Journalism involves systematically gathering, writing, processing, and disseminating public information for publications or broadcasts. It began in India in 1780 with the first newspaper and has expanded to include radio, television, and online formats. Effective agricultural journalism gets facts, is honest, keeps things clear, and focuses on farmers' interests by providing timely, local, need-based information through various communication methods on topics like new technologies and sustainability. Challenges include translating technical information and getting feedback from farmers.

2. Dr. Pallavi G
Asst. prof. of Agri Extension
COH Mysuru

5. JOURNALISM: Definition And
Meaning
 Journalism is a systematic process of gathering,
writing interpreting , processing and
disseminating public opinion, public information
and public entertainment for publication in
newspaper , magazines and broadcast(Wolsley)
 All activities concerned with the communication
of mass media is not journalism but the part of
that activity involving writing, preparation in
production of the communication messages is
journalism

6.  It can be defined as the collection and
processing of facts , converting into local
specific and need based and dissemination
of timely information to the farmers by
different methods of communication.

7. HISTORY:-
 It is believed that the journalism has its nascent
birth in INDIA in Bengal in the year 1780 when
Bengal Gazette or the Calcutta General
Advertiser was started by James Augustus
Hickey in 1780.
 All India Radio was established in 1936
 Television broadcast started from 1959
 The press trust of INDIA was established in 27
aug 1947

8. Cont…
 Agricultural research information center
was established by ICAR in 1967
 ARIS was established by the ICAR in
1995
 Mass media support to Agriculture
Extension Scheme launched in April 2005

9.  NEWS
 OPINION
 ONLINE JOURNALISM
 REPORT

10. Keys of writing Good
journalism
 Get the facts. All the facts you can tell your
readers where you got every bit of information
you put in your story
 Be honest about what you do not know
 Don’t try to write fancy. Keep it clear

11. What does a journalist
do?
 The main intention of those working in
journalism profession is to provide their
readers and audience with accurate, reliable
information they need to function in society.
There are many different jobs in journalism.
 For instance , a news journalist might be
involved with,
 Researching stories

12. Cont..
 Shooting photographs and videos
 Editing stories
 Checking facts
 Planning issues
 Laying out pages

13.  Local production , marketing practices
and farm profitability
 Bio fuel , globalization and world markets
 Trade and farm policy issues
 The increasing need to drive down costs
and lift production
 Increasing consumer pressure for safe
food and sustainable production
practices

14.  New technologies and best practices
 Challenge to feed the world’s poor
 Better environmental sustainability

15.  Result demonstration
 Research stations
 Research publications
 Kisan melas
 Farmers field
 Agriculture universities and state
departments
 Agriculture finance institutions
 Farmers committees and associations

16.  Use simple language
 Structure and arrange arguments clearly
 Make main points brief
 Keep important information at the top
 Use lively pictures and photographs
 Prepare a stimulating write-up

17.  Should be simple
 Should be precise
 Should be timely
 Should be local specific
 Should be local language
 Should be based on facts/scientific research
 Should be need based on local people
 Should be interesting to the end users

18. Guidelines for writing farm
articles
 Writing for farm readers is not just putting
down your thoughts or making bald
statements on paper
 Writing should be in a manner that, it
must create interest , attention and easily
understandable to readers

19.  Focus should be on farmers’ interest . Don’t
write a pure agricultural science story
 Be clear about why you are writing the
article
 Write in active voice
 Accuracy is important
 Keep your clearly in mind
 Avoid revolutionary and sentimental
sentences

20.  Employment generation
 Provide timely information to local people
 Development of the nation
 Food security and sufficiency
 Enhance socio-economic status of local
people

21.  Decrease disparities among the people
 Increase education level among the society
 Empowerment of local people

22.  Availability of local specific information
 Illiteracy of people
 Local language
 Needs of local people
 In coordination between local agency and
journalist

23.  Lack of skilled people to disseminate
information
 Translation of technical information into
useable form
 Difficulty in getting feed back from farmers
 Delay of information

24.  The Indian journal of agricultural
sciences(monthly)
 Indian journal of animal sciences(monthly)
 Indian horticulture(bi-monthly)
 Indian farming(monthly)
 ICAR news(quarterly)
 ICAR reporter(quarterly)