Jeff Savitz is the founder and president of Savitz Research Solutions based in Dallas, TX. Jeff Savitz has over 25 years of research experience including work while at 25+ The Richards Group and Pfizer Pharmaceuticals.
In addition to his business leadership role, Jeff Savitz is an academic and has lectured at The Wharton School, New York University, University of Dallas, University of Texas at Dallas and University of North Texas.
Jeff Savitz holds a B.S. from Columbia University and a M.S. and M.B.A. from The Wharton School
Advertisement connectivity with AudienceJuxtConsult
The document summarizes the findings of the JuxtConsult AdConnect Study, which measures the effectiveness of ads in different product categories on a quarterly basis. It describes the methodology used, which involves online surveys of 120-150 category users/intenders to rate ads on noticeability, appeal, relevance, brand differentiation and preference. Key metrics include Ad Connect Quotient (effectiveness), Ad Momentum (audience generated) and Top of Mind brand recall. Sample category reports are provided for candy mouth fresheners and deodorants, listing top performing brands on each metric.
Digital measurement tools allow companies to:
1. Define goals for online initiatives and determine what metrics will indicate success.
2. Monitor key performance indicators (KPIs) over time to track progress towards goals.
3. Evaluate different tactics and media approaches based on measured results.
DoubleClick give us an important data on what types of rich media are being served. They have conducted real live brand surveys to study the brand metrics that matter to advertisers such as brand awareness, brand favorability, message association, and intent to purchase.
A user-centered approach to display advertising—one that is sensitive to how today’s users actually engage with traditional and multimedia ads—can lead to significantly higher recall.
10 THINGS TO THINK ABOUT TO ACHIEVE THE GREATEST BRAND IMPACT ONLINE Anton Razumov
The document provides 10 tips for achieving the greatest brand impact online through digital advertising. Some key points include: ensuring the brand is prominently displayed on every frame; making each frame stand on its own to communicate messaging; being mindful of "reveal" ads which are often ineffective; keeping messaging simple; avoiding ads that make viewers work for the message; using interactive elements appropriately; and including product shots and human presence while also displaying the brand name outside of just product shots. The overall tips are focused on strong brand visibility and simple, clear messaging in digital advertising.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
Research presentation: The Brand Element of Online Video AdvertisingMediaPost
The success of your video ad doesn't solely depend on drop off and completion rates. It's about brand impact. In some ways, what you know about optimizing the brand impact of TV advertising translates beautifully but on the other hand it's really a whole new world.
Video content has the ability to be more relevant and useful to the users, and therefore more persuasive but our research shows that despite improvements in repurposed TV advertising, there is a strong aversion by consumers to these ads when they are attempting to access streaming content. Driving ROI should not come at the detriment of brand.
Presenter:
Ann Green, Senior Partner, Corporate Innovation and Solutions, Millward Brown
Advertisement connectivity with AudienceJuxtConsult
The document summarizes the findings of the JuxtConsult AdConnect Study, which measures the effectiveness of ads in different product categories on a quarterly basis. It describes the methodology used, which involves online surveys of 120-150 category users/intenders to rate ads on noticeability, appeal, relevance, brand differentiation and preference. Key metrics include Ad Connect Quotient (effectiveness), Ad Momentum (audience generated) and Top of Mind brand recall. Sample category reports are provided for candy mouth fresheners and deodorants, listing top performing brands on each metric.
Digital measurement tools allow companies to:
1. Define goals for online initiatives and determine what metrics will indicate success.
2. Monitor key performance indicators (KPIs) over time to track progress towards goals.
3. Evaluate different tactics and media approaches based on measured results.
DoubleClick give us an important data on what types of rich media are being served. They have conducted real live brand surveys to study the brand metrics that matter to advertisers such as brand awareness, brand favorability, message association, and intent to purchase.
A user-centered approach to display advertising—one that is sensitive to how today’s users actually engage with traditional and multimedia ads—can lead to significantly higher recall.
10 THINGS TO THINK ABOUT TO ACHIEVE THE GREATEST BRAND IMPACT ONLINE Anton Razumov
The document provides 10 tips for achieving the greatest brand impact online through digital advertising. Some key points include: ensuring the brand is prominently displayed on every frame; making each frame stand on its own to communicate messaging; being mindful of "reveal" ads which are often ineffective; keeping messaging simple; avoiding ads that make viewers work for the message; using interactive elements appropriately; and including product shots and human presence while also displaying the brand name outside of just product shots. The overall tips are focused on strong brand visibility and simple, clear messaging in digital advertising.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
Research presentation: The Brand Element of Online Video AdvertisingMediaPost
The success of your video ad doesn't solely depend on drop off and completion rates. It's about brand impact. In some ways, what you know about optimizing the brand impact of TV advertising translates beautifully but on the other hand it's really a whole new world.
Video content has the ability to be more relevant and useful to the users, and therefore more persuasive but our research shows that despite improvements in repurposed TV advertising, there is a strong aversion by consumers to these ads when they are attempting to access streaming content. Driving ROI should not come at the detriment of brand.
Presenter:
Ann Green, Senior Partner, Corporate Innovation and Solutions, Millward Brown
Artículo en la revista Actualidad Económica de mayo de 2016 en el que Pau A. Monserrat de iAhorro.com opina sobre los tipos de interés ultra bajos aplicados a los préstamos hipotecarios en aplicación de un Euribor en negativo.
The document provides instructions on applying page borders and inserting and formatting Word Art in Microsoft Word. It explains how to open a saved document, create page borders by selecting a border style and thickness in the Borders and Shading menu. It also outlines how to insert Word Art using the Drawing toolbar, choose a style, type and format text, and change features like size, color, shape and effects.
The document discusses innovation in integration, design, application, and events for communication and collaboration. It provides contact information for Peter Grosskopf, the business development leader for collaboration solutions at the company, including his name, title, phone number.
During the Era of Good Feelings following the War of 1812, there was a strong sense of nationalism in the United States. Henry Clay proposed the American System to improve the country through tariffs, a national bank, and transportation projects like the Erie Canal. Andrew Jackson was the first president not from the elite class, believing all white males were equal. He replaced government officials with political allies and threatened to use force against South Carolina during the Nullification Crisis over tariffs. Jackson was also against the national bank and treated Native Americans poorly.
This document provides information about the Women's Ministry of the Baguio Assembly City Church. It discusses hosting an entrepreneurship event focused on developing godly women entrepreneurs. The event will teach principles of entrepreneurship from a biblical perspective and encourage women to use their skills to glorify God and serve their community. It aims to empower women spiritually and economically.
The human digestive system breaks down food through a series of organs. Food enters the mouth where it is chewed and enzymes in saliva begin breaking it down. It then moves to the stomach through the esophagus where it is further broken down by acid. Most nutrients are absorbed in the small intestine due to its large surface area. The large intestine absorbs remaining nutrients and water before waste is eliminated. A balanced diet incorporating a variety of foods helps meet nutrient needs.
SKF is a leading global supplier of products, solutions and services within rolling bearings, seals, mechatronics, services and lubrication systems. It operates through three divisions: Industrial, Service, and Automotive. In 2009, SKF's vision was "To equip the world with SKF knowledge" and its mission was to strengthen its global leadership and sustain profitable growth by being the preferred company for customers, employees, and shareholders. SKF focuses on profitability, quality, innovation, speed, and sustainability.
The document provides an introduction and overview of Google AdWords, including its features, benefits, policies, and pricing. It discusses the different account structures and editions available, including starter and standard editions. It also covers how to set up and manage an AdWords account, such as creating campaigns, ad groups, keywords and ads. Tips are provided around organizing campaigns and ad groups effectively.
Bristol and me - The Story of Bristol52jakepjohnson
1) The document describes a Twitter project called Bristol52 created by Jake about his hometown of Bristol, United Kingdom.
2) Over 4 months, Bristol52 gained nearly 5,000 followers and saw over 22,000 blog views.
3) The project helped promote Bristol and connect people, with some followers saying it helped them learn about Bristol and make new friends.
4) Bristol52 was able to fundraise enough money to pay for 22 courses of therapy for young people in need.
The role of research libraries in a European e-science environmentWouter Schallier
This document discusses the role of research libraries in supporting e-science, which involves large-scale computing, data-intensive research conducted over the internet in collaborative and distributed teams. E-science requires new strategies for research support through integrated infrastructures. Research libraries must reinvent themselves by integrating library services into virtual research environments, supporting data management and preservation, and recruiting content like datasets for repositories. This will allow libraries to remain essential partners in the new information environment of e-science.
This document provides instructions for creating a beaded bandana. The instructions include cutting the bandana in half diagonally, folding down the top edge three times and pressing it, marking and cutting strips up the sides for beads, and adding unglued beads to the strips to allow for placement adjustments before fusing the folds and gluing the beads. The result is an artsy, customized beaded bandana.
The human circulatory system consists of the heart, blood vessels, and blood. The heart pumps blood through three major types of blood vessels - arteries, capillaries, and veins - to supply oxygen and nutrients to the entire body. Blood is made up of red blood cells, white blood cells, plasma, and platelets and accounts for 7% of the human body weight.
This document is a celebration of life for Douglas Patrick (Rick) Wilson who was beloved by many in different roles. He was a husband, best friend, son, brother, dad, grandpa, friend, Canadian Forces pilot who flew several aircraft, and an employee of WestJet who loved life.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
The document discusses advertising and provides definitions and frameworks for developing advertising programs. It defines advertising and outlines the five M's model for developing an advertising program: Mission (objectives), Money (budget), Message, Media, and Measurement. It then provides details on each step, including generating messages deductively using a framework of expected rewards and experiences. Overall, the document provides guidance on conceptualizing and planning a comprehensive advertising program using established models and best practices.
Artículo en la revista Actualidad Económica de mayo de 2016 en el que Pau A. Monserrat de iAhorro.com opina sobre los tipos de interés ultra bajos aplicados a los préstamos hipotecarios en aplicación de un Euribor en negativo.
The document provides instructions on applying page borders and inserting and formatting Word Art in Microsoft Word. It explains how to open a saved document, create page borders by selecting a border style and thickness in the Borders and Shading menu. It also outlines how to insert Word Art using the Drawing toolbar, choose a style, type and format text, and change features like size, color, shape and effects.
The document discusses innovation in integration, design, application, and events for communication and collaboration. It provides contact information for Peter Grosskopf, the business development leader for collaboration solutions at the company, including his name, title, phone number.
During the Era of Good Feelings following the War of 1812, there was a strong sense of nationalism in the United States. Henry Clay proposed the American System to improve the country through tariffs, a national bank, and transportation projects like the Erie Canal. Andrew Jackson was the first president not from the elite class, believing all white males were equal. He replaced government officials with political allies and threatened to use force against South Carolina during the Nullification Crisis over tariffs. Jackson was also against the national bank and treated Native Americans poorly.
This document provides information about the Women's Ministry of the Baguio Assembly City Church. It discusses hosting an entrepreneurship event focused on developing godly women entrepreneurs. The event will teach principles of entrepreneurship from a biblical perspective and encourage women to use their skills to glorify God and serve their community. It aims to empower women spiritually and economically.
The human digestive system breaks down food through a series of organs. Food enters the mouth where it is chewed and enzymes in saliva begin breaking it down. It then moves to the stomach through the esophagus where it is further broken down by acid. Most nutrients are absorbed in the small intestine due to its large surface area. The large intestine absorbs remaining nutrients and water before waste is eliminated. A balanced diet incorporating a variety of foods helps meet nutrient needs.
SKF is a leading global supplier of products, solutions and services within rolling bearings, seals, mechatronics, services and lubrication systems. It operates through three divisions: Industrial, Service, and Automotive. In 2009, SKF's vision was "To equip the world with SKF knowledge" and its mission was to strengthen its global leadership and sustain profitable growth by being the preferred company for customers, employees, and shareholders. SKF focuses on profitability, quality, innovation, speed, and sustainability.
The document provides an introduction and overview of Google AdWords, including its features, benefits, policies, and pricing. It discusses the different account structures and editions available, including starter and standard editions. It also covers how to set up and manage an AdWords account, such as creating campaigns, ad groups, keywords and ads. Tips are provided around organizing campaigns and ad groups effectively.
Bristol and me - The Story of Bristol52jakepjohnson
1) The document describes a Twitter project called Bristol52 created by Jake about his hometown of Bristol, United Kingdom.
2) Over 4 months, Bristol52 gained nearly 5,000 followers and saw over 22,000 blog views.
3) The project helped promote Bristol and connect people, with some followers saying it helped them learn about Bristol and make new friends.
4) Bristol52 was able to fundraise enough money to pay for 22 courses of therapy for young people in need.
The role of research libraries in a European e-science environmentWouter Schallier
This document discusses the role of research libraries in supporting e-science, which involves large-scale computing, data-intensive research conducted over the internet in collaborative and distributed teams. E-science requires new strategies for research support through integrated infrastructures. Research libraries must reinvent themselves by integrating library services into virtual research environments, supporting data management and preservation, and recruiting content like datasets for repositories. This will allow libraries to remain essential partners in the new information environment of e-science.
This document provides instructions for creating a beaded bandana. The instructions include cutting the bandana in half diagonally, folding down the top edge three times and pressing it, marking and cutting strips up the sides for beads, and adding unglued beads to the strips to allow for placement adjustments before fusing the folds and gluing the beads. The result is an artsy, customized beaded bandana.
The human circulatory system consists of the heart, blood vessels, and blood. The heart pumps blood through three major types of blood vessels - arteries, capillaries, and veins - to supply oxygen and nutrients to the entire body. Blood is made up of red blood cells, white blood cells, plasma, and platelets and accounts for 7% of the human body weight.
This document is a celebration of life for Douglas Patrick (Rick) Wilson who was beloved by many in different roles. He was a husband, best friend, son, brother, dad, grandpa, friend, Canadian Forces pilot who flew several aircraft, and an employee of WestJet who loved life.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
The document discusses advertising and provides definitions and frameworks for developing advertising programs. It defines advertising and outlines the five M's model for developing an advertising program: Mission (objectives), Money (budget), Message, Media, and Measurement. It then provides details on each step, including generating messages deductively using a framework of expected rewards and experiences. Overall, the document provides guidance on conceptualizing and planning a comprehensive advertising program using established models and best practices.
The document summarizes GoLite, a mobile digital advertising company. It uses large LED screens on mobile trucks to display ads in targeted locations. It offers various packages for advertising based on location, time of day, and frequency. The document highlights research showing that outdoor mobile advertising can be an effective way to reach customers and influence purchasing decisions. It encourages interested businesses to contact GoLite to discuss designing an advertising campaign.
What all questions do brand managers have about their advertisementsRaaman Viswanathan
Brand managers have questions about whether their advertisements are effectively communicating their intended messages and influencing consumer behavior. Some key questions they have include:
- Which advertisement idea out of several options developed by the ad agency should they pursue?
- Are people actually viewing their print advertisements and is the layout and design of the ad effective?
- For online advertisements, how can they determine if the ads are benefiting their brand?
- Will a new advertisement that features unique product information be persuasive enough to drive consumers to purchase the brand?
- Which sequences or elements of a longer advertisement can be shortened or cut due to budget limitations without compromising the ad's effectiveness?
The document provides guidance on various sales and business development skills and strategies. It discusses prospecting, understanding customer pain points, gaining commitment, developing personal and job skills like product knowledge and sales experience. It also covers increasing account size and importance, different sales channels like direct and indirect sales. The document emphasizes the importance of understanding stakeholders, developing a unique value proposition, validating the product/market fit, and targeting the right customer segment.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
Mixed messages project with rubric updated 11 25-10Hardemanr
This document provides instructions for a Wellness 7 Tobacco Project. Students are asked to examine a tobacco advertisement and identify the advertising techniques used. They then redesign the ad to promote an anti-smoking message. Students will write paragraphs describing the original ad and their redesigned ad. They will present their work to the class, explaining how the original ad promoted smoking and how their new design discourages it. The goal is for students to recognize how media messages about tobacco work and develop refusal skills to avoid peer pressure to smoke.
How to survive the future of marketing - Keynote at RODIRECTMichael Leander
The document outlines 7 things needed to survive the future of marketing including having a short attention span, understanding where audiences are overwhelmed with information, and how to cut through the clutter to reach them in an authentic and meaningful way. It also discusses the importance of listening to audiences and gaining customer insights to provide relevant experiences across channels.
Predictive Intelligence for Marketers: The Key to 1to1 Personalization at Sca...Boomtrain
Watch the Webinar here: http://hubs.ly/H01m7DF0
These slides are originally from a webinar produced by VentureBeat and included Boomtrain, Forbes, TheNextWeb, and VentureBeat speaking on the subject of Predictive Intelligence and Personalization.
Today’s consumers are more savvy and more distracted than ever before; they have learned to ignore the constant marketing noise we as marketers have become guilty of pushing out. The organizations that cut through the noise and deliver relevant, highly engaging user experiences last, while those that don’t are soon forgotten.
The goal is to provide real value to each one of your users with every communication. If you make each user feel like a person (not a segment), they will keep coming back. Ignore their needs, and they leave. Beyond just personalization, we must individualize every user experience.
How do you scale individualization to reach every one of your users on a 1:1 level? How do you make sure you consistently provide value to every individual?
The answer: Machine Learning
Ask Yourself: “What if you had a marketer for every single one of your customers who knew their behaviors, product preferences, and types of topics they loved most?” Sounds impossible, unless you only have a handful of customers.
Machine learning makes this possible, at incredible scale. When you look at Facebook, Netflix, and Amazon, they solved the same problems with powerful machine learning. That same technology used to be locked up or “out-of-reach” for the majority. That has now changed.
In this webinar, you will learn:
* How modern marketers have already started implementing the same powerful machine learning being used by Facebook and Amazon.
* How companies like The Next Web have found success in repeatedly maximizing engagement through 1:1.
* What types of insights that machine learning will surface for you faster and with greater accuracy than previously available.
Featured speakers:
Andrew Jones, VB Insight Analyst, VentureBeat
Tom Davis, Chief Marketing Officer at Forbes Media
Martijn Scheijbeler, Growth, SEO & Analytics at The Next Web
Bob Colner, Director of Analytics at Boomtrain
Shannon Johlic, Head of Marketing at Boomtrain
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
Earned media, such as word-of-mouth recommendations, are the most trusted and influential forms of advertising. Experience-driven social marketing, which leverages real-world experiences to generate online conversations, is the most powerful type of earned media. It can produce deeper engagement, stronger advocacy, and bigger lifts in branding and sales compared to traditional media. Research shows experience-driven campaigns generate longer-lasting increases in product knowledge, favorability, purchase intent, and sales. They provide a high return on investment, with some campaigns yielding millions in additional revenue.
New media happens so fast. How do you keep up?: Add+Impact powered by Vision ...vcuniversity
The document discusses an advertising testing methodology called add+impact. It is described as a tried and true method that is based on the latest thinking about how the brain processes ads. Add+impact uses rapid-fire questioning to measure how ads perform on metrics like attention, message communication, branding and purchase intent. It also allows users to compare alternative ads, optimize ads based on diagnostic feedback, and benchmark ads against a large database. The methodology helps marketers make fast decisions, fine-tune creative concepts, and monitor in-market ad performance.
This document provides a 4-step process for creating an effective rich media advertisement: 1) Ensure rich media is suitable, 2) Determine what the ad should contain, 3) Design the ad structure and content, and 4) Track metrics to measure success. Rich media ads allow longer user engagement and more metrics to track return on investment. Examples of rich media ads include ones that expand on mouseover and direct users to product pages.
The document provides guidance on developing an effective advertising strategy and creative brief. It emphasizes starting with clear brand vision and strategic objectives, and developing a "big idea" creative strategy that consistently communicates the brand's message over time. The document also stresses evaluating whether the creative expression truly reflects and accomplishes the strategic goals.
The document discusses how companies can develop a plan for using new media by listening to customers, engaging with them online, and measuring the results. It also recommends examining competitors' new media strategies to identify opportunities and learn from their mistakes. The document notes that companies should consider their sales cycle and customize their new media approach depending on factors like purchase frequency and complexity of offerings.
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare ...Scott Levine
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5
Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!
Measuring Performance in Advertising EffectivenessPerformanceIN
This document discusses measuring advertising effectiveness through attribution. It begins by explaining that attribution can mean different things, such as digital attribution focusing on view-through conversions or cross-channel attribution looking at optimal channel mixes. The document then outlines Neo@Ogilvy's approach to driving performance through attribution by beginning with digital attribution tests and models before expanding to cross-channel effectiveness studies and mix models. It emphasizes starting simple by measuring view-through lifts before using more advanced algorithmic attribution models. The document concludes by discussing opportunities for personalization through social CRM and revenue management solutions.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Jeff Savitz - A System for Testing Advertising
1. Solutions
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A System For Testing Advertising
Jeffry Savitz
A
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dvertising testing is a critical process to insure ads run against the target audience will
Of course, the true be effective before large budgets are spent. Of course, the true measurement of the
effectiveness of an ad is the degree to which it increases sales. However, this is a difficult
measurement of the quantity to measure given all the other things that occur in the marketplace. Thus,
surrogate measures are used.
effectiveness of an ad
X Breakthrough: How well does the ad break through the clutter of other ads in the
is the degree to which it same media?
X Communication: How well does the ad communicate the brand and intended
increases sales.
message(s)?
........................... X Persuasion: To what extent does the ad concept convince people to buy the particular
brand advertised?
Other important criteria are:
X Relevance: How important is the intended message to the target audience?
X Likeability: How much do people like the ad?
X Believability: How believable is the message in the ad?
X Confusion: Is there anything confusing or difficult to understand in the ad? What?
X Appropriateness: How appropriate is the message for the brand advertised?
X Uniqueness: How unique is the message in the ad?
...........................
While many copy testing services pride themselves on having norms relating the average
score for these criteria, one must view these norms with caution. If you remember the old
If you remember
Burke Day After Recall test, you may recall that 6% of those contacted “remembered” a TV
the old Burke Day commercial which never aired. Then, too, ads used to develop norms in a particular category
may be based on a limited number of competitors perhaps all from one competitor or all from
After Recall test, you the client. Indeed, norms may be developed based on ads which failed the copy test and were
never run!
may recall that 6%
On the next page, we have outlined a copy testing system free of the weakness of other
of those contacted systems in terms of normative data. Instead, the system provides norms on all of the above
criteria using handpicked client and competitive ads. In this way, the client controls the ads
“remembered” a TV used to develop the norms for all criteria. Finally, because data is collected via the internet,
the system is fast and fairly inexpensive.
commercial which never
ESTABLISHING NORMS
aired.
The system outlined on the next page, is illustrated using finished television commercials.
........................... However, any media can be used as well as any form of communication from concept
statements to story boards to animatics to finished commercials.
Copyright, Savitz Research Solutions, 2010
2. Bottom-line research solutions to your marketing problems.
RESEARCH SOLUTIONS ......................................................................................
A set of 20 television ads that aired over the past two years would be used to develop norms.
Ideally half would be for the client and the rest for key competitors in the category. A set of five ads from other categories
would be gathered. Subsequently, twenty clutter reels would be created each containing one of the test category ads and
the five other category ads.
A total of 2000 category users would be interviewed on the internet with one-hundred seeing each clutter reel.
After screening, each participant would be shown one of the twenty clutter reels and asked what categories and brands
they remembered being advertised on an unaided and aided basis.
Next, the respondent would be shown the one category ad in the reel a second time. He or she would then be asked a series
of questions.
Message Communication: What was the main message the ad was trying to communicate to get you to buy the brand?
Breakthrough: What categories/brands of products and services did you see advertised?
Relevance: How relevant is the message in the ad to you personally?
Very relevant 5 4 3 2 1 Not at all relevant
Likeability: How much do you like the ad?
Like it a lot 5 4 3 2 1 Don’t like it at all
Believability: How believable is the message in the ad?
Very believable 5 4 3 2 1 Not at all believable
Confusion: Is there anything in the ad that is confusing?
Very confusing 5 4 3 2 1 Not at all confusing
(IF SO) What is confusing?
Appropriateness: How appropriate is the message for the brand advertised?
Very appropriate 5 4 3 2 1 Not at all appropriate
Uniqueness: How unique is the message in the ad?
Very unique 5 4 3 2 1 Not at all unique
Persuasion: Now that you have seen the ad, how have your feelings about buying the brand changed?
Much more likely to buy it 5 4 3 2 1 Much less likely to buy it
Copyright, Savitz Research Solutions, 2010 Page 2
4. Bottom-line research solutions to your marketing problems.
RESEARCH SOLUTIONS ......................................................................................
APPLYING THE SYSTEM
To apply the system we simply place a test in the fourth position of a new clutter reel and have
another set of category users evaluate the ad in the same way the twenty sets of 100 category
users evaluated the 20 ads used to develop the norms. We recommend a sample size of 200 for
testing new ads.
Once the data is collected it is a simple task to determine where the test ad falls relative
to both the average score for all criteria as well as where it ranks on each criterion. These
comparisons can be done for the client’s ads, the competitors’ ads and the combined set as
shown below.
Let’s suppose a test ad scored as shown in the table below. This ad is above average against
both Coors Ads and the combined dataset on all measures except for Breakthrough where
it ranks 8th among the ten Coors Ads and 15th among the combined Coors and Bud Ads. In
addition, it is about average against the Coors and Bud ads on Relevance and Uniqueness.
...........................
Score Rank against Coors Ads Rank against Coors and Bud Ads
The norms we develop Breakthrough 45% 8 15
Message Communication 88% 3-4 4-6
will be far superior to
Persuasion 4.0 3 6
those available through Relevance 3.5 4-5 8-9
Likeability 4.0 3-4 6
copy testing services for Believability 4.0 3-4 6-7
Confusion 4.7 2-3 2-3
several reasons.
Appropriateness 3.9 2-3 5
........................... Uniqueness 3.7 2-3 9
COMMENTS ON NORMS
The norms we develop will be far superior to those available through copy testing services for
several reasons. First, we will have norms based on the client’s past efforts. Therefore, we will
know how a new ad fares against client ads actually run in the past. A similar argument can
be made about knowing how well a new ad performs against competitive efforts. Second, our
norms will be based on ads run, not ads tested. Third, our norms are flexible. As the client and
competitors run new ads, we can use them in the computation of new norms.
SUMMARY
If you have advertising that needs to be tested, call Savitz Research Solutions. The norms
you use will be your own!
Call
Savitz Research Solutions
972-386-4050
www.savitzresearch.com
Copyright, Savitz Research Solutions, 2010 Page 4