This presentation is about the media options that are available for advertising along with their critical analysis.

1. Shikha Sota

2. “The communication channels through
which message moves to receiver is
called Media.” Philip Kotler
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3.  Print Media
 Broadcast Media
 Outdoor/Mural Advertising Media
 Direct Mail Advertising Media
 Internet Media
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4.  Newspaper
 Magazines/ journals
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5.  Wide coverage
 Low cost
 Flexibility
 Quick delivery
 Geographical selectivity
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6.  Short life span
 Only suitable for literates
 No audio effect
 Informative but not persuasive
 Poor quality of paper
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7.  Selectivity
 Long life span
 Better quality
 Credibility
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8.  Only suitable for literates
 Long lead time
 High cost
 No audio effect
 Informative but not persuasive
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9.  TV
 Radio
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10.  Strong impact
 Demonstration
 Wide coverage
 Geographical selectivity
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11.  Expensive
 Long production time
 Not suitable, if target audience is less
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12. Advantages Disadvantages
 Low cost  Absence of visual
effect
 Wide coverage
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13.  Neon signboards
 Posters
 Vehicle/transit advertising
 Sky advertising
 Illuminating lights
 Sky balloons
 Smoke writing
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14.  Sandwichmen
 Banners
 Wall painting
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15.  Long life
 Geographical selectivity
 Gain attention easily
 Economical
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16.  Detailed message can’t be given

 Lacks audio effects
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17.  Leaflets/pamphlets
 Circulars
 Catalogues
 Booklets/ brochures
 Personal letters
 Company magazines
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18.  Highly selective
 Detailed information can be provided
 Establishes personal contact
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19.  Notsuitable when customers are large
in number
 Lack of prestige
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20.  www page
 Pop ups
 E-mail
 Banner ads
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21.  Low cost
 Wide growth in computers
 Detailed message
 Interactive media
 Can be measured by counting hits
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22.  Still in infancy stage
 Unsolicited emails are not welcomed
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