Romania's Lost Heritage... 37 de miliarde de USD / an!
© www.degalfoto.ro Olarit si Linogravura la Scoala Piscu
29.05.2014 / 15.30 - 18.00
Marshal Garden Residence
Bucuresti
www.b2b-strategy.ro/Romania-IncotroSOS IMM-urile / Romania I...
www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu
roscadaniel@gmail.com | ovidiu.slatineanu@gmail.com
!
+4(0) 744 ...
© Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County
15.30 – 15.40 » Gabriel Nica Gama de produse din nanofibra pentru...
www.about.me/DanielRosca
+10 ani expertiza in Vanzari B2B
Ultima provocare
August 2009 ... Marketing
Our story:
37 de miliarde de USD pierderi.... ROI?
Ultimul loc in Europa?
Performanta?
+70 milioane de euro investitii in ...
“Positioning is what you do to with the mind of the prospect.” Jack Trout
www.fb.com/FaraCompetitie
Industria este afectata?
De ce trebuie sa vindem "Evian" la pret de Biborteni in Romania?
Care este ADN-ul nostru si cum ne influenteaza nivelul de trai?
Ultimul loc in Europa... !
Don’t compete with rivals; Make them irrelevant!
* citat Blue Ocean Strategy
!
2 minute despre ADN-ul nostru...
#Cucuteni
...
Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro
Don’t compete with rivals; Make them irrelevant!
“The aim of marketing is to
make selling unnecessary.”
Peter Drucker
"Danube valley civilization script is the
oldest writ...
Daniel Rosca
Sales & Marketing Manager
B2B Strategy | www.b2b-strategy.ro
www.about.me/DanielRosca
www.about.me/DanielRosc...
Analiza Brand Finance, the annual report on Nation Brands | December 2013
* Brand Finance is the world’s leading brand val...
UK
vs
Romania?
Ce am facut pana acum?
Pozitionare Blue Ocean Strategy, Holding de Companii Green Future
Arhitectura de Brand, Rebranding & Branding de Produs
Raise: Abordare integrata: Perna,
Pilota, Saltea, Top Saltea, Lenjerie.
!
Acelasi Material » Beneficii unice /
nevoi / Cost...
Care este ADN-ul afacerii tale? -15% beneficiu comercial
!
www.b2b-strategy.ro/Analiza-SWOT
!
Training Vanzari & Marketing ...
www.about.me/DanielRosca
© Soborul de la Isaiia, Iasi, Cultura Cucuteni
Don’t compete... !
Multumim pentru timpul alocat!
...
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop
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Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop

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Workshop despre tipologia de strategie Blue Ocean Strategy sustinut in cadrul conferintei Romania Incotro | SOS IMM-urile, Bucuresti 29.05.2014.

http://b2b-strategy.ro/2014/05/romania-incotro/

Don’t compete with rivals; Make them irrelevant!

Iti multumesc pentru timpul acordat! A fost extrem de interesant!

Daniel Rosca
www.about.me/DanielRosca

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Conferinta Romania Incotro | SOS IMM-urile. Blue Ocean Strategy Workshop

  1. 1. Romania's Lost Heritage... 37 de miliarde de USD / an! © www.degalfoto.ro Olarit si Linogravura la Scoala Piscu
  2. 2. 29.05.2014 / 15.30 - 18.00 Marshal Garden Residence Bucuresti www.b2b-strategy.ro/Romania-IncotroSOS IMM-urile / Romania Incotro Blue Ocean Strategy Workshop
  3. 3. www.about.me/DanielRosca | www.about.me/Slatineanu.Ovidiu roscadaniel@gmail.com | ovidiu.slatineanu@gmail.com ! +4(0) 744 33 66 43 | +4(0) 736 034 075 ! www.b2b-strategy.ro | www.fb.com/Neokoolt gabriel.nica@green-future.ro | +4(0) 735 878 139 www.fb.com/GreenFutureRomania
  4. 4. © Ovidiu Slatineanu, Poiana Largului, Piatra Neamt County 15.30 – 15.40 » Gabriel Nica Gama de produse din nanofibra pentru alergici. Pozitionare vs Beneficii client final vs Diferentiere. 15.40 – 15.50 » Ovidiu Slatineanu / Skype. Civilizatie & Cultura Cucuteni, +7000 BC. 15.50 – 16.00 » Gabriel Nica & Ovidiu Slatineanu » Tombola. 16.00 – 16.30 » Daniel Rosca: 4 Actions Framework / Blue Ocean Strategy. 16.30 – 16.45 » Daniel Rosca: Simulare 4 Action Framework companii participanti. 16.45 – 18.00 » Business Networking
  5. 5. www.about.me/DanielRosca +10 ani expertiza in Vanzari B2B Ultima provocare August 2009 ... Marketing
  6. 6. Our story: 37 de miliarde de USD pierderi.... ROI? Ultimul loc in Europa? Performanta? +70 milioane de euro investitii in Strategia de Comunicare...
  7. 7. “Positioning is what you do to with the mind of the prospect.” Jack Trout www.fb.com/FaraCompetitie
  8. 8. Industria este afectata?
  9. 9. De ce trebuie sa vindem "Evian" la pret de Biborteni in Romania?
  10. 10. Care este ADN-ul nostru si cum ne influenteaza nivelul de trai? Ultimul loc in Europa... !
  11. 11. Don’t compete with rivals; Make them irrelevant! * citat Blue Ocean Strategy ! 2 minute despre ADN-ul nostru... #Cucuteni Blue Ocean Strategy?
  12. 12. Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro Don’t compete with rivals; Make them irrelevant!
  13. 13. “The aim of marketing is to make selling unnecessary.” Peter Drucker "Danube valley civilization script is the oldest writing in the world... " ! http://youtu.be/4Iq4Qbd0wpw * Harold Hamman, lingvistul care a descifrat scrierea sumeriana... Dan Popovici - Mestesugul Transparentei © www.degalfoto.ro
  14. 14. Daniel Rosca Sales & Marketing Manager B2B Strategy | www.b2b-strategy.ro www.about.me/DanielRosca www.about.me/DanielRosca Cucuteni vs Stonehenge Ovidiu Slatineanu Neokoolt NGO Founder / Cucuteni Culture www.fb.com/Neokoolt | www.fb.com/Cucuteni www.about.me/Slatineanu.Ovidiu www.b2b-strategy.ro/Cucuteni-vs-Stonehenge +37 de miliarde USD / an... !
  15. 15. Analiza Brand Finance, the annual report on Nation Brands | December 2013 * Brand Finance is the world’s leading brand valuation consultancy
  16. 16. UK vs Romania?
  17. 17. Ce am facut pana acum?
  18. 18. Pozitionare Blue Ocean Strategy, Holding de Companii Green Future Arhitectura de Brand, Rebranding & Branding de Produs
  19. 19. Raise: Abordare integrata: Perna, Pilota, Saltea, Top Saltea, Lenjerie. ! Acelasi Material » Beneficii unice / nevoi / Cost. Calitatea gamelor de produse / segmentul premium de consumatori. Create: Dezvoltarea unei game de produse orientate 100% spre consumatorul alergic. ! Reduce: Redefinirea confortului in toate cele 4 anotimpuri. Caldura Iarna » Racoare Vara. Proprietati Fibra Bambus. Eliminate: Transparenta » produs romanesc / traditional.
  20. 20. Care este ADN-ul afacerii tale? -15% beneficiu comercial ! www.b2b-strategy.ro/Analiza-SWOT ! Training Vanzari & Marketing Strategic * 4 zile, 850 euro, maxim 6 persoane / companie ! Workshop Blue Ocean Strategy * 2 zile, 850 euro, maxim 6 persoane / companie ! Perioada de valabilitate discount comercial: 30.05.2014 - 31.06.2014 ! O sa ai o imagine diferita despre performanta! www.about.me/DanielRosca Diferentiere?
  21. 21. www.about.me/DanielRosca © Soborul de la Isaiia, Iasi, Cultura Cucuteni Don’t compete... ! Multumim pentru timpul alocat! Blue Ocean Strategy? www.b2b-strategy.ro/Audit-Gratuit

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