Agile approach launching & growing a tech startup

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The agile approach to launching and growing a tech startup. The exact process we followed to double our month over month growth.

the agile approach
to launching and growing
a tech startup
—VIRALLOOPS—
—SAVVASZORTIKIS—
bit.ly/agilelaunchgrowth

Savvas
Zor t i ki s
Growth Marketer
Product Guy
Scandinavian Design
Featured onFounder x2

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the agile approach to launching and growing a tech startup
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Good product managers focus the team on revenue and customers.
—Ben Horowitz

how we doubled
our month over month
revenue growth

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the agile approach to launching and growing a tech startup
viral-loops.com

Made with by
@SavvasZortikis
the agile approach to launching and growing a tech startup
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High tempo testing + Growth Machine + Execution
Agile Process

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the agile approach to launching and growing a tech startup
viral-loops.com
In high tempo testing, your whole team commits to run a
speciﬁc amount of experiments on a weekly basis sprint.
High tempo testing

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the agile approach to launching and growing a tech startup
viral-loops.com
Growth Machine
6. Systemize
(Productization + Playbooks)
1. Brainstorm
(Backlog)
2. Prioritize
(Backlog + Pipeline)
3. Test
(Experiment Doc)
4. Implement
(Execute like crazy)
5. Analyze
(Experiment Doc)

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the agile approach to launching and growing a tech startup
viral-loops.com
Do your math and focus on inputs
free trials x conversion rate = new monthly recurring revenue

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the agile approach to launching and growing a tech startup
viral-loops.com
OKRs
SAMPLE DATA TO INCREASE CONVERSIONS FROM TRIAL TO PAID
Targets
8% conversion rate (90%)
10% conversion rate (50%)
15% conversion rate (10%)

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the agile approach to launching and growing a tech startup
viral-loops.com
Experiment backlog

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the agile approach to launching and growing a tech startup
viral-loops.com
Experiment pipeline
PRIORITIZATION
Impact
Conﬁdence
Ease
Resources

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the agile approach to launching and growing a tech startup
viral-loops.com
Daily status update on metrics

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@SavvasZortikis
the agile approach to launching and growing a tech startup
viral-loops.com
Get results, not excuses. Then celebrate and eat donuts 🎉

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the agile approach to launching and growing a tech startup
viral-loops.com
Sense of urgency.

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@SavvasZortikis
the agile approach to launching and growing a tech startup
viral-loops.com
Treat every month as a sprint ending
the last day of the month at 00:00.
The next one starts next day in the morning.

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@SavvasZortikis
the agile approach to launching and growing a tech startup
viral-loops.com
Tools

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the agile approach to launching and growing a tech startup
viral-loops.com
Tools don’t matter.

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the agile approach to launching and growing a tech startup
viral-loops.com
Tools
GrowthHackers Projects
Backlog, Pipeline, Dashboard
Paper by Dropbox
Learnings Doc, Metrics
Trello
Task Management
Slack
Communication & Notifs
Geekbot
Asynchronous Standups

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the agile approach to launching and growing a tech startup
viral-loops.com
Playbooks on Paper

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the agile approach to launching and growing a tech startup
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Tasks on Trello

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the agile approach to launching and growing a tech startup
viral-loops.com
Transparency & Sync up on Geekbot

Say hello! 😀
bit.ly/agilelaunchgrowth
slideshare
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Agile approach launching & growing a tech startup

1. the agile approach to launching and growing a tech startup —VIRALLOOPS— —SAVVASZORTIKIS— bit.ly/agilelaunchgrowth

2. Savvas Zor t i ki s Growth Marketer Product Guy Scandinavian Design Featured onFounder x2

3. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Good product managers focus the team on revenue and customers. —Ben Horowitz

4. how we doubled our month over month revenue growth

5. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com

6. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com High tempo testing + Growth Machine + Execution Agile Process

7. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com In high tempo testing, your whole team commits to run a speciﬁc amount of experiments on a weekly basis sprint. High tempo testing

8. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Growth Machine 6. Systemize (Productization + Playbooks) 1. Brainstorm (Backlog) 2. Prioritize (Backlog + Pipeline) 3. Test (Experiment Doc) 4. Implement (Execute like crazy) 5. Analyze (Experiment Doc)

9. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Do your math and focus on inputs free trials x conversion rate = new monthly recurring revenue

10. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com OKRs SAMPLE DATA TO INCREASE CONVERSIONS FROM TRIAL TO PAID Targets 8% conversion rate (90%) 10% conversion rate (50%) 15% conversion rate (10%)

11. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Experiment backlog

12. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Experiment pipeline PRIORITIZATION Impact Conﬁdence Ease Resources

13. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Daily status update on metrics

14. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Get results, not excuses. Then celebrate and eat donuts 🎉

15. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Sense of urgency.

16. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Treat every month as a sprint ending the last day of the month at 00:00. The next one starts next day in the morning.

17. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Tools

18. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Tools don’t matter.

19. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Tools GrowthHackers Projects Backlog, Pipeline, Dashboard Paper by Dropbox Learnings Doc, Metrics Trello Task Management Slack Communication & Notifs Geekbot Asynchronous Standups

20. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Playbooks on Paper

21. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Tasks on Trello

22. Made with by @SavvasZortikis the agile approach to launching and growing a tech startup viral-loops.com Transparency & Sync up on Geekbot

23. Say hello! 😀 bit.ly/agilelaunchgrowth slideshare www.facebook.com/savvas.zortikis entrepreneurship, startup marketing, life lessons, photos with my pug

Agile approach launching & growing a tech startup

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