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AIESEC Indonesia
SYNERGY oGCDP +
PROGRAM MARKETING
SYNERGY
Objectives
1

Build synergy and understanding between the two functions OGX
+ COMMS :
a) allow delegates to empathize and understand each other’s perspective and role.
b) build a bridge for OGX and COMMS to work together

2

Understand some of the common problems and issues that
oGCDP and Marketing face from lack of synergy
a) allow delegates to face such challenges
BACK
Office

Front
Office

#FOBO
OUTGOING GCDP
Program
Marketing

BACK
Office

TALENT
MANAGEMENT

ADDED VALUE

FINANCE

ER/BD

FRONT
Office
#FOBO
#
#

OGX is not just about promotion - it’s
about sales
COMMS is not about design, it’s about
strategic and program marketing

Program
Marketing

Create strategic marketing actions
to attract the right customers to our
products.

oGCDP
LET’S UNDERSTAND HOW
PROJECTS AND ACTIONS ARE
LINKED BETWEEN oGCDP AND
COMMs
SIMULATION TIME.
CONGRATULATIONS
Due to never-matterwhatever circumstances
you have magically
switched roles.
If you are a VP oGCDP
you are now a VP MAR/
PR.
If you are a VP MAR/PR

NPS Score: -10
You now need to
deliver 100 oGCDP
RA for the Summer
Peak with limited
financial resources (5
million rupia)

Response Rate:
12%
National SubProducts:
- Cultural
Understanding
- Literacy
Who’s who?
EP & India & LCP
EP & Turkey &
University
LCP

LCP & University
Upon entering your new role, you realise
that your predecessors plan was flawed.
Please complete the following:
Submit the new GTCM Plan to your LCP,
1 Includes: FAs, KPIs, MOS and Sub-product
plan
Ensure that: You keep in mind the criteria your LC.
Your LCPs
1

!""""Realiza)on,"Match,"Raise"Goal"
!""""Based"on"your"chosen"segmented"markets."

Please include:
1. RA-MA-RE MOS
2. Choose your sub-issues, define value proposition
and assign KPIs
3. Create three Focus Areas you want to focus on
for your term

10 minutes
Promotion Preparation & Local
Partnership
Please complete the following:

1

Design a campaign to deliver your plan, Includes:
Target, Channel and Message including one Poster
to your LCP.
10
minutes

2

Local Partnership Meeting:
Includes: Expectations for hosting entity, minimum
promise from home entity and signed partnership
agreement
1
!  Specific(target(audience(
!  understand(their(wants,'needs,'interests'
and'what'context(they’re(living(in(

!"""Channel/(Places(to(focus(on(for(promo<ons(
!(((The(best(<ming(to(release(materials(

!  General(theme(and(tagline((aArac<ve(and(engaging)(
!  Customized(Messages(for(Channels(

and design one poster!
2
a

Local Partnership Meeting
Create list of expectations for Host Entity

b

Create list of ‘minimum promises’ for Home Entity

c

Attend partnership meeting

d

Fulfill expectations and Sign Contract
INDIA

TURKEY
Promotions
Please complete the following:

1

Exchange Fair Planning and submit to LCP

2

Prepare and deliver a pitch to the University
10 minutes
Timeline

Week 1

Activities

Key person
responsible

Your LCPs

Week 2

Week 3

Week 4
Prepare a pitch to the university
Please include:
1. Timeline
2. Value propositions for the university
3. Deliverables for both stakeholders

Your Universities
CONGRATULATIONS!
Due to your super hard work, you have
received over 500 applications for
oGCDP!
UH-OH.
But... from those 500 applications,
only 75 people paid the EP Fee and
signed the contract.
Submit:

1. Five new initiatives to your LCP to
address this issue.
Your LCPs

no
additional
time

Your LCPs will then give you a score which will be your Achievement for EPs RA
CONGRATULATIONS!
You have succeeded in improving your
conversion rate and getting more
applications!
UH-OH.
Your EPs are so annoying and
complain ALOT.
Submit:

1. Create an internal communications plan
to change this mindset in your EPs, submit
to LCP (VP Marketing).
2. Create and deliver a Clarity of Why
session to your EPs (VPoGCDP)
Your EPs

15 minutes
Matching
Please complete the following:

1

Create International Relations Newsletter for LC
Partner, Give to LCP.

2

Manage a difficult EP, whatever you promise them
you need to deliver.
12 minutes
1

Create International Relations Newsletter for LC
Partner, send to LCP.
Please include:
1.Target Partnership
2. NPS Score
3. Target of % Promoters, Response Rate
4. Put your OPS agenda
5. Conversion score
Your LCPs
2

Manage a difficult EP, whatever you promise them
you need to deliver.

Listen EP complaints. Try to calm them down by
reviewing your minimum promises and delivering
everything you promise.
Eg. If you them an EP LEAD event - you must create a
an agenda for the event and show it to them.
Your EPs
CONGRATULATIONS!
You finished the simulation!
We hope now you understand why
synergy and empathy towards each
other is important.
#FOBO

Current Reality of your Synergy

Program
Marketing

oGCDP

Current Reality of your Synergy
#FOBO
how will you change the way you
work with oGCDP?

Program
Marketing

oGCDP
how will you change the way you
work with MARK?
GOOD
LUCK & HAVE A
GOOD DAY!
AIESEC Indonesia | oGCDP Summit 2014 | oGCDP and Program Marketing Synergy Simulation

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