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1 of 16
2020-2021
Hello!
I am Slimen Ouni,
1st Year Professional Master E-Business
student
I am here to give a presentation about
Social Media Optimization.
You can find me on Linkedin @Slimen Ouni
2
3
Content
⬡ What is social media?
⬡ Types of social media
⬡ What is SMO?
⬡ Why SMO is important?
⬡ Top 10 tips to boost your social media
presence
⬡ Benefits of SMO
⬡ Summary
What is social media?
4
Social media is computer-based technology that
facilitates the sharing of ideas, thoughts and
information through the building of virtual
networks and communities.
Types of social media
⬡ Social Networks
⬡ Microblogs
⬡ Photo sharing Networks
⬡ Video sharing Networks
⬡ Discussion Forums
⬡ Bookmarking & Content Curation
Networks
5
Social
Networking
Photo Sharing
Discussion
Forums
What is SMO?
9
Social media optimization (SMO) is the use of several
social media outlets and communities to generate
publicity to increase the awareness of a product,
service brand or event.
Why social media optimization
is important?
10
⬡ Ensures a strong presence on the web
⬡ Increases the Reach
⬡ Build a community
⬡ Grow your brand reputation
⬡ Lead generation
⬡ Improves search engine ranking
Top 10 tips to boost your
social media presence
11
1. Focus on Keywords
2. Use Keywords in Your
Social Content
3. Share Quality Content
4. Integrate Social Media into
Your Website
5. Grow your Follower Base
12
Top 10 tips to boost your
social media presence
6. Encourage External inbound
Links
7. Optimize Your Posts for
Searches
8. Micro-Blogging
9. Social Bookmarking
10.Create Social Content Worthy
of Backlinks
Example Case
13
Benefits of SMO
14
⬡ Increased Brand Awareness
⬡ Improved Search Engine Rankings
⬡ Improved Brand Loyalty
⬡ Cost-Effective
⬡ Better Customer Satisfaction
⬡ Very Faster & Easier Communication
Summary
16
Thanks!
Any questions?
You can find me on Linkedin at:
@Slimen Ouni

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Social media optimization(slimen ouni)

  • 2. Hello! I am Slimen Ouni, 1st Year Professional Master E-Business student I am here to give a presentation about Social Media Optimization. You can find me on Linkedin @Slimen Ouni 2
  • 3. 3 Content ⬡ What is social media? ⬡ Types of social media ⬡ What is SMO? ⬡ Why SMO is important? ⬡ Top 10 tips to boost your social media presence ⬡ Benefits of SMO ⬡ Summary
  • 4. What is social media? 4 Social media is computer-based technology that facilitates the sharing of ideas, thoughts and information through the building of virtual networks and communities.
  • 5. Types of social media ⬡ Social Networks ⬡ Microblogs ⬡ Photo sharing Networks ⬡ Video sharing Networks ⬡ Discussion Forums ⬡ Bookmarking & Content Curation Networks 5
  • 9. What is SMO? 9 Social media optimization (SMO) is the use of several social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
  • 10. Why social media optimization is important? 10 ⬡ Ensures a strong presence on the web ⬡ Increases the Reach ⬡ Build a community ⬡ Grow your brand reputation ⬡ Lead generation ⬡ Improves search engine ranking
  • 11. Top 10 tips to boost your social media presence 11 1. Focus on Keywords 2. Use Keywords in Your Social Content 3. Share Quality Content 4. Integrate Social Media into Your Website 5. Grow your Follower Base
  • 12. 12 Top 10 tips to boost your social media presence 6. Encourage External inbound Links 7. Optimize Your Posts for Searches 8. Micro-Blogging 9. Social Bookmarking 10.Create Social Content Worthy of Backlinks
  • 14. Benefits of SMO 14 ⬡ Increased Brand Awareness ⬡ Improved Search Engine Rankings ⬡ Improved Brand Loyalty ⬡ Cost-Effective ⬡ Better Customer Satisfaction ⬡ Very Faster & Easier Communication
  • 16. 16 Thanks! Any questions? You can find me on Linkedin at: @Slimen Ouni