Sinergie Marketing & Vanzari? Rebranding? Emotional vs Rational?
Provocare 2014?

Cea mai mare facilitate de productie din Romania.
Industrie confort. Tamplarie PVC & Lemn

www.barrier.ro
Audit, Marketing Strategic & Strategie Vanzari.
16.08.2013. Daniel Rosca
Barrier Romania, Bacau

Industrie confort, B2B, B...
Audit Vanzari www.b2b-strategy.ro/pozitionare/performanta-operationala-tactica/audit-departament-vanzari
Focus?
www.fb.com/B2BStrategy
Brand Equity Route?
Pozitionare eronata?
Viziune / Branding / Etape constructie Brand
Inainte Dupa
Workflow
Atribut brand traditie / Gama integrata de produse din lana / Industrie Confort
/ Bedding & Mattress. Comunicare / Brand E...
Strategie Advertising
Strategie Comunicare
Strategie Vanzari. Digital Era?
Element vizual?
Slogan, Element Vizual & Naming? Brand Equity Route?
Stilizare?
barrier
lumea lor e lumea ta
www.b2b-strategy.ro/pozitionare/brand-equity-management/rebranding
Structura proces Rebrandin...
Tehnic vs Emotional?
Dezvoltare Game de produse Barrier
barrier
alegem impreuna anotimpul care ti se potriveste
barrier
lumea lor e lumea ta
Cine este eroul
copilului tău?
Mickey, Donald sau Duffy Duck?
www.barrier.ro/visul-copilariei
Cine este eroul
copilului tău?
Mickey, Donald sau Duffy Duck?
www.b2b-strategy.ro/pozitionare/brand-equity-management lume...
viziunea noastra coincide cu visele tale
Game de produse?

Atribut vs Beneficiu?
barrier
www.b2b-strategy.ro/consultanta-m...
Pozitionare / Rebranding
Expertiza
Daniel Rosca: + 10 ani in Business Development. 4 ani Consultanta in Strategie Business / Management retea freel...
Testimoniale

37 recomandari: www.b2b-strategy.ro/testimoniale
Alin Neagu, Shareholder: 

“We change our path.”
Bordea Gab...
Strategie comunicare?
Atribute Brand




vs
Continuitate?
Atribute brand?
Diferentiatori pozitionare?
Comunitati?
Spiritul Uman?
• Util pentru evaluarea Agentiei de Marketing: PR, Advertising, Branding, Design, Digitala.
www.b2b-strategy.ro/evaluare-r...
Structura externalizare / optimizare performante Departament Marketing
www.b2b-strategy.ro/pozitionare/externalizare-depar...
• Resurse umane alocate?
• 4 persoane, 24 luni.
• Copywriter / Social Media Manager
• Art / Brand Designer
• Web Designer
...
www.b2b-strategy.ro/audit-gratuit
• Va multumesc pentru timpul acordat!

• Daniel Rosca 

• www.about.me/DanielRosca

• www.b2b-strategy.ro/pozitionare/exte...
Proiect Branding / Rebranding Barrier Romania
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Proiect Branding / Rebranding Barrier Romania

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Branding & Rebranding? Segmentare? Tipologii de consumatori vs categorii de produse? Analizeaza abordarea noastra integrata » Proiect Rebranding Barrier Romania, industrie confort, segmente B2B, B2B2C, B2C. Tamplarie PVC & Lemn.

Stabilitatea unei companii este in mare parte definita de sinergia existenta intre Echipa de Vanzari si Departamentul de Marketing. In postura de CEO / Owner de companie principalul rol este acela de a furniza climatul general de performanta.

Arhitectura de Brand sustine Strategia de Comunicare a diferentiatorilor? Audit Brand? Diminuarea riscurilor unui proces de Rebranding eronat? Foloseste produsul Noncustomers pentru siguranta investitiei tale!

www.b2b-strategy.ro/noncustomers

Ce atribute de brand domina perceptia prospectilor tai vs competitie?

www.b2b-strategy.ro/diferentiere

Multumesc pentru timpul alocat!

Daniel Rosca
www.about.me/DanielRosca

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Proiect Branding / Rebranding Barrier Romania

  1. 1. Sinergie Marketing & Vanzari? Rebranding? Emotional vs Rational?
  2. 2. Provocare 2014? Cea mai mare facilitate de productie din Romania. Industrie confort. Tamplarie PVC & Lemn www.barrier.ro
  3. 3. Audit, Marketing Strategic & Strategie Vanzari. 16.08.2013. Daniel Rosca Barrier Romania, Bacau Industrie confort, B2B, B2B2C, B2C Despre sinergie: Marketing vs Vanzari Comunicare vs Advertising Branding vs Rebranding Digital Era vs Strategie Vanzari Brand Equity Management vs Brand Equity Route www.about.me/DanielRosca www.fb.com/B2BStrategy | www.b2b-strategy.ro
  4. 4. Audit Vanzari www.b2b-strategy.ro/pozitionare/performanta-operationala-tactica/audit-departament-vanzari
  5. 5. Focus? www.fb.com/B2BStrategy
  6. 6. Brand Equity Route?
  7. 7. Pozitionare eronata?
  8. 8. Viziune / Branding / Etape constructie Brand
  9. 9. Inainte Dupa
  10. 10. Workflow
  11. 11. Atribut brand traditie / Gama integrata de produse din lana / Industrie Confort / Bedding & Mattress. Comunicare / Brand Equity Route www.b2b-strategy.ro/diferentiere
  12. 12. Strategie Advertising
  13. 13. Strategie Comunicare Strategie Vanzari. Digital Era?
  14. 14. Element vizual? Slogan, Element Vizual & Naming? Brand Equity Route?
  15. 15. Stilizare?
  16. 16. barrier lumea lor e lumea ta www.b2b-strategy.ro/pozitionare/brand-equity-management/rebranding Structura proces Rebranding? Inainte Directia procesului de Rebranding vs Stilizare Stilizat
  17. 17. Tehnic vs Emotional? Dezvoltare Game de produse Barrier barrier alegem impreuna anotimpul care ti se potriveste
  18. 18. barrier lumea lor e lumea ta Cine este eroul copilului tău? Mickey, Donald sau Duffy Duck? www.barrier.ro/visul-copilariei
  19. 19. Cine este eroul copilului tău? Mickey, Donald sau Duffy Duck? www.b2b-strategy.ro/pozitionare/brand-equity-management lumea lor e lumea ta
  20. 20. viziunea noastra coincide cu visele tale Game de produse? Atribut vs Beneficiu? barrier www.b2b-strategy.ro/consultanta-management/marketing-strategic
  21. 21. Pozitionare / Rebranding
  22. 22. Expertiza Daniel Rosca: + 10 ani in Business Development. 4 ani Consultanta in Strategie Business / Management retea freelanceri. Diferentiatori: Sinergie Marketing & Vanzari. Singura abordare din Estul Europei / 4 pozitionari Blue Ocean Strategy. Focus: Marketing Strategic, Strategie & Management in Vanzari. Segmente de piata: B2B, B2B2C / B2C. Food & Non-food. Evolutie 2009 » 2013: www.goo.gl/8tosO www.b2b-strategy.ro/studii-de-caz
  23. 23. Testimoniale 37 recomandari: www.b2b-strategy.ro/testimoniale Alin Neagu, Shareholder: “We change our path.” Bordea Gabriel, Commercial Manager: “Three words, visionary, resourceful and reliable. Thank you Daniel!” Mihai Gheorgheasa, B2B Performance Manager: “I worked with Daniel for more than 1 year. He has a vision of the future, great commitment in every task he starts.” Dan Cotelici, VP Sales & Customer Care: “Daniel is a very dynamic guy. Always one step ahead his colleagues aiming for highest performance. He was the most valuable member of my team.” Sorin Luca, General Manager: Omul potrivit la locul potrivit. Gaseste si te ajuta sa implementezi solutiile pentru eficientizarea costurilor si cresterea performantei! Sunt multumit!
  24. 24. Strategie comunicare? Atribute Brand vs
  25. 25. Continuitate? Atribute brand? Diferentiatori pozitionare? Comunitati? Spiritul Uman?
  26. 26. • Util pentru evaluarea Agentiei de Marketing: PR, Advertising, Branding, Design, Digitala. www.b2b-strategy.ro/evaluare-resurse-de-marketing-si-vanzari
  27. 27. Structura externalizare / optimizare performante Departament Marketing www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing
  28. 28. • Resurse umane alocate? • 4 persoane, 24 luni. • Copywriter / Social Media Manager • Art / Brand Designer • Web Designer • Project Manager Daniel Rosca Sinergie Marketing & Vanzari? www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing
  29. 29. www.b2b-strategy.ro/audit-gratuit
  30. 30. • Va multumesc pentru timpul acordat! • Daniel Rosca • www.about.me/DanielRosca • www.b2b-strategy.ro/pozitionare/externalizare-departament-marketing • 0744 33 66 43 • Sales & Marketing Manager • B2B STRATEGY • Timisoara, Str. Paris Nr. 4

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