Sales, marketing, lead generation coaching and training for small to medium size businesses who wish to increase profitability and drive revenue growth
In our companies there are hundreds of colleagues who spontaneously like, create and positively share content related to our life at work. UniCredit decided to spot those “natural born advocates” and involve them in a dedicated Employee Advocacy Program. In the presentation UniCredit will share: how they co-designed the program with the relevant internal stakeholders; how they select, train, engage, support and acknowledge colleagues’ joining the project; how they provide content to the advocates and how the company empowers them to safely share it through their personal networks; what results they got in terms of communication impact, brand awareness and employee engagement; how they organized the program to create a company communication asset out of it.
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
This presentation was made to the local AFP chapter in February 2009. The intent was to inform more than engage in conversation, particularly since very few people in the room participated in traditional or social media networking.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
Social Media Training Network in Milton KeynesMark Orr
24- is the Social Media training Network that meets every other Tuesday in Milton Keynes. Run by Social Media marketing guru Mick Holloway the meeting last for 2 hours from 7.30am until 9.30am at Wavendon Golf Academy in MK
Social Media Breakfast Syracuse: Social Media Strategy for Business Sara Katherine
Digital PR strategy is more than just press releases. Utilizing your social media platforms while finding new ways to find what the consumer is looking for helps you stay top of mind for your potential customer. Where else do they shop? What type of experience are they looking for? What can you provide them that no one else can? Destiny USA has found creative ways to approach the consumer and provide a digital experience that will hopefully become a physical one.
In our companies there are hundreds of colleagues who spontaneously like, create and positively share content related to our life at work. UniCredit decided to spot those “natural born advocates” and involve them in a dedicated Employee Advocacy Program. In the presentation UniCredit will share: how they co-designed the program with the relevant internal stakeholders; how they select, train, engage, support and acknowledge colleagues’ joining the project; how they provide content to the advocates and how the company empowers them to safely share it through their personal networks; what results they got in terms of communication impact, brand awareness and employee engagement; how they organized the program to create a company communication asset out of it.
Why social analytics are different for the enterprise - Laurence Lock LeeOpenKnowledge srl
To date Social Analytics have been solely focussed on the consumer in a B2C context. The efforts have been led by marketers developing and sending brand content as social media into the consumer social channels of Facebook, twitter, Instagram and the like. With the rise of Enterprise Social Networking, enterprise social analytics approaches have simply been migrated from the consumer world and dominated by activity measures. By using online Yammer social networking data collected from over 20 enterprises worldwide, we show how these measures can work against Enterprise goals of collaboration, relationship building and Empowerment. Alternative measures centred on social cohesion provide the best indicator for Enterprise goal achievement.
This presentation was made to the local AFP chapter in February 2009. The intent was to inform more than engage in conversation, particularly since very few people in the room participated in traditional or social media networking.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
Social Media Training Network in Milton KeynesMark Orr
24- is the Social Media training Network that meets every other Tuesday in Milton Keynes. Run by Social Media marketing guru Mick Holloway the meeting last for 2 hours from 7.30am until 9.30am at Wavendon Golf Academy in MK
Social Media Breakfast Syracuse: Social Media Strategy for Business Sara Katherine
Digital PR strategy is more than just press releases. Utilizing your social media platforms while finding new ways to find what the consumer is looking for helps you stay top of mind for your potential customer. Where else do they shop? What type of experience are they looking for? What can you provide them that no one else can? Destiny USA has found creative ways to approach the consumer and provide a digital experience that will hopefully become a physical one.
Fuze Night: CRM for Causes 101: How investing in relationship management help...Be An Idea
Every organisation needs to manage its relationships effectively, and social causes and non-profits are no exception to this. In most organisations, a CRM system would help manage this but often social causes avoid them because they are viewed as too expensive and too complicated to invest in. However, by investing in proper relationship management, a non-profit is able to drive more impact by sourcing more funding opportunities, building strong partnerships and provide more value to beneficiaries. Steven Power, Group General Manager and Bea Atienza, Strategy Director, at Wunderman, shares why causes and non-profits are potentially doing a disservice to their cause by not investing in an effective CRM system, no matter their scale.
SCORE Atlanta Sales & Marketing Conference presentation to small business owners. SCORE provides free counseling to people who want to start or grow their business.
Fuze Night: Picking the right communications partner for social causes and no...Be An Idea
Many non-profits and social causes take the “we’ll take what we can” approach to their communications work, proving costly to the cause they are championing. However, a social organisation can make some key choices to selecting an agency partner and managing them effectively to deliver the right message. Seema Punwani, Senior Consultant at R3 Communication, will share valuable advice from the one of the world’s leading agency management consultants on how non-profits can effectively manage their agencies and communication partners.
Strategic Alliances for Non-Profits outlines key success factors when proposing a joint relationship with a Donor-Sponsor-Corporate Social Responsibility Partner. It identifies both the work it takes from the Outbound and Inbound side.
Thank you Geraldine Gatehouse for working with me on this great presentation
Great section on how to segment financial advisors and encourage adoption of social marketing tools. Thanks to Nicolas De Ridder at Hootsuite for sharing.
Putnam Investment's 2015 Financial Advisors and Social Media SurveyPutnam Investments
Putnam Investments surveyed over 800 financial advisors to learn more about how they are using social media for business. The findings are the fourth annual iteration of the study.
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Earlier in the year, we talked about the importance of creating customer communities, but once you've done this and you're community is scaling, how do you manage? Should you outsource your community the same way people outsource their call centers? Your community manager and their team make up the face and voice of your brand. They possess a combination of marketing, PR, and customer support, with social skills to support these roles. They're usually the first to notice negative comments about your company and its products and services. They can usually alleviate issues before they spread and know which subject matter experts can help. They're also the ones announcing new features and accomplishments, and engaging customers and prospects with relevant, quality content with a human touch.
In this webinar, we'd like to talk about the pros and cons of outsourcing the management of customer community, as opposed to keeping this task in-house. Please join our panel of experts to discuss:
-The levels of community management service.
-The most common mistakes employers make when hiring for outsourcing
-Things to consider before outsourcing any aspect of community management.
-Which roles can be outsourced and the benefits of this.
-How to find a trusted partner for your community.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Fuze Night: CRM for Causes 101: How investing in relationship management help...Be An Idea
Every organisation needs to manage its relationships effectively, and social causes and non-profits are no exception to this. In most organisations, a CRM system would help manage this but often social causes avoid them because they are viewed as too expensive and too complicated to invest in. However, by investing in proper relationship management, a non-profit is able to drive more impact by sourcing more funding opportunities, building strong partnerships and provide more value to beneficiaries. Steven Power, Group General Manager and Bea Atienza, Strategy Director, at Wunderman, shares why causes and non-profits are potentially doing a disservice to their cause by not investing in an effective CRM system, no matter their scale.
SCORE Atlanta Sales & Marketing Conference presentation to small business owners. SCORE provides free counseling to people who want to start or grow their business.
Fuze Night: Picking the right communications partner for social causes and no...Be An Idea
Many non-profits and social causes take the “we’ll take what we can” approach to their communications work, proving costly to the cause they are championing. However, a social organisation can make some key choices to selecting an agency partner and managing them effectively to deliver the right message. Seema Punwani, Senior Consultant at R3 Communication, will share valuable advice from the one of the world’s leading agency management consultants on how non-profits can effectively manage their agencies and communication partners.
Strategic Alliances for Non-Profits outlines key success factors when proposing a joint relationship with a Donor-Sponsor-Corporate Social Responsibility Partner. It identifies both the work it takes from the Outbound and Inbound side.
Thank you Geraldine Gatehouse for working with me on this great presentation
Great section on how to segment financial advisors and encourage adoption of social marketing tools. Thanks to Nicolas De Ridder at Hootsuite for sharing.
Putnam Investment's 2015 Financial Advisors and Social Media SurveyPutnam Investments
Putnam Investments surveyed over 800 financial advisors to learn more about how they are using social media for business. The findings are the fourth annual iteration of the study.
Sarah Hall speaks at #PRFest about public relations in businessPRFest
Sarah Hall, editor of #FuturePRoof, was invited to speak at #PRFest about her efforts in reinforcing public relations as a management discipline. Read the latest from FuturePRoof www.prfest.co.uk
Earlier in the year, we talked about the importance of creating customer communities, but once you've done this and you're community is scaling, how do you manage? Should you outsource your community the same way people outsource their call centers? Your community manager and their team make up the face and voice of your brand. They possess a combination of marketing, PR, and customer support, with social skills to support these roles. They're usually the first to notice negative comments about your company and its products and services. They can usually alleviate issues before they spread and know which subject matter experts can help. They're also the ones announcing new features and accomplishments, and engaging customers and prospects with relevant, quality content with a human touch.
In this webinar, we'd like to talk about the pros and cons of outsourcing the management of customer community, as opposed to keeping this task in-house. Please join our panel of experts to discuss:
-The levels of community management service.
-The most common mistakes employers make when hiring for outsourcing
-Things to consider before outsourcing any aspect of community management.
-Which roles can be outsourced and the benefits of this.
-How to find a trusted partner for your community.
Measuring and Optimizing Employee AdvocacyLinkedIn
Did you know that the click through rate on content is 2x higher when shared by an employee versus when shared by a company?
Employee sharing can have significant impact on your content's reach and engagement. However most companies struggle to measure or optimize the results driven by their employee advocacy programs.
Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
- Best practices from social media experts at 3M and Elanco
- How LinkedIn can help you succeed
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
Social media success in the real world Robert Knop
Using social media for business can prove challenging in a highly regulated
industry. But the financial services firms that grasp the opportunity have seen the power
of social selling firsthand. This publication provide case studies from myself and other social selling experts regarding how to drive results in the financial services industry.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
3 Ways to Accelerate Social Selling for Regulated OrganizationsSmarsh
According to new IDC research, 84% of C-level / VP executives use social media to make purchasing decisions, but regulated organizations are challenged with governance and compliance complexity when selling and marketing via social networks.
Dan Swift of LinkedIn and David Ambrose of Smarsh discuss how regulated companies can leverage social networking to drive revenue and connect with customers more efficiently.
Learn more about social media compliance for regulated companies on our website: http://www.smarsh.com/social-media-compliance.
Driving Business Results Using Social MediaGrowthLynx LLC
Includes some basic information on Social Media Usage, Reasons to use Social Media, and other highlights from Sept. 17, 2009 presentation for Minneapolis Regional Chamber of Commmerce
At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
In this webinar, learn from our experts:
-How to listen to the data, but not be bound by it
-How to use automation to your advantage without letting it cloud your goals
-Strategies for better data management, automation or not
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Social entrepreneurship isn't just a stance or a thought process that "greener" or more "new age" organizations employ. It is now essential to the success of any business. The platform and change that a company makes in the world affect how its customers, investors and media see it. Ultimately this translates to where they spend their money, time and attention on social media.
SocialBBC Susan Warner Developing An Effective Social Media PolicyUrban Interact, Inc.
Social Business Boot Camp & Networking Happy Hour Benefiting National Breast Cancer Foundation March 4th, 2010 @ the Aloft Hotel Downtown Dallas
Speaker Segment: Susan Warner of StaffOne on Developing an Effective Social Media Policy
Twitter Event #SocialBBC
Similar to Advisology Coaching for Business Success (20)
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
6. What We Do
Customized Financial Services
Social Media & Digital
Coaching Training Products
Simple, Efficient & Sustainable
Stategies to Integrate Social Media
Into Your Existing Sales Process
10. Your Advisologist
Katie Jansen, President
Katie Jansen brings over 17 years of leadership experience in the financial services industry in
business development, senior management, sales, marketing, training & development and recruitment
roles for several Fortune 500 companies nationally. Katie has also had experience in deal origination,
processing, and project management for both buy-side and sales-side mergers and acquisitions and
capital raise projects across a wide range of industries including technology, SaaS, digital marketing,
industrial & manufacturing, healthcare, consumer products, and business services.
Katie successfully launched and operated Advisology in 2013, where she coached and trained digital,
social, and traditional sales and marketing strategies and successful business management practices
to financial professionals and organizations nation-wide. As a previous district manager for a national
financial planning company, Katie hired, trained and developed a team of over 25 financial
professionals and administrative staff. Katie’s passion for sales in her role as Vice President of Client
Development at CapHarbor also helped lead her team to be ranked #1 in sales nationally. As an
entrepreneur at heart, Katie previously helped launch and make profitable a successful national
recruiting company for a Fortune 100 Company.
12. “Advisology’s knowledge and expertise on social media integration strategies that I used to benefit
my business, made me a believer in social media. Their approach was very easy to follow as they
explained the many benefits of each of their recommendations. The time I spent with Advisology
has increased my presence, relevance and referrals significantly. It also has directly increased my
annuity business by 18%.”
- Managing Principal, Blake & Brown Financial Group, Chicago, IL
“31% of American households with annual incomes over
$100,000 use LinkedIn. Those are the people I want to
work with. It’s why I bought Advisology’s course – to
learn to use LinkedIn to build my book of business. “
- Certified Financial Planner, Anonymous
Milwaukee, WI
“It really does work if you put it work!
After a meeting with Advisology, I decided to
try out one of their suggestions. Within a day of one
of my LinkedIn posts, I was contacted by one of my
connections asking for more details on the topic. This
could be a significant client for me and until then I had
no idea people actually read my status updates.”
- Wealth Management Advisor, Anonymous
Milwaukee, WI
“As Advisology and I developed a business plan and
budget, it was apparent that they understood target
marketing and all that it would take to access and attract
new recruiting efforts via the web.
While other financial service firms were running 1-2 new
recruiting interviews a week, Advisology helped me
book between 5-10 a week. The best part was Advisology
showed me how to do this on a low budget, even
though we had the capital to invest.”
-Vice President of Marketing, National Guardian Life,
Madison, WI