Discussion of what it takes for a retailer to get their affiliate channel to the next level. Multiple merchant case studies reveal and illustrate strategies and practices that attract affiliates.
Multi channel customer support Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
Multi channel customer support by Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
http://diamantedesk.com/
The document discusses marketing to consumers in today's environment. It notes that consumers now have access to more information from various online channels when making purchasing decisions. It emphasizes that good quality content that is shared across channels can influence consumer behavior more strongly than advertising. It provides some tips for digital marketing, such as focusing on quality content rather than specific channels, building your own online presence rather than renting others', and having a plan for social media marketing that considers topics, production, promotion, and measurement.
DermaQ is an acne treatment assistant app created by a team including doctors, analysts, and designers. It aims to address the problem that treatment failure is often due to poor patient compliance by providing clear instructions, answering questions via AI chat, tracking progress with selfies, and using reminders and gamification to encourage patients to follow medication regimens. The app plans to make money through subscription fees of $10/month refunded for completion of tasks, and advertisement fees. It estimates over $100 million in annual revenue serving 18 million customers. The company hopes to expand the app to other skin conditions and medical specialties.
This document discusses the importance of reputation management for small e-commerce retailers and provides tips for best practices. It notes that consumers highly value recommendations from friends and other users. The history of online reputation management for small businesses is reviewed, highlighting the growth of social media. Key points in handling customer feedback are outlined, including not ignoring issues but also not overreacting. A case study of GoGreenSolar shows how proactively seeking feedback on platforms like Facebook helped increase sales by 20% monthly. The tips for retailers emphasize moving from reactive to proactive reputation management and making it easy for customers to provide feedback.
DermaQ is an acne treatment assistant app created by a team including doctors, analysts, and designers. It aims to address the problem that over $3 billion is spent annually on acne treatment in the US, but poor patient compliance is the number one reason treatments fail. The app provides clear treatment instructions, AI chat support, progress tracking, medication reminders, and gamification to help busy people aged 15-35 better follow acne regimens. It plans to generate over $100 million annually through subscription and ad fees within 5 years by helping more patients stick to their treatment plans. The team ultimately aims to expand the app to support other skin and medical conditions.
Customers are (or can be) the worst!
One bad interaction and they will light up your social media channels.
As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.
Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.
We'll Outline:
• 4 social platforms you should look at
• How to claim your company page on different platforms
• Why and how to respond to negative reviews
This document summarizes a master's thesis that developed two algorithms to guide a quadcopter for a ship monitoring project. A path-following algorithm was created to control the quadcopter's velocity to accurately follow a predefined 3D trajectory. The algorithm's parameters were tuned using fuzzy logic to improve performance. A ship-tracking algorithm was also developed to efficiently guide the quadcopter to track and follow a moving ship. Simulation results demonstrated the effectiveness of both algorithms.
Multi channel customer support Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
Multi channel customer support by Sergey LysakElena Kulbich
Nowadays all successful businesses are customer oriented. But if it isn't it has to be ruthless monopolist or criminal.
Customer’s loyalty is the main value. It costs money. But ignoring customer troubles costs much more.
Satisfied clients can tell 6-7 people how happy they are. But unsatisfied ones 3 times likely to tell their friends about a negative experience, they make it public through numerous social channels as a result business will get bad reputation and negative reviews. After that 80% of people that may be your customers won’t buy.
It’s better to prevent this issue providing effective customer support. That’s why eCommerce businesses in need of reliable system that will help to organize requests from all sources in a single place, automatize assigning and other processes inside organization and analyze results.
“Your most unhappy customers are your greatest source of learning” (Bill Gates).
They complain, in details explain their ‘pain’, show your weaknesses. You just have to make right conclusions and improvements.
“Customers don’t expect you to be perfect. They expect you to fix things when they go wrong” (Donald Porter)
http://diamantedesk.com/
The document discusses marketing to consumers in today's environment. It notes that consumers now have access to more information from various online channels when making purchasing decisions. It emphasizes that good quality content that is shared across channels can influence consumer behavior more strongly than advertising. It provides some tips for digital marketing, such as focusing on quality content rather than specific channels, building your own online presence rather than renting others', and having a plan for social media marketing that considers topics, production, promotion, and measurement.
DermaQ is an acne treatment assistant app created by a team including doctors, analysts, and designers. It aims to address the problem that treatment failure is often due to poor patient compliance by providing clear instructions, answering questions via AI chat, tracking progress with selfies, and using reminders and gamification to encourage patients to follow medication regimens. The app plans to make money through subscription fees of $10/month refunded for completion of tasks, and advertisement fees. It estimates over $100 million in annual revenue serving 18 million customers. The company hopes to expand the app to other skin conditions and medical specialties.
This document discusses the importance of reputation management for small e-commerce retailers and provides tips for best practices. It notes that consumers highly value recommendations from friends and other users. The history of online reputation management for small businesses is reviewed, highlighting the growth of social media. Key points in handling customer feedback are outlined, including not ignoring issues but also not overreacting. A case study of GoGreenSolar shows how proactively seeking feedback on platforms like Facebook helped increase sales by 20% monthly. The tips for retailers emphasize moving from reactive to proactive reputation management and making it easy for customers to provide feedback.
DermaQ is an acne treatment assistant app created by a team including doctors, analysts, and designers. It aims to address the problem that over $3 billion is spent annually on acne treatment in the US, but poor patient compliance is the number one reason treatments fail. The app provides clear treatment instructions, AI chat support, progress tracking, medication reminders, and gamification to help busy people aged 15-35 better follow acne regimens. It plans to generate over $100 million annually through subscription and ad fees within 5 years by helping more patients stick to their treatment plans. The team ultimately aims to expand the app to support other skin and medical conditions.
Customers are (or can be) the worst!
One bad interaction and they will light up your social media channels.
As a marketer, your goal shouldn't only be to market whatever it is you're selling. You also need to practice reputation management for your company.
Harness the true power of social and take control of your messaging and reputation by responding to complaints. Additionally, we'll touch on employer branding and how to navigate the world of anonymous employee reviews.
We'll Outline:
• 4 social platforms you should look at
• How to claim your company page on different platforms
• Why and how to respond to negative reviews
This document summarizes a master's thesis that developed two algorithms to guide a quadcopter for a ship monitoring project. A path-following algorithm was created to control the quadcopter's velocity to accurately follow a predefined 3D trajectory. The algorithm's parameters were tuned using fuzzy logic to improve performance. A ship-tracking algorithm was also developed to efficiently guide the quadcopter to track and follow a moving ship. Simulation results demonstrated the effectiveness of both algorithms.
El documento habla sobre la normalización de bases de datos. La normalización es el proceso de organizar los datos eliminando redundancias e inconsistencias mediante la creación de tablas y relaciones entre ellas. Esto hace que la base de datos sea más flexible y proteja mejor los datos al eliminar dependencias incoherentes y datos redundantes.
Este documento describe los principales grupos mediáticos en España, incluyendo sus posesiones en prensa, televisión, radio y editoriales. Los grupos más grandes son PRISA (que incluye El País y la Cadena SER), Planeta, Mediapro, Unidad Editorial, Godó, Vocento, Joly y COPE. Cada grupo busca tener presencia en diferentes medios para maximizar sus ingresos publicitarios a través de sus múltiples plataformas.
La segunda etapa de la Vuelta Ciclista a Andalucía pasa por Utrera y rinde homenaje a su presidente de honor Luis Cuevas García. El artículo también presenta una entrevista con el jugador del Sevilla F.C. juvenil y utrerano Luis Pérez Maqueda, quien habla de sus sueños de llegar al primer equipo y de las buenas relaciones entre el Sevilla F.C. y el C.D. Utrera.
Este curriculum vitae resume la información de contacto, estudios, protocolo y eventos, idiomas, informática, presencia en redes sociales, televisión, y experiencia laboral de una persona.
Este documento presenta 70 sitios web útiles para mejorar la empleabilidad al ofrecer recursos como cómo crear un CV impactante, aprender idiomas, hacer networking, encontrar formación y más. Algunos ejemplos son CVOnline para elaborar CVs, Duolingo para aprender inglés con juegos y LinkedIn para optimizar el perfil profesional y conectar con otras personas del sector.
This PowerPoint presentation covers cultural aspects of daily life in Spanish-speaking countries. It contains two activities:
1) An 8-question quiz about traditions like having tea ("la once") in Chile and taking siestas.
2) A letter from a girl in Jamaica describing differences in her daily schedule compared to her Spanish grandmother's schedule.
The presentation concludes by listing websites used as sources for information about traditions in Spain.
Luis Ragno En Prospectiva lo Humano es CapitalLuis Ragno
Este documento explora los conceptos de convergencia tecnológica, humano transhumano y posthumano, así como nuevos paradigmas organizacionales para crear valor sostenible en el futuro. Propone que debemos trascender nuestras limitaciones actuales e innovar para anticipar el futuro emergente en lugar de simplemente adaptarnos al pasado.
Este documento trata sobre la psicofisiología de los trastornos alimenticios, en particular la bulimia nerviosa y el ansia por la comida. Explica las características de la bulimia nerviosa y del ansia, y explora la relación entre el ansia y los atracones en la bulimia nerviosa. También describe estudios sobre la evaluación psicofisiológica del ansia y la bulimia, y nuevas tendencias en la prevención y el tratamiento de estas condiciones.
Este documento describe una maleta diseñada por Damnjan Mitic para Samsonite. La maleta está equipada con GPS, un potente ordenador con acceso inalámbrico a internet, dos joysticks que se transforman en un teclado táctil y un monitor OLED. Además, tiene un espacioso interior y ruedas que facilitan la movilidad.
Mystery Shopping Report for UniKassel BibliothekDilara Adaylar
The mystery shopper assessed various services at the Unikassel Library's main building including reception, borrowing, multimedia center, and study areas. Reception and borrowing services received average rankings of 2.29 and 1.53 respectively on a scale of 1 to 5, with 1 being the highest. The multimedia computer lab was ranked lower at 2.73 while study areas received a 2.13. Overall the library received a ranking of 2.06 out of 5 for its services.
Neben passenden KPI's zu den vier Unternehmenszielen aus der Management-Lehre finden sich in der Präsentation Wege, den Return on Investment (ROI) zu rechnen. Auch der Wert eines Followers oder Fans sowie die Einsparungen pro Tweet/Post sind berücksichtigt.
Anmerkung: Die Zahlen wurden aufgrund des Betriebsgeheimnisses angepasst und entsprechen nicht der Wirklichkeit.
Running lean jci national congress 2015Peter Rutten
The document discusses starting a business and introduces two lean startup tools: the Value Proposition Canvas and Lean Business Model Canvas. It notes that 3 out of 4 startups fail and promotes an alternative approach of running lean by building products that discover customer needs through measuring what matters most to customers in order to learn and improve the business model. Examples are provided for how to use the Value Proposition Canvas tool to understand customer problems and your solution in order to create an effective value proposition.
El documento menciona varios lugares en Madrid a los que se refiere la novela, como la Escuela Pública de la Plazuela del Limón, la Calle del Amor de Dios, el Hospital de la Princesa, el Palacio de Liria y la Casa de Campo, entre otros. Describe brevemente escenas y sucesos que ocurren en estos lugares a lo largo de la historia.
Este documento trata sobre algoritmos de encaminamiento en redes. Presenta conceptos básicos sobre teoría de grafos y su aplicación al encaminamiento. Explica algoritmos para encontrar el camino más corto entre nodos, como Dijkstra, y clasifica diferentes tipos de encaminamiento como broadcasting o encaminamiento por camino más corto.
Resumen gráfico sobre los kits de detoxificación principales Dr. Reckeweg. Estos kits han sido el resultado de las observaciones en casos clínicos reales de los médicos que han usado los productos Reckeweg en Colombia en los últimos 7 años. Se presentan como sugerencias al cuerpo médico. Los productos homeopáticos Dr. Reckeweg requieren fórmula médica y no se expenden sin ella.
Este documento proporciona información sobre varios eventos recientes en la Universidad de Deusto. Reconoce a Jon Sobrino como Doctor Honoris Causa por su compromiso con los derechos humanos. Describe las ceremonias de graduación de más de 1,600 nuevos titulados de la universidad. También menciona la defensa de tesis de 35 nuevos doctores y la entrega de premios a investigaciones destacadas.
El documento resume la historia del ensanche de Valencia tras la demolición de las murallas en 1865. Se describe el proyecto de ensanche de 1858 y cómo fue ampliado en 1887 y 1912, absorbiendo el barrio de Ruzafa. Incluye fotos históricas de diferentes calles y edificios de Valencia desde finales del siglo XIX e inicios del siglo XX, mostrando su desarrollo y expansión durante ese periodo.
The document discusses challenges facing consumer packaged goods (CPG) companies and the need for business acumen training. It outlines 7 lessons learned for effective business acumen programs, including understanding strategic priorities, avoiding information overload, and ensuring social interactions. A case study highlights a successful cohort-based program at a Fortune 500 food company that helped participants better understand financial decisions and measures.
The document discusses challenges facing consumer packaged goods (CPG) companies and the need for business acumen training. It outlines seven lessons learned for effective business acumen programs, including understanding strategic priorities, avoiding information overload, and ensuring social interactions. A case study highlights a successful cohort-based program at a Fortune 500 food company that improved financial literacy and linked operational decisions to financial outcomes.
El documento habla sobre la normalización de bases de datos. La normalización es el proceso de organizar los datos eliminando redundancias e inconsistencias mediante la creación de tablas y relaciones entre ellas. Esto hace que la base de datos sea más flexible y proteja mejor los datos al eliminar dependencias incoherentes y datos redundantes.
Este documento describe los principales grupos mediáticos en España, incluyendo sus posesiones en prensa, televisión, radio y editoriales. Los grupos más grandes son PRISA (que incluye El País y la Cadena SER), Planeta, Mediapro, Unidad Editorial, Godó, Vocento, Joly y COPE. Cada grupo busca tener presencia en diferentes medios para maximizar sus ingresos publicitarios a través de sus múltiples plataformas.
La segunda etapa de la Vuelta Ciclista a Andalucía pasa por Utrera y rinde homenaje a su presidente de honor Luis Cuevas García. El artículo también presenta una entrevista con el jugador del Sevilla F.C. juvenil y utrerano Luis Pérez Maqueda, quien habla de sus sueños de llegar al primer equipo y de las buenas relaciones entre el Sevilla F.C. y el C.D. Utrera.
Este curriculum vitae resume la información de contacto, estudios, protocolo y eventos, idiomas, informática, presencia en redes sociales, televisión, y experiencia laboral de una persona.
Este documento presenta 70 sitios web útiles para mejorar la empleabilidad al ofrecer recursos como cómo crear un CV impactante, aprender idiomas, hacer networking, encontrar formación y más. Algunos ejemplos son CVOnline para elaborar CVs, Duolingo para aprender inglés con juegos y LinkedIn para optimizar el perfil profesional y conectar con otras personas del sector.
This PowerPoint presentation covers cultural aspects of daily life in Spanish-speaking countries. It contains two activities:
1) An 8-question quiz about traditions like having tea ("la once") in Chile and taking siestas.
2) A letter from a girl in Jamaica describing differences in her daily schedule compared to her Spanish grandmother's schedule.
The presentation concludes by listing websites used as sources for information about traditions in Spain.
Luis Ragno En Prospectiva lo Humano es CapitalLuis Ragno
Este documento explora los conceptos de convergencia tecnológica, humano transhumano y posthumano, así como nuevos paradigmas organizacionales para crear valor sostenible en el futuro. Propone que debemos trascender nuestras limitaciones actuales e innovar para anticipar el futuro emergente en lugar de simplemente adaptarnos al pasado.
Este documento trata sobre la psicofisiología de los trastornos alimenticios, en particular la bulimia nerviosa y el ansia por la comida. Explica las características de la bulimia nerviosa y del ansia, y explora la relación entre el ansia y los atracones en la bulimia nerviosa. También describe estudios sobre la evaluación psicofisiológica del ansia y la bulimia, y nuevas tendencias en la prevención y el tratamiento de estas condiciones.
Este documento describe una maleta diseñada por Damnjan Mitic para Samsonite. La maleta está equipada con GPS, un potente ordenador con acceso inalámbrico a internet, dos joysticks que se transforman en un teclado táctil y un monitor OLED. Además, tiene un espacioso interior y ruedas que facilitan la movilidad.
Mystery Shopping Report for UniKassel BibliothekDilara Adaylar
The mystery shopper assessed various services at the Unikassel Library's main building including reception, borrowing, multimedia center, and study areas. Reception and borrowing services received average rankings of 2.29 and 1.53 respectively on a scale of 1 to 5, with 1 being the highest. The multimedia computer lab was ranked lower at 2.73 while study areas received a 2.13. Overall the library received a ranking of 2.06 out of 5 for its services.
Neben passenden KPI's zu den vier Unternehmenszielen aus der Management-Lehre finden sich in der Präsentation Wege, den Return on Investment (ROI) zu rechnen. Auch der Wert eines Followers oder Fans sowie die Einsparungen pro Tweet/Post sind berücksichtigt.
Anmerkung: Die Zahlen wurden aufgrund des Betriebsgeheimnisses angepasst und entsprechen nicht der Wirklichkeit.
Running lean jci national congress 2015Peter Rutten
The document discusses starting a business and introduces two lean startup tools: the Value Proposition Canvas and Lean Business Model Canvas. It notes that 3 out of 4 startups fail and promotes an alternative approach of running lean by building products that discover customer needs through measuring what matters most to customers in order to learn and improve the business model. Examples are provided for how to use the Value Proposition Canvas tool to understand customer problems and your solution in order to create an effective value proposition.
El documento menciona varios lugares en Madrid a los que se refiere la novela, como la Escuela Pública de la Plazuela del Limón, la Calle del Amor de Dios, el Hospital de la Princesa, el Palacio de Liria y la Casa de Campo, entre otros. Describe brevemente escenas y sucesos que ocurren en estos lugares a lo largo de la historia.
Este documento trata sobre algoritmos de encaminamiento en redes. Presenta conceptos básicos sobre teoría de grafos y su aplicación al encaminamiento. Explica algoritmos para encontrar el camino más corto entre nodos, como Dijkstra, y clasifica diferentes tipos de encaminamiento como broadcasting o encaminamiento por camino más corto.
Resumen gráfico sobre los kits de detoxificación principales Dr. Reckeweg. Estos kits han sido el resultado de las observaciones en casos clínicos reales de los médicos que han usado los productos Reckeweg en Colombia en los últimos 7 años. Se presentan como sugerencias al cuerpo médico. Los productos homeopáticos Dr. Reckeweg requieren fórmula médica y no se expenden sin ella.
Este documento proporciona información sobre varios eventos recientes en la Universidad de Deusto. Reconoce a Jon Sobrino como Doctor Honoris Causa por su compromiso con los derechos humanos. Describe las ceremonias de graduación de más de 1,600 nuevos titulados de la universidad. También menciona la defensa de tesis de 35 nuevos doctores y la entrega de premios a investigaciones destacadas.
El documento resume la historia del ensanche de Valencia tras la demolición de las murallas en 1865. Se describe el proyecto de ensanche de 1858 y cómo fue ampliado en 1887 y 1912, absorbiendo el barrio de Ruzafa. Incluye fotos históricas de diferentes calles y edificios de Valencia desde finales del siglo XIX e inicios del siglo XX, mostrando su desarrollo y expansión durante ese periodo.
The document discusses challenges facing consumer packaged goods (CPG) companies and the need for business acumen training. It outlines 7 lessons learned for effective business acumen programs, including understanding strategic priorities, avoiding information overload, and ensuring social interactions. A case study highlights a successful cohort-based program at a Fortune 500 food company that helped participants better understand financial decisions and measures.
The document discusses challenges facing consumer packaged goods (CPG) companies and the need for business acumen training. It outlines seven lessons learned for effective business acumen programs, including understanding strategic priorities, avoiding information overload, and ensuring social interactions. A case study highlights a successful cohort-based program at a Fortune 500 food company that improved financial literacy and linked operational decisions to financial outcomes.
The document discusses using the Net Promoter Score (NPS) methodology to measure customer satisfaction and loyalty at camps. It explains how to calculate the NPS, which segments customers into promoters, passives, and detractors. It also discusses using NPS data to drive improvements, ensuring organizational alignment around NPS, and implementing systems like regular data collection and action planning.
Making Online Reputation Part of Your Dealership's DNAVickie Gibbs
Learn about tips for managing online reputation, and what it takes to maintain and improve your online reputation. Specific tactics are covered as well as case study examples covering how 3 dealerships have accomplished this same goal in 3 different ways.
Humanizing Social Media Strategy For Business - Where is the Love?Jay Massey
The document discusses strategies for humanizing social media for businesses. It argues that social media was created for human connections, not businesses, and companies should listen to consumers to engage authentically. It also stresses the importance of transparency, long-term engagement, and letting go of control to have effective conversations on social media. Measurement of social media success should focus on qualitative responses rather than just metrics.
Employee Rewards Programs: The Formula for Successful RewardsTom Daly
The document discusses employee reward programs and incentives. It defines incentives as additional payments to employees to increase output, while recognition acknowledges good work after the fact. The document provides statistics on spending on incentives and their impact on employee and customer satisfaction. It outlines the key steps to developing an effective incentive program, including identifying objectives, defining rewards, and evaluating results. Overall, the document advocates for incentive programs as a way to improve employee performance, customer satisfaction, and financial outcomes for businesses.
This document summarizes a presentation about attribution and search engine marketing. It discusses the challenges of accurately attributing credit for sales and conversions to different marketing channels like search, display, email, etc. It notes that search often gets disproportionate credit for conversions. The presentation provides tips for setting up a balanced attribution model, including defining goals, values, and metrics, using multi-touch attribution, and standardizing tracking across channels. It recommends measuring all customer touchpoints and not overwriting objectives to more fairly distribute credit.
What Has Your Donation Page Done for You Lately?: Testing, Optimization & Bes...donordigital
Mal Warwick | Donordigital Vice President Mwosi Swenson spoke with Jason Wilson of Share Our Strength and Dawn Stoner of Mal Warwick | Donordigital at the Direct Marketing Association Nonprofit Federation Washington Nonprofit Conference on February 27, 2015. Donation page optimization is the least-sexy part of online fundraising — yet investment in this area can mean real money (lots of it, in fact!) from the same traffic to your site. Learn how analytics-driven changes to donation pages that have raised tens of thousands of additional dollars at some of the largest nonprofit programs. Includes a quick review of the tools, technology and methodology needed for effective testing, then dives into best practices and real testing results — things you'd expect, things that you need to know, and things that surprised us all!
Whether you are creating and leading strategy for your organization or have a role in driving adoption of a strategy there are three, easily avoidable mistakes that many organizations and leaders make: (1) not being clear on intent, (2) not understanding if all leaders are on-board with the strategy, and (3) not predicting and mitigating failure points.
In this webinar, Erica Tetuan, Change Management Practice Lead, will explore:
A formula to ensure the intent is clear and you know your role in bringing the strategy to life
A method for thinking about who needs to be engaged in leading the strategy and how to determine if their support of the strategy and aptitude for leading the change is where you need it to be and how to assess yourself
The power of being predictive to be preventative – how to see around corners to make better decisions and plan for things that might go awry
Why the first 2 stages of Design thinking are important for a startup?Anuradha Sridharan
This document discusses the importance of the first two stages of design thinking - empathy and problem definition - for startups. It provides examples from two case studies of companies that utilized design thinking to better understand customer needs and problems. The document emphasizes spending time understanding the problem from the customer's perspective in order to identify opportunities to create value. It also stresses the importance of being open-minded during the empathy stage and allowing customer insights to shape the definition of problems to address.
MICROLEARNING + BIG DATA + MACHINE LEARNING: HOW TO FINALLY PROVE THE IMPACT ...Human Capital Media
Proving impact isn’t a new challenge for learning and development leaders. It’s a well-known fact that neither the data nor the technology has been capable of providing the insights required to not only demonstrate training ROI, but also determine exactly what needs to be changed to impact results.
But this is about to change.
Introducing Microlearning + Big Data + Business Data + Machine Learning!
For the first time ever, learning leaders can now use this powerful combo to understand the true impact of their efforts — at scale. The best part? No data scientists required!
Join Axonify and Bloomingdale’s VP of Loss Prevention and Risk Management, Chad McIntosh, for a webinar on May 24th from 2-3 pm EDT to learn:
What “learning attribution” means and how it will fuel the L&D digital transformation.
What big learning data you need to quantify business impact and why microlearning closes this gap.
How you can measure and understand the impact of your training program — at scale — to continuously improve the effectiveness of your training programs and empower frontline managers to take action.
How Bloomingdale’s is using microlearning, big data, business data, and machine learning to understand impact and become agile with its training programs.
The document discusses how to develop and measure the ROI of social media programs for organizations. It provides an overview of integrating social media, choosing platforms based on objectives, and establishing guidelines. It also discusses how to use social media to support brands through listening, engaging customers, and crisis management. The document outlines steps to measure ROI, including establishing baselines, monitoring mentions, and looking at sales data to identify relationships between social media activities and financial outcomes.
The document provides tips for managing a virtual insurance agency, including setting clear expectations for producers, tracking key metrics like closing ratios and cross-selling, and setting goals around obtaining referrals and suggestive selling of add-on products to increase income per sale. Implementing these strategies such as asking for one referral per day and suggestive selling one add-on product per policy could result in over $20,000 more income per producer annually.
The document provides guidance on convincing a CEO to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and refer others. The document then gives a 10 step process to build a business case, including proving expected profit increases, using customer data to show growth opportunities, and addressing potential objections. It also recommends running a pilot program to test the concept. The conclusion presents a quick pitch focusing on using data to measure success and showcasing examples of loyalty programs that increased profits.
Key Affiliate Program Components You’re Probably MissingAffiliate Summit
We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management
Geno Prussakov, President, AM Navigator LLC (Twitter @eprussakov)
Convincing your CEO to invest in a loyalty programmecolinjones001
This document provides guidance on building a business case to convince a CEO and senior management team to invest in a customer loyalty program. It outlines the benefits of loyalty programs, including retaining valuable customers who spend more and drive revenue. The document recommends a 10 step process to build the case, including proving expected profit impact, using customer data to show growth opportunities, and addressing potential objections. It also suggests running a pilot program to test the concept and demonstrate results before full implementation.
Presentation to explain Scanlon and Vote to start design processDon Barkman
This 39 slide presentation was created by a company to present the basics of a Scanlon Plan so they could decide on taking the step of starting the design of the plan. This was done after management had learned about Scanlon, created a Mandate, and voted to take the next step of presenting Scanlon to the workforce. This company successfully designed a plan and implemented it. Unfortunately, economic forces eventually led the company to sell out and the plan was abandoned. Nevertheless, this is a great starting point for building your own presentation about Scanlon. It includes discussion points in the NOTES section of the slides.
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy BolsingerSocial Fresh Conference
The document discusses trends impacting businesses like constant connectivity and demand for real-time communication. It describes a 5 stage model for social engagement within an organization from disconnected silos to a fully engaged enterprise. Finally, it provides tools and frameworks for developing objectives, goals, strategies, and tactics to progress along the social engagement journey.
Similar to Affiliate Program Case Studies: Strategies and Practices (20)
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
Stephanie Robbins discusses how she increased her affiliate program's revenue by 30% in one month by engaging smaller affiliates through targeted marketing campaigns, communication, motivation and recognition. She emphasizes getting the word out through an affiliate resource center, emails, social media and blogging to educate and recruit more affiliates.
The webinar discusses finding the right leads for a business through pay-per-click (PPC) advertising. It covers identifying ideal customer profiles, determining budget and operations, and optimizing ad copy and landing pages. The webinar suggests focusing PPC campaigns on customers most likely to buy, using keywords that show intent, and creating ads and pages that guide qualified prospects to convert. The goal is to use PPC to find "profitable partners" that meet business needs and become long-term customers.
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include:
- Pinterest has over 300 million monthly active users, with 75% of pins coming from businesses. It can be an effective marketing platform.
- Different demographics use Pinterest in various ways - millennials especially discover and purchase products through Pinterest.
- To optimize a business's presence, the document recommends best practices for boards, pins, images, hashtags, and more. Regular posting, relevant content, and video are encouraged.
- Analytics can show what content and pins are performing best to inform future strategy. Different time windows provide useful metrics.
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
This document outlines best practices for publishers to generate $1 million in commerce revenue based on analysis of top performing publishers. Some key points include:
- Publishing 100 new multi-product comparison and deal articles per editor per month that promote low-cost products under $200 and include coupons or sales can lead to $1 million in revenue within 15 months.
- Evergreen articles continue generating 20% of initial quarterly revenue indefinitely, with 50% of annual revenue coming from content published the prior year.
- Wednesdays at 8AM have the highest conversion rates for publishing new content.
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
This document provides tips and best practices for measuring paid search and paid social marketing campaigns. It discusses defining key performance indicators (KPIs) and goals, setting up attribution and conversion tracking across platforms, and saving time through custom reporting and automated dashboards. The key recommendations are to start with a measurement plan aligned to business objectives, focus on telling a data story with the most useful metrics, choose a consistent attribution strategy, and leverage default customizations and scheduling in reporting tools.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
This document discusses how interest in the Amazon Associates program appears to have peaked according to Google Trends data. It notes the program has grown significantly in recent years but also faces challenges like declining commission rates. While it remains a big opportunity, overly relying on it also carries risks. The document advocates diversifying by offering links to multiple retailers to boost commissions and reduce dependence on a single source.
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
The document discusses how brands can use video to increase conversions by over 130%. It provides an overview of why video marketing works and shares that viewers retain 95% of messages in video format. The document then outlines a video marketing funnel for attracting new customers, engaging audiences, nurturing prospects, and delighting customers. It also provides tips for popular video types like commercials, brand videos, and social media content. Overall, the document offers guidance on creating effective video marketing strategies across advertising channels and social media.
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
Dustin Howes discusses 9 software tools that affiliate managers can use to help grow their affiliate programs. The tools include SimilarWeb for finding similar sites for recruitment, Hunter for finding email addresses, Calendly for scheduling meetings, IPVanish for accessing different geographic locations, Loom for creating screen recording videos, Buzzstream for contact relationship management, Text Expander for templates, Brandverity for brand protection, and SEMRush for SEO and link building. Howes also provides honorable mention tools and recommends sharing insights from the presentation with marketing teams.
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
The document discusses coupon trends to watch in 2020. It notes that 68% of consumers used coupons in 2019, totaling $31 billion in savings. The coupon market will see further diversification in 2020, with players expanding into new channels and technologies. Compliance will also be a major issue for coupon providers this year as regulations continue to evolve.
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
1) The document discusses reevaluating partnerships with coupon publishers by moving beyond a focus on clicks and coupon codes to prioritize conversion metrics like transactions, new user acquisition, and basket values.
2) It provides an example of two coupon publishers, one that uses multi-channel strategies and focuses on campaigns, achieving higher conversion rates than one relying mainly on SEO.
3) The argument is made that coupon publishers are capable of much more than just coupon codes by leveraging strategic content and new approaches like email outreach to create additional touchpoints between brands and customers.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
This document provides an overview of setting up Facebook ads using Boost, the Facebook Page Ad Center, or Facebook Business Manager. It discusses the benefits of each pathway and how to set up audiences, campaigns, ad sets, and ads. Key tips include spending significant time defining audiences, considering ads as part of an awareness to engagement to conversion funnel, and using pixel retargeting and sequenced messaging. Measurement best practices like validating metrics in another analytics tool are also covered.
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
The document summarizes key aspects of California's new privacy law, the California Consumer Privacy Act (CCPA), which takes effect on January 1, 2020. It outlines CCPA provisions regarding consumer rights to access their personal data, opt-out of sale of personal data, and request deletion of personal data from companies. It also discusses requirements for companies covered by CCPA, including providing notices of privacy rights and complying with consumer requests. Enforcement of CCPA is described as involving penalties of up to $2500 per violation imposed by the California Attorney General.
This document provides a list of 12 digital tools to help bloggers with tasks like creating landing pages, managing social media accounts, designing images, organizing affiliate efforts, and more. It includes specific tools like ConvertKit and Tailwind for landing pages and scheduling social posts. The document also provides a bonus round of additional tools for pagespeed reduction, SEO, internal linking, video editing, and designing for Instagram. It concludes by connecting the reader with bloggers who can provide more information.
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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Prescriptive analytics BA4206 Anna University PPTFreelance
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Affiliate Program Case Studies: Strategies and Practices
1. Affiliate Summit West 2010 Affiliate Program Case Studies: Strategies and Practices Melanie Seery, President, Affiliate Advocacy (Moderator) Karen Garcia, Partner & Co-Founder, GTO Management Kristen Grace, Affiliate Marketing Mgr, BuyCostumes.com Jon Nunez, Affiliate Manager, Football Fanatics
2. Affiliate Program Case Studies: Strategies and Practices Twittering? Remember - use hash tag ASW10 (#ASW10) @Mellies @karengarcia @KristenGrace @Jon_Nunez
3. Affiliate Pheremone You need more performing affiliates But How?? Attracting affiliates – is there a secret formula? Getting Your Affiliate Channel to the Next Level