1.. Define Your Requirements Start by identifying the specific goals and expectations for your PPC campaigns. 2. Create a Comprehensive Job Description Draft a job description that outlines responsibilities such as creating campaign strategies, managing ad budgets, optimizing bids, analyzing campaign performance, and making data-driven decisions to improve results 3. Explore Various Recruitment Channels . To help you discover the most relevant candidates through LinkedIn use EasySource. EasySource's Candidate Discovery Module will help you find those that match your requirements. 4.Screen for PPC Expertise and Analytical Skills Focus on candidates who demonstrate strategic thinking and a proactive approach to campaign management. You can use tools like EasySource which will help you screen candidates effectively using AI in a matter of minutes. 5. Engage Short-listed Candidates Discuss the opportunities for growth and the impact they could have within your organization. For crafting effective outreach messages, consider using EasySource’s Candidate Engagement Module. 6.. Assess Technical and Strategic SkillsIn case you wish to extensively examine candidates and vary the difficulty levels of the candidates as per their abilities you can use a candidate assessment tool like EasyAssess. You can access their extensive library of assessments by looking through their skill assessment library. 7.You can access more questions and answers with the help of this question bank. You also have the option of conducting asynchronous video interviews using EasyInterview, HireQuotient's asynchronous video interview software. 8. Evaluate Problem-Solving and Adaptability Assess how candidates respond to changes in ad platform algorithms or shifts in market conditions 9.Check References Contact previous employers or clients to verify the candidates’ effectiveness and reliability in managing PPC campaigns. Insights from references can provide valuable information about their skills and impact in past roles. 10.Make a Competitive Offer Once you have identified the right candidate, present an offer that reflects the value they bring to your organization 11.Ensure a Smooth Onboarding Process Develop an onboarding process that introduces the new PPC Manager to your marketing team, current campaigns, and company tools. Proper onboarding is essential for them to quickly integrate and start contributing effectively. To read the full article, visit https://www.hirequotient.com/how-to-hire/ppc-manager