2. OUR COMPANY
WE ARE AN OUT OF HOME MARKETING & ADVERTISING COMPANY DEDICATED TO SERVICE THE OOH
INDUSTRY IN CENTRAL FLORIDA, PUERTO RICO AND THE US VIRGIN ISLANDS. WE IDENTIFY PLACE-BASED
MEDIA LOCATIONS SUCH AS MALLS, CINEMAS, PARKING LOTS, AMONG OTHER OUT OF HOME ADVERTISING
VENUES.
OVER 20 YEARS OF EXPERIENCE:
• EXECUTING OUT OF HOME ADVERTISING CAMPAIGNS FOR DIRECT CLIENTS
• IDENTIFYING OUT OF HOME LOCATIONS FOR ADVERTISING AGENCIES
• PROVIDING SALES & MARKETING SERVICES FOR SMALL & MEDIUM MEDIA OPERATORS
• HELPING LANDLORDS GENERATE EXTRA REVENUE BY IDENTIFYING POTENTIAL ADVERTISING LOCATIONS
OUR PORTFOLIO INCLUDES; 20 DIFFERENT OUT OF HOME MEDIA FORMATS, IN OVER 150 LOCATIONS,
REACHING OVER 200 MILLION POTENTIAL CUSTOMERS WHEREVER THEY SHOP, WORK, TRAVEL, & PLAY.
13. CONSUMERS SPEND MORE TIME WITH OOH THAN
ANY MEDIUM OTHER THAN TV
19.6
25.9
9.1
2.2
14.9
7.6
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Weekly Hours per User
Source: USA Touchpoints, RealityMine Base: Adults 18-64
REACHES CONSUMERS 70% OF
THEIR WAKING HOURS
14. OOH OUTPERFORMS TRADITIONAL MEDIA IN REACHING CONSUMERS
IN THE HALF-HOUR BEFORE PURCHASE ACTIVITIES
19%
30%
33%
68%
21%
16% 16%
6%
9%
7% 7% 9%
1% 0% 0% 0%0%
10%
20%
30%
40%
50%
60%
70%
80%
Giving/Seeking Purchase
Recommendation
Purchase Consideration Purchase Decision Purchase Made
Exposure by medium during path to purchase activities:
Any OOH Media Television AM/FM Radio Print Newspaper
Source: USA Touchpoints, RealityMine Base: Adults 18-64
15. CONSUMERS - MOST INCLINED TO ACT IN THE OOH SPACE
CONSUMERS REPORT “ACTION” RESPONSES IN THE SAME HALF-HOUR AS 22% OF OOH EXPOSURES
*Any Purchase, Seeking/Giving Purchase Recommendation, Purchase Decision, In-Store Shopping,
e-Commerce, Online Search, Brand-Related Social Media Activity in Same Half-Hour
Source: USA Touchpoints, RealityMine Base: Adults 18-64
16. BASE: ALL RESPONDENTS | N = 1,006 | “PLEASEINDICATE WHEN, IF EVER, WAS THE LAST TIME YOU NOTICED {SHOPPING MALL} {AIRPORT} {MOVIE THEATER} ADVERTISING.” [SAMPLEIMAGES SHOWN]
SOURCE: NIELSEN OAAA OOH ADVERTISING STUDY 2016
42% of U.S. residents age 16 or older
surveyed noticed advertising in
shopping malls in the past month
and 15% noted mall ads in the past
week.
32% of those surveyed recalled
seeing an ad in a movie theater in
the past month and 11% saw an ad in
a cinema in the past week.
10% of those surveyed noticed
advertising in an airport in the past
month and 4% have noticed it in the
past week.
PLACE-BASED ADVERTISING
SHOPPING MALL
PAST MONTH
42%
NOTICED
PAST WEEK
15%
MOVIE THEATER
PAST MONTH
32%
NOTICED
PAST WEEK
11%
AIRPORT
PAST MONTH10%
NOTICED
PAST WEEK 4%
17. BASE: RESPONDENTS WHO WORK OUTSIDE OF THEIR HOME AT LEAST SOME DAYS| N = 493
“HOW OFTEN, IF EVER, DO YOU SHOP IN-PERSON AT STORES {BEFORE YOU GET TO WORK}, {DURING YOUR LUNCH BREAK}, {AFTER YOU LEAVE WORK}, {WEEKEND OR NON-
WORK DAYS}?”
SOURCE: NIELSEN OAAA OOH ADVERTISING STUDY 2016
The majority of people who travel to
their job, do their in-store shopping
either after work or on their day off.
22% of those who travel to work
frequently shop after work and 47%
sometimes visit stores or business
when the work day is done.
IN-PERSON SHOPPING
5% 5%
22%
55%
16%
23%
47%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BEFORE WORK DURING LUNCH AFTER WORK DAY OFF
FREQUENTLY SOMETIMES
21%
28%
69%
93%
18. BASE: NOTICED ANY OUT OF HOME ADVERTISING IN THE PAST 30 DAYS| N = 920 | “IN THE PAST YEAR, WHICH, IF ANY, OF THE ACTIVITIES
BELOW HAVE YOU DONE AFTER SEEING A BILLBOARD OR OTHER OUT OF HOME ADVERTISEMENT?”
SOURCE: NIELSEN OAAA OOH ADVERTISING STUDY 2016
Over 1 in 5 OOH viewers (21%) have
visited a restaurant after seeing an
OOH advertisement in the past year.
17% of OOH viewers have visited a
store or other business after seeing
an OOH advertisement; 10% have
attended a public event and 7%
called a phone number after seeing
an OOH ad in the past year.
OOH media has also prompted 18% of
OOH viewers to watch a TV program
in the past year and 11% have tuned
to a radio station.
ACTIONS TAKEN AFTER SEEING OOH ADS
LIVE ACTION
Visited a restaurant advertised 21%
Watched a movie in the theater 20%
Visited a store or other business advertised 17%
Attended a sporting event, festival, concert,
performance or other public event advertised
10%
Called a phone number 7%
TUNE-IN
Watched a television program 18%
Tuned to a radio station 11%
19. BASE: NOTICED ANY OUT OF HOME ADVERTISING IN THE PAST 30 DAYS| N = 920 | “IN THE PAST YEAR, WHICH, IF ANY, OF THE ACTIVITIES
BELOW HAVE YOU DONE AFTER SEEING A BILLBOARD OR OTHER OUT OF HOME ADVERTISEMENT?”
SOURCE: NIELSEN OAAA OOH ADVERTISING STUDY 2016
More than 1 in 4 OOH viewers (26%)
have talked about an ad or product
with others after seeing on OOH
message in the past year.
10% of OOH viewers have visited an
advertiser’s social media page, 5%
have recommended the brand and 3%
have posted about the ad or product
seen in an OOH ad in the past year.
Nearly 1 in 4 OOH viewers (23%) have
searched for the advertised brand
online and 16% have visited an
advertised website in the past year.
MORE ACTIONS TAKEN AFTER SEEING ADS
WORD OF MOUTH
Talked about the ad or product with others 26%
Visited an advertiser's social media page (e.g.
Facebook)
10%
Recommended the advertised product or
brand to others
5%
Posted about the ad or product on a blog or
social media network
3%
ONLINE ACTIVITY
Used an online search engine (such as Google
or Bing) to look up information about the
advertiser
23%
Visited an advertiser's website 16%
20. BASE: OOH MEDIA VIEWERS WHO OWN A SMARTPHONEWITH INTERNET ACCESS | N = 805 | “IN THE PAST YEAR, FOR WHICH, IF ANY, OF THE
ACTIVITIES BELOW DID YOU USE YOUR SMARTPHONEOR MOBILE DEVICE AFTER SEEING A BILLBOARD OR OTHER OUT OF HOME ADVERTISEMENT?”
SOURCE: NIELSEN OAAA OOH ADVERTISING STUDY 2016
One-third of OOH viewers who own a
smartphone have searched for an
OOH advertiser on their mobile
device in the past year.
23% of smartphone users have
accessed a coupon or discount, 22%
have visited the advertiser’s website
and 13% have downloaded an app
after seeing an OOH ad in the past
year.
13% of smartphone users have
snapped a photo of an ad, 5%
uploaded a photo or voted and 8%
have engaged in some other activity
on their mobile device after seeing
an OOH ad in the past year.
ACTIONS TAKEN ON A SMARTPHONE
MOBILE INTERACTION
Used online search (such as Google or Bing) to
look up information about the advertiser
33%
Accessed a coupon or discount code 23%
Visited an advertiser's website 22%
Downloaded or used an app shown in the ad 13%
Snapped a photo of an ad 13%
Interacted with an ad to send a message,
upload a photo or vote
5%
Engaged in any other activities using your
smartphone after seeing a billboard or other
out of home advertisement
8%
21. TOP BRANDS USING OOH IN 2015
Google - #35 in OOH spend (#88 in 2013)
Source: Kantar
