Helps to unearth important info about target audience, spot new trends, uncover new product uses, discover the competitor’s weakness etc.

1. ADVERTISING RESEARCH
Prepared By
Nijaz N

2. research – A strategic advertising tool
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 Helps to unearth important info about target
audience, spot new trends, uncover new
product uses, discover the competitor’s
weakness etc.
 May be in product case file presentation to an
agency by its clients, they will not provide much
important to certain facts.

3. The research process
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1. Define the problem and research Objectives
2. Check Secondary Sources
3. Carry out Primary data collection.
4. Interpret the results

4. Common errors in research
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1. Getting obsessed with research
2. Asking the wrong questions
3. Taking answers at face value.
4. Using the wrong research methods
5. Biasing the research results.