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HRANA, RESURSA STRATEGICA 

IN ROMANIA?

• www.linkedin.com/in/danielrosca

2014 » 2017?

ROMANIAN INNOVATION FORUM

18.10...
MIHAI IONESCU & DANIEL ROSCA

www.balanced-scorecard.ro | www.b2b-strategy.ro
ROMANIAN INNOVATION FORUM
18.10.2013 | BUCHAREST

www.balanced-scorecard.ro | www.b2b-strategy.ro
"Price, assortment, and
convenience can still be
powerful competitive criteria,
but they are becoming
progressively commod...
"Let the Store come to the
people..."
Share this?

Only if you don't want
to work for Tesco...
www.b2b-strategy.ro/marketing20-vs-marketing30

”UK consumers will spend £4.5b.n 

(33% din PIB-ul Romaniei) using their m...
CUM REDUCE GUVERNUL COSTUL ALIMENTATIEI IN FRANTA?
180.000 EURO INVESTITIE IN PLATFORMA ONLINE:

Alianta Strategica produc...
Translatie Strategie?
In drum spre casa sau acasa?

www.b2b-strategy.ro/route-to-market-fmcg
De ce Tesco?

Cum?

Product Management?

Identitate Nationala vs Globalizare?




Producator Roman? Eliminarea barierelor ...
A cigar... ?
Tweet this:

Product management?

@victorKa

www.b2b-strategy.ro/agentie-branding-vs-4p
De ce suntem nevoiti sa vindem Evian la pret de Biborteni in Romania?

"Creating value is product
management... this is th...
Viziunea noastra vs 

Heineken?
Competitie?
PRIVATE LABEL

IKA / KA

12% in Romania

vs

53% in Elvetia?

2016? Creste de 4 ori
competitia?
Producator Roman?

Care es...
CUM STIMULEAZA RUSIA PRODUCTIA INTERNA IN AGRICULTURA?

3% din terenul arabil produce 50% din valoarea hranei



Consum di...
Produs Romanesc NU
Fabricat in Romania
10 Producatori Autohtoni,
Distributie Nationala
20 Producatori Autohtoni,
Distribut...
www.goo.gl/ch9ss

1 Singur Brand?

19 milioane de
prospecti

vs

Nivel de trai in
Romania?
www.b2b-strategy.ro/stabilitate-in-recesiune

Nivel de trai in Romania?
Stabilitate: Client final, producator & clasa politica.
Produs Romanesc NU fabricat in Romania!
www.facebook.com/hashtag/ma...
www.b2b-strategy.ro/marketing20-vs-marketing30
Diagrama
efectuata cu Blue
Ocean Strategy
Visualizer by
Michael Olenick,
INSEAD. © Kim
& Mauborgne.



www.b2b-strategy.ro...
Recesiune vs Globalizare?

Razboi economic?

"Corlăţean şi Sikorski cer românilor şi europenilor să cumpere
#vinmoldovenes...
Translatie in implementare pozitionare Blue Ocean
Strategy:
Schimbarile strategice necesare, Planul Strategic & Alinierea interna / externa:

BOS?

“Vision without action is a daydre...
www.fb.com/hashtag/caodinioara
ROMANIAN INNOVATION FORUM
2012 VS 2013:

2014?
www.fb.com/B2BStrategy | www.b2b-strategy.ro
O cafea din partea casei?
ZERO obligatii!

Multumim pentru timpul alocat!

Daniel Rosca & Mihai Ionescu
Sinteza?


www.b2b...
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30
Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30
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Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30

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Balanced Scorecard (BSC) & Blue Ocean Strategy (BOS) in Romania? “Vision Without Action is a Daydream, Action Without Vision is a Nightmare.” Japanese Proverb

Despe spiritul uman, Marketing 20 si calea spre Marketing 30: “Creating value is product management... this is the mantra of Marketing.” Philip Kotler

Published in: Marketing
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Balanced Scorecard & Blue Ocean Strategy in Romania. Forum National Inovatie 2013. De la Marketing 20 spre Marketing 30

  1. 1. HRANA, RESURSA STRATEGICA IN ROMANIA? • www.linkedin.com/in/danielrosca 2014 » 2017? ROMANIAN INNOVATION FORUM 18.10.2013 | BUCHAREST www.b2b-strategy.ro | www.balanced-scorecard.ro • www.linkedin.com/in/mionescu
  2. 2. MIHAI IONESCU & DANIEL ROSCA www.balanced-scorecard.ro | www.b2b-strategy.ro
  3. 3. ROMANIAN INNOVATION FORUM 18.10.2013 | BUCHAREST www.balanced-scorecard.ro | www.b2b-strategy.ro
  4. 4. "Price, assortment, and convenience can still be powerful competitive criteria, but they are becoming progressively commoditized by the Internet." Tweet this: Be sociable & maybe you will capture The Boston Consulting Group attention...
  5. 5. "Let the Store come to the people..." Share this? Only if you don't want to work for Tesco...
  6. 6. www.b2b-strategy.ro/marketing20-vs-marketing30 ”UK consumers will spend £4.5b.n (33% din PIB-ul Romaniei) using their mobiles this year”: www.b2b-strategy.ro/route-to-market-fmcg
  7. 7. CUM REDUCE GUVERNUL COSTUL ALIMENTATIEI IN FRANTA? 180.000 EURO INVESTITIE IN PLATFORMA ONLINE: Alianta Strategica producatori regionali. Girondeaux, 1000 abonati in prima saptamana. 19 milioane de romani?
  8. 8. Translatie Strategie?
  9. 9. In drum spre casa sau acasa? www.b2b-strategy.ro/route-to-market-fmcg
  10. 10. De ce Tesco? Cum? Product Management? Identitate Nationala vs Globalizare? Producator Roman? Eliminarea barierelor / intermediarilor? Spiritul Uman vs Nivel de Trai in Romania? Despre Marketing 3.0: www..goo.gl/ch9ss | www.b2b-strategy.ro/pull-marketing
  11. 11. A cigar... ? Tweet this: Product management? @victorKa www.b2b-strategy.ro/agentie-branding-vs-4p
  12. 12. De ce suntem nevoiti sa vindem Evian la pret de Biborteni in Romania? "Creating value is product management... this is the mantra of Marketing" www.b2b-strategy.ro/agentie-branding-vs-4p
  13. 13. Viziunea noastra vs Heineken? Competitie?
  14. 14. PRIVATE LABEL IKA / KA 12% in Romania vs 53% in Elvetia? 2016? Creste de 4 ori competitia? Producator Roman? Care este Strategia de Marketing cand clientul tau devine competitie?
  15. 15. CUM STIMULEAZA RUSIA PRODUCTIA INTERNA IN AGRICULTURA? 3% din terenul arabil produce 50% din valoarea hranei Consum din productie interna: Cartofi 92%, Fructe 87%, Legume 77%, Carne 59%... www.telegraph.co.uk/Russian-culture-Dachas-are-thetraditional-place-for-Russian-families-to-escape.html
  16. 16. Produs Romanesc NU Fabricat in Romania 10 Producatori Autohtoni, Distributie Nationala 20 Producatori Autohtoni, Distributie Regionala 19 milioane de consumatori 1 Singur Brand Platforma Online cu Livrare la domiciliu. Strategie Vanzari comuna / Traditional Trade. Magazine de Proximitate comune. Eliminarea intermediarilor? www.b2b-strategy.ro/marketing20-vs-marketing30
  17. 17. www.goo.gl/ch9ss 1 Singur Brand? 19 milioane de prospecti vs Nivel de trai in Romania?
  18. 18. www.b2b-strategy.ro/stabilitate-in-recesiune Nivel de trai in Romania?
  19. 19. Stabilitate: Client final, producator & clasa politica. Produs Romanesc NU fabricat in Romania! www.facebook.com/hashtag/macroeconomie Guvern: Instrument de control al resursei strategice. Client final: Nivel de trai. Producator: Profit. Performanta Echipa Vanzari. Strategie Brand / Comunicare. Client final: Timp de asteptare. Instabilitate. Guvern: Riscul disparitiei micilor fermieri. Producator: Eliminarea competitiei multinationale. Producator: Controlul profitabilitate. Vanzari constante, abonamente. Singura solutie garantata impotriva falimentului / reducerii drastice a profitului. Pozitie dominanta in Traditional Trade. Magazine comune de proximitate. Client Final: reducerea hranei de baza cu minim 30%. Guvern: Care este efectul pentru roman? "Zero TVA"? Client final: Accesibilitate, online sau in drum spre casa (puncte de livrare). Producator Costuri de Publicitate, Operationale.
  20. 20. www.b2b-strategy.ro/marketing20-vs-marketing30
  21. 21. Diagrama efectuata cu Blue Ocean Strategy Visualizer by Michael Olenick, INSEAD. © Kim & Mauborgne. www.b2b-strategy.ro/marketing20-vs-marketing30
  22. 22. Recesiune vs Globalizare? Razboi economic? "Corlăţean şi Sikorski cer românilor şi europenilor să cumpere #vinmoldovenesc, după boicotul rusesc" "Victor Ponta: Premierul a subliniat că, în ziua de azi, nu mai există "războaie cu tancuri şi puşti", ci războiul este unul economic." Traditie vs Globalizare? www.fb.com/hashtag/caodinioara
  23. 23. Translatie in implementare pozitionare Blue Ocean Strategy:
  24. 24. Schimbarile strategice necesare, Planul Strategic & Alinierea interna / externa: BOS? “Vision without action is a daydream. Action without vision is a nightmare.” Japanese Proverb BSC?
  25. 25. www.fb.com/hashtag/caodinioara
  26. 26. ROMANIAN INNOVATION FORUM 2012 VS 2013: 2014? www.fb.com/B2BStrategy | www.b2b-strategy.ro
  27. 27. O cafea din partea casei? ZERO obligatii! Multumim pentru timpul alocat! Daniel Rosca & Mihai Ionescu Sinteza? www.b2b-strategy.ro/marketing20-vs-marketing30 www.about.me/DanielRosca roscadaniel@gmail.com daniel.rosca@b2b-strategy.ro +4(0) 744 33 66 43 Sales & Marketing Manager Turnaround Management Approach B2B STRATEGY: Timisoara, Cluj Napoca, Bucuresti Balanced Scorecard: Bucuresti www.b2b-strategy.ro | www.balanced-scorecard.ro

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