SlideShare a Scribd company logo
Key Affiliate Program Components You're Probably Missing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Good Building Material?
Otherwise…
Focus ,[object Object]
Management Elements
[object Object]
[object Object],…  in reality:  we’re  not affiliate   managers but   affiliate  program  managers
Be a Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be a Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Leaks - Definition ,[object Object]
Leaks - Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leak #1 – Phone Number
Leak #1 – Phone Number
Leak #2 – Live Chat
Leak #2 – Live Chat Good answer:
Leak #3 – AdSense
Leak #4 – Affiliate Links Amazon widget example:
Leak #5 – Related Stores/Sites
Leak #6 – Other Merchants
Leak #7 – Links to Affiliates
[object Object]
[object Object]
Dedicated Landing Pages ,[object Object]
Dedicated Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Testing & Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing & Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Don’t confuse with  affiliate network ’s agreement!
[object Object]
[object Object],Merchant naïvete  -- loss of defensive behaviors and adaptations needed to deal with “predators”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ How often do you read TOS?”
[object Object],[object Object],[object Object]
[object Object]
Monitor Trademark Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],What % of your current affiliates are   active ?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ What’s the maximum acceptable affiliate program application response time?”
[object Object]
Create a Sense of  Urgency !
[object Object]
Unrealistic/Demotivating Goals ,[object Object],[object Object],[object Object],[object Object]
Swimmer (illustration)
[object Object]
Commission Drops
Commission Drops As a  valued  [Merchant Name] affiliate partner, I wanted to let you know that we are currently working to make our program, and our partnerships,  as successful as possible .  In order to continue  to support the success of our current partnership  we are unable to continue to offer you a flat 4% commission on all goods. Starting at the end of February, our new offer will be lowered to 1.5% on all goods.
Commission Drops
11.  Competitive Intelligence
5 Ways to Spy on Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Proactive Management ,[object Object]
[object Object]
Chernobyl (illustration)
Global Problem
Global Problem
Communication Channel ,[object Object]
Preferred Communication Methods Email - over 62% Website - 14% Social media - 12% Source: 2010 AffStat Report
Communication Frequency Source: 2010 AffStat Report
Motivate Through Communication Congratulations! You have been chosen as a  CSN Stores Affiliate Program Rising Star . All the members of this group have been able to bring in a significant amount of traffic to our sites over the last few month. We want to help you make sure those visits lead to sales and commissions! For the next month, April 1st- May 1st, the CSN Stores Affiliate program will be offering an exclusive promotion to the members of this Rising Stars group. If in the month of April you can convert just 10 sales you will receive an additional $150 bonus on top of your commissions.
Motivate Through Communication To motivate others effectively, managers must have “a clear, unbiased understanding of the situation at hand, deep insights into the vagaries of human nature, the establishment of appropriate and reasonable expectations and goals, and the constructions of a balanced set of… incentives.” Bronwyn Fryer, "Moving Mountains“ ( Harvard Business Review on Motivating People , 2003) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Recruitment Through  Their  Eyes Source: 2010 AffStat Report Google - 18% Research - 5.7% Blog - 5.7% TOTAL:  ~30%
Affiliate Program Mini-Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Perhaps the most important part of offensive basketball is the part played by each man without the ball. ~ John Woden, Naismith Hall of Fame Coach One of the most difficult coaching tasks is to teach players to carry out actions that don’t involve the basketball — the magnet of the game.  ~ Krause, Meyer & Meyer,  Basketball Skills & Drills Moving without the ball requires you to be adept at starting, stopping, faking, and changing directions. You must have excellent court awareness and vision… ~ Ralph Pim,  Winning Basketball
[object Object],Perhaps  the most important part  of offensive basketball  is the part played by each man without the ball . ~ John Woden, Naismith Hall of Fame Coach One of the most difficult coaching tasks is to teach players to carry out actions that don’t involve the basketball —  the magnet of the game .  ~ Krause, Meyer & Meyer,  Basketball Skills & Drills Moving without the ball requires you to be adept at starting, stopping, faking, and changing directions. You must have  excellent court awareness and vision … ~ Ralph Pim,  Winning Basketball
In Conclusion…
[object Object],[object Object],Mistakes & Areas to Rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],www.amnavigator.com/blog  |  1-888-588-8866  |  geno@amnavigator.com Mistakes & Areas to Rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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