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Boiling The Ocean

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Building a mobile telephony business from scratch in an industry 30 times our size, using VoIP and WiFi

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Boiling The Ocean

  1. 1. “If at first, the idea is not absurd, Then there is no hope for it” Albert Einstein
  2. 2. THE ITCH     Mobile costs are disgustingly high
  3. 3. Mobile calls are 10 times cheaper in China and India
  4. 4. The variable cost per minute circa 5c… …yet we pay R2
  5. 5. SCRATCH THE ITCH     VoIP over WiFi on mobile phones
  6. 6. Part of… Fixed Mobile Convergence
  7. 7. KEY INGREDIENTS  
  8. 8. Approximately  70%  of  phone  calls   emanate  from  inside  buildings  –   homes  and  offices  –  and  could  easily   be  siphoned  off  the  mobile  network   through  Wi-­‐Fi  /  Broadband.     CTIA Report, 2009
  9. 9. Over 30% savings… And that is just today
  10. 10. Leadership that gives you a long enough leash
  11. 11. People
  12. 12. Technical excellence
  13. 13. BUILDING THE BUSINESS  
  14. 14. VoIP & WiFi
  15. 15. Mobile Operating System
  16. 16. Indian Dev vs. Israeli Dev
  17. 17. Billing Engines
  18. 18. Pay-for-what you use
  19. 19. CHANGING THE WORLD   One call at a time
  20. 20. How do you eat an elephant?
  21. 21. The launch: making a splash
  22. 22. Articulate a good story
  23. 23. "…And our customers are lining up to test our product
  24. 24. Strategic Angle: Maybe our competitors might take their eye off the ball
  25. 25. TAKE AWAYS   Usability Adapt Love
  26. 26. QUESTIONS  
  27. 27. THANK   YOU justin.spratt@is.co.za twitter: @justinspratt blog: sandboxsavant.com

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