Advertising in 21st century by Raghav Malhotra
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The document discusses advertising and its role as an effective marketing strategy. It outlines several key aspects of advertising including brand awareness, brand familiarity, brand comprehension, and brand image. It also discusses the emotional and rational aspects of advertising appeals. The document notes that most marketing budgets are still spent on traditional advertising methods like print and television, and suggests integrating different advertising channels like mobile, online, and outdoor advertising. It proposes the IMSAR model as a strategic framework for advertising, covering information, motivation, selection, action, and reinforcement.
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- 2. An unbeatable ADVERTISING weapon in marketing I.M.S.A.R.
- 3. I.M.S.A.R.
- 4. I.M.S.A.R.
- 5. I.M.S.A.R.
- 6. I.M.S.A.R.
- 7. I.M.S.A.R.
- 8. • Brand Awareness Trial Information Purchase • Brand Familiarity • Brand Comprehension Brand Persuasion Sales Preference • Brand Image • Brand Personality Reinforcement Repeat • Brand Relationship Purchase I.M.S.A.R.
- 9. I.M.S.A.R.
- 10. I.M.S.A.R.
- 11. Reasonable Emotional Rational I.M.S.A.R.
- 12. Emotional REASONABLE RATIONAL I.M.S.A.R.
- 13. I.M.S.A.R.
- 14. TV Print Online Mobile Outdoor Events Ads Ads Ads Ads Ads Ads I.M.S.A.R.
- 15. More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010 I.M.S.A.R.
- 16. I.M.S.A.R.
- 17. I.M.S.A.R.
- 18. I.M.S.A.R.
- 19. I.M.S.A.R.
- 20. I.M.S.A.R.
- 21. I.M.S.A.R.
- 22. I.M.S.A.R.
- 23. What? I.M.S.A.R.
- 24. I.M.S.A.R.
- 25. I.M.S.A.R.
- 26. I.M.S.A.R.
- 27. I.M.S.A.R.
- 28. I.M.S.A.R.
- 29. I.M.S.A.R.
- 30. I.M.S.A.R.
- 31. I.M.S.A.R.
- 32. A very nascent strategy just to advertise not to sell. A product is placed inside a hub and only promotional concerns are tackled I.M.S.A.R.
- 33. I.M.S.A.R.
- 34. I.M.S.A.R.
- 35. I.M.S.A.R.
- 36. I.M.S.A.R.
- 37. I.M.S.A.R.
- 39. I.M.S.A.R.
- 40. I.M.S.A.R.
- 41. I.M.S.A.R.
- 42. I.M.S.A.R.
- 43. Sequence management No Blending Explicit Clue of Of factors Product Implicit Integrative Approach I.M.S.A.R.
- 44. I.M.S.A.R.
- 45. I.M.S.A.R.
- 46. Region Selection Culture Selection Values & Morality Exploitation I.M.S.A.R.
- 47. I.M.S.A.R.
- 48. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
- 49. I.M.S.A.R.
- 50. Books • Marketing Management ,Kotler Keller Koshy Jha • The (un)common sense of advertising, Sanjay Tiwari Web • www.Adex.com • www.AdAge.com Newspaper Dailies • Business Standard,New Delhi • The Financial Express,New Delhi • The Economic Times,New Delhi Journals & Magazines • AdAge • Business Today I.M.S.A.R.