Gold Ceek Marketing Session
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The document discusses marketing to consumers in today's environment. It notes that consumers now have access to more information from various online channels when making purchasing decisions. It emphasizes that good quality content that is shared across channels can influence consumer behavior more strongly than advertising. It provides some tips for digital marketing, such as focusing on quality content rather than specific channels, building your own online presence rather than renting others', and having a plan for social media marketing that considers topics, production, promotion, and measurement.
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Big commerce
The document discusses best practices for understanding a store's customers and their journeys. It emphasizes that the best practice starts and ends with the customer. It provides examples of companies that succeeded by understanding customer needs at critical "micro-moments" and adapting their marketing accordingly, such as targeting stranded air passengers or guiding online shoppers. The key is gaining insights from customer data and interactions to continuously improve the experience.
Auto Success May2007
This document provides an agenda for the Summit VI conference, which focuses on best practices for leadership, internet marketing, customer relationship management, marketing, business development centers, and sales. The agenda lists several speakers who will discuss topics like motivation, sales training, goal setting, expanding internet departments, search engine marketing, power prospecting, dealership processes, using technology for marketing and sales, and improving pre-owned vehicle profits.
Ideotics Shopper Marketing Service
This document discusses how video analytics can provide insights into shopper behavior by analyzing security camera footage. It proposes that a company called IDEOtics uses computer vision and machine learning to extract data on metrics like foot traffic, time spent in areas, and customer interactions. This data would then be analyzed to provide retailers with weekly dashboards and quarterly reports containing recommendations on how to increase sales and efficiency based on tracked shopper behaviors. Implementing these recommendations could potentially lead to an annual revenue increase of up to 8% for retailers.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Optimizely Summer School Class 1 - Analyze
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
Branding in the Digital Age
Based on a Harvard Business Review Article," Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places" by David C. Edelman
Connecting Brand to Demand with Customer-Centric Content
Demand is not something that emerges only after you have created brand awareness—and it doesn’t begin and end with a lead-gen form. It starts with a person’s first experience with your business and, with content as a driver, builds momentum with each experience that follows.
Learn how your content can build a bridge from brand to demand—and beyond—as Chill Content Principal Carmen Hill shares real-world examples and practical tips for creating a customer-centered content strategy.
Transforming Agri Business to DigiAGRI Business
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
digital marketing CONCEPT AND CALCULATION
Digital marketing involves using digital technologies to market products and services to potential customers. It includes tactics like search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, email marketing, and social media marketing. Digital marketing allows businesses to reach large audiences cost effectively and customers can access information anytime from anywhere. However, it also faces limitations like overreliance on internet access and large amounts of competition online. Understanding customer needs and creating valuable content are important principles of digital marketing.
How to really tie your digital PR strategy to tangible SEO goals
James Watkins' deck on 'How to REALLY tie your digital PR strategy to tangible SEO goals' - presented at Brighton SEO's Online PR Show on Wednesday 9 December 2020.
How to Plan & Execute Your Content Marketing Strategy
Companies are struggling with endless content production that aren't producing results. This presentation walks you through how behavior is changing and how to develop a content library that actually produces results.
Similar to Gold Ceek Marketing Session (20)
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...
Connecting Brand to Demand with Customer-Centric Content
Connecting Brand to Demand with Customer-Centric Content
How to really tie your digital PR strategy to tangible SEO goals
How to really tie your digital PR strategy to tangible SEO goals
How to Plan & Execute Your Content Marketing Strategy
How to Plan & Execute Your Content Marketing Strategy
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
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- How to build links that can boost rankings and withstand algorithm updates.
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Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Email Marketing Master Class - Chris Ferris
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Understand how search engines work
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Primary Learning Objective
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Mastering Your Online Visibility - Fernando Angulo
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No Cookies, No Problem - Steve Krull, Be Found Online
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Gold Ceek Marketing Session
- 3. who are these blokes?
- 4. the Jargon; oh dear!
- 5. not a sales pitch
- 6. bounce around – you to group
- 8. fragmented & commodotised Site & Blogs Search Engines Directories Content Sites Social Location- based Services Reviews & Reco’s Deals
- 9. fundamentals
- 11. consumers then
- 12. consumers now
- 18. BUYER DECISION PROCESS today’s environment
- 19. 10.4 pieces of information are consumed in the decision making process. today’s environment
- 20. today’s environment Good content affects behaviour, and gets shared, 4 x more powerfully than advertising.
- 23. mobile
- 24. it is not a sprint
- 25. problem?
- 26. success?
- 27. key #1 – content dictates channel Focus less on the channel/vehicle and look more closely at the topic/message/content. The channel(s) should be dictated by the audience.
- 28. key #2 – build, don’t rent
- 29. you think social is attractive?
- 30. start AUS 13.2M CBR 230K of 411K 138K (60%) AT LEAST ONCE A WEEK REACH?
- 31. hints and tips
- 32. hints and tips
- 33. hints and tips
- 34. hints and tips
- 35. hints and tips
- 36. hints and tips
- 37. hints and tips
- 38. think about when planning ... Where will content topics come from? Who will produce it? Promoting posts FB Ads What is the calendar? Who will post? Who will moderate? What should you measure (vanity?)
- 39. the key ... you
- 40. cooleman court
Editor's Notes
- It is a garden It needs nurturing, loving, patience You can’t wait for perfect Think pull/attract – not push/pull