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Agile Advocacy
JIM URE
My background
IT Leadership and Project Leadership
Advocacy is part of both.
Good agile advocacy is important
• It facilitates change.
• Agile works best when it is understood & supported.

• Advocacy provides a point of alignment.
• Advocacy has an impact on adoption. [ + | - ]
Definitions for Advocacy
• To support or urge by argument, especially publically.
(Webster’s)

• Wide range of activity conducted to influence decision

makers at various levels.

(Innovation Network)

• Influencing others to embrace change.

[accept]
Characteristics of advocacy
• Influence model, not an authority model
• Taking a position, not presenting alternatives
• Selling the benefits, not the solution
• Identify areas of change: new, modified, goes away
• Different tactics for each organizational level
• Needed more where established process is entrenched
• Needed less where change will be readily accepted
Good agile advocacy
• Identifies benefits & challenges together
• Identifies change: new, modified, removed

• Aware of areas of resistance
• Is tailored for each audience
Audiences
• Executive Management
• Organizational stakeholders & functional groups

• Technical teams
Who is the advocate?
• Development Manager
• Project Manager

• ScrumMaster, Product Owner
• IT Leader

• Technical lead
Advocating with Executive
Management
• Have a Sponsor
• Know exactly what you need:
 Funding?
 Support vs. decision?
 Resource allocation?
 Change to roles, governance, project management, portfolio mgnt, procurement, etc?

• 1 on 1 first before group meetings
• Know your audience - motivations and pain points
Presenting to Executive
Management
• Clear, concise, simple, direct
• Generally don’t need to know a lot about methodology
• Cover:








Purpose (Why)
Alignment with organizational strategy
Benefits & Challenges
Costs
Risks
WIFM – Impacts (resources, projects, schedules, etc.)
Changes
Executive Management - CAUTION
They also need to know what they AREN’T going to get.
• Detailed project plans and Gantt charts won’t be used.

• Status reports will be partially replaced by product demos.
• Scope will be flexible.
• [When outsourcing] Detailed SOWs based on completed
requirements and change orders.
Advocacy for other stakeholders
• Focus is on what we need from them: regular involvement,
decision making, participation in sprint review sessions, etc.

• What has changed from how we used to work.
• Benefits & Challenges
Advocacy in the team – different
dynamic
• Agile advocates as peers
• Socialize vs. evangelize

• Identify resistance points & deal with them
Non advocacy – stealth mode
• When team and organization has a high degree of readiness
Advocacy is “done” when:
• Resistance -> acceptance -> embracing -> the norm

• Everyone is an agile advocate & works towards continuous
improvement
Pitfall – Not preparing for productivity adoption
cycles
Other pitfalls
• Preconceptions: agile means faster, cheaper, right?
• Agile as panacea
Agile Personality Types
Being Agile: Your Roadmap to Successful
Adoption of Agile
Mario Moreira
For more information
Jim Ure

jure@comcast.net

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Agile advocacy

  • 2. My background IT Leadership and Project Leadership Advocacy is part of both.
  • 3. Good agile advocacy is important • It facilitates change. • Agile works best when it is understood & supported. • Advocacy provides a point of alignment. • Advocacy has an impact on adoption. [ + | - ]
  • 4. Definitions for Advocacy • To support or urge by argument, especially publically. (Webster’s) • Wide range of activity conducted to influence decision makers at various levels. (Innovation Network) • Influencing others to embrace change. [accept]
  • 5. Characteristics of advocacy • Influence model, not an authority model • Taking a position, not presenting alternatives • Selling the benefits, not the solution • Identify areas of change: new, modified, goes away • Different tactics for each organizational level • Needed more where established process is entrenched • Needed less where change will be readily accepted
  • 6. Good agile advocacy • Identifies benefits & challenges together • Identifies change: new, modified, removed • Aware of areas of resistance • Is tailored for each audience
  • 7. Audiences • Executive Management • Organizational stakeholders & functional groups • Technical teams
  • 8. Who is the advocate? • Development Manager • Project Manager • ScrumMaster, Product Owner • IT Leader • Technical lead
  • 9. Advocating with Executive Management • Have a Sponsor • Know exactly what you need:  Funding?  Support vs. decision?  Resource allocation?  Change to roles, governance, project management, portfolio mgnt, procurement, etc? • 1 on 1 first before group meetings • Know your audience - motivations and pain points
  • 10. Presenting to Executive Management • Clear, concise, simple, direct • Generally don’t need to know a lot about methodology • Cover:        Purpose (Why) Alignment with organizational strategy Benefits & Challenges Costs Risks WIFM – Impacts (resources, projects, schedules, etc.) Changes
  • 11. Executive Management - CAUTION They also need to know what they AREN’T going to get. • Detailed project plans and Gantt charts won’t be used. • Status reports will be partially replaced by product demos. • Scope will be flexible. • [When outsourcing] Detailed SOWs based on completed requirements and change orders.
  • 12. Advocacy for other stakeholders • Focus is on what we need from them: regular involvement, decision making, participation in sprint review sessions, etc. • What has changed from how we used to work. • Benefits & Challenges
  • 13. Advocacy in the team – different dynamic • Agile advocates as peers • Socialize vs. evangelize • Identify resistance points & deal with them
  • 14. Non advocacy – stealth mode • When team and organization has a high degree of readiness
  • 15. Advocacy is “done” when: • Resistance -> acceptance -> embracing -> the norm • Everyone is an agile advocate & works towards continuous improvement
  • 16. Pitfall – Not preparing for productivity adoption cycles
  • 17. Other pitfalls • Preconceptions: agile means faster, cheaper, right? • Agile as panacea
  • 18. Agile Personality Types Being Agile: Your Roadmap to Successful Adoption of Agile Mario Moreira
  • 19. For more information Jim Ure jure@comcast.net

Editor's Notes

  1. Experience with security, ERP, IP consolidation.
  2. But I haven’t always done it well.
  3. Executives can stop something they haven’t endorsed.In a traditional strongly hierarchical organization, executives have the authority to cancel a project and can reallocate resources.
  4. My teams don’t like advocacy. Resisters go into a state of constant irritation, deniers say “why do you keep talking about this, just let us work.”
  5. My teams don’t like advocacy. Resisters go into a state of constant irritation, deniers say “why do you keep talking about this, just let us work.”
  6. My teams don’t like advocacy. Resisters go into a state of constant irritation, deniers say “why do you keep talking about this, just let us work.”