– App now runs on the in-dash computer

14. Creating Value for Large Fleets
Technology alone is rarely key to
unlocking economic value
Companies create real value when they
leverage new technology to drive
change in their business

15. Challenge: How to integrate
and leverage
?
• Ford can deliver the technology foundation…
• But much more than technology is required
• Solution: work with technology partners to deliver the
new technologies and unlock productivity gains

16. Individual Solutions
In-Vehicle Office

17. Integrated Solutions
Integrated Communication
Dispatching
Collaboration

18. Integrated Solutions
ToolLink RFID Technology
for Remote Visibility
Smart Dispatching
Supply Chain Management
Inventory Replenishment
SOx Compliance

19. Integrated Solutions
Ecosystem Collaboration
Customer
3Rd Party
Integrator
•Integration is heavy lifting
•Everyone plays a role
•Opportunities are abundant

20. Customer-centric
Collaboration-ready
Making Fleets…
• More productive
• Greener
• More efficient
• Smarter

21. Bill Frykman Steve Walsh
Prod. & Bus. Dev. VP of Sales & Ops
Ford Motor Company Microlise Limited

22. Q and A Discussion

23. “Innovation distinguishes between
a leader and a follower”
Steve Jobs, Apple