This is my one of the most favourite & successful presentations, I still remember the day of Feb 24, That was the day when Sachin Tendulkar scored 200 in ODI !!!

1. By:
Raghav Malhotra
MBA General
I.M.S.A.R
MDU Rohtak

2. An unbeatable
ADVERTISING weapon in
marketing
I.M.S.A.R.

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8. • Brand Awareness Trial
Information
Purchase
• Brand Familiarity
• Brand Comprehension Brand
Persuasion Sales
Preference
• Brand Image
• Brand Personality
Reinforcement
Repeat
• Brand Relationship Purchase
I.M.S.A.R.

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11. TV Print Online Mobile Outdoor Events
Ads Ads Ads Ads Ads Ads
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12. More than 85 % of money continues to be spent on print & TV
advertising– Financial Express New Delhi,feb 2,2010
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19. What?
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36. Sequence
management
No
Blending
Explicit Clue
of
Of
factors
Product
Implicit
Integrative
Approach
I.M.S.A.R.

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38. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK

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40. Books
• Marketing Management ,Kotler Keller Koshy Jha
• The (un)common sense of advertising, Sanjay Tiwari
Web
• www.Adex.com
• www.AdAge.com
Newspaper Dailies
• Business Standard,New Delhi
• The Financial Express,New Delhi
• The Economic Times,New Delhi
Journals & Magazines
• AdAge
• Business Today
I.M.S.A.R.