My EPQ project was to create illustrations based on the wants and needs of my target audience of primary school children aged 7-9. Through research and experimenting with different artistic techniques like watercolors, acrylic paint, pen, collage, and pop-ups, I determined that acrylic paint worked best to produce illustrations with high detail and tonal value that would appeal to my audience. I conducted a workshop where the children enjoyed illustrations with humanized animals, strong texture and detail, and realistic colors. My final product was acrylic paintings that met the wants of my target audience. I learned skills in referencing, time management, and working with different artistic styles and techniques through completing this project.

1. My EPQ project
TO CREATE ILLUSTRATIONS BASED
ON THE WANTS AND NEEDS OF MY
TARGET AUDIENCE.

2. What is illustration?
 It is a depiction that is created to elucidate and
dictate sensual information.
1982 1969

3. Why did I choose this project?
 Three reasons:
• My A levels
• developing my artists skills
• My future interest

4. What problems I predicted and
encountered
And how I overcame them
• My artistic skill
• Primary schools allowing me to conduct a workshop
• Time
• Using a range of techniques
• Emailing multiple primary schools
• Scheduling set times to complete work by

5. Research- My 5 key players
(illustrators)
• I found these illustrators from my visit to
Roehampton University Library
• Specialised children centre
- Further research into younger audience
• Found that pop-ups were often used with young
children.
-Research into my target audience
• Workshop at St Mark’s primary

6. Illustrators
Ernest Howard Shepard
Pen and watercolour
• Tonal
• Realistic scenery
• Humanised animals
• Texture

7. Illustrators
Quentin Blake
Pen and watercolour
• Bright, vibrant colours
• Gestural
• Rough lines
• Humanised animals

8. Illustrators
Kanako Usui
Digital Illustration
• Bold, bright colours
• Simple
• Childlike
• Humanised animals

9. Illustrators
Shandra Strickland
Acrylic, oil, pen and pencil
• Realistic
• Detailed landscape and
characters
• Ethnic characters
• Dark , winter colours

10. Illustrators
Eric Carle
Collage
• Lines are jaggard a
• Lacks strong detail
• Colourful/bright
• Simplistic
• textured

11. Paper engineer
David Carter
Pop-ups
• Sophisticated
• Complicated
• Detailed
• Bright bold colours

12. Workshop at St Mark’s primary
school
• 10 children between the ages 7-9
• Carry out a drawing task
• Carry out a questionnaire
• They enjoyed humanised animals
• Strong texture and detail
• Realistic colours
• Dislike simplistic images
• Dull colours
• Overly bright colours
• Characters that were overly
abstract and ‘silly’

13. Experimentation Pop-ups
• Engaging and stimulating
• Materials are expensive
• Materials are easily ripped and destroyed

14. Experimentation Water colours
• Works well for landscapes
• Easily blended
• Tones can be created
• Lacks detail

15. Experimentation Collage
• The materials can be drawn on, making it great for
backgrounds
• The Tissue paper can start to lift
• Easily ripped/ destroyed

16. Experimentation Pen
• Great texture • Biro was to thick and rough to create detail
• Water with pen creates good tones • Fine liner pens (0.05-0.3mm) didn’t work well for
• Works with both abstract and realistic abstract characters
images

17. Experimentation Digital illustration
• Limited ability
• Out dated technology
• Hard to produce smooth lines and curves

18. Experimentation Acrylic
• Strong detail and tonal value
• Great for realistic characters and
backgrounds
• Materials are expensive and time
consuming

19. Experimentation Soft pastel
• Easily blended
• Good tonal value
• Works well with both
abstract and realistic
images
• Can be smudged
easily and ruins the
quality of the image.

20. Deciding
POP-UPS
DIGITAL ILLUSTRATION
WATER COLOURS ACYLIC PAINT
PEN
COLLAGE SOFT PASTEL

21. Final
Product

22. Evaluation
 Acrylic paint product a high tonal and detailed illustrations.
 Text and image layout is conventional to professional products
intended for my own target audience.
 Meets the wants of my target audience
What’s next? Where could I go next with my project?

23. What have I learned from carrying
out my project?
 How to Harvard reference
 Time management
 Work in various styles and techniques

24. Thank you for
listening, Feel free to
ask questions