This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points:
- Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically.
- Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool.
- People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities.
- Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in both
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
Point consultancy media research coverstory gmrmaui21
The document summarizes key findings from a study on media consumption patterns among Arabs in Saudi Arabia and the UAE in 2013. It finds that smartphone and tablet usage is rising significantly and altering how Arabs access digital media. While TV remains important, Arabs increasingly use smartphones and tablets while watching TV to browse social media, check news, and look up information related to programs. Younger consumers especially engage in more multi-screening behaviors. Spending on technology devices is also expected to increase in 2013.
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
A presentation that should make our clients aware that mobile advertising will become huge in the near future and that they should start engage in it now.
The document discusses three driving forces accelerating the digitization phenomenon: consumer demand for constant connectivity, the continued development and deployment of digital technologies, and recognition of the substantial economic benefits of digitization. It notes that digitization is reaching an inflection point due to the combined effects of these forces, requiring CEOs to invest in developing necessary digital capabilities or risk falling behind more proactive competitors.
9 Future Predictions For A Post-Coronavirus WorldBernard Marr
Our world is changing dramatically as our global community deals with COVID-19. While the experience is far from easy, it’s building resilience and extending our minds to see new possibilities. Here are nine predictions of what our future will look like thanks to changes brought on or accelerated by COVID-19.
This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points:
- Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically.
- Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool.
- People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities.
- Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in both
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
Point consultancy media research coverstory gmrmaui21
The document summarizes key findings from a study on media consumption patterns among Arabs in Saudi Arabia and the UAE in 2013. It finds that smartphone and tablet usage is rising significantly and altering how Arabs access digital media. While TV remains important, Arabs increasingly use smartphones and tablets while watching TV to browse social media, check news, and look up information related to programs. Younger consumers especially engage in more multi-screening behaviors. Spending on technology devices is also expected to increase in 2013.
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
A presentation that should make our clients aware that mobile advertising will become huge in the near future and that they should start engage in it now.
The document discusses three driving forces accelerating the digitization phenomenon: consumer demand for constant connectivity, the continued development and deployment of digital technologies, and recognition of the substantial economic benefits of digitization. It notes that digitization is reaching an inflection point due to the combined effects of these forces, requiring CEOs to invest in developing necessary digital capabilities or risk falling behind more proactive competitors.
9 Future Predictions For A Post-Coronavirus WorldBernard Marr
Our world is changing dramatically as our global community deals with COVID-19. While the experience is far from easy, it’s building resilience and extending our minds to see new possibilities. Here are nine predictions of what our future will look like thanks to changes brought on or accelerated by COVID-19.
DTT TMT predicts that in 2010 online advertising spending will continue to grow faster than total advertising spending and increase its share of the overall advertising market from around 10% to 15%. While not all online ad categories will see equal growth, search, display, video, social network, and cost-per-action ads are expected to experience the greatest increases. The recession may have accelerated rather than slowed the shift to online as advertisers seek formats where they can better measure effectiveness. Traditional media most at risk of losing share include magazines, newspapers, radio and outdoor advertising, while broadcast and cable TV are expected to be more resilient.
This document is an introduction to the Enterprise Mobility Guide 2011 published by Sybase, an SAP Company. It discusses how mobile applications and tablets are transforming businesses by allowing employees to work from anywhere using powerful smartphones and tablets. The guide contains articles written by industry experts on topics like managing a highly mobile workforce, adopting tablets in the enterprise, and building a successful mobile ecosystem through collaboration between technology providers.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
#CIPRsm (CIPR Social Media Panel) - Mobile and Public RelationsCIPRsm
This document discusses how mobile communications and mobile-oriented social media is changing public relations. It provides a brief history of mobile technology development from early voice-only phones to today's multimedia smartphones and tablets. It then covers various topics related to how PR professionals need to adapt their strategies to incorporate mobile digital channels and content, including using mobile for internal communications, events, and journalism. The document aims to highlight both challenges and opportunities that mobile presents for the PR industry.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
Mobile Anthem - Campaign Integration Showcase for Illumedia LuncheonMobileAnthem
Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.
Mobile is becoming an increasingly important platform in India. Over 800 million phones are in use, with over 60 million mobile internet users. As data costs decrease and speeds increase, mobile internet and searches are expected to surpass PC usage by 2012. Smartphone shipments are rising rapidly and iOS and Android data usage will exceed all other mobile devices. Mobile penetration is much higher than other media like TV and internet. Mobile consumption is shifting to apps, mobile internet, messaging, and voice. Video and rich media ads on mobile are more engaging and memorable than other digital ad formats and generate higher purchase intent and interactions from users.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
Zoom Video Communications is a video conferencing platform headquartered in San Jose, California. It has experienced rapid growth during the Covid-19 pandemic as more people work remotely. Zoom offers easy to use and high quality video calls and meetings. It faces various macroeconomic factors like government regulations, economic conditions, and technological changes that can impact its business.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
The document discusses how over-the-top (OTT) voice and SMS services allow developers to incorporate calling and messaging capabilities into their applications by using internet networks rather than traditional telephone networks. OTT services empower developers to differentiate their apps and provide new communication experiences for users. While telecommunications can be complex, OTT providers like Bandwidth simplify this for developers and help them avoid barriers to entry.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Consumerization of the Enterprise (Subscribed13)Zuora, Inc.
To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.
Camerjam mobile travel masterclass adfonicJames Cameron
This document discusses the growth of Adfonic, a mobile ad network, and trends in smartphone and tablet usage. Adfonic has grown rapidly in the past 18 months, now serving over 6,000 publishers and averaging 1,000 campaigns. They have offices worldwide and lead in mobile ad innovations. Data shows smartphones and tablets are used nationwide, not just in cities, and their use is influencing consumer behavior by mixing with TV, social media, and apps. This creates new opportunities for advertisers to target audiences.
1) Apple has achieved "Splendid Isolation" from competitors through its closed ecosystem and control over both hardware and software, leading to consistent innovation and financial success despite economic turmoil.
2) Apple's annual revenues have grown tremendously in recent years and now exceed the GDP of many countries, demonstrating its economic power.
3) Within Apple's ecosystem, brands can connect with consumers through iAd mobile ads and apps, though opportunities are limited and competition is intense given the vast selection available. Successful examples like the Nike+ app show what is possible.
1. 10k wraps (printed annual reports) increased 10% over the last 4 years and are still the most popular format, though traditional annual reports and summary reports have remained steady. 87% of companies still produce some type of annual report.
2. HTML annual reports are becoming more common, used by 52% of US and 42% of European companies, though some still prefer PDFs. Many companies provide both formats.
3. "Online first" reports designed primarily for online viewing are increasing in popularity, with no or limited print versions. Video is also being used more online and in reports.
This document provides a summary of key trends in global media consumption based on survey data from 42 countries. Some notable trends include:
- Ownership of PCs and tablets is declining in many developing markets as smartphones become the primary device, but PC and tablet use is still significant for older, wealthier users.
- Digital video viewing through subscription services like Netflix is growing and in some countries now matches or exceeds live TV viewing. Subscription video user growth is forecast to increase substantially in many regions.
- While digital video has grown, adoption of other smart devices and technologies has been more modest, with smartwatches, VR headsets, and smart home devices seeing limited penetration in most countries.
- The
The document discusses several key ICT trends worldwide:
1. Open innovation and crowdsourcing, where companies collaborate with outside partners and the public to generate ideas. Examples given include a juice company collaborating on new flavors and an open smartphone platform.
2. Reality sensing, which analyzes existing data like mobile phone and sensor data to measure events in real-time. Examples include traffic monitoring and flu tracking.
3. Empowering energy efficiency, with consumers and businesses seeking more sustainable energy solutions. Examples include devices that generate power from human motion and smart homes that monitor energy usage.
4. Human interface trends like emotions in robots, brain-wave controlled devices, and new semantic search engines
This document provides an introduction and overview of a report on Ireland's digital future. It discusses Ireland's progress in digital adoption compared to international benchmarks. While Ireland performs well and is ahead of many EU countries, there is still room for improvement to fully realize the economic and social benefits of increased digitization. The report aims to assess Ireland's current position and potential future as the digital revolution continues.
DTT TMT predicts that in 2010 online advertising spending will continue to grow faster than total advertising spending and increase its share of the overall advertising market from around 10% to 15%. While not all online ad categories will see equal growth, search, display, video, social network, and cost-per-action ads are expected to experience the greatest increases. The recession may have accelerated rather than slowed the shift to online as advertisers seek formats where they can better measure effectiveness. Traditional media most at risk of losing share include magazines, newspapers, radio and outdoor advertising, while broadcast and cable TV are expected to be more resilient.
This document is an introduction to the Enterprise Mobility Guide 2011 published by Sybase, an SAP Company. It discusses how mobile applications and tablets are transforming businesses by allowing employees to work from anywhere using powerful smartphones and tablets. The guide contains articles written by industry experts on topics like managing a highly mobile workforce, adopting tablets in the enterprise, and building a successful mobile ecosystem through collaboration between technology providers.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
#CIPRsm (CIPR Social Media Panel) - Mobile and Public RelationsCIPRsm
This document discusses how mobile communications and mobile-oriented social media is changing public relations. It provides a brief history of mobile technology development from early voice-only phones to today's multimedia smartphones and tablets. It then covers various topics related to how PR professionals need to adapt their strategies to incorporate mobile digital channels and content, including using mobile for internal communications, events, and journalism. The document aims to highlight both challenges and opportunities that mobile presents for the PR industry.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
Mobile Anthem - Campaign Integration Showcase for Illumedia LuncheonMobileAnthem
Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.
Mobile is becoming an increasingly important platform in India. Over 800 million phones are in use, with over 60 million mobile internet users. As data costs decrease and speeds increase, mobile internet and searches are expected to surpass PC usage by 2012. Smartphone shipments are rising rapidly and iOS and Android data usage will exceed all other mobile devices. Mobile penetration is much higher than other media like TV and internet. Mobile consumption is shifting to apps, mobile internet, messaging, and voice. Video and rich media ads on mobile are more engaging and memorable than other digital ad formats and generate higher purchase intent and interactions from users.
The document discusses potential applications and business opportunities for WiMAX technology. It outlines current mobile data usage trends focused on entertainment like music and video. New opportunities for WiMAX include location-based services and real-time interactive applications to reduce churn and generate additional revenue. Specific services highlighted include video streaming, mobile TV, gaming, and business VPN access. The document advocates a new business model where internet application providers partner with mobile operators to offer richer content and a better user experience.
Rethinking Digital: The Evolution of Mobile & Its Impact on Web StrategiesPyxl
Many treat the web as one medium, similar to TV, radio or print. However, as this presentation will tell you, it's really three very distinct mediums: desktop, tablet and smart phone. Learn about the four approaches to mobile and which might be best for you.
Zoom Video Communications is a video conferencing platform headquartered in San Jose, California. It has experienced rapid growth during the Covid-19 pandemic as more people work remotely. Zoom offers easy to use and high quality video calls and meetings. It faces various macroeconomic factors like government regulations, economic conditions, and technological changes that can impact its business.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
The document discusses how over-the-top (OTT) voice and SMS services allow developers to incorporate calling and messaging capabilities into their applications by using internet networks rather than traditional telephone networks. OTT services empower developers to differentiate their apps and provide new communication experiences for users. While telecommunications can be complex, OTT providers like Bandwidth simplify this for developers and help them avoid barriers to entry.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
BCU Making Mobile Marketing Work Intro: Mark Brillsamanthayep
Mobile marketing provides an engaging way to interact with customers that is always accessible. However, it also presents challenges due to the personal nature of phones, varying technologies, and lack of measurement standards. To be effective, mobile campaigns must be immediately relevant, follow regulations, and recognize that smartphone adoption varies in different demographic groups. An understanding of the mobile landscape and how users interact with their devices is crucial to creating successful mobile marketing strategies.
Consumerization of the Enterprise (Subscribed13)Zuora, Inc.
To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.
Camerjam mobile travel masterclass adfonicJames Cameron
This document discusses the growth of Adfonic, a mobile ad network, and trends in smartphone and tablet usage. Adfonic has grown rapidly in the past 18 months, now serving over 6,000 publishers and averaging 1,000 campaigns. They have offices worldwide and lead in mobile ad innovations. Data shows smartphones and tablets are used nationwide, not just in cities, and their use is influencing consumer behavior by mixing with TV, social media, and apps. This creates new opportunities for advertisers to target audiences.
1) Apple has achieved "Splendid Isolation" from competitors through its closed ecosystem and control over both hardware and software, leading to consistent innovation and financial success despite economic turmoil.
2) Apple's annual revenues have grown tremendously in recent years and now exceed the GDP of many countries, demonstrating its economic power.
3) Within Apple's ecosystem, brands can connect with consumers through iAd mobile ads and apps, though opportunities are limited and competition is intense given the vast selection available. Successful examples like the Nike+ app show what is possible.
1. 10k wraps (printed annual reports) increased 10% over the last 4 years and are still the most popular format, though traditional annual reports and summary reports have remained steady. 87% of companies still produce some type of annual report.
2. HTML annual reports are becoming more common, used by 52% of US and 42% of European companies, though some still prefer PDFs. Many companies provide both formats.
3. "Online first" reports designed primarily for online viewing are increasing in popularity, with no or limited print versions. Video is also being used more online and in reports.
This document provides a summary of key trends in global media consumption based on survey data from 42 countries. Some notable trends include:
- Ownership of PCs and tablets is declining in many developing markets as smartphones become the primary device, but PC and tablet use is still significant for older, wealthier users.
- Digital video viewing through subscription services like Netflix is growing and in some countries now matches or exceeds live TV viewing. Subscription video user growth is forecast to increase substantially in many regions.
- While digital video has grown, adoption of other smart devices and technologies has been more modest, with smartwatches, VR headsets, and smart home devices seeing limited penetration in most countries.
- The
The document discusses several key ICT trends worldwide:
1. Open innovation and crowdsourcing, where companies collaborate with outside partners and the public to generate ideas. Examples given include a juice company collaborating on new flavors and an open smartphone platform.
2. Reality sensing, which analyzes existing data like mobile phone and sensor data to measure events in real-time. Examples include traffic monitoring and flu tracking.
3. Empowering energy efficiency, with consumers and businesses seeking more sustainable energy solutions. Examples include devices that generate power from human motion and smart homes that monitor energy usage.
4. Human interface trends like emotions in robots, brain-wave controlled devices, and new semantic search engines
This document provides an introduction and overview of a report on Ireland's digital future. It discusses Ireland's progress in digital adoption compared to international benchmarks. While Ireland performs well and is ahead of many EU countries, there is still room for improvement to fully realize the economic and social benefits of increased digitization. The report aims to assess Ireland's current position and potential future as the digital revolution continues.
The results of AMAS.ie and the MII\'s annual survey on Irish digital sentiment is the main topic of State of the Net issue 25. Other trends covered include eCommerce growth, digital advertising, cloud computing, smartphone penetration, and more.
1) Smartphone ownership in Ireland reached 741,000 in June 2011, with the iPhone accounting for 326,000 devices. With three-quarters of a million smartphone owners, mobile should become a core part of business marketing strategies.
2) Websites and email marketing are often not optimized for mobile, making tasks difficult on smartphones and sending customers to competitors. Mobile websites that work on smartphones are estimated to lose UK online retailers 30% of potential business.
3) Location-based mobile advertising allows geo-targeting of consumers to receive offers near their location, driving actions like store visits. Integrating mobile with other advertising shows strong results in leads, sales, engagement and interactions that can be tracked.
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
The IDATE DigiWorld Yearbook has become an essential tool for digital professionals, providing a compact and accessible review of the main events of the past year, the latest data on the markets and market players, and the major trends on the world stage.
Apple's iPod sales have been declining as consumers shift spending to the iPhone and iPad. This document analyzes Apple's position in the market through a PEST analysis, SWOT analysis, and TWOS matrix. It identifies key strategic issues for Apple, including how to communicate that the iPod is still relevant and how to potentially reinvigorate the brand to attract new and current consumers. Apple will need to leverage its strong brand image while addressing threats from competitors and a changing technological landscape.
Ogilvy social lab 18 mar - making communication choices covid19 - enSebnem Ozdemir
The document provides recommendations for media strategy during the COVID-19 pandemic. It notes changing consumer behaviors like increased time spent online and streaming services as sports are cancelled. Examples of brands like KFC pulling ads that could now be seen as insensitive are given. The recommendations section suggests taking a flexible media planning approach across multiple countries and considering the impact on business performance, brand perception, and potential opportunities.
The possibilities enabled by the new medium of smart mobility matches perfectly with the challenges B2B business face. Capitalizing on these opportunities, B2B brands are using smart mobility to unlock incredible business value across the entire customer lifecycle. View the presentation by Mobile@Ogilvy to learn more.
Getting onside with consumers - Market LeaderFlyResearch
Smartphones are becoming ubiquitous, with nearly half of mobiles having smartphone capabilities. This presents opportunities for marketers to engage consumers through useful apps. A survey found consumers are open to reciprocal engagement through apps that provide value, like Jamie Oliver's recipe app. The iPhone dominates the smartphone market, comprising 17% globally. Smartphone users download an average of 5.5 apps per month, mostly games but also for social media and shopping assistance. Marketers should recognize smartphones' engagement potential through "always on" and "always with" accessibility.
Fresh Digital Group: Mobile Marketplace StatisticsDoug Robinson
The document provides statistics and trends about the global mobile marketplace in 2011. Some key points include:
- Total global mobile subscriptions were expected to hit 6 billion by 2011, with India and China adding over a billion subscriptions each.
- Global mobile revenue was projected to reach $1.3 trillion, accounting for almost 2% of global GDP.
- Smartphones were exceeding traditional computers in unit sales and revenue, with the majority of device sales in the US being smartphones.
This document summarizes key trends in global audiences and advertising from various reports. It notes that the global ad market is worth $1.19 trillion annually, nearly 40% of the global population is online, and mobile internet is increasingly important, especially for 16-24 year olds. However, ad markets do not fully reflect consumer behaviors, and audiences are generally not paying for online news. It also discusses the growth of ad blocking and disruption of traditional business models for publishers.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
120419 transform or die ibm breakout session 1 wgoirJerry J. Stam
IBM presentation on retail conference What´s Going on in retailing 2012 WGOIR at Nieuwegein on 19 April 2012. Includes trends and how to respond to this
The Summer 2011 edition of the Amas.ie State of the Net with pieces on Social Media functionality on websites, broadband and mobile internet use, digital advertising and discount coupon sites.
Survey of 1,000 UK internet users on their Social Media Behaviour. Customer Service and Brand Engagement expectations are particularly interesting. See www.iabuk.net for more.
The latest State of the Net report from AMAS.ie covering Irish eCommerce trends, mobile internet adoption in Europe, LinkedIn usage and media analysis.