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Affiliate Summit West 2010 Affiliate Program Case Studies: Strategies and Practices Melanie Seery, President, Affiliate Advocacy (Moderator)  Karen Garcia, Partner & Co-Founder, GTO Management Kristen Grace, Affiliate Marketing Mgr, BuyCostumes.com  Jon Nunez, Affiliate Manager, Football Fanatics
Affiliate Program Case Studies: Strategies and Practices   Twittering? Remember - use hash tag ASW10 (#ASW10) @Mellies @karengarcia @KristenGrace @Jon_Nunez
Affiliate Pheremone You need more performing affiliates But How??   Attracting affiliates – is there a secret formula? Getting Your Affiliate Channel to the Next Level
How do you get them? How do you keep them??
The  AWESOME  Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Case Study –  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Give Them the Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exclusive vs Multiple Network ,[object Object],[object Object],[object Object],[object Object]
Case Study - BowlingShirt.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BowlingShirt.com  ,[object Object],[object Object],[object Object],[object Object]
Uh oh! What happened?? ,[object Object],[object Object],[object Object],[object Object]
Respond and Solve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact  Moderator: Melanie Seery, President, AffiliateAdvocacy.com Email:  [email_address] Tel: 516.690.6228  Twitter: @Mellies Panelists: Karen Garcia, Partner & Co-Founder,  GTOManagement.com Email: karen@gtomanagement.com Tel: 530.554.1369  Twitter:  @karengarcia Kristen Grace, Affiliate Marketing Manager, BuyCostumes.com Email: kristen@buycostumes.com Tel: 262.901.2000 ext. 1134  Twitter: @KristenGrace Jon Nunez, Partner Manager, FootballFanatics.com Email: jnunez@footballfanatics.com Tel: 904.421.4713  Twitter: @Jon_Nunez
Questions and Discussion? Thank you!

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Affiliate Program Case Studies: Strategies and Practices

  • 1. Affiliate Summit West 2010 Affiliate Program Case Studies: Strategies and Practices Melanie Seery, President, Affiliate Advocacy (Moderator) Karen Garcia, Partner & Co-Founder, GTO Management Kristen Grace, Affiliate Marketing Mgr, BuyCostumes.com Jon Nunez, Affiliate Manager, Football Fanatics
  • 2. Affiliate Program Case Studies: Strategies and Practices Twittering? Remember - use hash tag ASW10 (#ASW10) @Mellies @karengarcia @KristenGrace @Jon_Nunez
  • 3. Affiliate Pheremone You need more performing affiliates But How?? Attracting affiliates – is there a secret formula? Getting Your Affiliate Channel to the Next Level
  • 4. How do you get them? How do you keep them??
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  • 17. Contact Moderator: Melanie Seery, President, AffiliateAdvocacy.com Email: [email_address] Tel: 516.690.6228 Twitter: @Mellies Panelists: Karen Garcia, Partner & Co-Founder, GTOManagement.com Email: karen@gtomanagement.com Tel: 530.554.1369 Twitter: @karengarcia Kristen Grace, Affiliate Marketing Manager, BuyCostumes.com Email: kristen@buycostumes.com Tel: 262.901.2000 ext. 1134 Twitter: @KristenGrace Jon Nunez, Partner Manager, FootballFanatics.com Email: jnunez@footballfanatics.com Tel: 904.421.4713 Twitter: @Jon_Nunez