The document provides a summary of the data collected from a questionnaire about vegetarianism. Some key findings from the questionnaire include:
- The majority of vegetarians surveyed were female and under 35 years old.
- Most vegetarians surveyed had been vegetarian for a long time and had not considered stopping.
- Popular vegetarian dishes included Asian foods and Quorn-based meals.
- Many vegetarians' children and friends were also vegetarian.
- Respondents believed that vegetarianism was less expensive and better for the environment than a non-vegetarian diet.
2. How I Carried Out My Research
Firstly, I thought up 10 questions that I thought would be useful to ask when carrying
out my survey. I then inserted these questions into a free online surveying site.
Once this was done, I then posted the web address around various social media
sites and forums.
3. Why conduct research?
Primarily, to give us a better idea of how to create our recipe cards.
The research was conducted to try and collate opinions and information from the general public
about their views on vegetarianism, how being or not being a vegetarian does or does not affect
them, and general information about themselves.
4. What did you want to get out of it?
The aim was to ascertain information from the person that conducted the survey.
Information like ‘How old are you?’, ‘Are you a vegetarian?’, and ‘What is your favourite
vegetarian meal?’.
Receiving this information gives us a better idea of what to include in our recipe cards, and to
help us target a specific audience. For example, if we get a lot of answers saying their favourite
vegetarian food is pasta, then we are likely to create a pasta recipe.
5. How could this influence your project?
The information received from the questionnaire could influence our project by leading us to
alter our views on our target audience and the recipes we’re going to create.
It gives us a much higher chance of success because we know who is going to be reading our
recipes, so we are not going in blindly and hoping they please everyone, because that is
unrealistic.
7. What is Your Gender?
Every female in the survey who
answered this question are
vegetarian. This reiterates the
figures from my vegetarian fact
file that the majority of
vegetarians are female.
Male
8. Age of vegetarians
Of the 14 people that took the survey, 12 were below
the age of 35, and 13 were vegetarians. This is
possibly because the websites that I posted the
survey on may not have had many users over the age
of 35, but it does also give you a good idea of the
average age of vegetarians.
9. Have You Considered
Stopping/Becoming a Vegetarian
The majority of people asked in
the survey also reaffirmed
their position as a vegetarian
when asked if they had
considered stopping or
becoming a vegetarian. This
shows that those who are
vegetarian are not being a
vegetarian as some sort of
hobby.
It could also show that with the
majority being committed
vegetarians, they would want
a variety of dishes as when
eating out at a lot of
vegetarian restaurants their
are limited dishes available .
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11
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Yes
No
10. When they became vegetarians
Of the 13 vegetarians that answered the
question, 7 of them became vegetarians before the
age of 17. This shows that you can be influenced at
an early age and it is not only once you have
become fully educated that you decide to become
a vegetarian.
What I found interesting is that none of the
respondents became vegetarians between the
ages of 26-34, yet 2 became vegetarians between
the ages of 35-44. This may have been because
they were worried about their health.
I made the mistake of not adding an option that
allowed for the 1 non-vegetarian to answer
accordingly, so his (1 of 3 males to take the survey)
answer of 75+ is redundant.
11. Favourite vegetarian dishes
We received thirteen responses for this question. A significant proportion of the
dishes listed by the respondents were of an Asian origin. This could help us when
deciding upon a theme for our recipe cards.
Two of our respondents listed Quorn based meals as their favourite dishes. This could
be because other members of their family are not vegetarians and they feel more
comfortable eating something that loosely resembles meat than a salad. This
offers encouragement to our initial recipe card ideas in which we proposed the
theme of Quorn based Spaghetti Bolognese.
Other dishes listed included:
Bean burgers
Pasta salads
Hummus with veggie and pita dippers
Hazelnut americano with biscotti
12. Friends and Family
35% of our respondents’ children are also vegetarians. This
suggests that vegetarians parents implement their views upon
their children, this could be due to them seeing this as the correct
way to bring up their child.
Furthermore, vegetarian parents could see a collective vegetarian
family as a more cost effective way of feeding their children.
Further evidence of this is provided later in the survey where 85%
of respondents declared vegetarianism to be less expensive than
non-vegetarianism.
What I also found interesting is that 35% of respondents are in
vegetarian friendship groups. This could suggest two things, they
are influenced or feel more comfortable being friends with people
with similar dietary needs.
Additionally, we found that the higher proportion of respondents
family members who are vegetarian are female. This provides
further evidence to our suggestion in the fact file that a higher
percentage of vegetarians are female.
13. Who cooks the majority of the meals
in their household?
5 of the 14 respondents listed their Mother as
the person who cooks the majority of meals in
their household, this makes it highly likely
that their Mother’s are vegetarians too, and
could show that they are vegetarians for this
reason.
14. Is being a vegetarian more expensive
than being a non-vegetarian?
Of the fourteen respondents, not one of them believe
being a vegetarian is more expensive than being a non-
vegetarian.
15. Does being a vegetarian make a
significant difference to the planet?
Thirteen of the fourteen respondents believe being a vegetarian makes a significant
difference to the planet.
The common belief is that it helps significantly because it lessens the amount gas and
electricity used in the lead up to the meat being sold. From it being taken to
processing plants, to it being delivered to wholesale stores.