Breakfast & Brains, February 2012-Maria Cadbury


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Breakfast & Brains, February 2012-Maria Cadbury

  1. 1. Brainient Breakfast & Brains Making the most out of an ad network Performance Solutions Technology SolutionsContent Solutions Brand Solutions Video Solutions Maria Cadbury February, 2012
  2. 2. The Evolution of Online Marketing Web 1.0 Web 2.0 Web 3.0 No. of Next Generation users Mobile, Social & Video Key media distribution trends for 2011 onward Leveraging new platforms n  Brand enablement and hyper- n  Mobile web becoming targetability mainstream n  Display measurability & efficacy of n  Social networks as a major search Search medium of the web n  Real-time across media Used to be the leading n  Online video gaining traction n  Social grid optimisation form of online advertising n  Video uptake n  Ads are highly targeted Portals n  Mobility opportunity n  Significant reach Official launching of n  Performance-based various portals marketing model n  Ability to buy and sell n  SEO/SEM Early Stage products online Official public face of n  Increasing importance of internet online marketing n  Web 1.0 era n  Simplistic media buys n  Static webpages n  eCommerce online appearance n  Start of display advertisingAdconion Media Group # Users(1) <250k ~16m ~147m ~361m >2.1bn 1990 1995 1998 After 2000 2011 onwards Source: Jefferies research (1) Based on Internetworldstats data Time 2
  3. 3. The Key Online Trends Media Marketing Companies need to be positioned to capitalize upon the key online trends through product offering and propritary technology platform 01 CROSS-CHANNEL TARGETING Advertisers are seeking more and more integrated campaigns….Adobe acquires Ominture…Forester Marketing Suite 02 DATA IS THE NEW OILAdconion Media Group However the refinement of this oil to turn it into fuel that can drive results is costly and reserved for an elite few. You need the infrastructure (capex) expertise (engineers) and the reach to act upon it. 03 BRANDS ARE MOVING ONLINE Traditionally online ad spend was fueled by performance (Affiliate, Search, Cost Per Lead). With the consumption of online video and social spend is increasing on brand. 3
  4. 4. Today there are over 2 Billion people connecting to the WORLD WIDE WEBAdconion Media Group and unlike OFFLINE MEDIA Global Audience Each individual web users can be identified, tracked, targeted and profiled at amazing granularity. 4
  5. 5. Today there are over 2 Billion people connecting to the WORLD WIDE WEB AGE 30 - 39 LOCATION London, England KNOWN BEHAVIOURS Travel research, children’s clothing, summer fashionAdconion Media Group WEBSITES VISITED,, ADS PREVIOUSLY INTERACTED 5
  6. 6. Today there are over 2 Billion people connecting to the WORLD WIDE WEB AGE 21 - 29 LOCATION New York, New York KNOWN BEHAVIOURS Clubbing, sports clothing, heavy music downloaderAdconion Media Group WEBSITES VISITED eBay,.com,, Footlocker,com, ADS PREVIOUSLY INTERACTED 6
  7. 7. This audience connects to the www in many ways... iPAD MACINTOSH iPhone PC COMPUTER PS3Adconion Media Group GLOBAL AUDIENCE 7
  8. 8. and spend time doing many different things on differnt sites... SOCIALIZING READING EMAILS WATCHING TV READING CONTENT PLAYING GAMESAdconion Media Group GLOBAL AUDIENCE 8
  9. 9. Advertisers pay the publishers to target ads to a specific audience FACEBOOK ADS EMAIL OFFERS VIDEO ADS BANNER ADS IN-GAMING / IN-APP ADSAdconion Media Group GLOBAL AUDIENCE 9
  10. 10. Adconion Media Group The Advertiser’s Challenge 10
  11. 11. Adconion Media Group The Advertiser’s Challenge 11
  12. 12. Technology powers digital Adconion‘s propriety technology is a content distribution platform & ad server that delivers both advertising and content across all digital devices: Web, Mobile, iPad, IPTV, PS3Adconion Media Group 12
  13. 13. NETWORK ARE A MANAGED SERVICE PARTNER1.  Proprietary technology 2.  Inventory (and it’s sources)3.  Data (owned and bought) 4.  Skilled people who make 13