Provides an introduction to popular social media platforms, current social media trends in HR, uses for internal social media, and guidelines for creating a social media policy.
Best Practices in Social Media Human Resources Policy Jumpstart:HR
Jumpstart:HR is your trusted HR Outsourcing and Strategic Counseling partner. We work with your organization as a virtual and on-site service provider to solve your HR challenges, alleviate your burdens and free up your time.
Visit us at http://www.jumpstart-hr.com to learn more about how we can save your organization time and bring about a greater ROI on your Human Capital Management strategy.
Twitter: http://www.twitter.com/jumpstarthr
Facebook: https://www.facebook.com/jumpstarthr
LinkedIn: http://www.linkedin.com/company/jumpstart-hr
Sign up for our newsletter and learn "What HR Can Learn from Steve Jobs.": http://www.eepurl.com/jAbNf
Provides an introduction to popular social media platforms, current social media trends in HR, uses for internal social media, and guidelines for creating a social media policy.
Best Practices in Social Media Human Resources Policy Jumpstart:HR
Jumpstart:HR is your trusted HR Outsourcing and Strategic Counseling partner. We work with your organization as a virtual and on-site service provider to solve your HR challenges, alleviate your burdens and free up your time.
Visit us at http://www.jumpstart-hr.com to learn more about how we can save your organization time and bring about a greater ROI on your Human Capital Management strategy.
Twitter: http://www.twitter.com/jumpstarthr
Facebook: https://www.facebook.com/jumpstarthr
LinkedIn: http://www.linkedin.com/company/jumpstart-hr
Sign up for our newsletter and learn "What HR Can Learn from Steve Jobs.": http://www.eepurl.com/jAbNf
Fake news, ethics and professionalism in PRSarah Hall
A look at the implications of brand misplacement with particular reference to digital advertising and the role of the PR practitioner as reputation guardian and in mitigating risk
Burson-Marsteller has carried out a research together with IMD business school involving over 200 European companies, looking at how they define and communicate Corporate Purpose to internal and external stakeholders. The analysis led to a number of findings, most notably that corporate purpose enhances financial performance by 17%!
Using Public Relations to Improve Strategic Practice - MidtermMatt Gilhooly
We were asked to deliver a keynote to a meeting of chief executives. The speech centers on five main take-aways for effective public relations management that I learned from the course readings in the first half of the course.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Properly reflecting companies’ commitment with sustainable and ethical behaviour is the main challenge of communication in relation to reputation and corporate responsibility. However, that Corporate Social Responsibility (CSR) has to go beyond the mere realization of ‘good deeds’ to become something strategic and integrated into the business.
Through accountability, companies are increasingly communicating the phenomenon of responsibility and ethics in business. This started to happen in the 90s when responsibility was not only concerning economic issues but social, environmental and labour issues within organizations.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Larry Parnell, associate Professor of the Graduate School of George Washington University (USA), during the session “New developments and trends in sustainable communication” held by Corporate Excellence, the school of Communication at the University of Navarra and EOI Business School in Madrid on September 19, 2012.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
SOCIAL MEDIA TRENDS AND THE IMPACT ON HRDelphiaLLC
Organizations have steadily started to integrate social technologies in to recruitment, development and engagement practices. Using social media inside organizations will be increasingly important this year and going forward. HR departments must start creating a social media strategy, including social media practices, policies and guidelines, to leverage current communities and evaluate new ones that are bound to emerge faster than ever before. Joe shares the big picture of social media trends to help you re-tool how you source, develop and engage employees.
Participants will come to understand social media trends to create a social media strategy for HR practices around recruiting, development and engagement.
Learning Objectives include:
The role of social media in contemporary HR practices
Social media trends and their impact on HR
Core concepts for social media policies/guidelines for employees
HR technology, new approaches to recruiting, development and engagement using social media
ABOUT THE SPEAKER
Joe Rotella joined Delphia Consulting in 2002 following a brilliant career in software design and development with Lucent Technologies and Bell Laboratories. While at Bell Labs, Joe earned the coveted Distinguished Member of Technical Staff (DMTS) designation. Joe served as Delphia’s Chief Technical Officer (CTO) for 11 years before transitioning to become its Chief Marketing Officer in 2014. Joe’s also served on HRACO’s board and teaches the Strategic Management module of the SHRM Learning System in HRACO’s PHR/SHPR Preparatory program.
Fake news, ethics and professionalism in PRSarah Hall
A look at the implications of brand misplacement with particular reference to digital advertising and the role of the PR practitioner as reputation guardian and in mitigating risk
Burson-Marsteller has carried out a research together with IMD business school involving over 200 European companies, looking at how they define and communicate Corporate Purpose to internal and external stakeholders. The analysis led to a number of findings, most notably that corporate purpose enhances financial performance by 17%!
Using Public Relations to Improve Strategic Practice - MidtermMatt Gilhooly
We were asked to deliver a keynote to a meeting of chief executives. The speech centers on five main take-aways for effective public relations management that I learned from the course readings in the first half of the course.
The Role of Social Media in Employer Branding and Recruitment in Modern Organ...Aakriti Agarwal
This project includes understanding the concept of employer branding and it's need in today's organisations. It stresses on why social media recruitment is a preferred approach to recruiting nowadays and how mainitaing an organisation's brand image is more than just the Marketing department's onus
Properly reflecting companies’ commitment with sustainable and ethical behaviour is the main challenge of communication in relation to reputation and corporate responsibility. However, that Corporate Social Responsibility (CSR) has to go beyond the mere realization of ‘good deeds’ to become something strategic and integrated into the business.
Through accountability, companies are increasingly communicating the phenomenon of responsibility and ethics in business. This started to happen in the 90s when responsibility was not only concerning economic issues but social, environmental and labour issues within organizations.
This document was prepared by Corporate Excellence – Centre for Reputation Leadership and contains references, among other sources, to the statements made by Larry Parnell, associate Professor of the Graduate School of George Washington University (USA), during the session “New developments and trends in sustainable communication” held by Corporate Excellence, the school of Communication at the University of Navarra and EOI Business School in Madrid on September 19, 2012.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
SOCIAL MEDIA TRENDS AND THE IMPACT ON HRDelphiaLLC
Organizations have steadily started to integrate social technologies in to recruitment, development and engagement practices. Using social media inside organizations will be increasingly important this year and going forward. HR departments must start creating a social media strategy, including social media practices, policies and guidelines, to leverage current communities and evaluate new ones that are bound to emerge faster than ever before. Joe shares the big picture of social media trends to help you re-tool how you source, develop and engage employees.
Participants will come to understand social media trends to create a social media strategy for HR practices around recruiting, development and engagement.
Learning Objectives include:
The role of social media in contemporary HR practices
Social media trends and their impact on HR
Core concepts for social media policies/guidelines for employees
HR technology, new approaches to recruiting, development and engagement using social media
ABOUT THE SPEAKER
Joe Rotella joined Delphia Consulting in 2002 following a brilliant career in software design and development with Lucent Technologies and Bell Laboratories. While at Bell Labs, Joe earned the coveted Distinguished Member of Technical Staff (DMTS) designation. Joe served as Delphia’s Chief Technical Officer (CTO) for 11 years before transitioning to become its Chief Marketing Officer in 2014. Joe’s also served on HRACO’s board and teaches the Strategic Management module of the SHRM Learning System in HRACO’s PHR/SHPR Preparatory program.
Social Media for HR - Creating an Effective PolicyElizabeth Lupfer
The Social Workplace / Verizon presentation on creating a Social Media Policy from an HR perspective. Presented at The Conference Board's seminar on Social Media and HR on April 13, 2011.
While many leading companies have the building blocks in place to participate in and leverage social media, many are pausing and asking deeper questions around how they can best evolve and transform their technology systems and operating processes in order to maximize the benefits social media offers.
Running Head DEVELOPING COMMUNICATIONS POLICY11Dev.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY 11
Developing Communications Policy
Argosy University
September 20, 2018
Developing A Communication Policy
If the policy defines the values of the organization, it exercises the same time some control over the free flow of information for ensure the consistency of the image of the company. It will be the reference tool to avoid slippage both in normal times and when the image will be poorly known or abused. The communication policy will try to manage the flow of communication which circulates both internally and internally to the external of a organization. It is intended for all staff who must adapt their behavior to the policies and practices described in the policy. Otherwise, everyone could give free rein to his impulses or his imagination and freedom of expression may lead to cacophony resulting in a blurred image of the organization. Politics becomes a communications management guide. It reinforces the feeling internal membership and standardizes the way in which the company communicates with his environment. A communication policy does not support any exceptions. The components of the organization must be mobilized to build and project a unique image. We propose in this book the steps to be taken to build a coherent communication policy. We have collected a large number of public, parastatal or private enterprise policies to realize that each company builds its policy according to his own needs. Some companies have a duty to communicate information because of their public status or their legal obligations. Others understood that it was essential to in full knowledge of a reference framework to manage their speech in the public square. This book describes all the steps involved in the preparation, drafting and implementation of a communication policy (Mansell, R. 2014). He proposes a set of principles and guidelines around which to develop any communication policy. This book is for people who want to understand what communication policy, why it is necessary in any company and how it is articulated. Professionals called to build such a policy can draw inspiration from it to know both the steps to be taken and what each of these steps should contain. He proposes models concrete communication policies and ways to make them operational.
In various work settings there are various aspects that surround the respective work environment. One of the major aspects which is usually at the core is the workforce or rather the employees. Thus it is imperative that courtesy and consideration is upheld in a working environment in order for business to run as effectively as possible. In a working environment where an effective communications policy has been developed there are various in which employees carry themselves in order to ensure maximum effectiveness these include striving to uphold a civil work environment which implies that no vulgarities, shouting or yelling or shouting at the workplac.
o become a successful, thriving social organization, you have to address the mental (business), physical (technology), and emotional (people) aspects of the change social brings, and then build healthy habits over time that help you realize benefits faster. Here are 10 tips we think will help any organization succeed.
Most Employees Consider Their Private And Work Lives To Be Totally Separate, But Social Media and Social Networking Has Silently And Effectively Bridged That Gap And Blurred That Distinction.
No matter how “separate” a person’s social accounts may seem to be, there will ultimately be someone, somewhere that will link-up that person to your organisation or firm.
Social Media Policy Template http://wp.me/p4RKCt-5P
Whether or not your organization is using social media for business, your employees probably are using it. Whether they're engaging in a personal or professional way, your company needs a social media policy.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. Developing an Effective Social Media Policy Susan Warner Chief Human Resources OfficerSusan Warner joined Staff One in 2010 and currently serves as Chief Human Resources Officer.Prior to joining Staff One, Susan served as the Global Executive Director of Training, Organizational Development & Effectiveness for Sealed Air Corporation (NYSE: SEE) where she was responsible for driving the company’s global training strategy, directing all programs and processes that advance employee engagement and development, as well as improving overall organizational effectiveness. Susan has held roles with responsibility spanning a breadth of human resource services across the financial services and manufacturing industries in such well regarded Fortune 500 companies as BFGoodrich (NYSE: GR), Morgan Stanley (NYSE: MS), FMC (NYSE: FMC), Progressive Insurance (NYSE: PGR), New Century Financial Corporation (NYSE: NEW) and Fremont Investment & Loan (NYSE: FMNTQ). Earlier in her career, she served as the Chief Administrative Officer for a private investment management firm, Ascend Venture Group, LLC. Susan holds a Juris Doctorate degree from Temple University School of Law, a Master of Science degree from Columbia University, and an undergraduate degree from Spelman College. She has served on a number of advisory groups including a local North Texas employment ministry and has previously served as a Big Sister in the Big Brothers Big Sisters of America youth mentoring organization. Staff One, Inc. Founded in 1988, Staff One is a leading Human Resources Outsourcing firm with an ESAC accredited and bonded PEO service offering. Staff One operates as a full-service human resources department and delivers a comprehensive range of solutions that provides our clients with a level of support and value previously only available at much larger companies. By aggregating the buying power of hundreds of firms, we provide premium benefits, risk management, compliance management, payroll outsourcing, tax administration and strategic HR services to our customers, so they can focus on growing their core business. Value PropositionStaff One makes "big company" benefits and HR compliance and administration efficient and simple for companies of any size. Our clients are leading firms from a broad range of industries, including professional services, technology, real estate, healthcare, retail, light manufacturing, and distribution who recognize the need to provide a high quality human resource function for their employees. Staff One Blog: http://www.hrbits.com Follow us on Twitter: www.twitter.com/staffonehr 2
3. Developing an Effective Social Media Policy Does My Company Need A Social Media Policy? 10 Must Haves for An Effective Social Media Policy Social Media Policy Examples Resources To Develop & Define Your Social Media Policy Q&A, Exercises & Action Items 3
5. Developing an Effective Social Media Policy Does My Company Need A Social Media Policy? Only 29% of American companies have developed Social Media Policies* Social media usage by businesses has increased to 24%, in 2009 from 12% the year before. ** One of the best ways businesses can be proactive when it comes to managing their reputation online is by having a Social Media Policy *** An Effective Social Media Policy can: Leverage employees as genuine brand ambassadors Help companies avoid online controversy Allows companies to connect to community, build relationships, and seek wisdom Assist with recruiting, retention, and employment branding * According to E-Marketer.com ** The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. *** Gartner 5
6. Developing an Effective Social Media Policy 10 Must Haves for An Effective Social Media Policy 6
7. Developing an Effective Social Media Policy 10 Must Haves For An Effective Social Media Policy Introduce the Purpose of Social Media: A common theme is the idea that the policy should focus on the things that employees can rather than whatthey can’t do. That’s the spirit of social media- it’s all about leveraging the positive. Be responsible for what you write: Organization’s and representatives need to take responsibility for what they write, and exercise good judgment and common sense. Be authentic: Include your name and, when appropriate, your company name and your title. Consumers buy and do business with those that they know and trust, so let people know who you are. 7
8. Developing an Effective Social Media Policy 10 Must Haves For An Effective Social Media Policy Consider your audience: always remember that readers include current clients, potential clients, as well as current/past/future employees. Consider before you publish that you aren’t alienating any of these groups. Exercise Good Judgment: Employees should refrain from comments that can be interpreted as slurs, demeaning, etc. Your employees should understand that companies can and will monitor employee use of social media. Understand the concept of community: The essence of community is the idea that it exists so that you can support others and they, in turn, can support you. Respect copyrights and fair use: Always give people proper credit for their work. 8
9. Developing an Effective Social Media Policy 10 Must Haves For An Effective Social Media Policy Remember to protect confidential & proprietary information: State in your social media policy that employees who share confidential or proprietary information do so at the risk of losing their job. Bring Value: Build buzz for upcoming products or services, include links to industry specific news for your customers, respond to inquiries etc. Productivity Matters: Afraid that your employees will lose focus? Let them know not to forget their day job. But, communicating with employees and customers is a real job. Communicating with customers (online, in person, or by phone) typically takes up at least 50% of one’s job description. However, you want to execute your social media policy on the core competencies of your business. Presentation Sources: mashable.com/2009/social media policy must haves AdAge.com “The 7 biggest legal risk to your company when using social media” Forrester Research “The broad reach of Social Technologies” 9
10. Developing an Effective Social Media Policy Examples of Effective Social Media Policies To Strengthen & Support Company Business Objectives 10
11. Developing an Effective Social Media Policy Kodak – The Importance of Education: The initial focus of Kodak’s social media policy is to clearly define the social media landscape and why it is critically important to effective brand and reputation management. Kodak’s policy provides a brief description of popular social networks and also includes user statistics for each platform – one of only a handful of policies that break down each network in this way. Employees often find such breakdowns extremely helpful. Kodak also explains how the company uses each network and why. Each social network is different, and successful engagement tactics tailored for one may not be effective for others. By educating employees about each individual network and the role each plays in the company’s online reputation, they have helped employees understand the best practices for both personal and professional engagements on these sites. http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Kodak_SocialMediaTips_Aug14.pdf 11
12. Developing an Effective Social Media Policy Yahoo – Risk vs. Reward: The overarching priority of Yahoo’s blogging policy is legal liability. The company explains the legal implications of engaging online, including a rundown of all possible offenses. It is particularly important for employees to understand the scope of liability for their actions. Damaging tweets can mean legal trouble not only for the author, but also for his or her employer. In order to prevent such consequences, Yahoo provides advice and insight on best practices. While it is important to inform employees about the ramifications of posting content online, encouraging them to engage in a productive manner can be an important tactic for improving your brand’s status online. Yahoo expertly strikes a balance between caution and empowerment. By offering advice on what they should do, you can help employees to engage safely with a digital audience. http://socialmediagovernance.com/policies.php 12
13. Developing an Effective Social Media Policy Kaiser Permanente – Building Community: Kaiser understands the communal nature of social media. Kaiser Permanente stresses to its employees that they need to “know fellow bloggers.” The company provides tips in on how to identify which peers to engage in the online space, demonstrating Kaiser’s recognition that successful social media initiatives must involve two-way conversations. As a result, Kaiser’s employees understand that social media is about offering value to others. After all, no company can be successful if its social initiative is to simply push out information with no reactive or responsive component. By actively engaging and building relationships it capitalizes on all that social media has to offer. http://socialmediagovernance.com/policies.php 13
14. Developing an Effective Social Media Policy Resources To Develop & Define Your Social Media Policy 14
15. Developing an Effective Social Media Policy Resources To Develop & Define Your Social Media Policy Determine Overall Company Objectives The Policy Should Support Review Social Media Policies of Other Companies & Competitors http://socialmediagovernance.com/policies.php Blogging and Social Media Policy Sample Template: http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm Internet and Email Policy Sample Template: http://humanresources.about.com/od/policiesandsamples1/a/email_policy.htm 15