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The document provides an overview of India's telecommunications market in April 2010. It discusses key advantages like low costs, regulations, and subscriber growth. The market has high growth potential with 581 million subscribers in 2010 projected to reach 700 million by 2012. The wireless segment dominates with 93.4% of subscribers compared to wireline. Rural markets and broadband are seen as major future growth areas. Major players include BSNL, Bharti Airtel, Reliance, and Vodafone with wireless and internet services being the largest segments.

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TELECOMMUNICATIONS April 2010
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 2
ADVANTAGE INDIA Telecommunications April 2010 Advantage India For over a decade, the telecom sector in India has been delivering strong returns on investments and steady subscriber additions. India is one of the biggest Multiple factors including low High growth telecom markets in the world tariffs, low handset with 581.81 million subscribers prices, effective government Among the as on January 31, 2010, which regulations, higher incomes and biggest telecom are estimated to reach Multiple key approximately 700 million by changes in customer behavior markets in the growth drivers 2012. are the key drivers for growth. world Advantage India The telecom sector is one of Well-defined the highest FDI attracting Liberal foreign investment regulatory The Department of sectors in India, and has regime framework Telecommunications (DoT) has recorded FDI inflows worth over US$ 8.8 billion between well-defined regulations for the High profitability Indian telecom sector. 2000 and 2010. due to large subscriber base The reduction in average revenue per user (ARPU) is mitigated by growth in the subscriber base that contributes to healthy revenue growth. In addition, declining tariffs are compensated by an increase in the minutes of usage (MOU). Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 3
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 4
MARKET OVERVIEW Telecommunications April 2010 Market overview • The telecom sector in India has witnessed unparalleled growth by global standards in the last decade and continues to be one of India’s biggest success stories. This growth has been built on the wireless revolution. • At the end of January 2010, the overall tele-density was recorded at 49.5 per cent with a total telephone subscriber base of 581.81 million. • By 2012, the total telecom subscriber base is expected to reach approximately 700 million to include about 650 million wireless users and approximately 50 million fixed line users, driven by a rise in the demand for communications from semi-urban and rural India. • Revenues of the Indian telecom industry are projected to reach US$ 45 billion by 2012 as compared to US$ 26 billion in 2008. • The key players in the Indian telecom market are Bharat Sanchar Nigam Ltd (BSNL) and Mahanagar Telephone Nigam Limited (MTNL), Bharti Airtel Limited, Reliance Communication,Vodafone, Idea Cellular, Aircel and Tata Teleservices. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 5
MARKET OVERVIEW Telecommunications April 2010 Market segments Telecom sector Radio paging and VSATs and Basic services Wireless services Internet services GMPCS PMRTS • The Indian telecom industry can be primarily divided into basic, cellular and internet services. It also has smaller segments such as radio paging services,Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global Mobile Personal Communications by Satellite (GMPCS). 6
MARKET OVERVIEW Telecommunications April 2010 Market segments — wireline • The subscriber base of wireline services stood at Market share of wireline services as on 36.76 million as on January 2010 with a tele- January 31, 2010 (in per cent) density of 3.13. • Public sector undertakings — BSNL and MTNL Bharti Airtel Ltd 8.20 — have a major share of the wireline market Reliance 3.18 covering about 85 per cent. HFCL Infotel 0.46 • MTNL is present in Delhi and Mumbai, while Sistema 0.14 BSNL covers the rest of the country. Tata Teleservices 3.05 MTNL 8.84 • Though private players such as Tata Teleservices, Bharti Airtel and Reliance have BSNL 76.12 registered significant growth, BSNL still dominates the segment in terms of wireline subscriber base. Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 7
MARKET OVERVIEW Telecommunications April 2010 Market segments — wireless • The wireless segment includes GSM and CDMA Subscriber base as on January 31, 2010 services and is much larger than the wireline (in per cent) segment in India. The segment is growing steadily Aircel 10.10 because of the convenience and utility that it MTNL 0.23 offers. BSNL 11.29 Stel 1.83 • The subscriber base of wireless services stood at Uninor 6.68 545.05 million as of November 2009 with a tele- Vodaphone 13.36 density of 46.37 percent. Loop 0.26 Idea 11.42 • During 2008–09, the cellular market recorded Bharti 14.31 328.83 million GSM subscribers accounting for 77 Reliance per cent of the market and 98.46 million CDMA 14.08 subscribers accounting for the remaining 23 per Sistema 1.07 cent. Tata 14.97 • A major share of the wireless market is being held by private players such as Bharti Airtel Source: Telecom Regulatory Authority of India Limited, Reliance Communication,Vodafone, Idea (TRAI) Subscription Data – February 2010 Cellular, Aircel and Tata Indicom. 8
MARKET OVERVIEW Telecommunications April 2010 Market segments — the Internet • High growth in broadband penetration is expected to be the driver for the next phase of growth in the telecom industry.While the broadband connections are increasing rapidly, penetration in India is still at 0.3 per cent against the global average of 6.1 per cent. • As on January 31, 2010, the subscription base of broadband is recorded at 8.03 million. Broadband subscribers are expected to grow to 30 million, while Internet subscribers are expected to grow to 45 million by 2012. • Key players in the segment are BSNL, MTNL, Bharti, Tata Communication, Reliance Communication, Sify Technologies,YOU Telecom, Data Infosys and Hathway Cables. • The launch of 3G services is expected to drive data revenues. India’s data revolution is expected to be fuelled by 3G and WiMax. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 9
MARKET OVERVIEW Telecommunications April 2010 Market segments — VSAT Market Share • At present, there are 8 VSAT service providers in India including BSNL, Bharti Hughes Communications Airtel, Hughes Communications India Ltd India Ltd 0.01% and HCL Comnet Ltd. Bharti Airtel Ltd 29.40% HCL Comnet 25.90% • The number of VSAT subscribers services grew by 6,108 to 108,328 for the quarter Tatanet Services 24.09% ending June 2009.The market for VSAT Bharti Broadband services registered a 5.98 per cent growth 10.11% in the quarter ending June 2009. BSNL 4.43% Essel Shyam • Hughes Communications India Ltd is the 2.52% market leader, with a market share of 29.4 ITI 3.53% per cent, followed by Bharti Airtel with 25.9 per cent. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 10
MARKET OVERVIEW Telecommunications April 2010 Other segments Public Mobile Radio Trunked Services Global Mobile Personal Communication by Radio paging services (PMRTS) Satellite (GMPCS) Radio paging services were launched in India in 1995. GMPCS services were launched in India in 1999. This service, however, These services allow a subscriber to communicate could not compete well with others from any point on earth through a with cellular services in hand-held terminal. Moreover, the telephone general and SMS In India, 12 operators are offering this service number remains unchanged, irrespective of the technology in particular, to a total of more than 30,951 subscribers. subscriber’s location. Iridium India Telecom and is shrinking Limited is the pioneer in GMPCS services in India. continuously. At present, The Indian Government has restricted foreign all but four radio paging equity participation in this segment to 74 per service providers have cent. been marginalised in the Indian market Source: TRAI Report 11
MARKET OVERVIEW Telecommunications April 2010 Key trends … (1/8) • The wireless segment in India is much larger Subscriber base trends in wireless and wireline than the wireline segment and is growing segments (2009) steadily due to the convenience and utility that it offers. QE Dec'09 6.6 93.4 • Wireless services hold a major market share of QE Sept'09 7.3 92.7 93.4 per cent as compared to the wireline segment. QE June'09 8.1 91.9 QE March'09 8.8 91.2 • The subscriber base of wireline segment is QE Mar’09 decreasing given its limited usage. 0 20 40 60 80 100 Wireline Wireless Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 12
MARKET OVERVIEW Telecommunications April 2010 Key trends … (2/8) • Rural markets will be the next key growth Tele-density trends in the urban and rural driver for the Indian telecom sector given the market between July 2008 and June 2009 growing population and disposable income of rural India. 100 82.15 89.44 95.05 77.35 80 • The subscriber base in the rural market has improved significantly in 2008–09 with tele- 60 density recorded at16.61per cent as of June 40 2009. 14.93 16.61 11.13 12.72 20 • By 2012, the rural subscriber base is 0 expected to account for nearly half of the QE Sept'08 QE Dec'08 QE March'09 QE June'09 total subscriber base fuelling sector growth. Urban Rural Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 13
MARKET OVERVIEW Telecommunications April 2010 Key trends … (3/8) • Bharti Airtel has the largest market share in the Market share of GSM service providers GSM segment. During 2008–09, out of the total (as of June 2009) subscriber base of 328.83 million, private players accounted for approximately 84 per cent, while the public sector operators (BSNL and MTNL) Bharti 31% accounted for the remaining share (16 per cent). Vodafone 23% BSNL 15% Idea 14% Aircel 7% Reliance 8% MTNL 1% BPL 1% Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 14
MARKET OVERVIEW Telecommunications April 2010 Key trends … (4/8) • Reliance Communications dominates the Market share of CDMA service providers Indian CDMA mobile services segment (as of June 2009) with a subscriber base of 54.19 million. Reliance 55% Tata teleservices 38% BSNL 5% MTNL 0.30% HFCL 0.40% Sistema 1% Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 15
MARKET OVERVIEW Telecommunications April 2010 Key trends … (5/8) • Despite a slow penetration rate, the Internet Top five Internet service providers by market share services segment holds huge growth potential in (as of June 2009) India. • India is expected to feature among the top 10 broadband markets by 2013. BSNL 54% • The total number of Internet subscribers grew MTNL 16% from 11.66 million in June 2008 to 14.05 million Bharti Airtel 8% in June 2009. Reliance 7% Sify 2% • BSNL is the biggest player in this market with 7.6 million subscribers, followed by MTNL, Bharti Airtel, Reliance and Sify Technologies. Source: Telecom Regulatory Authority of India (TRAI) • DSL (Digital Subscriber Line) is the most Subscription Data – February 2010 preferred technology used by the service providers to provide broadband services and constitutes 86.66 per cent of total broadband subscribers. Cable modem technology follows with 7.36 per cent connections. 16
MARKET OVERVIEW Telecommunications April 2010 Key trends … (6/8) • In India, the reduction in average revenue per user (ARPU) is mitigated by growth in the subscriber base, which contributes to healthy revenue growth. In addition, declining tariffs are compensated by high minutes of usage (MOU). MoU ARPU July 2008 to June 2009 July 2008 to June 2009 12.0 5.0 4.6 4.6 10.4 10.3 10.1 4.3 9.5 3.9 10.0 4.0 8.0 3.0 6.0 7.7 6.9 7.4 7.1 2.0 2.5 4.0 2.3 2.1 1.9 2.0 1.0 0.0 0.0 QE Sept'08 QE Dec'08 QE March'09 QE June'09 QE Sept'08 QE Dec'08 QE March'09 QE June'09 GSM CDMA GSM CDMA Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 17
MARKET OVERVIEW Telecommunications April 2010 Key trends … (7/8) • The share of the private sector in total telephone connections has grown to 82.3 per cent in December 2009 as against 5 per cent in 1999. • From only 54.6 million telephone subscribers in 2003, the number increased to 562 million as on October 31, 2009.This growth has been entirely due to the wireless connections growing at a CAGR of 60 per cent per annum since 2004. • Operators are reducing operating costs and hiving off infrastructure elements such as towers into separate entities, thus inviting significant investments. • Passive infrastructure sharing has benefitted the Indian mobile industry and its customers, reducing the cost burden of each operator and speeding the rollout of mobile services. • In recent years, initiatives such as network cost optimisation, outsourcing of non-core activities, as well as low-cost business models have been in focus. 18
MARKET OVERVIEW Telecommunications April 2010 Key trends … (8/8) • Every telecom service provider is looking beyond the basic voice services by offering a composite bouquet of bundled offerings. For example, nearly all the leading operators, including incumbents, are in the testing phase to launch commercial IPTV services. Indian operators are at a nascent stage in terms of offering “quad-play” using the existing network infrastructure for data, voice, video and basic communication services. • Consumers can get all these services from the same telecom operator and enterprises can also access virtual private networks (VPN), video-conferencing, enterprise solutions, mobility and fixed telephony from the same integrated telecom service provider. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 TRAI Annual Report - 2008 – 2009 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 19
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 20
INVESTMENTS Telecommunications April 2010 Investments … (1/2) • Despite the global economic slowdown in 2008–09, the telecom sector is one of the highest FDI attracting sectors in India. At present 74 to100 per cent FDI is permitted for various telecom services. • The telecom market is witnessing several M&A activities. This trend has helped companies expand their presence in the Indian telecom market to offer better services to customers. 21
INVESTMENTS Telecommunications April 2010 Investments … (2/2) Key deals (2009) Deal date Target name Acquirer October 29, 2009 Transcend Infrastructure American Tower Corp ClA October 01, 2009 Cellnext Solutions Ltd Valuefirst Messaging Private July 27, 2009 Activemedia Technologies Ltd 2 Ergo Group Plc July 02, 2009 Trackcom Systems International Kavveri Telecom Products Ltd July 01, 2009 Mobilenxt Teleservices Pvt Ltd Gitanjali Gems Ltd May 18, 2009 Interactive Networks Inc Geodesic Ltd February 02, 2009 Cellucom Llc Spice Group January 30, 2009 Info Dynamic Telesystems Pvt Indiaco Ventures Limited January 05, 2009 Wireless Tata Telecom Infras Quippo Telecom Infrastructure Source: Bloomberg league table for the calendar year 2009 22
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 23
POLICY AND REGULATORY FRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (1/3) • The Department of Telecommunications (DoT) governs the Indian telecom industry. The DoT, in coordination with the Telecom Commission, looks after licensing, policy formulation, frequency management, administrative monitoring, research and development, equipment standardisation and validation along with private investments. • The Telecom Regulatory Authority of India (TRAI) was established in1997 by the DoT to streamline policy reforms and safeguard consumer interests. • The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) was also established in the same year. 24
POLICY AND REGULATORY FRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (2/3) WPC (Wireless Planning Commission) Spectrum Management DoT Licensor and frequency Indian TRAI management for telecom telecom Independent regulator Telecom Commission industry TDSAT Exclusive policy making function framework Disputes settlement of DoT body GoT–IT (Group on Telecom and IT) Handles ad–hoc issues GSM Operators ILD Players Private CDMA Vodafone VSNL Reliance Bharti Bharti TTSL Idea Reliance HFCL Spice Systema BSNL Reliance Aircel BPL Source: TRAI Report 25
POLICY AND REGULATORY FRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (3/3) Unified Access Licensing Regime (UALR) • The establishment of the UALR (2003) eliminated the need for separate licences for different services. This regime allowed players to offer both mobile and fixed-line services under a single licence after paying an additional entry fee. The regime does not take into account the national and international long distance services and Internet access services. • Between February and March 2008, the DoT granted 120 new licences to provide unified access services to various companies, including Datacom Solutions Pvt Ltd, Aska Projects Ltd, Swan Telecom Pvt Ltd, Loop Telecom Pvt Ltd and S Tel Ltd. Universal Service Obligations (USO) • The USO policy was implemented along with the National Telephone Policy (NTP) in1999 to widen the reach of telephony services in rural India. All telecom operators are bound to contribute 5 per cent of their revenues to this fund. This system was put in place to bridge the gap between urban and rural tele- density, which is currently at 31 per cent. Initially, only basic service providers were under the purview of USO. Later, its scope was expanded to include mobile services also. Although it increases the cost burden for telecom companies, USO helps in building the telecommunication infrastructure in rural areas. Source: TRAI Report 26
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 27
OPPORTUNITIES Telecommunications April 2010 Opportunities • By 2012, total telecom penetration in the largely untapped potential rural markets of India is expected to reach to about 40 per cent as compared to the current tele-density of about 16.61 per cent as of June 2009. • WiMax has been one of the most significant developments in wireless communication in the recent past. WiMax is expected to attract about 8 to10 million subscribers and account for about US$1 billion to US$1.5 billion by 2012 assuming that low cost devices and data cards are available and services are affordable. • Internet services — Despite the low penetration of internet services in the Indian market, it is expected to grow in the next decade in terms of number of subscribers. India is expected to feature among the top 10 broadband markets by 2013. • Telecom equipment market — The expansion of wireless networks and growth in subscriber base, both in urban and rural areas, has led to a boost in the sale of mobile handsets across India. The mobile handsets sale grew by 7.9 per cent in 2008–09. • Telecom infrastructure is being considered as a critical factor in India’s economic development. Telecom infrastructure includes towers and the fibre network; demand for telecom towers is expected to continue to rise due to increasing penetration in rural areas, upcoming 3G service, expanding internet market and an increase in number of operators with pan-India operations. Source: India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 28
TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 29
INDUSTRY ASSOCIATIONS Telecommunications April 2010 Industry associations CELLULAR OPERATORS ASSOCIATION OF INDIA (COAI) 14, Bhai Veer Singh Marg,New Delhi–110 001, India Tel: 91-11-23349184 Fax: 91-11-23349276/77 Website: http://www.coai.com/ INTERNET SERVICE PROVIDER ASSOCIATION OF INDIA (ISPAI) 612-A, Chiranjiv Tower, 43, Nehru Place, New Delhi–110 019, India Tel.: 91-11-26205411/26255094 Fax: 91-11-26255090 E-mail: ispai@satyam.net.in Website: www.ispai.com TELECOM EQUIPMENT MANUFACTURERS ASSOCIATION (TEMA) 4th Floor, PHD House, Opp. Asian Vilage, New Delhi–110 016, India Tel: 91-11-26859621 Fax: 91-11-26859620 E-mail: tema@del2.vsnl.net.in Website: www.india-times.com/tema 30
NOTE Telecommunications April 2010 Note Wherever applicable, numbers in the report have been rounded off to their nearest whole number. Conversion rate used: US$ 1= INR 48. 31
TELECOMMUNICATIONS April 2010 DISCLAIMER India Brand Equity Foundation (“IBEF”) engaged Ernst & presentation to ensure that the information is accurate to Young Pvt Ltd to prepare this presentation and the same the best of Ernst & Young and IBEF’s knowledge and has been prepared by Ernst & Young in consultation with belief, the content is not to be construed in any manner IBEF. whatsoever as a substitute for professional advice. All rights reserved. All copyright in this presentation and Ernst & Young and IBEF neither recommend nor endorse related works is solely and exclusively owned by IBEF. The any specific products or services that may have been same may not be reproduced, wholly or in part in any mentioned in this presentation and nor do they assume material form (including photocopying or storing it in any any liability or responsibility for the outcome of decisions medium by electronic means and whether or not taken as a result of any reliance placed on this transiently or incidentally to some other use of this presentation. presentation), modified or in any manner communicated to any third party except with the written approval of Neither Ernst & Young nor IBEF shall be liable for any IBEF. direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance This presentation is for information purposes only. While placed or guidance taken from any portion of this due care has been taken during the compilation of this presentation.

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Ibef telecommunications 2010

  • 1.
  • 2.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 2
  • 3.
    ADVANTAGE INDIA Telecommunications April2010 Advantage India For over a decade, the telecom sector in India has been delivering strong returns on investments and steady subscriber additions. India is one of the biggest Multiple factors including low High growth telecom markets in the world tariffs, low handset with 581.81 million subscribers prices, effective government Among the as on January 31, 2010, which regulations, higher incomes and biggest telecom are estimated to reach Multiple key approximately 700 million by changes in customer behavior markets in the growth drivers 2012. are the key drivers for growth. world Advantage India The telecom sector is one of Well-defined the highest FDI attracting Liberal foreign investment regulatory The Department of sectors in India, and has regime framework Telecommunications (DoT) has recorded FDI inflows worth over US$ 8.8 billion between well-defined regulations for the High profitability Indian telecom sector. 2000 and 2010. due to large subscriber base The reduction in average revenue per user (ARPU) is mitigated by growth in the subscriber base that contributes to healthy revenue growth. In addition, declining tariffs are compensated by an increase in the minutes of usage (MOU). Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 3
  • 4.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 4
  • 5.
    MARKET OVERVIEW Telecommunications April2010 Market overview • The telecom sector in India has witnessed unparalleled growth by global standards in the last decade and continues to be one of India’s biggest success stories. This growth has been built on the wireless revolution. • At the end of January 2010, the overall tele-density was recorded at 49.5 per cent with a total telephone subscriber base of 581.81 million. • By 2012, the total telecom subscriber base is expected to reach approximately 700 million to include about 650 million wireless users and approximately 50 million fixed line users, driven by a rise in the demand for communications from semi-urban and rural India. • Revenues of the Indian telecom industry are projected to reach US$ 45 billion by 2012 as compared to US$ 26 billion in 2008. • The key players in the Indian telecom market are Bharat Sanchar Nigam Ltd (BSNL) and Mahanagar Telephone Nigam Limited (MTNL), Bharti Airtel Limited, Reliance Communication,Vodafone, Idea Cellular, Aircel and Tata Teleservices. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 5
  • 6.
    MARKET OVERVIEW Telecommunications April2010 Market segments Telecom sector Radio paging and VSATs and Basic services Wireless services Internet services GMPCS PMRTS • The Indian telecom industry can be primarily divided into basic, cellular and internet services. It also has smaller segments such as radio paging services,Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global Mobile Personal Communications by Satellite (GMPCS). 6
  • 7.
    MARKET OVERVIEW Telecommunications April2010 Market segments — wireline • The subscriber base of wireline services stood at Market share of wireline services as on 36.76 million as on January 2010 with a tele- January 31, 2010 (in per cent) density of 3.13. • Public sector undertakings — BSNL and MTNL Bharti Airtel Ltd 8.20 — have a major share of the wireline market Reliance 3.18 covering about 85 per cent. HFCL Infotel 0.46 • MTNL is present in Delhi and Mumbai, while Sistema 0.14 BSNL covers the rest of the country. Tata Teleservices 3.05 MTNL 8.84 • Though private players such as Tata Teleservices, Bharti Airtel and Reliance have BSNL 76.12 registered significant growth, BSNL still dominates the segment in terms of wireline subscriber base. Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 7
  • 8.
    MARKET OVERVIEW Telecommunications April2010 Market segments — wireless • The wireless segment includes GSM and CDMA Subscriber base as on January 31, 2010 services and is much larger than the wireline (in per cent) segment in India. The segment is growing steadily Aircel 10.10 because of the convenience and utility that it MTNL 0.23 offers. BSNL 11.29 Stel 1.83 • The subscriber base of wireless services stood at Uninor 6.68 545.05 million as of November 2009 with a tele- Vodaphone 13.36 density of 46.37 percent. Loop 0.26 Idea 11.42 • During 2008–09, the cellular market recorded Bharti 14.31 328.83 million GSM subscribers accounting for 77 Reliance per cent of the market and 98.46 million CDMA 14.08 subscribers accounting for the remaining 23 per Sistema 1.07 cent. Tata 14.97 • A major share of the wireless market is being held by private players such as Bharti Airtel Source: Telecom Regulatory Authority of India Limited, Reliance Communication,Vodafone, Idea (TRAI) Subscription Data – February 2010 Cellular, Aircel and Tata Indicom. 8
  • 9.
    MARKET OVERVIEW Telecommunications April2010 Market segments — the Internet • High growth in broadband penetration is expected to be the driver for the next phase of growth in the telecom industry.While the broadband connections are increasing rapidly, penetration in India is still at 0.3 per cent against the global average of 6.1 per cent. • As on January 31, 2010, the subscription base of broadband is recorded at 8.03 million. Broadband subscribers are expected to grow to 30 million, while Internet subscribers are expected to grow to 45 million by 2012. • Key players in the segment are BSNL, MTNL, Bharti, Tata Communication, Reliance Communication, Sify Technologies,YOU Telecom, Data Infosys and Hathway Cables. • The launch of 3G services is expected to drive data revenues. India’s data revolution is expected to be fuelled by 3G and WiMax. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 9
  • 10.
    MARKET OVERVIEW Telecommunications April2010 Market segments — VSAT Market Share • At present, there are 8 VSAT service providers in India including BSNL, Bharti Hughes Communications Airtel, Hughes Communications India Ltd India Ltd 0.01% and HCL Comnet Ltd. Bharti Airtel Ltd 29.40% HCL Comnet 25.90% • The number of VSAT subscribers services grew by 6,108 to 108,328 for the quarter Tatanet Services 24.09% ending June 2009.The market for VSAT Bharti Broadband services registered a 5.98 per cent growth 10.11% in the quarter ending June 2009. BSNL 4.43% Essel Shyam • Hughes Communications India Ltd is the 2.52% market leader, with a market share of 29.4 ITI 3.53% per cent, followed by Bharti Airtel with 25.9 per cent. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 10
  • 11.
    MARKET OVERVIEW Telecommunications April2010 Other segments Public Mobile Radio Trunked Services Global Mobile Personal Communication by Radio paging services (PMRTS) Satellite (GMPCS) Radio paging services were launched in India in 1995. GMPCS services were launched in India in 1999. This service, however, These services allow a subscriber to communicate could not compete well with others from any point on earth through a with cellular services in hand-held terminal. Moreover, the telephone general and SMS In India, 12 operators are offering this service number remains unchanged, irrespective of the technology in particular, to a total of more than 30,951 subscribers. subscriber’s location. Iridium India Telecom and is shrinking Limited is the pioneer in GMPCS services in India. continuously. At present, The Indian Government has restricted foreign all but four radio paging equity participation in this segment to 74 per service providers have cent. been marginalised in the Indian market Source: TRAI Report 11
  • 12.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (1/8) • The wireless segment in India is much larger Subscriber base trends in wireless and wireline than the wireline segment and is growing segments (2009) steadily due to the convenience and utility that it offers. QE Dec'09 6.6 93.4 • Wireless services hold a major market share of QE Sept'09 7.3 92.7 93.4 per cent as compared to the wireline segment. QE June'09 8.1 91.9 QE March'09 8.8 91.2 • The subscriber base of wireline segment is QE Mar’09 decreasing given its limited usage. 0 20 40 60 80 100 Wireline Wireless Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 12
  • 13.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (2/8) • Rural markets will be the next key growth Tele-density trends in the urban and rural driver for the Indian telecom sector given the market between July 2008 and June 2009 growing population and disposable income of rural India. 100 82.15 89.44 95.05 77.35 80 • The subscriber base in the rural market has improved significantly in 2008–09 with tele- 60 density recorded at16.61per cent as of June 40 2009. 14.93 16.61 11.13 12.72 20 • By 2012, the rural subscriber base is 0 expected to account for nearly half of the QE Sept'08 QE Dec'08 QE March'09 QE June'09 total subscriber base fuelling sector growth. Urban Rural Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 13
  • 14.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (3/8) • Bharti Airtel has the largest market share in the Market share of GSM service providers GSM segment. During 2008–09, out of the total (as of June 2009) subscriber base of 328.83 million, private players accounted for approximately 84 per cent, while the public sector operators (BSNL and MTNL) Bharti 31% accounted for the remaining share (16 per cent). Vodafone 23% BSNL 15% Idea 14% Aircel 7% Reliance 8% MTNL 1% BPL 1% Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 14
  • 15.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (4/8) • Reliance Communications dominates the Market share of CDMA service providers Indian CDMA mobile services segment (as of June 2009) with a subscriber base of 54.19 million. Reliance 55% Tata teleservices 38% BSNL 5% MTNL 0.30% HFCL 0.40% Sistema 1% Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 15
  • 16.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (5/8) • Despite a slow penetration rate, the Internet Top five Internet service providers by market share services segment holds huge growth potential in (as of June 2009) India. • India is expected to feature among the top 10 broadband markets by 2013. BSNL 54% • The total number of Internet subscribers grew MTNL 16% from 11.66 million in June 2008 to 14.05 million Bharti Airtel 8% in June 2009. Reliance 7% Sify 2% • BSNL is the biggest player in this market with 7.6 million subscribers, followed by MTNL, Bharti Airtel, Reliance and Sify Technologies. Source: Telecom Regulatory Authority of India (TRAI) • DSL (Digital Subscriber Line) is the most Subscription Data – February 2010 preferred technology used by the service providers to provide broadband services and constitutes 86.66 per cent of total broadband subscribers. Cable modem technology follows with 7.36 per cent connections. 16
  • 17.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (6/8) • In India, the reduction in average revenue per user (ARPU) is mitigated by growth in the subscriber base, which contributes to healthy revenue growth. In addition, declining tariffs are compensated by high minutes of usage (MOU). MoU ARPU July 2008 to June 2009 July 2008 to June 2009 12.0 5.0 4.6 4.6 10.4 10.3 10.1 4.3 9.5 3.9 10.0 4.0 8.0 3.0 6.0 7.7 6.9 7.4 7.1 2.0 2.5 4.0 2.3 2.1 1.9 2.0 1.0 0.0 0.0 QE Sept'08 QE Dec'08 QE March'09 QE June'09 QE Sept'08 QE Dec'08 QE March'09 QE June'09 GSM CDMA GSM CDMA Source: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 17
  • 18.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (7/8) • The share of the private sector in total telephone connections has grown to 82.3 per cent in December 2009 as against 5 per cent in 1999. • From only 54.6 million telephone subscribers in 2003, the number increased to 562 million as on October 31, 2009.This growth has been entirely due to the wireless connections growing at a CAGR of 60 per cent per annum since 2004. • Operators are reducing operating costs and hiving off infrastructure elements such as towers into separate entities, thus inviting significant investments. • Passive infrastructure sharing has benefitted the Indian mobile industry and its customers, reducing the cost burden of each operator and speeding the rollout of mobile services. • In recent years, initiatives such as network cost optimisation, outsourcing of non-core activities, as well as low-cost business models have been in focus. 18
  • 19.
    MARKET OVERVIEW Telecommunications April2010 Key trends … (8/8) • Every telecom service provider is looking beyond the basic voice services by offering a composite bouquet of bundled offerings. For example, nearly all the leading operators, including incumbents, are in the testing phase to launch commercial IPTV services. Indian operators are at a nascent stage in terms of offering “quad-play” using the existing network infrastructure for data, voice, video and basic communication services. • Consumers can get all these services from the same telecom operator and enterprises can also access virtual private networks (VPN), video-conferencing, enterprise solutions, mobility and fixed telephony from the same integrated telecom service provider. Sources: Telecom Regulatory Authority of India (TRAI) Subscription Data – February 2010 TRAI Annual Report - 2008 – 2009 India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 19
  • 20.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 20
  • 21.
    INVESTMENTS Telecommunications April 2010 Investments … (1/2) • Despite the global economic slowdown in 2008–09, the telecom sector is one of the highest FDI attracting sectors in India. At present 74 to100 per cent FDI is permitted for various telecom services. • The telecom market is witnessing several M&A activities. This trend has helped companies expand their presence in the Indian telecom market to offer better services to customers. 21
  • 22.
    INVESTMENTS Telecommunications April 2010 Investments … (2/2) Key deals (2009) Deal date Target name Acquirer October 29, 2009 Transcend Infrastructure American Tower Corp ClA October 01, 2009 Cellnext Solutions Ltd Valuefirst Messaging Private July 27, 2009 Activemedia Technologies Ltd 2 Ergo Group Plc July 02, 2009 Trackcom Systems International Kavveri Telecom Products Ltd July 01, 2009 Mobilenxt Teleservices Pvt Ltd Gitanjali Gems Ltd May 18, 2009 Interactive Networks Inc Geodesic Ltd February 02, 2009 Cellucom Llc Spice Group January 30, 2009 Info Dynamic Telesystems Pvt Indiaco Ventures Limited January 05, 2009 Wireless Tata Telecom Infras Quippo Telecom Infrastructure Source: Bloomberg league table for the calendar year 2009 22
  • 23.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 23
  • 24.
    POLICY AND REGULATORYFRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (1/3) • The Department of Telecommunications (DoT) governs the Indian telecom industry. The DoT, in coordination with the Telecom Commission, looks after licensing, policy formulation, frequency management, administrative monitoring, research and development, equipment standardisation and validation along with private investments. • The Telecom Regulatory Authority of India (TRAI) was established in1997 by the DoT to streamline policy reforms and safeguard consumer interests. • The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) was also established in the same year. 24
  • 25.
    POLICY AND REGULATORYFRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (2/3) WPC (Wireless Planning Commission) Spectrum Management DoT Licensor and frequency Indian TRAI management for telecom telecom Independent regulator Telecom Commission industry TDSAT Exclusive policy making function framework Disputes settlement of DoT body GoT–IT (Group on Telecom and IT) Handles ad–hoc issues GSM Operators ILD Players Private CDMA Vodafone VSNL Reliance Bharti Bharti TTSL Idea Reliance HFCL Spice Systema BSNL Reliance Aircel BPL Source: TRAI Report 25
  • 26.
    POLICY AND REGULATORYFRAMEWORK Telecommunications April 2010 Policy and regulatory framework … (3/3) Unified Access Licensing Regime (UALR) • The establishment of the UALR (2003) eliminated the need for separate licences for different services. This regime allowed players to offer both mobile and fixed-line services under a single licence after paying an additional entry fee. The regime does not take into account the national and international long distance services and Internet access services. • Between February and March 2008, the DoT granted 120 new licences to provide unified access services to various companies, including Datacom Solutions Pvt Ltd, Aska Projects Ltd, Swan Telecom Pvt Ltd, Loop Telecom Pvt Ltd and S Tel Ltd. Universal Service Obligations (USO) • The USO policy was implemented along with the National Telephone Policy (NTP) in1999 to widen the reach of telephony services in rural India. All telecom operators are bound to contribute 5 per cent of their revenues to this fund. This system was put in place to bridge the gap between urban and rural tele- density, which is currently at 31 per cent. Initially, only basic service providers were under the purview of USO. Later, its scope was expanded to include mobile services also. Although it increases the cost burden for telecom companies, USO helps in building the telecommunication infrastructure in rural areas. Source: TRAI Report 26
  • 27.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 27
  • 28.
    OPPORTUNITIES Telecommunications April 2010 Opportunities • By 2012, total telecom penetration in the largely untapped potential rural markets of India is expected to reach to about 40 per cent as compared to the current tele-density of about 16.61 per cent as of June 2009. • WiMax has been one of the most significant developments in wireless communication in the recent past. WiMax is expected to attract about 8 to10 million subscribers and account for about US$1 billion to US$1.5 billion by 2012 assuming that low cost devices and data cards are available and services are affordable. • Internet services — Despite the low penetration of internet services in the Indian market, it is expected to grow in the next decade in terms of number of subscribers. India is expected to feature among the top 10 broadband markets by 2013. • Telecom equipment market — The expansion of wireless networks and growth in subscriber base, both in urban and rural areas, has led to a boost in the sale of mobile handsets across India. The mobile handsets sale grew by 7.9 per cent in 2008–09. • Telecom infrastructure is being considered as a critical factor in India’s economic development. Telecom infrastructure includes towers and the fibre network; demand for telecom towers is expected to continue to rise due to increasing penetration in rural areas, upcoming 3G service, expanding internet market and an increase in number of operators with pan-India operations. Source: India 2012: Telecom growth continues, Ernst & Young – Telecom Report, 2008 28
  • 29.
    TELECOMMUNICATIONS April 2010 Contents  Advantage India  Market overview  Investments  Policy and regulatory framework  Opportunities  Industry associations 29
  • 30.
    INDUSTRY ASSOCIATIONS Telecommunications April2010 Industry associations CELLULAR OPERATORS ASSOCIATION OF INDIA (COAI) 14, Bhai Veer Singh Marg,New Delhi–110 001, India Tel: 91-11-23349184 Fax: 91-11-23349276/77 Website: http://www.coai.com/ INTERNET SERVICE PROVIDER ASSOCIATION OF INDIA (ISPAI) 612-A, Chiranjiv Tower, 43, Nehru Place, New Delhi–110 019, India Tel.: 91-11-26205411/26255094 Fax: 91-11-26255090 E-mail: ispai@satyam.net.in Website: www.ispai.com TELECOM EQUIPMENT MANUFACTURERS ASSOCIATION (TEMA) 4th Floor, PHD House, Opp. Asian Vilage, New Delhi–110 016, India Tel: 91-11-26859621 Fax: 91-11-26859620 E-mail: tema@del2.vsnl.net.in Website: www.india-times.com/tema 30
  • 31.
    NOTE Telecommunications April 2010 Note Wherever applicable, numbers in the report have been rounded off to their nearest whole number. Conversion rate used: US$ 1= INR 48. 31
  • 32.
    TELECOMMUNICATIONS April 2010 DISCLAIMER India Brand Equity Foundation (“IBEF”) engaged Ernst & presentation to ensure that the information is accurate to Young Pvt Ltd to prepare this presentation and the same the best of Ernst & Young and IBEF’s knowledge and has been prepared by Ernst & Young in consultation with belief, the content is not to be construed in any manner IBEF. whatsoever as a substitute for professional advice. All rights reserved. All copyright in this presentation and Ernst & Young and IBEF neither recommend nor endorse related works is solely and exclusively owned by IBEF. The any specific products or services that may have been same may not be reproduced, wholly or in part in any mentioned in this presentation and nor do they assume material form (including photocopying or storing it in any any liability or responsibility for the outcome of decisions medium by electronic means and whether or not taken as a result of any reliance placed on this transiently or incidentally to some other use of this presentation. presentation), modified or in any manner communicated to any third party except with the written approval of Neither Ernst & Young nor IBEF shall be liable for any IBEF. direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance This presentation is for information purposes only. While placed or guidance taken from any portion of this due care has been taken during the compilation of this presentation.