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WORKSHOP SEPTEMBER 12TH 2014 
Crisis Communication – A Simulation in the Real World 
and Cyberspace
CONTENT 
 Introduction to the Workshop 
 Content 
 Expectations 
 T-shirts – Presenting Mikkel & Stine 
 The Hashtags 
 Translation – How can we use it in the Real World
INTRODUCTION TO THE WORKSHOP 
 Talk by Betty 
Tsakarestou & Karl 
Heinz Pogner 
 An introduction to the 
course and 
collaboration between 
Pantheon University, 
Athens and 
Copenhagen Business 
School
CONTENT 
 First task was to 
interview a fellow 
student and design a t-shirt 
around their 
personality. 
 Secondly, the t-shirt 
was presented to the 
class. 
 The objective was to 
get to know eachother, 
but also to practice 
listening skills.
EXPECTATIONS 
 Honing our practical skills as communicators / crisis 
communicators 
 Learning by getting new perspectives from our 
fellow students in Denmark and Greece 
 Obtaining a deeper understanding of the theories 
regarding crisis communication
T-SHIRTS –PRESENTING MIKKEL & STINE 
 After interviewing eachother 
about our backgrounds, 
reasons for joining the 
course, and our 
expectations, we were to 
present each other to the 
rest of the class. This was 
done by drawing a t-shirt 
which would represent the 
personality, hopes and 
achievements of the other 
person. 
If worn this t-shirt was 
supposed to explain 
everything about the person 
through the illustrations.
THE HASHTAGS 
 Working through 
brainwriting, everybody 
produced hashtags. First 
it was mainly about the 
first task but soon the 
output changed and 
became about important 
aspects about crisis 
communication. 
Soon a picture formed of 
all the factors which you 
as a communicator must 
take into account when 
dealing with a crisis.
TRANSLATION – HOW DO WE USE THIS IN THE 
REAL WORLD? 
The T-shirts: 
 This approach can be easily 
translated to the 
stakeholder analysis a 
communicator must do 
when dealing with a crisis. 
What is different and extra 
useful in this approach is 
the illustration. This process 
enables the communicator 
to think and re-think the 
particular stakeholder 
during the process and 
come up with an 
appropriate response 
strategy for each individual 
stakeholder. 
The Hashtags: 
 The hashtags provides the 
communicator with a 
checklist of things to be 
aware of during the work 
with a crisis. 
 Trying to view the hashtags 
from different angles will 
create new meanings and 
new approaches to the 
crisis.

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Crisis Communication Workshop september 12th 2014

  • 1. WORKSHOP SEPTEMBER 12TH 2014 Crisis Communication – A Simulation in the Real World and Cyberspace
  • 2. CONTENT  Introduction to the Workshop  Content  Expectations  T-shirts – Presenting Mikkel & Stine  The Hashtags  Translation – How can we use it in the Real World
  • 3. INTRODUCTION TO THE WORKSHOP  Talk by Betty Tsakarestou & Karl Heinz Pogner  An introduction to the course and collaboration between Pantheon University, Athens and Copenhagen Business School
  • 4. CONTENT  First task was to interview a fellow student and design a t-shirt around their personality.  Secondly, the t-shirt was presented to the class.  The objective was to get to know eachother, but also to practice listening skills.
  • 5. EXPECTATIONS  Honing our practical skills as communicators / crisis communicators  Learning by getting new perspectives from our fellow students in Denmark and Greece  Obtaining a deeper understanding of the theories regarding crisis communication
  • 6. T-SHIRTS –PRESENTING MIKKEL & STINE  After interviewing eachother about our backgrounds, reasons for joining the course, and our expectations, we were to present each other to the rest of the class. This was done by drawing a t-shirt which would represent the personality, hopes and achievements of the other person. If worn this t-shirt was supposed to explain everything about the person through the illustrations.
  • 7. THE HASHTAGS  Working through brainwriting, everybody produced hashtags. First it was mainly about the first task but soon the output changed and became about important aspects about crisis communication. Soon a picture formed of all the factors which you as a communicator must take into account when dealing with a crisis.
  • 8. TRANSLATION – HOW DO WE USE THIS IN THE REAL WORLD? The T-shirts:  This approach can be easily translated to the stakeholder analysis a communicator must do when dealing with a crisis. What is different and extra useful in this approach is the illustration. This process enables the communicator to think and re-think the particular stakeholder during the process and come up with an appropriate response strategy for each individual stakeholder. The Hashtags:  The hashtags provides the communicator with a checklist of things to be aware of during the work with a crisis.  Trying to view the hashtags from different angles will create new meanings and new approaches to the crisis.